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Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing
In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase.
Nick and Ruiz get into the business behind live growth: merch strategy, per-head sales, market-by-market pricing, fan accessibility, Coachella storytelling, and why viral attention does not mean much if it does not turn into real fans.
They also discuss how BUNT. approached merch like a brand, priced Mexico City with the local fan in mind, treated Argentina differently as a market, and used intentional live moments to create momentum beyond the algorithm.
A sharp…
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