287: Choose Financial Independence: A Case Study in Audience Building
10 months!
Just 10 months after starting his side hustle, Jonathan Mendonsa was ready to quit his 6-figure job and take the business full-time.
What's the hustle?
A podcast called Jonathan co-hosts with this partner Brad Barrett ChooseFI.
“You need to either be first or be different. We couldn’t be first, so we wanted to pivot and be a little different,” Jonathan said.
When the project started, he was working full-time as a pharmacist, living a frugal lifestyle, and was an avid consumer of financial independence content.
From the offset, he knew that, “If we can create a show that’s…
The skinny
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