Latest / Purposeful mini podcasts
The biggest killer in your business is....
Do enough potential customers understand what your business offers? Gary Robertson introduces NEPL: “not enough people looking”, and explains why awareness needs a clear next step.
Aimed at small business owners, this Purposeful mini podcast explores inviting people to learn more and using a concise presentation or other helpful material to explain your offer. It asks whether your networking activity is part of a repeatable sales process.
Your next step: Look at how someone first hears about your business. Is it obvious what they can watch, read or do next?
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The skinny
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