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How 60-Second Stories Are Reshaping Brand Marketing
Lucas and Luna dive into the rapid rise of micro-storytelling — brands using 60- to 90-second narrative arcs on TikTok, Instagram Reels, and YouTube Shorts. Lucas breaks down the 'lost art of the anecdote' and why short-form video is forcing marketers to become mini-directors. They examine a specific case: how a small DTC coffee brand called RISE Brewing Co. grew its monthly revenue by 340 percent using a series of 45-second founder stories, and contrast it with the 'feature dump' approach that fails on short-form platforms. Luna pushes back on the sustainability of…
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