Building Trust Online Through Values First Marketing (Feat. Megan Kachigan)
Today on the Community podcast Kristina is chatting with Megan Kachigan; copywriter, strategist, and the powerhouse behind ‘Values First Marketing’. In this conversation Megan shares how she evolved from a frustrated copywriter into a holistic marketer who helps clients find and amplify their authentic voice.
Together, they unpack:
Why values-based marketing builds long-term trust.
How to identify hooks and headlines that truly resonate.
Why not all likes are created equal.
The double edged sword of being polarizing online.
How to lead with your story, and why bro-marketing tactics might…
The skinny
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