Latest / Top Ranked | Podcast Business & Marketing Strategies for Women Entrepreneurs
68: How to Grow Your Podcast Audience: The Podcast Marketing Strategy You're Missing
You can promote every podcast episode and still struggle to grow your audience. Because if your podcast marketing strategy only reaches people who already know you, where are your new listeners supposed to come from?
Sharing a new episode with your email list or Instagram followers isn't a bad thing. But there's a difference between reminding your existing audience to listen and giving someone new a reason to discover your show. And if podcast growth is the goal, that distinction matters.
Instead of building another promotion campaign around this week's episode, what if you focused on finding…
The skinny
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