Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Content Experiment With 10 Headlines Doubled Leads
In episode 170 of Content Marketing with Fexingo, Lucas and Luna dive into a fascinating experiment from a mid-sized SaaS company that tested ten different headlines for the same long-form article. Instead of picking one, they rotated all ten across social media and email, tracking click-through and conversion over six weeks. The result? A 112 percent increase in leads from that single piece of content. The hosts break down why headline A/B testing usually fails, how this company structured the test to get meaningful data, and what it means for your own content strategy. They discuss the…
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