Discovery Commerce with TikTok Shop
In the latest episode of The Retail Tea Break podcast, I’m joined by Nora Zukauskaite, Integrated Marketing Director at TikTok Shop. With a career across creative, tech and entertainment, Nora now leads the way in discovery commerce and digital-first retail. This is a phenomenal episode, full of insights and exciting sneak peak. Grab your notebook and your cup of tea and enjoy this game changing episode!
We discuss:
Why TikTok Shop is driving discovery commerce success
Which product categories are growing fastest
How TikTok Shop is shaping the creator economy
The power of live shopping for…
The skinny
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