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What Happens When an Ad Tech Company Goes All-In on AI? | CEO Nicolas Schueller
What happens when an analytics company spends nine months teaching an LLM to understand ad revenue data? I talk with Nico Schueller, CEO and co-founder of Adomik, about how the company went from floor optimization on AppNexus to JP, its AI infrastructure for publishers.
We cover:
What’s inside Adomik’s market data set, and why accuracy matters more than completeness
Why JP is infrastructure, not an agent or a chatbot
How a semantic model makes LLM analysis of transactional data reliable
Onboarding speed, and JP’s December release with versions for AdOps, sales and yield
Whether publishers can…
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