Built for the Moment? The 1998-2001 NBA & Hip-Hop Era
From 1998 to 2001, Philadelphia basketball and New York hip-hop were building something at the same time.
The Philadelphia 76ers were trying to climb back from years of losing. Allen Iverson was becoming the face of a new generation, Larry Brown was rebuilding the culture, and by 2001, Philadelphia had become one of the toughest teams in basketball.
At the same time, Ruff Ryders were building their own powerhouse.
DMX was dominating the charts. Eve was breaking through. The LOX brought credibility from Yonkers, while Swizz Beatz helped create a sound that became impossible to ignore…
The skinny
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