Why We Do What We Do
Rob’s comments below are in italics.Derek’s comments below are in normal font.
We were talking last time about marketing and sales for sovereign entrepreneurs who want a guide to how to market and sell themselves and their services to trade on their own terms. In editing the show, I reflected that we talked about a lot of tactics, but there’s actually a foundation: the best marketing is a business that markets itself. People go through the service, they talk about it, they talk to each other about it, and they leave great reviews.
Once you’ve got that basis, that alignment really stems from…
The skinny
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