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286 - The 5-Step Process To Monetize Your Purpose · Unshakeable with Human Design - A Human Design For Business Podcast

0:01
Welcome to Unshakeable with Human Design, the show dedicated to
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helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
0:22
Hello and welcome to Unshakeable with Human Design, everyone.
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I'm your host, Nicole Laino, and we're going to dive into some
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business and human design stuff today.
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We're going to talk about purpose and your business, because I know that so many of
0:35
you are entrepreneurs who listen to this show, or you have a dream of being an
0:40
entrepreneur, or you're a high performer.
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And no matter what I do with people, whether it's readings that they book
0:47
with me, and I get people from all walks of life booking readings with
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me, it's not just entrepreneurs.
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But I get people booking readings with me, people joining my Business
0:56
by Design Mentorship, and then even people joining my more personal
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programs like the Unshakeable Human program, which is about embodiment.
1:04
It's not a business focused program.
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It's human design focused in the front.
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No matter what I do, when people fill out the intake form for whatever it
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is that they're joining, when I ask them what their desires are, when
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I ask them what they're looking for from human design, when I ask them
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what are their goals and dreams?
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Almost every single person says somewhat of the same thing.
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They might say it a slightly different way, but at the core of it, it's I want
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to figure out how to monetize my purpose.
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I want to live a purpose driven life, and I'd like to figure out how
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I can work my business around that.
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And that absolutely can be done.
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And human design, I always try very hard on this show and everywhere else
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where I speak or put out content, I really try to be very honest.
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And I really try to bring this knowledge down to earth, but also
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not speak in hyperbolic terms and not over promise and under deliver.
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I try to be very, very clear with what you can expect as far
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as the journey is concerned and what the system can deliver on.
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Now, human design, I think a lot of people, because there is a lot of
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hyperbolic messaging and rhetoric out there talking about all you need
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is human design, get into alignment, and then the money will flow.
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Here's what's true about that.
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If you are blocking yourself from taking correct action, if you're in
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your head, which many people are, if you're making decisions from your
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head and from your mind and you keep cycling through a pattern of making
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the same mistakes over and over again.
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Yeah, human design will save you from that.
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If you're really following the system, not if you're just studying what does
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it mean to be a manifesting generator and you are crafting logical thoughts,
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ideas, and rationalizations about that.
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And trying to get an idea of it.
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That's not what it's about.
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You're not an idea, you are a human being.
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And human design teaches you how to operate correctly as yourself.
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To take the power away from your mind and to put it back in your body.
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And when you are doing that, you will be led on the path of your purpose.
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But it doesn't happen overnight.
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One, you may have to unwind a lot of the past that has been done
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to get yourself back on track.
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And number two, most people are not living it right away.
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You're thinking about it, you're figuring it out, you're understanding
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it, maybe you're overthinking it.
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So a system that's supposed to bring you into your body, you're actually
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clogging up your mind with this.
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So it's doing the opposite of what it's meant to do.
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And that can take a little bit of time, an adjustment period, however long
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that takes, for you to get into action.
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For you to start using it rather than just thinking about it.
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So, I want to be really clear that human design is not everything in business.
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It's not everything in business.
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And like I was saying, if you're stuck, if you feel like you aren't taking action
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or you're doing something that is not in alignment with where you want to go.
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Yes.
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Human design can help you with that.
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There's other factors to it that people don't talk about, or they intentionally
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omit from their argument that all you need to make millions of dollars is to
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get into alignment with being a projector.
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Yes, you have to start playing the game of being a projector instead of playing
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the generator game if you're a projector.
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And that can have a huge effect.
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But there's other factors to it and we're going to talk about that today.
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We're going to break that down in this episode.
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I'm going to talk to you about really, truly building a purpose fueled business.
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And we can do that according to our human design.
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Because the problem is that a lot of people think that human design
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is everything, and it's not.
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It's a large part of it, but it is not.
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Even if a lot of human design for business programs are teaching you
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strategy, a lot of times they're not bridging the gap between, how do I bring
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my human design into this business?
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How do I translate my design, and what you're talking about, into
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the content that I'm creating, the launch that I'm doing.
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How do I know what launch is right for me?
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All of that can help you.
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Human design can help you figure out and sift through and understand what
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is correct for you and what is not.
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Now you might ask, why don't I say things like, well, if you're a manifesting
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generator, you should live launch.
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Yes.
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Live launching is typically a very good path and method
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for manifesting generators.
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Why?
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We have a lot of energy.
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We could see our way all the way through to the end of it.
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We are pretty magnetic when we're speaking.
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We have a motor to the throat when we are excited.
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It's contagious.
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Live launches can be exciting like a performance.
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There's lots of reasons why.
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But there's no hard and fast rules.
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It matters what you are doing, who you are, and are you excited
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about what you will be teaching?
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That's more important than the method.
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So that's why it's not always so linear like everything else in human design.
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There's more to it.
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Human design teaches you how to take in that information.
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What it can teach you to do is to have all of the options in front of you, live
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launching, evergreen, membership, all the other choices that are out there of
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how you could sell something, and have you make a decision from your wisdom
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instead of from your conditioned mind.
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Instead of having to take advice from coaches all the time and be tied to
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somebody else's process, it helps you ground into your own process.
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So that's what's powerful about that.
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But a lot of people are not bridging how that could work and teaching you
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to make those decisions and helping you to combine your design with the
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strategy that they're teaching you.
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And a lot of them are just teaching you knowledge.
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Like I said, the knowledge would be manifesting generators, live
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launching is probably great for you.
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But embodiment would be telling you something like that, you might want
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to explore how do you feel about that?
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And you might say, well I was really excited about the launch, but now I'm not.
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And you can dig into, well what aren't you excited about?
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Well, I was excited about it last time, but I'm not excited about it now.
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What's changed?
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Do you need to freshen up the material?
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Because your excitement is the most important thing.
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That's embodiment.
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Knowledge would be, if this, then do that.
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Okay, you're a mani gen, so that means this is right for you.
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I don't like that because that's taking the power away from you, which is exactly
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what human design is not meant to do.
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Totally not meant to do.
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It's meant to put the power back in your inner wisdom.
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That would be me giving you my outer authority, and you just
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accepting it and not passing it through your own inner authority.
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Which is completely contradictory to what human design is teaching us to do.
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In my unshakeable Human process, in that program, I call this a self led formula.
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It's teaching you how to lead yourself.
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I just went off on a little bit of a tangent because we're talking about the
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five steps to a purpose fueled business and I'm going to get into that but I
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wanted to break that down for you of these ways that human design for business
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is typically taught and the differences between the way I teach it and the way I
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look at it and where I see people get into so much trouble is stuck in the mind, and
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the human design is not about the mind.
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The mind's a tool.
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And that's what it teaches us.
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And you get to have your mind be a tool.
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And it is a much more effective tool when it's just left to do the fun
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things, like come up with ideas, to craft insights, when it's not making
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decisions, which is what bogs it down.
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When you learn to work with it, coming up with ideas and
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all that stuff is really fun.
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Okay?
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So we're going to go into the five steps of creating a purpose fueled business,
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because that's what most people want.
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It's not that you want human design for your business.
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You want business to be easier.
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You want it to feel like it flows and not like it's difficult all the time.
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You want the right clients to come to you and not clients that drain your energy
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or that you wish you never signed on.
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You want to feel like when you show up to work that it just feels good.
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And that magic happens a little bit more every day.
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That's why we want to live a purpose fueled business.
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I want financial security, I want financial stability, I want financial
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freedom, and I want to feel fulfilled on like the deepest soul level.
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Right?
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That's what human design can do.
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And that's what we're going to talk about.
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I'm going to talk to you about the five steps of really getting there.
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That are not just human design focused.
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How human design works with them, what each step is, and how we put that together
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in what I call my soul strategy method.
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It's a soul strategy.
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There is a soul part, and there is a strategy part and they have to be
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there together or it doesn't all work.
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You're going to find that you're all energy, no substance.
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Or you're all strategy and there's no heart.
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And either one of those, people are going to pull back.
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For a while, the energy part was just working because everybody
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was so into it, it was so new.
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And people bought totally based on energy.
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And they lost a lot of money.
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And they lost a lot of confidence probably in themselves and in the
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coaching industry because they've signed up for things that did not deliver.
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And that's really sad.
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It's sad.
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Because I've seen a lot of people come into my world too, where their confidence
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is shot because they don't feel like they are worth the investment anymore.
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But the truth is that you are.
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But you have to come back to your power, make that decision, you say
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yes to something because it really can help you, because it feels right.
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And not because you got sucked into somebody else's energy.
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Now, when you put them together, we get magic.
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When we get the energy and the strategy together, then you become a smart business
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owner who's attracting the right things to them and working in flow and letting your
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purpose drive the decisions that you make.
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It's real fun.
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If this interests you, I'm going to break down the five steps for you, but
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I'm teaching a five part masterclass called the Authority Accelerator.
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I have done it before.
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This is my most popular live class that I do.
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People tell me that this free masterclass is worth more than programs
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they've paid thousands of dollars for.
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It is so jam packed with value, we're going to take you through
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crafting your million dollar message according to your human design.
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I'm going to break down the parts here, I'm going to tell you
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what they are, the five steps.
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And inside the masterclass, there's a whole day on each one of these.
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So, please join us.
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All you have to do is DM me the word masterclass on Instagram,
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I'm @NicoleLainoOfficial.
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Or go to nicolelaino.com/masterclass and you can register at
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either of those places.
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Either on the website or in Instagram.
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It's your choice, which one you like.
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Okay, so let's dive into the episode, shall we?
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These five steps.
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So human design, like I said, it isn't everything in your business.
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You have to live your purpose.
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Having a purpose fueled business is about living your purpose,
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not about understanding it.
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I even have an incarnation cross guide where I tell you what your purpose is.
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I tell you a few lines about what your purpose path looks like.
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But it isn't about that, it's about actually living in it and experimenting
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to feel in your body what it's like to be in alignment and what
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it's like to not be in alignment.
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Then doing that by experimenting with it, just like if you were working out.
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How do you know if your form is right?
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You feel it eventually.
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You know when you've done it wrong and you know when you've done it right.
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And then once you've done it right, you have muscle memory
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for what that feels like.
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And the next time you go to the gym, you're hitting the right muscles,
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you are seeing better results with less effort, because you're doing
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it right, you are working the right muscles in the right order.
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So, you get to feel what it feels like in your body, you build that
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muscle memory, and that's how you get better at navigating your design.
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You get better at understanding it.
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And when you are navigating your design better, you live your purpose more.
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Because it's strategy and authority, it's not being pulled by your conditioning,
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it's being able to receive what you're meant to receive, transmit what you're
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here to transmit through those open and defined elements of your chart.
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The centers, the gates, the channels.
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Your strategy and authority is the thing that's guiding you
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to your purpose all the time.
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If you were born and you only followed strategy and authority from the
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day you were born, you wouldn't be wondering what your purpose was.
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It would just start showing up in your life.
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Synchronicities would be happening.
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Why?
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Because you're living life according to who you were meant to be.
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Because this will attract the right people to you.
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It will attract the right opportunities to you.
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And it will make you feel endlessly more confident and empowered.
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That's what living your design does.
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Which is why it's the first step in building a purpose fueled business.
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That embodiment is learning to navigate and to deeply understand what works for
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you, what is in alignment and what is not.
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To start to understand what it's like when your mind starts to take over.
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It's self mastery.
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Like I said, that pillar in my framework is the unshakeable
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pillar, but the method that I work under there is to lead yourself.
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It's the self led method.
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How do we lead ourselves in alignment and accordance with our purpose?
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Now this stage is what makes you more productive without having to do more work.
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It is what allows you to be in flow because you're working with
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your energy and not against it.
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That's what this does.
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That's why it's the foundation of everything, because if you're still
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being led by your mind, all the decisions you're making in the next four steps will
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not be in alignment with your purpose.
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So this is why it's that bedrock, right?
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This is what the whole Unshakeable Human Is about.
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Everything gets taught inside my Business by Design Mentorship and
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you get me walking you through it.
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But the Unshakeable Human was just on this part, just the embodiment part.
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Why?
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Because that course, that program, is about getting you to the point
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where you're living in flow, you are living according to your design.
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Everything just gets easier.
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If you're not ready to jump into the business stuff, it all starts here.
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Then the second step, the second phase, is the genius brand phase.
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Now this is where your expert positioning comes in.
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You're embodied, you are starting to work in flow, you are starting to
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feel more confident, you're starting to feel lit up, you're starting to
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understand what it feels like to be you.
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Step one is complete.
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Not complete, we're never done.
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But you're doing it.
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You're actually living it, and not just learning about it.
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Now in the genius brand part, this is where we start to pull the pieces apart.
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And we start to look at, now that you're living in flow, now we're looking
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at the expert positioning based on the genius elements in your chart.
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What are the gifts that are there naturally?
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Let's take a look at them.
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And I call this the authority matrix, the elements that I look at the most.
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It doesn't mean that they are the only thing that I look at, but
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they are the core of building a brand and a business by design.
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So there are eight elements of the authority matrix.
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I will go through all of them inside the authority accelerator masterclass.
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So please join that.
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I will go into them in detail, but this is the core of the human
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design for business piece of it.
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You're living embodied.
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And now we're saying, what do all of these pieces, when we put them together,
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this is the understanding of the purpose and the conscious lifting into the
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gifts from the shadows, that conscious contemplation and understanding of those
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particular elements in your chart, like your conscious sun, like your Conscious
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Mercury Gate, like your profile.
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All of this starts to get added up to what makes you differentiated.
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What makes you unique and special.
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And this is why it can be your expert positioning in your
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messaging and in your branding.
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This is what makes you stand out.
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This is what makes you different from everyone else.
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There might be other 5/1 Emotional Manifesting Generators out there,
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but there me, who has all of the other elements of my chart.
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And that gives me a unique perspective.
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That gives me a unique way of delivering things.
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That has given me a deeper understanding of who I am and what I'm here to do.
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And that's what the Genius Brand part is all about.
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Now the third step, now that we've differentiated you, we've embodied you,
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we shift into crafting a strategic message because without a strategic message, the
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content frameworks, a way of communicating with your audience that is unique to you,
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but also builds demand and drives sales.
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Without this part, without understanding how to tune in to the problems that
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people are experiencing that you want to help, you're not going to be
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able to tell them that you help them.
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They won't understand it.
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They're going to say, oh that's nice, that's inspiring, that's great.
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If you've ever heard that, then you need to look at your messaging,
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because it is not built to sell.
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Because you haven't figured out the problems that you solve, or you
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haven't figured out how to communicate how you solve these problems.
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Or you haven't dug into what makes those problems so important to
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the person that you want to help.
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Now the fourth piece is the authority platform.
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This podcast is my authority platform.
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The reason an authority platform is so important, and I don't
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count Instagram as an authority platform, and I'll tell you why.
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We need a delivery method that is reliable and that we own for our way
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of communicating with our audience.
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So we have the strategic message, we have this unique positioning.
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And now how can I really showcase myself, lift myself up as an authority, not
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be at the mercy of the algorithm, and where I can deliver exactly what I want
20:38
when I want and drive people to that.
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It's also evergreen.
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YouTube, I would call another authority platform.
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But the beauty of podcasting is you get to do both.
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Your podcast can go on YouTube and start doing that for you too.
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And you get two platforms out of one.
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But this allows you that evergreen aspect of it.
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I have people who listen to this show, episodes from last year,
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episodes from two years ago.
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They're still listening to them.
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They're still listening to my message, hearing it, and becoming closer
21:14
to me, and becoming fans of me.
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Why?
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Because I have a body of work that's up there that allows them to binge.
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They get to binge my content.
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And that is priceless.
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Because I have people who come in, listen to 12 episodes, and
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then buy a reading from me.
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And then buy a program from me.
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I have people who come into my launches who only listen to the podcast, who have
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come in and have dropped, 8, 000 on a program with me and signed up with me
21:50
for a whole year because they knew from the podcast that I was their person.
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That's because the delivery method builds trust.
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We get to be very intimate with our audience.
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We get to display our expertise, but my show is also built in alignment
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with my genius brand, and it is strategically positioned and crafted
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to build demand for what I do.
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These episodes are thought out.
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I don't script them, but they are thought out.
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And that's what an authority platform can do for you.
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It builds raving fans.
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And then the fifth piece is the authority funnel.
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Now you have to have pathways for people to actually buy from you.
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It's wonderful to have the platform.
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It's great to have the strategic message, all of that, that will start
22:40
making you money, but how do you make it in a sustainable way that
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feels really good to you and where you don't necessarily have to be
22:47
selling all the time in order to sell?
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That's where funnels come in.
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That's where structuring your offers and your backend selling system in a certain
22:57
way that it's driving sales, where you haven't talked to a soul, you haven't
23:01
done anything, but you look down at your phone and you have a Stripe notification.
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That's the power of funnels.
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I build a lot of them off of this podcast, which is why I
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call it an authority funnel.
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But I have different pathways that go from my social media, and then
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I have back end offers that nobody sees on any of the platforms.
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Through emails, through order bumps, through other programs that they buy
23:28
that are being sold in the background.
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All of that is done intentionally and strategically so that it's
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driving sales without me having to work harder for all of those sales.
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This is how you build a purpose fueled business.
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My purpose is everything that I talk about.
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My purpose is here delivering this message to you.
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My purpose is here and I feel confident in everything that I sell
23:54
and everything that I do because I know that it's what I'm here to do.
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At this very moment I am living as close to my purpose as I'm able
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to get at this moment in time.
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So I deliver what I deliver.
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I serve who I serve and how I serve and I do it to the best of my ability
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with the most integrity that I can.
24:17
And that's how you build a purpose fueled business that feels really great
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to you, that starts to support you rather than drain you of your energy.
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I wake up every day excited to work.
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I wake up every day excited to serve, because I feel like I know
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I'm doing what I'm meant to do.
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And that is totally because of human design.
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The strategic side of stuff, I've done that before.
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Before I found human design, it did feel a bit hollow.
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I didn't feel like I was being carried on a path the way that I do now.
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And it's very exciting.
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But I also want to be honest, that did not happen overnight.
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And every day it gets deeper and deeper.
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The work is never done.
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But I love the work.
25:02
And that's why it's a purpose fueled business.
25:06
Because it's exciting to unfold every single day.
25:10
So if you're interested in that, I encourage you to join the
25:12
Authority Accelerator Masterclass.
25:13
I'm going to take you through this all in depth.
25:16
We already went in pretty deep here.
25:17
But we're going to go into each of these pillars super in depth.
25:20
I'm going to take you through the entire Authority Matrix.
25:23
We have a little workbook for you and everything, where we
25:25
give you the Authority Matrix.
25:26
You can take that away with you.
25:27
So much in store for you.
25:29
All you have to do, go to nicolelaino.com/masterclass.
25:33
Or DM me the word masterclass on Instagram.
25:35
I'm @NicoleLainoOfficial, and we will register you either on the
25:39
website or on Instagram, whichever platform you choose to reach out on.
25:43
I hope to see you there.
25:44
It is the most amazing thing that I do.
25:45
Everybody really loves this masterclass.
25:47
So I'm super excited to deliver it once again.
25:49
I hope that I see you there.
25:50
Thank you for listening to this episode, for being here with us always.
25:54
I appreciate you.
25:55
And remember, In order to have an unshakeable business, you must
25:58
first become an unshakeable human.
25:59
So thanks for letting us help you become unshakeable with human design, everyone.
26:03
We'll see you next time.
26:05
If you love this episode and you're a fan of the show, please show
26:07
us the love on iTunes, Spotify, or wherever you're listening to
26:10
the show and leave us a review.
26:11
And if you'd like to connect with other entrepreneurs on their human
26:14
design journey, join our free Facebook community, Human Design for Entrepreneurs.
26:19
Go to nicolelaino.
26:20
me forward slash podcast links to join the group, book a human
26:24
design reading with me, or access our free human design resources.
26:28
We'll see you there.