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Fast Five Shorts | Google Shopping Now Turns Your Fashion Idea Into Reality · Omni Talk Retail

• 0:00
  Google's
• 0:00
  new
• 0:00
  Shopping
• 0:01
  tab
• 0:01
  has
• 0:01
  a
• 0:02
  new
• 0:02
  AI
• 0:02
  tool
• 0:03
  that
• 0:03
  makes
• 0:03
  your
• 0:03
  fashion
• 0:04
  idea
• 0:05
  and
• 0:05
  suggests.
• 0:06
  Sorry,
• 0:06
  that
• 0:07
  takes
• 0:07
  your
• 0:07
  fashion
• 0:08
  idea
• 0:08
  and
• 0:08
  suggests
• 0:09
  similar
• 0:09
  clothing
• 0:10
  Options.
• 0:11
  According
• 0:11
  to
• 0:11
  TechCrunch,
• 0:12
  this
• 0:12
  new
• 0:12
  feature,
• 0:13
  dubbed
• 0:13
  Vision
• 0:14
  Match,
• 0:14
  is
• 0:14
  now
• 0:14
  available
• 0:15
  in
• 0:15
  the
• 0:15
  search
• 0:15
  experience
• 0:16
  on
• 0:16
  mobile
• 0:16
  for
• 0:16
  US
• 0:17
  users.
• 0:17
  It
• 0:18
  lets
• 0:18
  shoppers
• 0:18
  describe
• 0:19
  a
• 0:19
  garment
• 0:19
  they're
• 0:20
  imagining,
• 0:20
  and
• 0:20
  then
• 0:20
  the
• 0:21
  AI
• 0:21
  suggests
• 0:22
  ideas
• 0:22
  based
• 0:22
  on
• 0:23
  the
• 0:23
  description,
• 0:24
  along
• 0:24
  with
• 0:24
  the
• 0:24
  best
• 0:24
  available
• 0:25
  matches
• 0:25
  that
• 0:26
  users
• 0:26
  can
• 0:26
  purchase.
• 0:27
  To
• 0:27
  try
• 0:27
  this
• 0:27
  feature,
• 0:28
  users
• 0:28
  simply
• 0:29
  type
• 0:29
  an
• 0:29
  idea
• 0:30
  into
• 0:30
  the
• 0:30
  search
• 0:30
  bar
• 0:31
  and
• 0:31
  scroll
• 0:31
  to
• 0:31
  to
• 0:32
  the
• 0:32
  can't
• 0:32
  find
• 0:32
  it?
• 0:33
  Create
• 0:33
  it
• 0:34
  prompt
• 0:34
  or
• 0:34
  go
• 0:35
  to
• 0:35
  the
• 0:35
  left
• 0:35
  panel
• 0:36
  in
• 0:36
  the
• 0:36
  Shopping
• 0:36
  tab
• 0:37
  and
• 0:37
  select
• 0:37
  Create
• 0:38
  and
• 0:38
  Shop.
• 0:39
  Chris
• 0:39
  Creets
• 0:40
  On
• 0:40
  a
• 0:40
  scale
• 0:40
  of
• 0:40
  1
• 0:41
  to
• 0:41
  10,
• 0:41
  how
• 0:42
  would
• 0:42
  you
• 0:42
  say
• 0:42
  that
• 0:42
  retailers
• 0:43
  and
• 0:43
  brands
• 0:43
  with
• 0:43
  whom
• 0:43
  you
• 0:43
  work
• 0:44
  are
• 0:44
  prioritizing
• 0:45
  investments
• 0:45
  in
• 0:46
  Gen
• 0:46
  Search?
• 0:47
  Yeah,
• 0:48
  I
• 0:48
  think.
• 0:48
  I
• 0:48
  think
• 0:48
  it's
• 0:48
  pretty
• 0:49
  high.
• 0:49
  You
• 0:49
  know,
• 0:49
  maybe
• 0:50
  call
• 0:50
  it
• 0:50
  like
• 0:50
  a
• 0:51
  seven.
• 0:51
  It's
• 0:52
  definitely
• 0:52
  a
• 0:52
  topic
• 0:52
  that's
• 0:53
  getting
• 0:53
  a
• 0:53
  lot
• 0:53
  of
• 0:54
  talk.
• 0:55
  I
• 0:55
  think.
• 0:55
  Really
• 0:56
  it
• 0:56
  is.
• 0:57
  Yeah.
• 0:57
  And
• 0:57
  I
• 0:57
  think
• 0:57
  it's
• 0:58
  not.
• 0:59
  It's
• 0:59
  not
• 0:59
  that
• 0:59
  people
• 1:00
  are
• 1:00
  dumping
• 1:00
  investment
• 1:01
  into
• 1:01
  it
• 1:01
  yet,
• 1:02
  but
• 1:02
  I
• 1:02
  think
• 1:02
  everyone's
• 1:03
  really
• 1:03
  curious.
• 1:04
  Like
• 1:04
  from
• 1:04
  a
• 1:04
  merchandising
• 1:05
  perspective,
• 1:05
  you
• 1:06
  have
• 1:06
  this
• 1:07
  fear
• 1:07
  that
• 1:08
  you
• 1:08
  carry
• 1:08
  the
• 1:09
  product
• 1:09
  a
• 1:09
  customer
• 1:09
  is
• 1:10
  looking
• 1:10
  for
• 1:10
  and
• 1:10
  they
• 1:10
  can't
• 1:11
  find
• 1:11
  it.
• 1:11
  And
• 1:12
  somewhere
• 1:12
  in
• 1:12
  that
• 1:12
  discovery
• 1:13
  journey,
• 1:13
  it
• 1:14
  breaks.
• 1:14
  And
• 1:14
  I
• 1:15
  think
• 1:15
  that
• 1:15
  is
• 1:15
  a
• 1:15
  very
• 1:16
  real
• 1:16
  fear
• 1:16
  that
• 1:17
  people
• 1:17
  have.
• 1:18
  Now.
• 1:19
  Does
• 1:20
  these
• 1:20
  AI
• 1:21
  tools
• 1:21
  actually
• 1:22
  solve
• 1:22
  that?
• 1:23
  Eg,
• 1:23
  you
• 1:23
  can
• 1:24
  upload
• 1:24
  a
• 1:24
  picture
• 1:24
  of
• 1:25
  a,
• 1:25
  you
• 1:25
  know,
• 1:26
  a
• 1:27
  garment
• 1:27
  into
• 1:27
  someone's
• 1:28
  search
• 1:28
  on
• 1:28
  like
• 1:29
  a
• 1:29
  victoria
• 1:29
  secret.com
• 1:30
  and
• 1:30
  it'll
• 1:31
  suggest
• 1:31
  all
• 1:31
  the
• 1:31
  other
• 1:32
  ones
• 1:32
  that
• 1:32
  we
• 1:32
  have
• 1:32
  that
• 1:33
  are
• 1:33
  like
• 1:33
  that.
• 1:33
  Does
• 1:34
  it
• 1:34
  really
• 1:34
  drive
• 1:34
  value?
• 1:35
  I'm
• 1:35
  not
• 1:35
  sure,
• 1:37
  but
• 1:37
  I
• 1:37
  think
• 1:37
  there
• 1:37
  is
• 1:38
  a
• 1:38
  deep
• 1:38
  desire
• 1:39
  to
• 1:39
  make
• 1:39
  sure
• 1:39
  that
• 1:39
  you're
• 1:40
  serving
• 1:40
  intuitive
• 1:41
  search
• 1:41
  results.
• 1:42
  You.
• 1:43
  I
• 1:44
  think
• 1:44
  no
• 1:44
  one
• 1:44
  wants
• 1:45
  to
• 1:45
  be
• 1:45
  the
• 1:45
  last
• 1:45
  one
• 1:46
  that
• 1:47
  or
• 1:47
  the
• 1:48
  last
• 1:48
  one
• 1:48
  to
• 1:49
  build
• 1:49
  a
• 1:50
  more
• 1:50
  intuitive
• 1:50
  discovery
• 1:51
  process.
• 1:53
  I
• 1:53
  think
• 1:53
  there's
• 1:53
  some
• 1:54
  other
• 1:54
  cool
• 1:54
  elements
• 1:55
  that
• 1:55
  are
• 1:55
  coming
• 1:55
  out
• 1:55
  of
• 1:56
  these,
• 1:56
  like
• 1:56
  personalized
• 1:57
  searching.
• 1:58
  If
• 1:58
  they
• 1:58
  already
• 1:59
  can
• 1:59
  use.
• 1:59
  If
• 2:00
  you
• 2:00
  can
• 2:00
  use
• 2:00
  Gen
• 2:00
  AI
• 2:01
  to
• 2:01
  better
• 2:01
  understand
• 2:02
  someone's
• 2:02
  purchasing
• 2:02
  and
• 2:03
  browsing
• 2:03
  history,
• 2:04
  then
• 2:04
  you
• 2:05
  know
• 2:05
  what
• 2:05
  to
• 2:05
  present
• 2:06
  to
• 2:06
  them.
• 2:06
  So
• 2:06
  it's
• 2:07
  not
• 2:07
  only
• 2:07
  returning
• 2:09
  more
• 2:09
  intuitive
• 2:10
  search
• 2:10
  results
• 2:11
  based
• 2:11
  on
• 2:11
  what
• 2:11
  everyone's
• 2:12
  looking
• 2:12
  for,
• 2:12
  but
• 2:12
  I
• 2:12
  can
• 2:13
  present
• 2:13
  you
• 2:14
  with
• 2:14
  the
• 2:14
  things
• 2:14
  that
• 2:15
  I
• 2:15
  think
• 2:15
  you're
• 2:15
  most
• 2:16
  likely
• 2:16
  to
• 2:16
  buy
• 2:16
  based
• 2:17
  on
• 2:17
  what
• 2:17
  you've
• 2:17
  bought
• 2:18
  from
• 2:18
  me
• 2:18
  in
• 2:18
  the
• 2:18
  past.
• 2:19
  I
• 2:19
  think
• 2:19
  there's
• 2:19
  definitely
• 2:20
  some
• 2:20
  upside
• 2:20
  there.
• 2:20
  So
• 2:21
  I'd
• 2:21
  say
• 2:21
  there's
• 2:21
  a
• 2:21
  lot
• 2:22
  of
• 2:22
  interest.
• 2:22
  I
• 2:22
  know
• 2:22
  people
• 2:23
  who
• 2:23
  are
• 2:23
  actively
• 2:23
  doing,
• 2:24
  you
• 2:24
  know,
• 2:24
  part.
• 2:25
  There's
• 2:25
  a
• 2:25
  lot
• 2:25
  of
• 2:25
  partnerships
• 2:26
  with
• 2:26
  Google
• 2:26
  Cloud
• 2:27
  in
• 2:27
  this
• 2:27
  space.
• 2:28
  So
• 2:28
  I
• 2:28
  think
• 2:29
  there's
• 2:29
  a
• 2:29
  lot
• 2:29
  of
• 2:29
  traction
• 2:30
  here
• 2:30
  and
• 2:31
  a
• 2:31
  lot
• 2:31
  of
• 2:31
  interest
• 2:31
  in
• 2:32
  the
• 2:32
  area.
• 2:32
  Now.
• 2:32
  Is
• 2:33
  it
• 2:33
  translating
• 2:34
  to
• 2:35
  immense
• 2:35
  value
• 2:36
  yet?
• 2:36
  I'm
• 2:37
  not
• 2:37
  sure.
• 2:37
  I
• 2:37
  haven't
• 2:37
  heard
• 2:37
  anyone
• 2:38
  really
• 2:40
  toting
• 2:41
  massive
• 2:42
  EBITDA
• 2:42
  gains
• 2:43
  from
• 2:43
  AI
• 2:44
  search
• 2:44
  yet,
• 2:44
  but
• 2:44
  I
• 2:44
  think
• 2:45
  there's
• 2:45
  a
• 2:45
  lot
• 2:45
  of
• 2:45
  interest.
• 2:46
  So
• 2:47
  Chris,
• 2:47
  would
• 2:47
  you
• 2:47
  say
• 2:48
  that
• 2:48
  you're
• 2:49
  like
• 2:49
  your
• 2:49
  recommendation
• 2:50
  for
• 2:51
  retailers
• 2:51
  is
• 2:51
  what
• 2:52
  then
• 2:52
  is
• 2:52
  it
• 2:53
  to
• 2:53
  start
• 2:53
  to
• 2:53
  look
• 2:54
  at
• 2:54
  investing
• 2:54
  in
• 2:54
  this
• 2:55
  on
• 2:55
  their
• 2:55
  own
• 2:56
  brands,
• 2:56
  to
• 2:57
  start
• 2:57
  to
• 2:57
  look
• 2:57
  at
• 2:57
  this
• 2:58
  from
• 2:58
  how
• 2:58
  they
• 2:58
  show
• 2:59
  up
• 2:59
  in
• 2:59
  these
• 2:59
  searches
• 2:59
  or
• 3:00
  like
• 3:00
  how
• 3:00
  are
• 3:00
  you
• 3:00
  navigating
• 3:01
  this,
• 3:02
  your
• 3:02
  recommendations
• 3:03
  for
• 3:03
  them?
• 3:04
  Yeah,
• 3:04
  I
• 3:04
  would
• 3:04
  think
• 3:04
  back
• 3:05
  to
• 3:05
  what
• 3:05
  your
• 3:05
  consumer
• 3:06
  data
• 3:06
  is
• 3:06
  telling
• 3:06
  you
• 3:07
  and
• 3:07
  what
• 3:07
  your
• 3:07
  shopping
• 3:07
  data
• 3:08
  from
• 3:08
  your
• 3:08
  website
• 3:08
  is
• 3:09
  telling
• 3:09
  you
• 3:09
  as
• 3:10
  to
• 3:10
  whether
• 3:10
  these
• 3:10
  are
• 3:10
  investments
• 3:11
  that
• 3:11
  make
• 3:11
  sense
• 3:12
  for
• 3:12
  you.
• 3:12
  If
• 3:12
  you're
• 3:13
  seeing
• 3:13
  low
• 3:14
  click
• 3:14
  through
• 3:15
  rates,
• 3:15
  if
• 3:15
  you're
• 3:15
  seeing
• 3:16
  as
• 3:16
  you
• 3:16
  walk
• 3:17
  that
• 3:17
  funnel
• 3:17
  from
• 3:17
  your
• 3:18
  website
• 3:18
  in
• 3:18
  terms
• 3:19
  of
• 3:19
  how
• 3:19
  people
• 3:19
  interact
• 3:20
  with
• 3:20
  your
• 3:20
  site,
• 3:21
  if
• 3:21
  you're
• 3:21
  seeing
• 3:21
  searches
• 3:22
  that
• 3:22
  don't
• 3:23
  result
• 3:23
  in
• 3:23
  the
• 3:24
  right
• 3:24
  click
• 3:24
  throughs
• 3:25
  that
• 3:25
  you
• 3:25
  want,
• 3:25
  then
• 3:26
  maybe
• 3:26
  this
• 3:26
  is
• 3:26
  something
• 3:27
  that
• 3:27
  is
• 3:28
  a
• 3:28
  true
• 3:28
  gap
• 3:28
  for
• 3:28
  your
• 3:29
  business
• 3:29
  where
• 3:29
  you
• 3:29
  prioritize
• 3:30
  those
• 3:30
  investments.
• 3:32
  And
• 3:32
  Dave,
• 3:33
  is
• 3:33
  this
• 3:33
  consistent
• 3:34
  with
• 3:34
  what
• 3:34
  you're
• 3:34
  seeing
• 3:34
  with
• 3:35
  clients
• 3:35
  that
• 3:35
  you've
• 3:35
  worked
• 3:36
  with
• 3:36
  as
• 3:36
  well?
• 3:37
  Yeah,
• 3:38
  especially
• 3:38
  within
• 3:39
  fashion
• 3:39
  and
• 3:40
  apparel,
• 3:41
  it's
• 3:42
  super
• 3:42
  important
• 3:42
  as
• 3:43
  it
• 3:43
  relates
• 3:43
  to
• 3:44
  personalization
• 3:44
  and
• 3:45
  customization.
• 3:46
  Now
• 3:46
  with
• 3:47
  the
• 3:47
  amount
• 3:47
  of
• 3:47
  data
• 3:47
  that's
• 3:48
  out
• 3:48
  there
• 3:48
  and
• 3:48
  the
• 3:49
  amount
• 3:49
  of
• 3:49
  options
• 3:50
  that
• 3:50
  consumers
• 3:50
  have,
• 3:51
  they
• 3:51
  want
• 3:51
  something
• 3:52
  that's
• 3:52
  tailored
• 3:53
  specifically
• 3:53
  to
• 3:53
  him
• 3:54
  and
• 3:54
  her.
• 3:54
  And
• 3:55
  this
• 3:55
  is
• 3:55
  a
• 3:55
  more
• 3:56
  potentially
• 3:57
  more
• 3:57
  seamless
• 3:58
  way
• 3:59
  to
• 3:59
  drive
• 3:59
  customization
• 4:01
  on
• 4:01
  things
• 4:01
  that
• 4:01
  are
• 4:02
  unknown.
• 4:02
  And
• 4:02
  I
• 4:02
  think
• 4:03
  right
• 4:03
  now
• 4:03
  we
• 4:03
  live
• 4:03
  in
• 4:03
  a
• 4:03
  world
• 4:04
  where
• 4:04
  more
• 4:04
  is
• 4:04
  more.
• 4:05
  And
• 4:06
  so
• 4:06
  having
• 4:06
  this
• 4:06
  AI
• 4:07
  tool,
• 4:07
  if
• 4:08
  done
• 4:08
  correctly,
• 4:08
  to
• 4:08
  Chris's
• 4:09
  point,
• 4:10
  could
• 4:10
  have
• 4:10
  huge
• 4:11
  impact.
• 4:12
  Maybe
• 4:13
  not
• 4:13
  as
• 4:13
  much
• 4:13
  to
• 4:14
  conversion,
• 4:15
  but
• 4:15
  at
• 4:15
  least
• 4:16
  to
• 4:16
  loyalty
• 4:16
  and
• 4:16
  traffic.
• 4:17
  And
• 4:17
  I
• 4:17
  think
• 4:18
  that's
• 4:18
  where
• 4:18
  they
• 4:19
  should
• 4:19
  start
• 4:19
  first.
• 4:20
  Is
• 4:21
  this
• 4:21
  a
• 4:21
  traffic
• 4:21
  driving
• 4:22
  piece
• 4:22
  and
• 4:22
  then
• 4:22
  how
• 4:22
  does
• 4:23
  that
• 4:23
  relate
• 4:23
  to
• 4:23
  actual
• 4:24
  conversion
• 4:24
  of
• 4:24
  sale?
• 4:25
  Right.
• 4:25
  Especially
• 4:26
  as
• 4:26
  search
• 4:26
  behaviors
• 4:27
  are
• 4:27
  shifting,
• 4:28
  you
• 4:28
  know,
• 4:28
  and
• 4:28
  well,
• 4:29
  there's
• 4:29
  a
• 4:29
  whole
• 4:30
  track
• 4:30
  that's
• 4:30
  going
• 4:30
  to
• 4:30
  be
• 4:30
  dedicated
• 4:31
  to
• 4:31
  that
• 4:31
  at
• 4:31
  Shop
• 4:31
  Talk
• 4:32
  next
• 4:32
  week.
• 4:32
  Chris
• 4:32
  Walton,
• 4:33
  that,
• 4:34
  that
• 4:34
  you
• 4:34
  and
• 4:35
  I
• 4:35
  are
• 4:35
  both
• 4:35
  going
• 4:35
  to
• 4:36
  be
• 4:36
  having,
• 4:36
  I'm
• 4:36
  sure,
• 4:37
  a
• 4:37
  lot
• 4:37
  of
• 4:37
  conversations
• 4:38
  with
• 4:38
  retailers
• 4:38
  about.
• 4:39
  Chris,
• 4:40
  what
• 4:40
  do
• 4:40
  you
• 4:40
  think?
• 4:41
  Everybody
• 4:42
  knows
• 4:42
  how
• 4:42
  I
• 4:42
  feel
• 4:42
  about
• 4:42
  Google
• 4:43
  search
• 4:44
  right
• 4:44
  now,
• 4:44
  so
• 4:44
  I
• 4:45
  don't
• 4:45
  need
• 4:45
  to
• 4:45
  spend
• 4:45
  too
• 4:45
  much
• 4:46
  time
• 4:46
  on
• 4:46
  this.
• 4:46
  But,
• 4:47
  but
• 4:47
  I
• 4:47
  love
• 4:48
  to
• 4:48
  get
• 4:48
  your
• 4:49
  your
• 4:49
  insights
• 4:49
  because
• 4:50
  I've
• 4:50
  made
• 4:50
  you
• 4:50
  include
• 4:51
  yet
• 4:51
  another
• 4:51
  Google
• 4:52
  headline
• 4:52
  in
• 4:52
  our
• 4:52
  Fast
• 4:53
  five.
• 4:53
  Yeah,
• 4:53
  I
• 4:53
  made
• 4:54
  the
• 4:54
  joke
• 4:54
  that
• 4:54
  this
• 4:55
  is
• 4:55
  like
• 4:55
  your
• 4:55
  Google
• 4:56
  orgasm
• 4:56
  of
• 4:56
  the
• 4:56
  week.
• 4:57
  Right.
• 4:57
  Like
• 4:57
  this
• 4:57
  is
• 4:57
  like
• 4:58
  every,
• 4:58
  every
• 4:59
  month.
• 4:59
  Every
• 4:59
  month.
• 5:00
  Gotta
• 5:00
  hit,
• 5:00
  gotta
• 5:00
  hit
• 5:00
  it
• 5:01
  every
• 5:01
  month.
• 5:01
  Yes,
• 5:02
  I
• 5:02
  know
• 5:02
  but
• 5:03
  no,
• 5:03
  I
• 5:03
  mean
• 5:04
  first
• 5:04
  of
• 5:04
  all
• 5:04
  I'd
• 5:04
  say
• 5:04
  like
• 5:04
  stepping
• 5:05
  back,
• 5:05
  it's,
• 5:05
  it's
• 5:06
  quite
• 5:06
  comforting
• 5:06
  to
• 5:07
  hear
• 5:07
  David
• 5:07
  and
• 5:08
  Chris
• 5:08
  say
• 5:08
  that
• 5:09
  retailers
• 5:09
  are
• 5:09
  actively
• 5:10
  thinking
• 5:10
  about
• 5:10
  that.
• 5:10
  This
• 5:11
  I
• 5:11
  agree.
• 5:11
  That's
• 5:11
  good.
• 5:11
  I
• 5:11
  mean
• 5:12
  it
• 5:12
  shows
• 5:12
  me
• 5:12
  they've
• 5:12
  learned
• 5:13
  from
• 5:13
  the
• 5:13
  mistakes
• 5:14
  of
• 5:14
  the
• 5:14
  past
• 5:14
  where
• 5:14
  they
• 5:14
  discounted
• 5:15
  e
• 5:15
  commerce
• 5:15
  for
• 5:16
  so
• 5:16
  long.
• 5:16
  So,
• 5:17
  so
• 5:17
  that's
• 5:17
  very
• 5:17
  comforting.
• 5:18
  The
• 5:19
  one
• 5:19
  place
• 5:19
  where
• 5:19
  I
• 5:19
  probably,
• 5:20
  I
• 5:20
  disagree
• 5:21
  with,
• 5:21
  I
• 5:21
  think
• 5:21
  Chris,
• 5:21
  who
• 5:22
  said
• 5:22
  this
• 5:22
  is
• 5:22
  I
• 5:22
  do
• 5:23
  think
• 5:23
  there's
• 5:23
  an
• 5:23
  order
• 5:23
  of
• 5:23
  operations
• 5:24
  here
• 5:25
  of
• 5:25
  the
• 5:25
  right
• 5:25
  way
• 5:25
  to
• 5:26
  approach
• 5:26
  this
• 5:26
  from
• 5:26
  a
• 5:26
  retail
• 5:27
  executive
• 5:27
  perspective.
• 5:29
  Because
• 5:29
  like
• 5:29
  I
• 5:29
  think
• 5:29
  was
• 5:30
  outlined,
• 5:30
  I
• 5:30
  think
• 5:30
  there's
• 5:31
  two
• 5:31
  imperatives
• 5:31
  that,
• 5:32
  that
• 5:32
  the
• 5:32
  retailers
• 5:33
  are
• 5:33
  facing.
• 5:33
  One,
• 5:33
  they
• 5:33
  have
• 5:34
  to
• 5:34
  decide
• 5:34
  how
• 5:34
  they
• 5:34
  want
• 5:34
  to
• 5:35
  show
• 5:35
  up
• 5:35
  on
• 5:35
  the
• 5:35
  search
• 5:35
  engines
• 5:36
  themselves
• 5:37
  and
• 5:37
  two,
• 5:37
  they
• 5:37
  have
• 5:38
  to
• 5:38
  decide
• 5:38
  what
• 5:38
  it
• 5:39
  means
• 5:39
  for
• 5:39
  their
• 5:39
  own
• 5:39
  e
• 5:39
  commerce
• 5:40
  experiences.
• 5:41
  Right.
• 5:41
  And
• 5:41
  I'm
• 5:42
  inclined
• 5:42
  to
• 5:42
  disproportionately
• 5:43
  invest
• 5:44
  in
• 5:44
  the
• 5:44
  former
• 5:45
  because
• 5:45
  that's
• 5:46
  all
• 5:46
  really
• 5:46
  about
• 5:47
  having
• 5:47
  great
• 5:47
  data
• 5:48
  quality
• 5:48
  at
• 5:48
  the
• 5:48
  end
• 5:49
  of
• 5:49
  the
• 5:49
  day,
• 5:49
  which
• 5:49
  is
• 5:49
  a
• 5:49
  good
• 5:50
  thing
• 5:50
  to
• 5:51
  have
• 5:51
  regardless.
• 5:52
  Whereas
• 5:52
  the
• 5:52
  latter,
• 5:53
  to
• 5:53
  see
• 5:53
  the
• 5:53
  benefit,
• 5:54
  it's
• 5:54
  going
• 5:54
  to
• 5:55
  still
• 5:55
  require
• 5:55
  a
• 5:55
  step
• 5:56
  change
• 5:56
  in
• 5:56
  how
• 5:56
  people
• 5:56
  shop
• 5:57
  which
• 5:57
  is
• 5:57
  likely
• 5:58
  going
• 5:58
  to
• 5:58
  come
• 5:58
  by
• 5:58
  way
• 5:59
  of
• 5:59
  a
• 5:59
  culturing
• 5:59
  to
• 5:59
  the
• 6:00
  search
• 6:00
  engines
• 6:00
  themselves.
• 6:01
  So
• 6:01
  I
• 6:01
  think
• 6:01
  that's
• 6:01
  kind
• 6:01
  of
• 6:01
  a,
• 6:02
  a
• 6:02
  next
• 6:02
  order
• 6:02
  of
• 6:03
  operations
• 6:03
  concern.
• 6:04
  You
• 6:04
  got
• 6:04
  to
• 6:04
  get
• 6:05
  your
• 6:05
  data
• 6:05
  quality
• 6:05
  right
• 6:06
  first
• 6:06
  and
• 6:07
  the
• 6:07
  proof
• 6:07
  point
• 6:07
  will
• 6:07
  be
• 6:08
  how
• 6:08
  do
• 6:08
  you
• 6:08
  show
• 6:08
  up
• 6:08
  on
• 6:08
  those
• 6:08
  search
• 6:09
  engines?
• 6:09
  That,
• 6:09
  that's,
• 6:10
  that's
• 6:10
  the
• 6:10
  approach
• 6:11
  I
• 6:11
  would
• 6:11
  be
• 6:11
  taking
• 6:11
  if
• 6:11
  I
• 6:12
  was
• 6:12
  in
• 6:12
  the
• 6:12
  executive
• 6:12
  chair.
• 6:13
  Yeah.
• 6:13
  And
• 6:14
  Chris,
• 6:14
  I,
• 6:14
  you
• 6:15
  got
• 6:15
  me
• 6:15
  thinking
• 6:16
  of
• 6:16
  something
• 6:16
  too.
• 6:16
  Like
• 6:17
  as,
• 6:18
  as
• 6:18
  we
• 6:18
  talked
• 6:18
  about
• 6:18
  as
• 6:19
  searching
• 6:19
  behaviors
• 6:20
  are
• 6:20
  changing
• 6:21
  and
• 6:21
  you
• 6:22
  know,
• 6:22
  even
• 6:22
  people
• 6:23
  are
• 6:23
  going
• 6:23
  to
• 6:23
  a
• 6:24
  brand's
• 6:24
  own
• 6:24
  website
• 6:25
  even
• 6:25
  less
• 6:26
  so
• 6:26
  traffic
• 6:26
  like
• 6:26
  this
• 6:27
  is
• 6:27
  going
• 6:27
  to
• 6:27
  be
• 6:27
  really
• 6:28
  important
• 6:28
  and
• 6:28
  making
• 6:28
  sure
• 6:29
  that
• 6:29
  you're
• 6:29
  investing
• 6:29
  and
• 6:30
  showing
• 6:30
  up
• 6:30
  on
• 6:31
  the
• 6:31
  search
• 6:31
  engines
• 6:32
  on
• 6:32
  Google
• 6:32
  or
• 6:33
  on
• 6:33
  any
• 6:33
  of
• 6:33
  the
• 6:33
  gen
• 6:34
  AI
• 6:34
  search
• 6:34
  platforms
• 6:35
  too
• 6:35
  where
• 6:35
  people
• 6:36
  are
• 6:36
  going
• 6:36
  to
• 6:36
  be
• 6:37
  starting
• 6:37
  their,
• 6:37
  their
• 6:38
  searching
• 6:38
  and
• 6:38
  discovering
• 6:39
  process.
• 6:39
  But
• 6:40
  I
• 6:40
  also
• 6:40
  wonder
• 6:41
  if
• 6:41
  like
• 6:41
  from
• 6:42
  Google's
• 6:42
  perspective,
• 6:43
  does
• 6:43
  this
• 6:43
  allow
• 6:44
  them
• 6:44
  another
• 6:45
  data
• 6:45
  set
• 6:45
  to
• 6:46
  sell
• 6:46
  to
• 6:46
  brands
• 6:47
  in
• 6:48
  the
• 6:48
  long
• 6:48
  run
• 6:48
  of
• 6:48
  like
• 6:49
  these
• 6:49
  are
• 6:49
  the
• 6:49
  things
• 6:49
  that
• 6:49
  people
• 6:50
  are
• 6:50
  creating
• 6:51
  like
• 6:51
  for
• 6:51
  specifically
• 6:52
  for
• 6:52
  this
• 6:52
  tool.
• 6:52
  Like
• 6:53
  here's
• 6:53
  what's
• 6:53
  missing
• 6:54
  in
• 6:54
  the
• 6:54
  category.
• 6:54
  Here
• 6:55
  are
• 6:55
  the
• 6:55
  search
• 6:55
  terms
• 6:56
  that
• 6:56
  people
• 6:57
  are
• 6:57
  entering
• 6:57
  in
• 6:58
  when
• 6:58
  they
• 6:58
  come
• 6:58
  to
• 6:58
  this
• 6:59
  Google
• 6:59
  create
• 6:59
  and
• 6:59
  find
• 7:00
  tool.
• 7:00
  And
• 7:00
  then
• 7:00
  they
• 7:01
  can
• 7:01
  in
• 7:01
  turn
• 7:01
  take
• 7:02
  that
• 7:02
  back
• 7:02
  to
• 7:02
  the
• 7:02
  brands
• 7:02
  and
• 7:02
  be
• 7:03
  like
• 7:03
  as
• 7:03
  you're
• 7:04
  developing
• 7:04
  your
• 7:04
  R
• 7:05
  and
• 7:05
  D
• 7:05
  as
• 7:05
  you're
• 7:06
  trying
• 7:06
  to
• 7:06
  figure
• 7:06
  out,
• 7:06
  like
• 7:07
  what
• 7:07
  the
• 7:07
  next
• 7:07
  trend
• 7:08
  is,
• 7:08
  here's
• 7:08
  another
• 7:09
  collection
• 7:09
  of
• 7:10
  data
• 7:10
  that
• 7:10
  we
• 7:10
  can
• 7:11
  give
• 7:11
  you
• 7:11
  exact
• 7:12
  pinpointed
• 7:13
  information
• 7:13
  on.
• 7:13
  Here's
• 7:14
  what
• 7:14
  people
• 7:14
  are
• 7:14
  dreaming
• 7:15
  up
• 7:15
  that
• 7:15
  doesn't
• 7:15
  exist
• 7:16
  out
• 7:16
  there
• 7:16
  in
• 7:16
  the
• 7:16
  world.
• 7:17
  Yeah,
• 7:17
  I
• 7:17
  mean
• 7:18
  it's,
• 7:18
  it's
• 7:18
  a
• 7:18
  100%.
• 7:19
  It's
• 7:19
  another
• 7:19
  data
• 7:20
  point
• 7:20
  for
• 7:20
  Google.
• 7:20
  It's
• 7:20
  another
• 7:21
  data
• 7:21
  point
• 7:21
  to
• 7:21
  serve
• 7:21
  up
• 7:22
  advertising
• 7:22
  too
• 7:23
  in
• 7:23
  the
• 7:23
  Google
• 7:24
  platform
• 7:24
  as
• 7:24
  well,
• 7:24
  which
• 7:25
  I'm
• 7:25
  sure
• 7:25
  they're
• 7:25
  thinking
• 7:26
  about,
• 7:26
  you
• 7:27
  know,
• 7:27
  long,
• 7:28
  long,
• 7:28
  long
• 7:29
  term,
• 7:30
  you
• 7:30
  know,
• 7:30
  without
• 7:31
  a
• 7:31
  doubt.
• 7:31
  So
• 7:31
  yeah,
• 7:31
  I
• 7:31
  think,
• 7:32
  I
• 7:32
  think
• 7:32
  that's
• 7:32
  exactly
• 7:33
  right.
• 7:33
  And
• 7:33
  the
• 7:33
  other
• 7:34
  point
• 7:34
  I'd
• 7:34
  make
• 7:34
  too
• 7:34
  is
• 7:34
  like
• 7:34
  you
• 7:35
  brought
• 7:35
  it
• 7:35
  up
• 7:35
  like
• 7:35
  the
• 7:36
  traffic
• 7:36
  to
• 7:36
  websites
• 7:37
  is
• 7:37
  going
• 7:37
  to
• 7:37
  be
• 7:38
  less
• 7:38
  and
• 7:38
  less.
• 7:39
  Yeah.
• 7:39
  So,
• 7:40
  you
• 7:40
  know,
• 7:40
  you've
• 7:40
  got
• 7:40
  to
• 7:41
  convert
• 7:41
  it,
• 7:41
  but
• 7:42
  at
• 7:42
  the
• 7:42
  end
• 7:42
  of
• 7:42
  the
• 7:42
  day
• 7:42
  you
• 7:42
  need
• 7:43
  to
• 7:43
  show
• 7:43
  up
• 7:43
  where
• 7:43
  the
• 7:44
  traffic
• 7:44
  is
• 7:44
  going
• 7:45
  to
• 7:45
  go.
• 7:45
  And
• 7:46
  so
• 7:46
  that's
• 7:47
  the
• 7:47
  point
• 7:47
  I
• 7:47
  would
• 7:47
  make
• 7:47
  here
• 7:48
  that
• 7:48
  people
• 7:48
  need
• 7:48
  to
• 7:48
  keep
• 7:48
  top
• 7:49
  of
• 7:49
  mind.