Why DTC Brands Are Building Private Marketplaces

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Sep 3, 2026 · 10m · transcript

Direct-to-consumer brands are moving beyond Shopify stores into private marketplaces to control the customer experience and protect margins. We look at how a mid-sized skincare brand used this model to bypass retailer gatekeepers while keeping data in-house. The shift from renting attention on third-party platforms to owning the full commerce loop is reshaping growth strategies for twenty twenty six.

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