How to Raw Dawg Your Way into Pet Food
What happens when a Hollywood producer trades film sets for meat grinders? In this episode of Barking Mad, Jordan Tyler sits down with Sierra Obioha, founder of My Raw Dawg, to explore how her dog Bojangles’ health struggles sparked a career change and a whole lot of questions about pet food. Sierra shares the messy reality of moving from DIY raw feeding to launching a brand— including kitchen experiments, packaging setbacks, and learning just how much she didn’t know.
Fresh off her win at the Black Pet Business Network’s Next Wave Pitch competition at SUPERZOO 2026, Sierra also opens up…
The skinny
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