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Story Precision: The New PR Advantage | 695 | KJ Blattenbauer
What if "getting PR" isn't about hype at all—but about engineering trust at scale?
In this episode, Peter Winick sits down with KJ Blattenbauer, founder of Hearsay PR and author of Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off, who helps founders, creatives, and experts turn clear storytelling and smart media strategy into real authority—without the fluff.
She breaks down what PR actually does: find the story behind your expertise, explain why it matters now, and package it for real-world attention spans.
KJ makes the case that your work doesn't "speak for itself" anymore. Not…
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