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171: Outbound is Broken
I have little doubt in my mind that outbound is broken.
It’s not working nearly as well as it used to and the people on receiving end of it, the people that we want to trust us and spend money with us, hate it.
In this episode we go over:
What’s going on in the market
What are the causes of outbound being broken
Examples of exactly how it is not working
And a rallying call to find new solutions
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