In the Mood to Bake with Alex George of Lily P Crumbs
She named her brand after her geriatric dog. She started her Instagram account while in chemotherapy and called it Cooking with Cancer. She photographed her own cookbook in her parents' basement with the help of her mom's mahjong friend Karen, a hobby photographer in her 70s who ended up with photos on the back cover of the finished book. And she has never once paywalled a recipe because she learned to bake from bloggers who were generous enough to share everything for free.
Alex George is the founder of Lily P Crumbs and the author of In the Mood to Bake, a cookbook that comes out September…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.