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50 - How Josh Carr Rebuilt Echo Water Into an $18M Hardware Company

As AI makes software easier to replicate, Josh Carr argues that durable businesses may increasingly come from harder-to-build physical products and hardware companies.

Echo Water effectively restarted from scratch, forcing the company to rebuild customers, products, and operations from the ground up.

Josh Carr explains why hardware companies are harder to build but often more defensible than software businesses.

The conversation reframes entrepreneurship around experimentation, execution, and identifying opportunities where physical products create durable advantage.

Scaling CEOs and founders…

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