The year in media
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every…
The skinny
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