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The Discipline Behind Hypergrowth with Denise Persson
Welcome to the What's Next! Podcast with Tiffani Bova.
This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about…
The skinny
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