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Ep. 143 :: Bruce Merrifield on Intentional Profit Management

"To succeed in business, you have to have a genuine, honest-to-goodness interest in profitability. And most people don't."

—The Art of Profitability by Adrian Slywotzky

Our guest on episode 143 is Bruce Merrifield, President at Merrifield Consulting Group, Inc. and a partner at Waypoint Analytics. As you'll hear, listening to Bruce is like studying with an entertaining professor in a graduate program. He links insights into profitability and common sense, with a heavy dose of counterintuitive thinking (he shares why buying low and selling high is a poor way to advance your business goals) in…

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