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🎯 Mastering Lead Gen with AI (and Humanity) | Christian Barry, Fractional CMO at JRCMO 🤖💼
Episode Overview:
Lead generation is getting noisier—and smarter. In this Marketing in the Age of AI episode, Emanuel Rose sits down with Christian Barry (Fractional CMO at JRCMO) to unpack how AI can simplify data, sharpen attribution, and boost ROI—without losing the human touch. From managing $500K+ in Meta ad spend to crafting authentic video that converts, Christian shares practical playbooks you can apply today.
What You’ll Learn:
How to use AI to separate signal from noise in marketing metrics 🔍
Practical attribution tips when buyers don’t convert on the first touch
The right…
The skinny
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