Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used Customer Empathy to Save Her Company
Episode 20 of The Founder's Journey digs into the story of Maya Torres, a first-time founder who launched a meal-kit service for families with dietary restrictions. When her startup hit a wall after six months with zero repeat orders and a cash reserve of only $47,000, she didn't slash prices or pivot the product. Instead, she spent three weeks personally calling every one of her 340 customers, asking a single question: 'What did we get wrong?' The answers revealed that her recipes were 30 percent too complicated for busy parents, and her packaging created far more waste…
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