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1KHO 467: Flavor Is the Original Craving | Mark Schatzker, The Dorito Effect
What if the root of our health crisis isn’t carbs or fat or sugar—but a missing conversation about flavor? In one of the most compelling episodes of The 1000 Hours Outside Podcast, Ginny Yurich sits down with author Mark Schatzker to discuss his groundbreaking book The Dorito Effect. Together, they explore how real food has grown increasingly bland while artificial flavor technology has skyrocketed—rewiring our brains, deepening our cravings, and sabotaging our nutritional wisdom. Mark explains how food that once satisfied is now engineered to deceive our taste buds and keep us coming back…
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