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Inside the Playbook: Paris Cole on Artist Management for New Artists
In this clip, Paris Cole and I break down the real mechanics of artist development and what it takes to break an artist in today’s music business, especially when you’re building without massive budgets, teams, or infrastructure.
Paris explains why there’s no single blueprint for releasing music. A smart rollout goes beyond the songs into release strategy, sequencing, visual identity, artwork, storytelling, content planning, fan engagement, music videos, pop-ups, and live reps. Some artists build the world first, others drop music and work backward, but either way, the strategy has to match…
The skinny
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