Preston Lee: Founder of Thirty Percent

MASTERS by Winn Claybaugh · Sep 1, 2026 · 1h 8m

Preston Lee is the architect of Thirty Percent, a performance-driven framework built to help restaurants unlock margin, elevate culture, and create measurable operational clarity. Interviewed by Winn Claybaugh, Preston clarifies the difference between service and hospitality. Even when a business provides a wonderful product or service, hospitality goes much deeper. Whether you're a brand-new or seasoned professional, the goal in any business is to attract, hire, and retain the best team to provide exceptional hospitality, which results in customer loyalty and, eventually, increased…