Latest / The Redemption Project Podcast
A Poll Is Not a Prediction: Mark Cunningham on Reading the Numbers Without Being Misled
The numbers are interesting.
They are also easy to overread.
A poll can tell us something useful about public opinion at a particular moment. It cannot guarantee what voters will do weeks or months later, predict every change in a campaign or turn a small lead into a certain election result.
In this Season 4 Civic Conversation, Brandon Burley speaks with pollster Mark Cunningham about what polls actually measure, how scientific surveys are constructed and why the public should be cautious when campaigns, media outlets and social media accounts turn numbers into narratives.
Cunningham is the…
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