How Rainier Beer went from an old fashioned brew to an advertising icon
Behold the Rain-beers, a herd of giant bottles with human legs galloping majestically across the Cascade foothills.
This motif was part advertisement, part cinema — the brainchildren of Heckler Associates, a local ad agency that made Rainier Beer’s personality and brand into the stuff of Seattle legend.
Today Rainier is no longer an entirely local product — it’s owned by Pabst and brewed in California — but go to any antique shop and you’re destined to find beer memorabilia sporting that red calligraphy “R” hearkening from the golden age of…
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