Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Service Contracts Lock In Pricing Power
In this episode of the Pricing Power Podcast, Lucas and Luna explore how industrial and B2B companies use service contracts and maintenance agreements to lock in customers long after the initial sale. We look at the specific case of a mid-sized manufacturing firm that shifted from hardware sales to recurring service revenue, raising effective margins by twelve percent over three years. The hosts break down the psychology of switching costs, the role of technical debt, and why these hidden fees often escape consumer scrutiny. By October nineteen twenty twenty six, this model has become a…
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