Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Dynamic Pricing to Maximize Revenue
In this episode of Franchise Conversations with Fexingo, Lucas and Luna explore how franchisees are adopting dynamic pricing strategies to boost revenue and manage demand. They examine why many franchise agreements historically banned real-time price changes, and how newer contracts now allow flexibility. The hosts break down a specific case: a mid-sized quick-service franchise that tested dynamic pricing across 15 locations, seeing revenue per transaction rise by 8.5 percent and customer wait times fall by 12 percent. They discuss the three-tier pricing model—peak, standard, and off-peak—and…
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