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Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators

The One Question That Stops a Buyer from Ghosting You

Every sales rep knows the sinking feeling: you send a proposal, the buyer goes silent, and you're left chasing emails with no reply. In this episode, Lucas and Luna break down a single question that top performers use to keep the deal moving when the buyer goes dark. They walk through a real case from a B2B SaaS company where a rep recovered a $340,000 contract by asking the right question at the right moment — not by pushing harder, but by reframing the pause as a signal of value. They discuss why most reps default to 'just checking in,' how that actually trains buyers to…

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