Marketing a Unicorn Startup & B2B Demand Generation Engines ft. Elena Hassan (E288)
What does a bootstrapped company, an early-stage startup, and a billion dollar unicorn have in common?
Resources.
Even though they all deal with vastly different ones, they all have to properly manage their resources in order to hit their goals.
Now, Elena Hassan is someone that has dealt with marketing in all of these business stages. You could say that she started from the bottom and now she’s here, and by “here” we mean head of marketing for a tech unicorn.
Some of this conversation’s #GoldenBoulders were:
🚀 Leveraging Bootstrapped Marketing Strategies
🚀 Developing Brand Recognition And A…
The skinny
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