Creativity Is a Skill: Jeff & Staney DeGraff on the C.R.E.A.T.E. Method (Clarify to Evaluate)
Description:
Creativity isn't reserved for geniuses—it's a skill you can learn, practice, and compound over time.
In this episode of The Innovation Show, Aidan McCullen sits down with Jeff and Staney DeGraff to explore their practical framework for everyday creativity: the C.R.E.A.T.E. method. Based on decades of research and real-world application, they break down how innovation actually happens—not through lightning bolts, but through small, iterative wins.
From clarifying the real problem to evaluating ideas effectively, this conversation reframes creativity as a disciplined, learnable…
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