ET Deep Dive: The Menopause Reckoning

The Morning Brief · Apr 12, 2026 · 8m

For generations, Indian women moved through perimenopause and menopause in silence — misdiagnosed, dismissed, or simply left to figure it out alone. That's changing. Driven by social media, celebrity candour, and a growing wellness economy projected to hit $24 billion globally by 2030, menopause is finally becoming a public conversation. But with awareness comes noise — supplements, coaches, and brand tie-ins are flooding a space where women are looking for genuine answers. This episode of ET Deep Dive is based on Nupur Amarnath’s story tracing how menopause went from stigma…