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NEW - Loyalty Points: Who Wins When You Keep Collecting?
Loyalty points are supposed to reward you for coming back. Tony Chapman helps you look beyond the balance when every brand wants a place in your wallet, a record of your spending and a chance at your next purchase. What is the reward program getting from you?
You may have points everywhere and enough to redeem almost nowhere. If more choice is meant to help, why does it leave you fumbling at the checkout? Tony connects that fatigue to a jam shop with far more options than its customers wanted.
Then there are the points you never spend. They still matter to the company, even when you have…
The skinny
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