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Future Of Community Summit – My Take On Circle's Trends Report · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  All
• 0:00
  right,
• 0:00
  so
• 0:01
  today
• 0:01
  I've
• 0:01
  been
• 0:01
  attending
• 0:02
  the
• 0:02
  Future
• 0:02
  of
• 0:02
  Community
• 0:03
  Summit,
• 0:03
  which
• 0:04
  is
• 0:04
  put
• 0:04
  on
• 0:04
  by
• 0:04
  Circle
• 0:04
  app,
• 0:05
  and
• 0:05
  they
• 0:06
  announced
• 0:06
  their
• 0:06
  new
• 0:06
  trends
• 0:07
  report.
• 0:07
  And
• 0:07
  so
• 0:07
  I
• 0:08
  decided
• 0:08
  to
• 0:08
  do
• 0:09
  a
• 0:09
  quick
• 0:10
  podcast
• 0:10
  just
• 0:11
  talking
• 0:11
  about
• 0:11
  what
• 0:11
  I
• 0:11
  think
• 0:11
  about
• 0:12
  all
• 0:12
  of
• 0:12
  their
• 0:12
  trends.
• 0:12
  So,
• 0:13
  first
• 0:13
  of
• 0:13
  all,
• 0:13
  their
• 0:13
  trends
• 0:14
  report
• 0:14
  is
• 0:14
  based
• 0:15
  on
• 0:15
  12
• 0:15
  interviews
• 0:16
  with
• 0:16
  12
• 0:16
  industry
• 0:17
  experts.
• 0:17
  They
• 0:18
  surveyed
• 0:18
  over
• 0:18
  750
• 0:19
  community
• 0:20
  builders,
• 0:21
  and
• 0:21
  then
• 0:21
  they
• 0:21
  overlay
• 0:22
  that
• 0:22
  with
• 0:23
  all
• 0:23
  of
• 0:23
  the
• 0:23
  data
• 0:23
  they
• 0:24
  have
• 0:24
  from
• 0:25
  18,000
• 0:26
  communities
• 0:26
  built
• 0:26
  on
• 0:27
  Circle.
• 0:27
  And
• 0:27
  so
• 0:27
  they're
• 0:28
  really
• 0:28
  looking
• 0:28
  at
• 0:28
  trends
• 0:29
  in
• 0:29
  many
• 0:29
  areas,
• 0:30
  both
• 0:30
  qualitative
• 0:30
  and
• 0:31
  quantitative
• 0:31
  data,
• 0:31
  which
• 0:32
  we
• 0:32
  know
• 0:32
  that
• 0:32
  I
• 0:32
  love
• 0:33
  to
• 0:33
  really
• 0:34
  drive.
• 0:34
  Like,
• 0:34
  what
• 0:34
  are
• 0:35
  the
• 0:35
  trends
• 0:35
  of
• 0:35
  what's
• 0:35
  going
• 0:35
  to
• 0:36
  be
• 0:36
  happening
• 0:36
  in
• 0:37
  2026?
• 0:38
  You
• 0:38
  have
• 0:38
  ever
• 0:39
  worked
• 0:39
  with
• 0:39
  me,
• 0:39
  then
• 0:40
  you
• 0:40
  know
• 0:41
  that
• 0:41
  I
• 0:41
  like
• 0:42
  to
• 0:42
  ask
• 0:42
  people,
• 0:42
  what
• 0:43
  is
• 0:43
  the
• 0:43
  transformation
• 0:44
  that
• 0:44
  you're
• 0:44
  serving?
• 0:44
  How
• 0:45
  do
• 0:45
  you
• 0:45
  help
• 0:45
  people
• 0:45
  go
• 0:45
  from
• 0:46
  A
• 0:46
  to
• 0:47
  B?
• 0:47
  What
• 0:47
  is
• 0:47
  A
• 0:47
  to
• 0:47
  B
• 0:48
  for
• 0:48
  you?
• 0:48
  What
• 0:49
  goals
• 0:49
  are
• 0:49
  you
• 0:49
  helping
• 0:49
  them
• 0:49
  work
• 0:50
  towards?
• 0:50
  What
• 0:50
  mindset
• 0:51
  shifts
• 0:51
  are
• 0:51
  you
• 0:51
  helping
• 0:51
  them
• 0:51
  with?
• 0:52
  What
• 0:52
  kind
• 0:53
  of
• 0:53
  skills
• 0:53
  are
• 0:53
  you
• 0:54
  helping
• 0:54
  them
• 0:54
  grow?
• 0:54
  How
• 0:55
  are
• 0:55
  you
• 0:55
  supporting
• 0:55
  their
• 0:56
  career
• 0:56
  growth
• 0:56
  or
• 0:56
  their
• 0:57
  lifestyle
• 0:57
  or
• 0:57
  whatever
• 0:58
  your.
• 0:58
  Your
• 0:58
  focus
• 0:58
  is?
• 0:59
  You
• 0:59
  have
• 0:59
  to
• 0:59
  have
• 0:59
  a
• 0:59
  really
• 1:00
  clear
• 1:00
  transformation.
• 1:01
  And
• 1:01
  what's
• 1:02
  so
• 1:02
  interesting
• 1:03
  is
• 1:03
  that
• 1:03
  I
• 1:03
  ask
• 1:03
  people
• 1:03
  that
• 1:04
  question
• 1:04
  and
• 1:04
  they're
• 1:04
  like,
• 1:04
  well,
• 1:04
  I
• 1:05
  just
• 1:05
  want
• 1:05
  to
• 1:05
  grow
• 1:06
  my
• 1:06
  community.
• 1:07
  And
• 1:07
  that's
• 1:08
  great,
• 1:08
  but
• 1:08
  you
• 1:09
  really
• 1:09
  need.
• 1:10
  In
• 1:10
  order
• 1:10
  to
• 1:10
  grow
• 1:10
  your
• 1:11
  community,
• 1:11
  you
• 1:11
  really
• 1:11
  need
• 1:11
  to
• 1:11
  have
• 1:12
  a
• 1:12
  clear
• 1:12
  transformation
• 1:13
  and
• 1:13
  clear
• 1:13
  member
• 1:14
  journeys
• 1:15
  that
• 1:15
  take
• 1:15
  people
• 1:15
  on
• 1:16
  a
• 1:16
  path,
• 1:16
  because
• 1:16
  you
• 1:17
  grow
• 1:17
  your
• 1:17
  membership
• 1:18
  through,
• 1:18
  first
• 1:18
  of
• 1:19
  all,
• 1:19
  this
• 1:19
  whole
• 1:19
  premise
• 1:20
  and
• 1:20
  promise
• 1:20
  of
• 1:21
  your
• 1:21
  community
• 1:21
  being
• 1:22
  super
• 1:22
  clear,
• 1:23
  but
• 1:23
  also
• 1:24
  through
• 1:25
  the
• 1:25
  success
• 1:26
  and
• 1:26
  member
• 1:27
  accomplishments
• 1:27
  that
• 1:28
  they're
• 1:28
  having
• 1:28
  so
• 1:29
  that
• 1:29
  they
• 1:29
  stay
• 1:29
  retained,
• 1:30
  because
• 1:30
  retention
• 1:31
  is
• 1:31
  how
• 1:31
  you
• 1:31
  grow
• 1:32
  a
• 1:32
  membership.
• 1:33
  So
• 1:34
  in
• 1:35
  this
• 1:35
  trends
• 1:36
  report,
• 1:36
  they
• 1:37
  said
• 1:37
  that
• 1:37
  69%
• 1:39
  of
• 1:39
  respondents
• 1:40
  say
• 1:40
  that
• 1:41
  member
• 1:41
  transformation
• 1:42
  is
• 1:42
  the
• 1:42
  number
• 1:42
  one
• 1:42
  growth
• 1:43
  strategy
• 1:44
  for
• 1:44
  their
• 1:45
  community
• 1:45
  in
• 1:45
  2026.
• 1:46
  So
• 1:47
  what's
• 1:47
  really
• 1:47
  important
• 1:47
  about
• 1:48
  this
• 1:48
  is
• 1:48
  that
• 1:48
  we
• 1:48
  want
• 1:48
  to
• 1:49
  celebrate
• 1:49
  how
• 1:50
  members
• 1:50
  are
• 1:50
  winning,
• 1:51
  like,
• 1:51
  working
• 1:51
  toward
• 1:51
  their
• 1:52
  goal.
• 1:52
  We
• 1:52
  want
• 1:52
  to
• 1:52
  make
• 1:53
  these
• 1:53
  journeys
• 1:54
  and
• 1:54
  pathways
• 1:55
  super,
• 1:55
  super
• 1:55
  clear
• 1:56
  for
• 1:56
  them.
• 1:56
  And
• 1:57
  we
• 1:57
  want
• 1:57
  to
• 1:57
  show,
• 1:58
  like,
• 1:59
  real
• 1:59
  members
• 2:00
  what's
• 2:00
  possible
• 2:00
  with
• 2:01
  their
• 2:01
  results
• 2:02
  by
• 2:03
  showing
• 2:03
  them
• 2:04
  other
• 2:04
  members
• 2:04
  and
• 2:04
  what
• 2:05
  they're
• 2:05
  accomplishing.
• 2:05
  We're
• 2:06
  seeing
• 2:06
  this
• 2:06
  through
• 2:07
  a
• 2:07
  lot
• 2:07
  of
• 2:07
  community
• 2:08
  builders,
• 2:09
  really
• 2:09
  prioritizing
• 2:10
  member
• 2:10
  experience
• 2:11
  over
• 2:11
  member
• 2:12
  growth,
• 2:12
  which
• 2:12
  is
• 2:13
  another
• 2:13
  trend
• 2:14
  that
• 2:14
  was
• 2:14
  part
• 2:14
  of
• 2:14
  the
• 2:14
  Trends
• 2:15
  report.
• 2:15
  So
• 2:16
  it
• 2:16
  was
• 2:16
  interesting.
• 2:17
  They
• 2:17
  had
• 2:17
  Josh
• 2:18
  hall
• 2:18
  come
• 2:18
  on
• 2:18
  to
• 2:18
  speak,
• 2:18
  and
• 2:19
  he
• 2:19
  has
• 2:21
  a
• 2:21
  membership
• 2:21
  called
• 2:22
  Web
• 2:23
  Designers
• 2:23
  Pro,
• 2:23
  and
• 2:24
  so
• 2:24
  he's
• 2:24
  about
• 2:24
  300
• 2:25
  members,
• 2:25
  and
• 2:26
  they're
• 2:27
  his.
• 2:27
  His
• 2:28
  community,
• 2:28
  super
• 2:28
  successful
• 2:30
  and
• 2:30
  has
• 2:30
  a
• 2:30
  very
• 2:30
  high
• 2:31
  retention
• 2:31
  rate.
• 2:31
  And
• 2:31
  he
• 2:31
  talked
• 2:32
  about
• 2:32
  how
• 2:32
  he
• 2:33
  prioritizes
• 2:34
  retention
• 2:35
  over
• 2:36
  kind
• 2:36
  of
• 2:36
  new
• 2:37
  member
• 2:37
  growth
• 2:37
  because
• 2:38
  that
• 2:38
  is
• 2:38
  really
• 2:38
  what
• 2:39
  leads
• 2:39
  to.
• 2:40
  It's.
• 2:40
  It
• 2:41
  creates
• 2:41
  a
• 2:41
  flywheel.
• 2:41
  Right.
• 2:43
  A
• 2:43
  couple
• 2:43
  of
• 2:43
  things
• 2:43
  that
• 2:44
  he
• 2:44
  talked
• 2:44
  about
• 2:44
  that
• 2:44
  I
• 2:44
  thought
• 2:44
  were
• 2:45
  worth
• 2:45
  sharing
• 2:46
  here
• 2:46
  is
• 2:46
  that
• 2:48
  first
• 2:48
  impressions
• 2:48
  really
• 2:48
  matter.
• 2:49
  So
• 2:49
  it
• 2:49
  kind
• 2:49
  of
• 2:49
  goes
• 2:49
  back
• 2:50
  to
• 2:50
  all
• 2:50
  of
• 2:50
  the
• 2:50
  onboarding
• 2:50
  lessons
• 2:51
  we're
• 2:51
  always
• 2:51
  talking
• 2:51
  about.
• 2:52
  So
• 2:52
  sending
• 2:53
  one
• 2:53
  of
• 2:53
  the
• 2:53
  things
• 2:53
  he
• 2:54
  does
• 2:54
  is
• 2:54
  send
• 2:54
  a
• 2:54
  personal
• 2:55
  welcome
• 2:55
  video.
• 2:56
  So
• 2:56
  if
• 2:56
  you
• 2:56
  have
• 2:56
  a
• 2:57
  community
• 2:57
  that's
• 2:58
  less
• 2:58
  than
• 2:58
  300
• 2:58
  people,
• 2:59
  huge
• 2:59
  opportunity
• 3:00
  here
• 3:00
  to
• 3:00
  send
• 3:00
  a
• 3:01
  personal
• 3:01
  loom
• 3:02
  introduction
• 3:02
  video.
• 3:03
  Instead
• 3:03
  of
• 3:03
  a
• 3:03
  canned
• 3:03
  welcome
• 3:04
  video
• 3:04
  for
• 3:04
  everybody,
• 3:04
  you're
• 3:05
  sending
• 3:05
  some
• 3:05
  sort
• 3:05
  of
• 3:06
  personal
• 3:06
  introduction.
• 3:07
  I
• 3:07
  also
• 3:07
  love
• 3:08
  a
• 3:08
  one
• 3:08
  on
• 3:08
  one
• 3:08
  onboarding
• 3:09
  call.
• 3:09
  But
• 3:09
  if
• 3:09
  you
• 3:09
  can't
• 3:10
  make
• 3:10
  those
• 3:10
  work,
• 3:10
  like
• 3:11
  that's
• 3:11
  totally
• 3:11
  fine.
• 3:12
  Automated
• 3:13
  DM
• 3:13
  with
• 3:14
  a
• 3:14
  personal
• 3:14
  follow
• 3:14
  up
• 3:15
  of
• 3:15
  course.
• 3:15
  Like
• 3:16
  basically
• 3:16
  we
• 3:16
  really
• 3:17
  want
• 3:17
  to
• 3:17
  connect
• 3:17
  them
• 3:17
  to
• 3:18
  other
• 3:18
  people.
• 3:18
  We
• 3:18
  want
• 3:18
  to
• 3:19
  give
• 3:19
  them
• 3:19
  a
• 3:19
  really
• 3:19
  clear
• 3:19
  path
• 3:20
  forward.
• 3:20
  He
• 3:20
  talked
• 3:20
  a
• 3:20
  lot
• 3:21
  about
• 3:21
  success
• 3:21
  pathways
• 3:22
  and
• 3:23
  that
• 3:23
  really
• 3:23
  comes
• 3:24
  down
• 3:24
  to
• 3:24
  what
• 3:24
  I
• 3:25
  call
• 3:25
  member
• 3:25
  journeys,
• 3:25
  which
• 3:26
  is
• 3:26
  giving
• 3:26
  people
• 3:27
  direction
• 3:27
  and
• 3:28
  a
• 3:29
  path
• 3:29
  that
• 3:29
  they
• 3:29
  can
• 3:29
  follow,
• 3:29
  especially
• 3:30
  that
• 3:31
  is
• 3:31
  personalized.
• 3:32
  And
• 3:33
  then
• 3:33
  he
• 3:33
  also
• 3:33
  talked
• 3:33
  about
• 3:34
  some
• 3:34
  just
• 3:34
  like
• 3:34
  fun
• 3:35
  flywheel
• 3:35
  stuff
• 3:35
  I
• 3:35
  wanted
• 3:36
  to
• 3:36
  share.
• 3:36
  So
• 3:36
  he.
• 3:37
  And
• 3:37
  I
• 3:38
  think
• 3:38
  identity
• 3:38
  is
• 3:38
  a
• 3:38
  big
• 3:39
  piece
• 3:39
  of
• 3:39
  this.
• 3:39
  So
• 3:39
  he
• 3:39
  talks
• 3:40
  about
• 3:40
  swag
• 3:41
  that
• 3:41
  signals
• 3:41
  identity
• 3:42
  and
• 3:42
  so
• 3:42
  he
• 3:42
  actually
• 3:43
  has
• 3:43
  like
• 3:44
  on
• 3:44
  demand
• 3:44
  printing
• 3:45
  swag
• 3:46
  that
• 3:46
  he
• 3:46
  sends
• 3:46
  to
• 3:47
  his
• 3:47
  members.
• 3:47
  He
• 3:48
  does
• 3:48
  it
• 3:48
  a
• 3:48
  lot
• 3:48
  as
• 3:48
  like
• 3:49
  for
• 3:49
  bonuses
• 3:50
  or
• 3:50
  for
• 3:51
  just
• 3:52
  when
• 3:52
  people
• 3:52
  achieve
• 3:53
  something
• 3:53
  or
• 3:53
  reach
• 3:54
  a
• 3:54
  goal,
• 3:54
  he'll
• 3:54
  send
• 3:54
  them
• 3:56
  swag.
• 3:56
  So
• 3:57
  it's
• 3:57
  not
• 3:57
  like
• 3:57
  on.
• 3:58
  On
• 3:58
  new
• 3:58
  membership
• 3:59
  you
• 3:59
  like
• 3:59
  get
• 3:59
  a
• 3:59
  swag
• 4:00
  sent
• 4:00
  to
• 4:00
  you
• 4:00
  swag
• 4:01
  box
• 4:01
  or
• 4:01
  something.
• 4:01
  It's
• 4:02
  more
• 4:02
  like
• 4:02
  they've
• 4:02
  achieved
• 4:03
  this
• 4:03
  thing
• 4:03
  and
• 4:03
  now
• 4:03
  they
• 4:03
  get
• 4:03
  to
• 4:04
  unlock
• 4:04
  this
• 4:04
  piece
• 4:05
  of
• 4:05
  clothing.
• 4:06
  And
• 4:06
  this
• 4:07
  has
• 4:07
  become
• 4:07
  like
• 4:07
  a
• 4:08
  thing
• 4:08
  that
• 4:09
  web
• 4:09
  designers
• 4:10
  are
• 4:10
  wearing
• 4:11
  at
• 4:12
  events
• 4:12
  when
• 4:13
  they're
• 4:13
  traveling.
• 4:14
  And
• 4:15
  he
• 4:15
  told
• 4:15
  this
• 4:15
  story
• 4:16
  about
• 4:16
  how
• 4:16
  one
• 4:16
  member
• 4:16
  was
• 4:17
  wearing
• 4:17
  their
• 4:18
  web
• 4:19
  designer
• 4:19
  pro
• 4:20
  shirt
• 4:20
  to.
• 4:21
  I
• 4:21
  think
• 4:21
  it
• 4:21
  was
• 4:22
  a
• 4:22
  vet,
• 4:22
  their
• 4:22
  vet
• 4:23
  and
• 4:23
  then
• 4:23
  got
• 4:23
  a
• 4:23
  job
• 4:24
  designing
• 4:25
  the
• 4:25
  vet's
• 4:25
  website.
• 4:26
  They're
• 4:26
  like,
• 4:26
  oh,
• 4:27
  you're
• 4:27
  a
• 4:27
  web
• 4:27
  designer,
• 4:27
  we
• 4:28
  need
• 4:28
  a
• 4:28
  web
• 4:28
  designer.
• 4:29
  And
• 4:29
  so
• 4:29
  it's
• 4:29
  just
• 4:29
  funny
• 4:30
  like.
• 4:30
  And
• 4:30
  obviously
• 4:31
  identity
• 4:31
  has
• 4:32
  a
• 4:32
  lot
• 4:32
  to
• 4:32
  play
• 4:32
  into
• 4:33
  this.
• 4:33
  And
• 4:33
  I
• 4:33
  always
• 4:33
  think
• 4:33
  about
• 4:34
  when
• 4:34
  I'm
• 4:34
  working
• 4:35
  with
• 4:35
  community
• 4:35
  builders,
• 4:36
  like
• 4:36
  what
• 4:36
  is
• 4:36
  the
• 4:36
  identity
• 4:37
  here
• 4:37
  and
• 4:37
  is
• 4:38
  there
• 4:38
  one
• 4:38
  and
• 4:38
  is
• 4:38
  there
• 4:38
  anything
• 4:39
  we
• 4:39
  can
• 4:39
  play
• 4:39
  with?
• 4:40
  I
• 4:40
  think
• 4:40
  this
• 4:41
  can
• 4:41
  work
• 4:41
  really
• 4:41
  well
• 4:41
  with
• 4:41
  professional
• 4:42
  communities.
• 4:43
  At
• 4:44
  Boss
• 4:44
  Babe,
• 4:44
  obviously
• 4:44
  Boss
• 4:45
  Babe
• 4:45
  was
• 4:45
  definitely
• 4:46
  an
• 4:46
  identity.
• 4:47
  We
• 4:47
  had
• 4:47
  swag
• 4:48
  that
• 4:48
  said
• 4:48
  unapologetically
• 4:49
  ambitious
• 4:50
  that
• 4:50
  we,
• 4:51
  that
• 4:51
  we
• 4:51
  did
• 4:51
  do
• 4:51
  as
• 4:51
  a
• 4:51
  bonus
• 4:52
  one
• 4:52
  time.
• 4:53
  So
• 4:53
  there's
• 4:53
  a
• 4:53
  lot
• 4:53
  of
• 4:54
  opportunity
• 4:54
  around
• 4:55
  what
• 4:55
  you
• 4:55
  can
• 4:55
  do
• 4:56
  with
• 4:56
  swag.
• 4:57
  Other
• 4:57
  things
• 4:57
  that
• 4:58
  you
• 4:58
  can
• 4:58
  do
• 4:58
  that
• 4:58
  are
• 4:58
  less,
• 4:59
  you
• 4:59
  know,
• 5:01
  physical,
• 5:01
  product
• 5:01
  focused
• 5:02
  are
• 5:03
  badges,
• 5:03
  like
• 5:04
  journey
• 5:04
  badges.
• 5:05
  If
• 5:05
  you're
• 5:05
  using
• 5:05
  circle,
• 5:06
  you
• 5:06
  can
• 5:06
  add
• 5:06
  like
• 5:06
  tags
• 5:07
  next
• 5:07
  to
• 5:07
  people's
• 5:07
  names.
• 5:08
  There's
• 5:08
  other
• 5:08
  ways
• 5:08
  you
• 5:09
  can
• 5:09
  do
• 5:09
  that
• 5:09
  in
• 5:09
  different
• 5:09
  platforms.
• 5:10
  You
• 5:10
  can
• 5:11
  offer
• 5:11
  certifications.
• 5:12
  If
• 5:12
  you're
• 5:12
  a
• 5:12
  team
• 5:12
  teaching
• 5:13
  them
• 5:13
  anything,
• 5:13
  you
• 5:13
  can
• 5:13
  give
• 5:14
  them
• 5:14
  something
• 5:14
  like
• 5:14
  a
• 5:14
  website
• 5:15
  badge.
• 5:15
  And
• 5:16
  one
• 5:16
  of
• 5:16
  my
• 5:16
  favorite
• 5:16
  things
• 5:17
  he
• 5:17
  showed
• 5:17
  was
• 5:18
  that
• 5:18
  he
• 5:19
  actually
• 5:19
  makes
• 5:19
  a
• 5:19
  graphic
• 5:20
  for
• 5:20
  renewals.
• 5:21
  So
• 5:21
  like
• 5:21
  five
• 5:21
  year
• 5:21
  members
• 5:22
  get
• 5:22
  a
• 5:22
  graphic
• 5:22
  that
• 5:22
  they
• 5:23
  can
• 5:23
  share
• 5:23
  on
• 5:23
  social
• 5:23
  media
• 5:23
  when
• 5:24
  they've
• 5:24
  hit
• 5:24
  their
• 5:24
  five
• 5:24
  year
• 5:24
  membership,
• 5:25
  which
• 5:25
  is
• 5:25
  like
• 5:25
  a
• 5:25
  really
• 5:25
  exciting
• 5:26
  thing.
• 5:27
  The
• 5:27
  other,
• 5:28
  the
• 5:28
  other
• 5:28
  point,
• 5:28
  kind
• 5:29
  of
• 5:29
  like
• 5:29
  circling
• 5:29
  back
• 5:30
  to
• 5:30
  what
• 5:30
  I
• 5:30
  shared
• 5:31
  around
• 5:31
  making
• 5:32
  sure
• 5:32
  that
• 5:32
  your
• 5:33
  sharing
• 5:33
  member
• 5:34
  wins
• 5:35
  is
• 5:35
  that
• 5:35
  he
• 5:36
  will
• 5:36
  highlight
• 5:37
  members
• 5:37
  to
• 5:37
  have
• 5:38
  them
• 5:38
  lead
• 5:38
  trainings
• 5:39
  or
• 5:39
  have
• 5:39
  them
• 5:39
  share
• 5:40
  like
• 5:40
  samples,
• 5:40
  successes
• 5:41
  and
• 5:41
  how
• 5:41
  they're
• 5:42
  successful
• 5:43
  using
• 5:43
  the
• 5:43
  tools
• 5:43
  that
• 5:44
  he's
• 5:44
  teaching.
• 5:44
  So
• 5:44
  basically
• 5:45
  he'll
• 5:45
  say
• 5:46
  like,
• 5:46
  hey,
• 5:46
  your
• 5:47
  web
• 5:47
  design
• 5:47
  business
• 5:47
  is
• 5:47
  doing
• 5:48
  really
• 5:48
  well.
• 5:48
  Let's
• 5:49
  do
• 5:49
  a
• 5:49
  session
• 5:50
  together
• 5:50
  where
• 5:50
  you,
• 5:51
  where
• 5:51
  we
• 5:51
  talk
• 5:51
  about
• 5:51
  what's
• 5:52
  doing
• 5:52
  well
• 5:52
  for
• 5:52
  you.
• 5:52
  And
• 5:52
  so
• 5:53
  highlighting
• 5:53
  members
• 5:54
  is
• 5:54
  a
• 5:54
  huge
• 5:54
  way
• 5:55
  to
• 5:55
  show
• 5:55
  other
• 5:56
  members
• 5:56
  what's
• 5:56
  possible
• 5:56
  for
• 5:57
  them
• 5:57
  and
• 5:57
  really
• 5:58
  drive
• 5:58
  that
• 5:58
  early
• 5:58
  stage
• 5:59
  retention
• 6:00
  and
• 6:01
  growth
• 6:01
  through
• 6:02
  just
• 6:02
  prioritizing
• 6:03
  the
• 6:03
  member
• 6:03
  experience.
• 6:04
  It
• 6:04
  all
• 6:04
  comes
• 6:05
  down
• 6:05
  to
• 6:05
  that
• 6:05
  if
• 6:05
  you
• 6:05
  want
• 6:06
  to
• 6:06
  grow
• 6:06
  your
• 6:06
  membership,
• 6:07
  a
• 6:07
  membership
• 6:08
  is
• 6:08
  a
• 6:08
  people
• 6:08
  product.
• 6:08
  And
• 6:09
  so
• 6:09
  you
• 6:09
  need
• 6:09
  to
• 6:09
  pour
• 6:10
  into
• 6:10
  your
• 6:10
  people
• 6:11
  in
• 6:11
  order
• 6:12
  for
• 6:12
  them
• 6:12
  to
• 6:12
  keep
• 6:13
  showing
• 6:13
  up
• 6:13
  and
• 6:13
  to
• 6:14
  engage
• 6:15
  and
• 6:15
  to
• 6:15
  grow
• 6:15
  the
• 6:15
  community
• 6:16
  for
• 6:16
  you
• 6:16
  because
• 6:16
  they're
• 6:17
  just
• 6:17
  going
• 6:17
  to
• 6:17
  be
• 6:17
  sharing
• 6:17
  it
• 6:18
  and
• 6:18
  talking
• 6:18
  about
• 6:18
  it
• 6:18
  and
• 6:19
  retention
• 6:20
  is
• 6:20
  truly
• 6:20
  the
• 6:21
  way
• 6:21
  to
• 6:21
  unlock
• 6:21
  that
• 6:21
  growth.
• 6:22
  All
• 6:22
  right,
• 6:22
  I've
• 6:23
  got
• 6:23
  a
• 6:23
  couple
• 6:23
  more
• 6:23
  trends
• 6:24
  I
• 6:24
  wanted
• 6:24
  to
• 6:24
  speak
• 6:24
  about
• 6:25
  that
• 6:25
  they
• 6:25
  shared.
• 6:25
  So
• 6:25
  another
• 6:26
  one
• 6:26
  is
• 6:26
  that
• 6:27
  forward
• 6:27
  thinking
• 6:28
  communities
• 6:28
  are
• 6:28
  piloting
• 6:29
  flexible
• 6:30
  participation
• 6:30
  models.
• 6:31
  So
• 6:31
  50%
• 6:32
  of
• 6:32
  people
• 6:32
  are
• 6:33
  prioritizing
• 6:33
  lighter
• 6:34
  engagement
• 6:34
  this
• 6:35
  year.
• 6:35
  So,
• 6:35
  so
• 6:35
  I
• 6:35
  think
• 6:36
  that
• 6:36
  that's
• 6:36
  really,
• 6:37
  really
• 6:37
  interesting
• 6:38
  because
• 6:38
  I've
• 6:39
  been
• 6:39
  having
• 6:39
  all
• 6:39
  these
• 6:39
  conversations
• 6:41
  where
• 6:41
  I'm
• 6:42
  talking
• 6:42
  to
• 6:42
  community
• 6:42
  builders
• 6:43
  and
• 6:43
  they're
• 6:43
  like,
• 6:43
  I
• 6:43
  think
• 6:43
  I
• 6:43
  need
• 6:43
  to
• 6:44
  increase
• 6:44
  my
• 6:44
  engagement.
• 6:44
  There's
• 6:45
  not
• 6:45
  a
• 6:45
  lot
• 6:45
  of
• 6:45
  posting,
• 6:46
  but
• 6:46
  what
• 6:47
  we're
• 6:47
  learning
• 6:47
  here
• 6:48
  is
• 6:48
  that,
• 6:49
  you
• 6:49
  know,
• 6:49
  doom
• 6:49
  scrolling,
• 6:50
  endless
• 6:50
  feeds,
• 6:51
  they've
• 6:51
  really
• 6:52
  left
• 6:52
  people
• 6:52
  feeling
• 6:53
  stretched
• 6:53
  thin.
• 6:54
  And
• 6:54
  so
• 6:55
  now
• 6:55
  we're
• 6:55
  looking
• 6:55
  at
• 6:56
  like,
• 6:56
  how
• 6:56
  can
• 6:57
  we
• 6:57
  make
• 6:57
  things
• 6:58
  more
• 6:58
  calm
• 6:58
  and
• 6:59
  have
• 6:59
  more
• 6:59
  meaningful
• 7:00
  connection
• 7:01
  and
• 7:01
  drive
• 7:01
  more
• 7:01
  renewal
• 7:02
  that
• 7:02
  way.
• 7:02
  And
• 7:03
  so
• 7:03
  it's
• 7:04
  not
• 7:04
  that
• 7:05
  there
• 7:05
  isn't
• 7:06
  that
• 7:06
  it's
• 7:06
  always
• 7:07
  crickets
• 7:07
  and
• 7:07
  there
• 7:08
  isn't
• 7:08
  exciting
• 7:08
  things
• 7:08
  going
• 7:09
  on,
• 7:09
  but
• 7:09
  it's
• 7:09
  that
• 7:10
  the
• 7:10
  things
• 7:10
  that
• 7:10
  are
• 7:10
  happening
• 7:10
  in
• 7:11
  the
• 7:11
  conversations
• 7:11
  that
• 7:12
  are
• 7:12
  Catching
• 7:12
  on.
• 7:12
  They're
• 7:13
  really
• 7:13
  meaningful.
• 7:14
  And
• 7:14
  if
• 7:14
  you
• 7:14
  haven't
• 7:15
  already
• 7:15
  listened
• 7:16
  to
• 7:16
  my
• 7:16
  podcast
• 7:17
  about
• 7:17
  a
• 7:18
  new
• 7:18
  way
• 7:18
  to
• 7:18
  drive
• 7:18
  engagement
• 7:19
  or
• 7:19
  a
• 7:19
  new
• 7:19
  way
• 7:20
  to
• 7:20
  think
• 7:20
  about
• 7:20
  engagement,
• 7:20
  where
• 7:21
  I
• 7:21
  talk
• 7:21
  about
• 7:21
  making
• 7:22
  meaningful
• 7:22
  engagement
• 7:23
  flywheels.
• 7:23
  Because
• 7:24
  if
• 7:24
  we
• 7:24
  really
• 7:24
  sit
• 7:25
  down
• 7:25
  and
• 7:25
  think
• 7:25
  about
• 7:26
  what
• 7:26
  is
• 7:26
  the
• 7:27
  purpose
• 7:27
  of
• 7:28
  this
• 7:28
  community
• 7:28
  and
• 7:29
  what
• 7:29
  does
• 7:29
  meaningful
• 7:30
  engagement
• 7:30
  actually
• 7:31
  look
• 7:31
  like,
• 7:31
  then
• 7:31
  we
• 7:32
  might
• 7:32
  design
• 7:32
  something
• 7:33
  completely
• 7:33
  different.
• 7:34
  Our
• 7:34
  programming
• 7:34
  might
• 7:35
  have
• 7:35
  a
• 7:35
  really
• 7:35
  different
• 7:36
  strategy.
• 7:36
  We
• 7:37
  might
• 7:37
  do
• 7:37
  less
• 7:38
  content
• 7:38
  posting
• 7:38
  for
• 7:39
  the
• 7:39
  sake
• 7:39
  of
• 7:39
  content
• 7:39
  posting,
• 7:40
  in
• 7:40
  order
• 7:40
  to
• 7:40
  get
• 7:40
  people
• 7:41
  to
• 7:41
  engage
• 7:41
  with
• 7:41
  that.
• 7:42
  So
• 7:42
  just
• 7:43
  to
• 7:43
  add
• 7:43
  a
• 7:43
  few
• 7:43
  examples
• 7:44
  from,
• 7:44
  from
• 7:44
  the
• 7:44
  trends
• 7:44
  report,
• 7:45
  they
• 7:46
  talk
• 7:46
  about
• 7:46
  like
• 7:47
  strategies
• 7:47
  that,
• 7:48
  that
• 7:48
  make
• 7:49
  participation
• 7:49
  feel
• 7:50
  lighter
• 7:50
  or
• 7:50
  more
• 7:50
  flexible.
• 7:51
  So
• 7:51
  the
• 7:52
  top
• 7:52
  versions
• 7:53
  are
• 7:54
  60%
• 7:54
  doing
• 7:55
  more
• 7:55
  async
• 7:56
  formats
• 7:56
  and
• 7:56
  activities,
• 7:58
  50%
• 7:58
  doing
• 7:59
  bite
• 7:59
  sized
• 7:59
  content
• 8:00
  or
• 8:00
  micro
• 8:00
  learning.
• 8:01
  And
• 8:01
  this
• 8:01
  again
• 8:02
  kind
• 8:02
  of
• 8:02
  like
• 8:02
  goes
• 8:03
  back
• 8:03
  to
• 8:03
  the
• 8:03
  podcast
• 8:04
  I
• 8:04
  dropped
• 8:04
  last
• 8:04
  week
• 8:05
  around
• 8:06
  less
• 8:06
  courses.
• 8:07
  Like
• 8:07
  how
• 8:07
  can
• 8:08
  we
• 8:08
  make
• 8:08
  the
• 8:08
  content
• 8:09
  itself
• 8:09
  feel
• 8:09
  really
• 8:09
  bite
• 8:10
  sized?
• 8:10
  Micro
• 8:11
  learning
• 8:11
  experiences.
• 8:12
  Just
• 8:12
  what
• 8:12
  they
• 8:13
  need
• 8:13
  to
• 8:13
  actually
• 8:14
  implement
• 8:14
  the
• 8:14
  thing
• 8:14
  and
• 8:15
  see
• 8:15
  a
• 8:15
  result.
• 8:15
  Like
• 8:16
  time
• 8:16
  to
• 8:16
  value
• 8:17
  has
• 8:17
  shrunk
• 8:18
  exponentially.
• 8:20
  So
• 8:20
  we're
• 8:20
  not,
• 8:20
  we're
• 8:20
  a
• 8:21
  lot
• 8:21
  less
• 8:21
  interested
• 8:21
  in
• 8:22
  spending
• 8:22
  an
• 8:22
  hour
• 8:22
  on
• 8:23
  a
• 8:23
  call
• 8:23
  for
• 8:23
  something
• 8:23
  that
• 8:24
  could
• 8:24
  have
• 8:24
  been
• 8:24
  like
• 8:24
  a
• 8:25
  two
• 8:25
  minute
• 8:25
  loom
• 8:25
  video.
• 8:26
  Right?
• 8:26
  And
• 8:26
  this
• 8:27
  is
• 8:27
  like
• 8:27
  in
• 8:27
  the
• 8:27
  workplace
• 8:28
  and
• 8:28
  it's
• 8:28
  also
• 8:28
  in
• 8:28
  communities.
• 8:30
  And
• 8:30
  then
• 8:30
  just
• 8:30
  like
• 8:31
  rotating
• 8:31
  the
• 8:31
  programming,
• 8:32
  seasonal
• 8:32
  programming,
• 8:33
  switching
• 8:33
  things
• 8:33
  up.
• 8:34
  I
• 8:34
  think
• 8:34
  this
• 8:34
  is
• 8:34
  always
• 8:35
  a
• 8:35
  trend.
• 8:35
  It's
• 8:36
  really
• 8:36
  about
• 8:36
  creating
• 8:37
  pattern
• 8:37
  interruptions
• 8:38
  because
• 8:38
  people
• 8:38
  will
• 8:39
  get
• 8:39
  bored
• 8:39
  if
• 8:40
  you
• 8:40
  do
• 8:40
  the
• 8:40
  same.
• 8:41
  Ask
• 8:41
  me
• 8:41
  anything.
• 8:41
  Q
• 8:42
  and
• 8:42
  A
• 8:42
  every
• 8:42
  single
• 8:42
  month
• 8:43
  after
• 8:43
  month.
• 8:44
  Like
• 8:44
  we
• 8:44
  need
• 8:44
  to
• 8:44
  switch
• 8:45
  it
• 8:45
  up.
• 8:45
  We
• 8:45
  need
• 8:45
  to
• 8:45
  have
• 8:46
  topics.
• 8:46
  We
• 8:47
  need
• 8:47
  to
• 8:48
  really
• 8:49
  respond
• 8:50
  to
• 8:50
  the
• 8:50
  community's
• 8:51
  needs,
• 8:51
  goals
• 8:52
  and
• 8:52
  desires
• 8:53
  in
• 8:53
  order
• 8:54
  to
• 8:54
  design
• 8:54
  our
• 8:54
  programming
• 8:55
  and
• 8:55
  make
• 8:56
  that
• 8:56
  really
• 8:56
  something
• 8:57
  that
• 8:57
  people
• 8:57
  want
• 8:57
  to
• 8:58
  engage
• 8:58
  with.
• 8:59
  So
• 8:59
  I
• 8:59
  think
• 8:59
  it's
• 8:59
  really
• 8:59
  fun
• 8:59
  that
• 9:00
  they're
• 9:00
  calling
• 9:00
  this
• 9:00
  flexible
• 9:01
  participation
• 9:02
  model
• 9:03
  because
• 9:03
  it
• 9:04
  really
• 9:04
  comes
• 9:04
  down
• 9:04
  to
• 9:05
  just
• 9:05
  giving
• 9:05
  people
• 9:05
  options
• 9:06
  and
• 9:07
  making
• 9:07
  it
• 9:07
  easy
• 9:08
  for
• 9:08
  them
• 9:08
  to
• 9:08
  choose
• 9:09
  what
• 9:09
  works
• 9:09
  best
• 9:09
  for
• 9:10
  them.
• 9:10
  It
• 9:10
  could
• 9:10
  be
• 9:11
  videos,
• 9:12
  like
• 9:12
  quick
• 9:12
  hit
• 9:13
  videos,
• 9:13
  quizzes,
• 9:14
  mini
• 9:14
  challenges.
• 9:15
  Just
• 9:16
  an
• 9:16
  opportunity
• 9:17
  for
• 9:17
  members
• 9:17
  to
• 9:17
  learn
• 9:18
  something
• 9:18
  new,
• 9:18
  try
• 9:18
  something
• 9:19
  different
• 9:19
  and
• 9:20
  engage
• 9:20
  in
• 9:20
  the
• 9:20
  way
• 9:21
  that
• 9:21
  feels
• 9:21
  good
• 9:21
  for
• 9:21
  them
• 9:22
  to
• 9:22
  engage.
• 9:22
  So
• 9:22
  we're
• 9:23
  not
• 9:23
  like
• 9:23
  forcing
• 9:25
  anything
• 9:25
  and
• 9:25
  there's
• 9:26
  options
• 9:26
  available
• 9:27
  for
• 9:27
  them.
• 9:28
  One
• 9:28
  of
• 9:28
  my
• 9:28
  team
• 9:28
  members
• 9:29
  was
• 9:29
  also
• 9:29
  on
• 9:30
  the
• 9:30
  summit
• 9:30
  and
• 9:30
  we
• 9:31
  were
• 9:31
  just
• 9:31
  like
• 9:31
  messaging
• 9:31
  about
• 9:31
  one
• 9:32
  of
• 9:32
  our
• 9:32
  clients
• 9:32
  during
• 9:33
  it
• 9:33
  because
• 9:33
  we
• 9:33
  were
• 9:33
  saying,
• 9:33
  you
• 9:34
  know,
• 9:35
  we
• 9:35
  have
• 9:36
  on
• 9:36
  demand
• 9:36
  content,
• 9:37
  we
• 9:37
  have
• 9:37
  live
• 9:38
  workshops,
• 9:38
  we
• 9:39
  have
• 9:39
  for
• 9:39
  the
• 9:40
  program
• 9:40
  itself,
• 9:40
  then
• 9:40
  we
• 9:41
  have
• 9:41
  broader
• 9:41
  community
• 9:41
  workshops
• 9:42
  and
• 9:43
  we
• 9:43
  have
• 9:43
  mastermind
• 9:44
  groups.
• 9:44
  And
• 9:44
  so
• 9:44
  when
• 9:44
  somebody
• 9:45
  joins
• 9:45
  this
• 9:45
  eight
• 9:45
  week
• 9:46
  program,
• 9:46
  we're
• 9:46
  actually
• 9:47
  giving
• 9:47
  them
• 9:47
  a
• 9:48
  lot
• 9:48
  to
• 9:48
  do.
• 9:48
  And
• 9:49
  so
• 9:49
  we
• 9:49
  always
• 9:49
  tell
• 9:50
  them,
• 9:50
  hey,
• 9:50
  like
• 9:51
  prioritize
• 9:51
  one
• 9:52
  thing
• 9:52
  and
• 9:52
  we
• 9:52
  give
• 9:53
  them.
• 9:53
  We're
• 9:54
  very
• 9:54
  prescriptive
• 9:54
  about
• 9:54
  it.
• 9:55
  But
• 9:55
  what
• 9:55
  if
• 9:55
  we,
• 9:56
  you
• 9:56
  know,
• 9:56
  gave
• 9:56
  them
• 9:57
  more
• 9:57
  of
• 9:57
  an
• 9:57
  option?
• 9:57
  Like,
• 9:57
  hey,
• 9:58
  what,
• 9:58
  what's
• 9:58
  like
• 9:58
  your
• 9:59
  ideal
• 10:00
  way
• 10:00
  that
• 10:00
  you
• 10:00
  want
• 10:00
  to
• 10:00
  engage
• 10:01
  in
• 10:01
  this
• 10:01
  program
• 10:01
  and
• 10:02
  how
• 10:02
  can
• 10:02
  we
• 10:02
  make
• 10:02
  it
• 10:03
  less
• 10:03
  overwhelming?
• 10:04
  Because
• 10:04
  again
• 10:04
  like
• 10:05
  overwhelm
• 10:05
  is
• 10:05
  the
• 10:05
  number
• 10:06
  one
• 10:06
  reason
• 10:06
  people
• 10:06
  leave
• 10:06
  communities
• 10:07
  and
• 10:08
  how
• 10:08
  can
• 10:08
  we
• 10:08
  make
• 10:08
  it
• 10:08
  really
• 10:09
  easy
• 10:09
  for
• 10:09
  them
• 10:10
  to
• 10:10
  say,
• 10:10
  hey,
• 10:11
  you
• 10:11
  know
• 10:11
  what?
• 10:11
  I'm
• 10:11
  really
• 10:11
  excited
• 10:12
  about
• 10:12
  being
• 10:12
  part
• 10:12
  of
• 10:12
  a
• 10:13
  mastermind
• 10:13
  group.
• 10:13
  That's
• 10:14
  the
• 10:14
  way
• 10:14
  that
• 10:14
  I'm
• 10:14
  going
• 10:14
  to
• 10:15
  really
• 10:15
  like
• 10:15
  dive
• 10:15
  in
• 10:16
  and
• 10:16
  participate
• 10:16
  here.
• 10:17
  And
• 10:17
  so
• 10:17
  just
• 10:17
  giving
• 10:17
  people
• 10:18
  that
• 10:18
  flexibility
• 10:19
  I
• 10:19
  think
• 10:19
  is
• 10:20
  really
• 10:20
  interesting
• 10:20
  as
• 10:20
  a
• 10:20
  trend
• 10:21
  for
• 10:21
  2026.
• 10:22
  All
• 10:22
  right,
• 10:23
  I'm
• 10:23
  really
• 10:23
  at
• 10:23
  my
• 10:23
  time
• 10:23
  limit
• 10:24
  here
• 10:24
  because
• 10:24
  I
• 10:24
  know
• 10:24
  I
• 10:24
  like
• 10:24
  to
• 10:24
  say
• 10:25
  these
• 10:25
  are
• 10:25
  under
• 10:25
  10
• 10:25
  minutes.
• 10:26
  So
• 10:26
  I'm
• 10:26
  going
• 10:26
  to
• 10:26
  wrap
• 10:27
  it
• 10:27
  up
• 10:27
  in
• 10:27
  a
• 10:27
  second.
• 10:27
  I
• 10:27
  want
• 10:28
  to
• 10:28
  talk
• 10:28
  about
• 10:28
  one
• 10:28
  more.
• 10:29
  Of
• 10:29
  course
• 10:29
  they
• 10:30
  talked
• 10:30
  about
• 10:30
  AI
• 10:30
  and
• 10:31
  I'm
• 10:31
  not
• 10:31
  going
• 10:31
  to
• 10:31
  dive
• 10:31
  into
• 10:31
  that
• 10:32
  in
• 10:32
  this
• 10:32
  podcast.
• 10:33
  I
• 10:33
  think
• 10:33
  it's
• 10:33
  obvious
• 10:34
  like
• 10:34
  AI
• 10:34
  is
• 10:34
  necessary.
• 10:36
  There's
• 10:36
  a
• 10:36
  lot
• 10:36
  of
• 10:36
  behind
• 10:37
  the
• 10:37
  scenes
• 10:37
  type
• 10:37
  AI
• 10:38
  stuff
• 10:38
  that
• 10:38
  we
• 10:38
  can
• 10:38
  do
• 10:38
  to
• 10:39
  improve.
• 10:39
  But
• 10:39
  it
• 10:40
  really
• 10:40
  all
• 10:40
  comes
• 10:40
  down
• 10:40
  to
• 10:40
  the
• 10:40
  other
• 10:41
  trends
• 10:41
  which
• 10:41
  is
• 10:41
  improve
• 10:42
  member
• 10:42
  journeys,
• 10:43
  improve
• 10:43
  member
• 10:44
  experience
• 10:45
  and
• 10:46
  like
• 10:46
  really
• 10:46
  create
• 10:47
  that
• 10:47
  time
• 10:47
  to
• 10:47
  value
• 10:48
  uh,
• 10:48
  short.
• 10:49
  Shorten
• 10:49
  that
• 10:49
  time
• 10:50
  to
• 10:50
  value
• 10:50
  opportunity.
• 10:51
  And
• 10:51
  AI
• 10:51
  is
• 10:52
  going
• 10:52
  to
• 10:52
  support
• 10:52
  all
• 10:52
  of
• 10:52
  those
• 10:52
  things.
• 10:53
  And
• 10:53
  of
• 10:53
  course
• 10:53
  that
• 10:53
  that's
• 10:53
  a
• 10:53
  trend.
• 10:54
  We
• 10:54
  get
• 10:54
  that.
• 10:55
  I
• 10:55
  think
• 10:55
  one
• 10:55
  that's
• 10:56
  really
• 10:56
  interesting
• 10:56
  cause
• 10:57
  I,
• 10:57
  I
• 10:57
  wrote,
• 10:57
  I
• 10:58
  think
• 10:58
  it
• 10:58
  was
• 10:58
  one
• 10:58
  of
• 10:58
  my
• 10:58
  first
• 10:59
  essays
• 10:59
  in
• 11:00
  like
• 11:00
  2023
• 11:01
  that
• 11:02
  I
• 11:02
  wrote
• 11:03
  around
• 11:03
  psychological
• 11:04
  safety.
• 11:05
  And
• 11:05
  that
• 11:05
  is
• 11:06
  trend
• 11:06
  number
• 11:07
  eight
• 11:07
  in
• 11:07
  their
• 11:07
  trend
• 11:07
  report.
• 11:08
  Deep
• 11:09
  member
• 11:09
  connection
• 11:09
  starts
• 11:10
  with
• 11:10
  emotional
• 11:11
  safety.
• 11:11
  And
• 11:12
  so
• 11:12
  how
• 11:12
  do
• 11:12
  you
• 11:12
  create
• 11:13
  this
• 11:13
  emotional
• 11:14
  safety
• 11:14
  and
• 11:14
  sense
• 11:15
  of
• 11:15
  belonging?
• 11:16
  And
• 11:17
  what's
• 11:17
  really
• 11:18
  what
• 11:18
  I
• 11:18
  really
• 11:18
  loved
• 11:19
  is
• 11:19
  the
• 11:19
  statistic
• 11:20
  they
• 11:20
  have
• 11:20
  in
• 11:20
  here.
• 11:20
  So
• 11:21
  73%
• 11:22
  say
• 11:23
  emotional
• 11:23
  safety
• 11:24
  is
• 11:24
  a
• 11:24
  conscious
• 11:25
  design
• 11:25
  choice
• 11:26
  in
• 11:26
  their
• 11:26
  community
• 11:26
  strategy.
• 11:27
  So
• 11:28
  you
• 11:28
  really
• 11:28
  have
• 11:28
  to
• 11:28
  think
• 11:28
  about
• 11:29
  this.
• 11:29
  And
• 11:29
  I
• 11:29
  will
• 11:30
  say
• 11:30
  they
• 11:30
  have
• 11:31
  listed
• 11:31
  here
• 11:31
  like
• 11:31
  clear
• 11:32
  guidelines
• 11:32
  and
• 11:32
  code
• 11:33
  of
• 11:33
  conduct
• 11:33
  and
• 11:33
  active
• 11:34
  moderation
• 11:34
  as
• 11:35
  being
• 11:35
  the
• 11:35
  most
• 11:35
  important
• 11:35
  things
• 11:37
  and
• 11:38
  followed
• 11:38
  with
• 11:39
  thoughtful
• 11:39
  onboarding
• 11:40
  process.
• 11:40
  And
• 11:41
  those
• 11:41
  three
• 11:42
  things
• 11:42
  are
• 11:42
  important.
• 11:43
  But
• 11:43
  what
• 11:43
  matters
• 11:44
  the
• 11:44
  most
• 11:45
  is
• 11:45
  modeling
• 11:46
  the
• 11:46
  behavior.
• 11:47
  Yes.
• 11:47
  Being
• 11:48
  explicit
• 11:48
  about
• 11:49
  what
• 11:49
  the
• 11:49
  expectation
• 11:50
  is
• 11:50
  and
• 11:50
  how
• 11:50
  you
• 11:50
  can
• 11:50
  participate
• 11:51
  and
• 11:51
  how
• 11:51
  people
• 11:51
  interact
• 11:52
  here
• 11:52
  and
• 11:52
  how
• 11:53
  we
• 11:53
  can
• 11:53
  create
• 11:53
  a
• 11:53
  supportive
• 11:54
  environment
• 11:54
  where
• 11:55
  everybody
• 11:55
  is
• 11:55
  welcome.
• 11:56
  But
• 11:57
  also
• 11:58
  modeling
• 11:59
  that
• 11:59
  behavior
• 11:59
  through
• 12:00
  how
• 12:00
  you
• 12:01
  treat
• 12:01
  people
• 12:01
  as
• 12:01
  the
• 12:01
  connector,
• 12:02
  as
• 12:02
  the
• 12:02
  community
• 12:02
  builder
• 12:03
  and
• 12:03
  how
• 12:03
  your
• 12:03
  ambassadors
• 12:04
  treat
• 12:04
  people
• 12:05
  and
• 12:05
  how
• 12:05
  your
• 12:06
  members
• 12:07
  treat
• 12:07
  each
• 12:07
  other.
• 12:07
  Because
• 12:08
  their
• 12:08
  first
• 12:09
  day
• 12:09
  in
• 12:10
  the
• 12:10
  experience
• 12:10
  is
• 12:10
  going
• 12:10
  to
• 12:11
  shape
• 12:11
  the
• 12:11
  psychological
• 12:12
  safety
• 12:13
  they
• 12:13
  feel.
• 12:13
  Do
• 12:13
  they
• 12:13
  feel
• 12:14
  welcome?
• 12:14
  Do
• 12:14
  they
• 12:14
  feel
• 12:15
  belonging?
• 12:15
  And
• 12:15
  we
• 12:16
  really
• 12:16
  need
• 12:16
  to
• 12:16
  curate
• 12:17
  that
• 12:17
  experience
• 12:18
  and
• 12:18
  that
• 12:18
  matters
• 12:19
  more
• 12:20
  than
• 12:20
  ever
• 12:21
  in
• 12:22
  the
• 12:22
  time
• 12:22
  that
• 12:23
  we're
• 12:23
  living
• 12:23
  in.
• 12:24
  Because
• 12:25
  social
• 12:25
  media
• 12:26
  has
• 12:27
  just
• 12:27
  got
• 12:27
  this
• 12:27
  like
• 12:28
  blown
• 12:28
  up
• 12:28
  experience
• 12:29
  of
• 12:29
  opinions,
• 12:30
  opinions,
• 12:30
  opinions,
• 12:31
  overwhelming,
• 12:32
  doom
• 12:32
  scrolling.
• 12:33
  It's
• 12:33
  very
• 12:34
  stressful,
• 12:34
  right?
• 12:35
  And
• 12:35
  so
• 12:36
  community
• 12:36
  experiences,
• 12:37
  niche,
• 12:38
  small
• 12:38
  group
• 12:39
  communities,
• 12:39
  that
• 12:40
  is
• 12:40
  the
• 12:40
  future
• 12:40
  where
• 12:41
  people
• 12:41
  can
• 12:41
  find
• 12:41
  their
• 12:41
  people
• 12:42
  and
• 12:42
  have
• 12:43
  meaningful,
• 12:44
  vulnerable
• 12:44
  conversations
• 12:45
  and
• 12:45
  connect
• 12:46
  with
• 12:46
  others
• 12:46
  that
• 12:46
  get
• 12:46
  it,
• 12:47
  that
• 12:47
  are
• 12:47
  on
• 12:47
  the
• 12:47
  same
• 12:47
  path
• 12:48
  that
• 12:48
  they're
• 12:48
  on,
• 12:48
  that
• 12:49
  are
• 12:49
  a
• 12:50
  couple
• 12:50
  steps
• 12:50
  ahead
• 12:50
  of
• 12:50
  them.
• 12:51
  Like
• 12:51
  that's
• 12:51
  where
• 12:51
  we
• 12:51
  need
• 12:52
  to
• 12:52
  create
• 12:52
  this
• 12:53
  psychological
• 12:53
  safety
• 12:54
  in
• 12:54
  these
• 12:54
  small
• 12:55
  groups
• 12:55
  because
• 12:55
  that's
• 12:56
  the
• 12:56
  shift
• 12:56
  that
• 12:56
  we're
• 12:56
  making.
• 12:57
  And
• 12:57
  so
• 12:57
  just
• 12:58
  remember
• 12:58
  that
• 12:58
  when
• 12:59
  you're
• 12:59
  building
• 12:59
  community,
• 13:00
  remember
• 13:00
  what
• 13:00
  people
• 13:01
  are
• 13:01
  escaping
• 13:02
  and
• 13:02
  what
• 13:02
  they're,
• 13:03
  what
• 13:03
  they're
• 13:03
  turning
• 13:03
  to
• 13:04
  community
• 13:04
  for.
• 13:05
  And
• 13:05
  that
• 13:05
  safety
• 13:06
  you
• 13:06
  can
• 13:06
  create
• 13:07
  is
• 13:07
  the
• 13:07
  most
• 13:07
  important
• 13:08
  thing.
• 13:08
  A
• 13:08
  lot
• 13:09
  of
• 13:09
  people
• 13:09
  are
• 13:09
  scared
• 13:09
  right
• 13:10
  now.
• 13:10
  Things
• 13:10
  are
• 13:10
  up
• 13:11
  in
• 13:11
  the
• 13:11
  air.
• 13:11
  There's,
• 13:13
  you
• 13:13
  know,
• 13:13
  a
• 13:13
  lot
• 13:14
  changing.
• 13:15
  Technology
• 13:15
  is
• 13:15
  changing
• 13:16
  so
• 13:16
  rapidly.
• 13:17
  Careers
• 13:17
  are
• 13:17
  changing,
• 13:18
  the
• 13:18
  world
• 13:19
  is
• 13:19
  changing.
• 13:19
  Lots
• 13:20
  happening
• 13:20
  in,
• 13:21
  in,
• 13:21
  in
• 13:21
  the
• 13:22
  world,
• 13:22
  politically
• 13:23
  as
• 13:23
  well.
• 13:24
  And
• 13:24
  it's
• 13:24
  just,
• 13:24
  it's
• 13:25
  an
• 13:25
  overwhelming
• 13:25
  time.
• 13:26
  It's
• 13:26
  overwhelming
• 13:27
  to
• 13:27
  be
• 13:27
  human.
• 13:28
  And
• 13:29
  so,
• 13:29
  yeah,
• 13:29
  I
• 13:29
  guess
• 13:29
  I'll
• 13:30
  just
• 13:30
  leave
• 13:30
  you
• 13:30
  on
• 13:30
  a,
• 13:30
  on
• 13:30
  a
• 13:30
  sad
• 13:31
  note
• 13:31
  here.
• 13:31
  No,
• 13:32
  it's
• 13:32
  overwhelming
• 13:33
  to
• 13:33
  be
• 13:33
  human
• 13:33
  and
• 13:34
  we
• 13:34
  get
• 13:34
  to,
• 13:35
  for
• 13:35
  that,
• 13:35
  we
• 13:35
  get
• 13:35
  to
• 13:35
  build
• 13:36
  community
• 13:36
  and
• 13:36
  make
• 13:36
  people
• 13:37
  feel
• 13:37
  like
• 13:38
  they
• 13:38
  belong.
• 13:38
  And
• 13:39
  that
• 13:40
  starts
• 13:40
  with
• 13:41
  how
• 13:41
  you
• 13:41
  treat
• 13:41
  people
• 13:42
  and
• 13:42
  how
• 13:42
  you
• 13:42
  set
• 13:42
  expectations
• 13:43
  and
• 13:43
  how
• 13:43
  you
• 13:44
  model
• 13:44
  behavior
• 13:45
  to
• 13:46
  create
• 13:46
  those
• 13:47
  safe
• 13:47
  spaces.
• 13:48
  So
• 13:49
  there's
• 13:49
  a
• 13:49
  lot
• 13:49
  of
• 13:49
  responsibility
• 13:50
  on
• 13:50
  our
• 13:51
  shoulders
• 13:51
  as
• 13:51
  community
• 13:52
  builders.
• 13:52
  And
• 13:52
  I
• 13:53
  just
• 13:53
  want,
• 13:53
  if
• 13:53
  you
• 13:54
  take
• 13:54
  one
• 13:54
  thing
• 13:54
  away
• 13:54
  from
• 13:54
  that,
• 13:55
  this
• 13:55
  like,
• 13:56
  not
• 13:56
  so
• 13:56
  short
• 13:56
  voice
• 13:57
  note,
• 13:58
  it
• 13:58
  would
• 13:58
  be
• 13:59
  that,
• 13:59
  that
• 14:00
  there's
• 14:00
  a
• 14:00
  lot
• 14:00
  of
• 14:00
  responsibility
• 14:01
  on
• 14:01
  our
• 14:01
  shoulders.
• 14:02
  But,
• 14:02
  but
• 14:02
  it's
• 14:02
  also
• 14:03
  such
• 14:03
  an
• 14:03
  honor
• 14:04
  to
• 14:04
  be
• 14:04
  able
• 14:05
  to
• 14:05
  create
• 14:05
  spaces
• 14:06
  where
• 14:06
  people
• 14:06
  feel
• 14:06
  safe
• 14:07
  and
• 14:07
  where
• 14:07
  they
• 14:07
  can
• 14:08
  be
• 14:08
  themselves
• 14:08
  and
• 14:08
  where
• 14:09
  they
• 14:09
  can
• 14:09
  be
• 14:09
  vulnerable
• 14:09
  and
• 14:09
  where
• 14:09
  they
• 14:10
  can
• 14:10
  grow
• 14:10
  and
• 14:10
  flourish.
• 14:11
  And
• 14:11
  so
• 14:12
  I'll
• 14:12
  leave
• 14:12
  you
• 14:12
  with
• 14:12
  that.
• 14:12
  I
• 14:13
  hope
• 14:13
  you
• 14:13
  enjoyed
• 14:13
  my
• 14:14
  spiel
• 14:15
  after
• 14:15
  listening
• 14:15
  to
• 14:16
  like
• 14:16
  three
• 14:16
  hours
• 14:16
  of
• 14:16
  an
• 14:17
  online
• 14:17
  summit
• 14:17
  today.
• 14:18
  But
• 14:18
  it's
• 14:19
  important
• 14:19
  to
• 14:19
  me
• 14:19
  to
• 14:19
  stay
• 14:19
  ahead
• 14:19
  of
• 14:20
  trends
• 14:20
  and
• 14:20
  I
• 14:21
  wanted
• 14:21
  to
• 14:21
  pull
• 14:22
  you
• 14:22
  into
• 14:22
  my
• 14:23
  brain.
• 14:23
  And
• 14:24
  yeah,
• 14:24
  if
• 14:24
  any
• 14:24
  of
• 14:24
  this
• 14:25
  really
• 14:25
  resonated
• 14:26
  with
• 14:26
  you,
• 14:26
  I
• 14:26
  would
• 14:26
  love
• 14:26
  to
• 14:27
  hear
• 14:27
  from
• 14:27
  you.
• 14:27
  Message
• 14:27
  me,
• 14:28
  share
• 14:28
  this
• 14:29
  episode
• 14:29
  with
• 14:29
  a
• 14:29
  friend
• 14:30
  and
• 14:30
  I
• 14:31
  will
• 14:31
  talk
• 14:31
  to
• 14:32
  you
• 14:32
  soon.