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From Search to Purchase: How Google Shopping is Transforming E-Commerce · Omni Talk Retail

• 0:00
  Google
• 0:00
  Shopping
• 0:01
  announced
• 0:01
  some
• 0:01
  big
• 0:02
  changes
• 0:02
  yesterday.
• 0:03
  According
• 0:04
  to
• 0:04
  a
• 0:04
  company
• 0:04
  blog
• 0:05
  post
• 0:05
  penned
• 0:05
  by
• 0:06
  Sean
• 0:06
  Scott.
• 0:07
  Good
• 0:08
  alliterative
• 0:08
  name
• 0:09
  the
• 0:09
  VP
• 0:09
  GM
• 0:10
  of
• 0:10
  Google
• 0:10
  Shopping,
• 0:11
  a
• 0:11
  number
• 0:11
  of
• 0:12
  changes
• 0:12
  are
• 0:12
  coming,
• 0:13
  and
• 0:13
  here
• 0:13
  is
• 0:14
  how
• 0:14
  they
• 0:14
  work.
• 0:15
  Say,
• 0:15
  for
• 0:15
  example,
• 0:16
  Ann,
• 0:16
  you
• 0:17
  were
• 0:17
  to
• 0:17
  search
• 0:17
  for
• 0:17
  men's
• 0:18
  winter
• 0:18
  jacket
• 0:19
  for
• 0:19
  Seattle.
• 0:20
  And
• 0:20
  then
• 0:20
  Google
• 0:21
  will
• 0:21
  now
• 0:21
  provide
• 0:21
  an
• 0:22
  AI
• 0:22
  brief
• 0:22
  with
• 0:22
  the
• 0:22
  most
• 0:23
  important
• 0:23
  things
• 0:23
  you
• 0:23
  should
• 0:24
  know
• 0:24
  before
• 0:24
  investing
• 0:25
  in
• 0:25
  a
• 0:25
  new
• 0:25
  coat
• 0:25
  for
• 0:26
  this
• 0:26
  climate.
• 0:27
  It'll
• 0:27
  show
• 0:27
  products
• 0:27
  recommended
• 0:28
  by
• 0:28
  sources
• 0:28
  from
• 0:29
  across
• 0:29
  the
• 0:29
  web
• 0:29
  and
• 0:29
  an
• 0:30
  explanation
• 0:30
  of
• 0:31
  why
• 0:31
  they're
• 0:31
  a
• 0:31
  fit
• 0:31
  for
• 0:31
  your
• 0:32
  needs.
• 0:32
  You
• 0:32
  also
• 0:33
  see
• 0:33
  categories
• 0:33
  that
• 0:33
  give
• 0:34
  you
• 0:34
  a
• 0:34
  more
• 0:34
  organized
• 0:35
  view
• 0:35
  of
• 0:35
  the
• 0:35
  types
• 0:35
  of
• 0:36
  jackets
• 0:36
  to
• 0:36
  consider.
• 0:37
  And
• 0:37
  for
• 0:38
  those
• 0:38
  who
• 0:38
  want
• 0:38
  to
• 0:38
  research
• 0:39
  more
• 0:39
  deeply
• 0:39
  on
• 0:39
  the
• 0:40
  web,
• 0:40
  you
• 0:40
  can
• 0:40
  also
• 0:41
  easily
• 0:41
  click
• 0:41
  through
• 0:42
  to
• 0:42
  relevant
• 0:43
  articles,
• 0:43
  which
• 0:43
  is
• 0:43
  a
• 0:44
  key
• 0:44
  point.
• 0:44
  In
• 0:45
  addition,
• 0:46
  your
• 0:46
  results
• 0:46
  will
• 0:47
  also
• 0:47
  include
• 0:47
  dynamic
• 0:48
  filters
• 0:49
  that
• 0:49
  let
• 0:49
  you
• 0:50
  zero
• 0:50
  in
• 0:50
  on
• 0:51
  your
• 0:51
  preferences,
• 0:51
  like
• 0:52
  if
• 0:52
  you
• 0:52
  need
• 0:52
  a
• 0:52
  certain
• 0:52
  size
• 0:53
  or
• 0:53
  want
• 0:53
  something
• 0:53
  available
• 0:54
  near
• 0:54
  you.
• 0:55
  Also
• 0:55
  important.
• 0:55
  And
• 0:56
  finally,
• 0:56
  Ann,
• 0:57
  because
• 0:57
  I
• 0:57
  know
• 0:57
  you
• 0:58
  were
• 0:58
  curious,
• 0:59
  I
• 0:59
  know
• 0:59
  how
• 0:59
  big
• 0:59
  of
• 0:59
  a
• 1:00
  Google
• 1:00
  fan
• 1:00
  you
• 1:00
  are.
• 1:01
  What
• 1:01
  about
• 1:01
  pricing?
• 1:02
  I'm
• 1:02
  sure
• 1:02
  that's
• 1:02
  what's
• 1:02
  going
• 1:03
  on
• 1:03
  in
• 1:03
  your
• 1:03
  head.
• 1:03
  Oh,
• 1:03
  yes,
• 1:04
  I
• 1:04
  want
• 1:04
  to
• 1:04
  know.
• 1:04
  Shopping
• 1:05
  feature.
• 1:05
  You
• 1:06
  want
• 1:06
  to
• 1:06
  know,
• 1:06
  right?
• 1:07
  Yes.
• 1:07
  The
• 1:07
  new
• 1:07
  Google
• 1:08
  shopping
• 1:08
  features
• 1:08
  not
• 1:09
  only
• 1:09
  include
• 1:09
  deal
• 1:09
  finding
• 1:10
  tools
• 1:10
  like
• 1:11
  price
• 1:11
  comparison,
• 1:12
  price
• 1:12
  insights,
• 1:12
  and
• 1:13
  price
• 1:13
  tracking
• 1:13
  throughout,
• 1:14
  but
• 1:14
  also
• 1:15
  a
• 1:15
  new
• 1:15
  dedicated
• 1:15
  and
• 1:16
  personalized
• 1:16
  deal
• 1:16
  page
• 1:17
  where
• 1:17
  you
• 1:17
  can
• 1:17
  browse
• 1:18
  deals
• 1:18
  for
• 1:18
  you
• 1:19
  by
• 1:19
  just
• 1:19
  clicking
• 1:20
  the
• 1:20
  deals
• 1:20
  link
• 1:21
  at
• 1:21
  the
• 1:21
  top
• 1:21
  of
• 1:21
  your
• 1:21
  page
• 1:22
  to
• 1:22
  explore.
• 1:23
  All
• 1:23
  right,
• 1:23
  ad,
• 1:23
  since
• 1:24
  you
• 1:24
  started
• 1:24
  me
• 1:24
  off
• 1:25
  hot,
• 1:25
  I'm
• 1:25
  coming
• 1:25
  in
• 1:26
  hot
• 1:26
  and
• 1:26
  I'm
• 1:26
  going
• 1:26
  to
• 1:26
  put
• 1:26
  you
• 1:27
  on
• 1:27
  the
• 1:27
  spot
• 1:27
  this
• 1:27
  week.
• 1:28
  This
• 1:28
  is
• 1:28
  not
• 1:28
  the
• 1:28
  official
• 1:29
  a
• 1:29
  and
• 1:29
  M
• 1:29
  put
• 1:29
  you
• 1:29
  on
• 1:29
  the
• 1:30
  spot
• 1:30
  question.
• 1:30
  This
• 1:30
  is
• 1:30
  the
• 1:31
  walton
• 1:31
  put
• 1:31
  you
• 1:31
  on
• 1:31
  the
• 1:32
  spot
• 1:32
  question.
• 1:33
  Junkyard
• 1:34
  version.
• 1:34
  The
• 1:35
  junkyard
• 1:35
  version
• 1:35
  of
• 1:35
  the
• 1:36
  a
• 1:36
  and
• 1:36
  M
• 1:36
  put
• 1:36
  you
• 1:36
  on
• 1:36
  the
• 1:36
  spot.
• 1:37
  Yes.
• 1:37
  Okay.
• 1:38
  Exactly
• 1:38
  right.
• 1:38
  Last
• 1:39
  yes,
• 1:39
  I'm
• 1:39
  gonna
• 1:39
  hold
• 1:39
  your
• 1:40
  feet
• 1:40
  to
• 1:40
  the
• 1:40
  fire.
• 1:40
  And
• 1:40
  because
• 1:41
  last
• 1:41
  week
• 1:41
  you
• 1:41
  said
• 1:42
  Google's
• 1:42
  lens
• 1:42
  announcement
• 1:43
  was
• 1:43
  a
• 1:44
  headline
• 1:44
  of
• 1:44
  the
• 1:44
  year
• 1:44
  candidate,
• 1:45
  so
• 1:45
  does
• 1:46
  this
• 1:46
  week's
• 1:46
  Google
• 1:47
  shopping
• 1:47
  headline
• 1:48
  rank
• 1:48
  higher
• 1:49
  or
• 1:49
  lower
• 1:49
  in
• 1:50
  your
• 1:50
  estimation
• 1:51
  than
• 1:51
  Google
• 1:51
  Lens
• 1:52
  did
• 1:52
  last
• 1:52
  week
• 1:53
  in
• 1:53
  terms
• 1:53
  of
• 1:53
  the
• 1:53
  long
• 1:53
  term
• 1:54
  impact
• 1:54
  on
• 1:54
  retail
• 1:55
  scale?
• 1:55
  The
• 1:55
  floor
• 1:55
  is
• 1:55
  yours.
• 1:56
  Yes,
• 1:57
  I
• 1:57
  would
• 1:57
  say.
• 1:58
  Let
• 1:58
  me
• 1:58
  clarify.
• 1:59
  I
• 1:59
  think
• 1:59
  that
• 1:59
  the
• 2:00
  component
• 2:00
  of
• 2:01
  the
• 2:01
  headline
• 2:01
  of
• 2:01
  the
• 2:01
  year
• 2:02
  last
• 2:02
  week
• 2:02
  with
• 2:02
  Google
• 2:03
  Lens
• 2:03
  was
• 2:04
  really
• 2:04
  more
• 2:04
  about
• 2:05
  how
• 2:06
  it's
• 2:06
  going
• 2:06
  to
• 2:07
  be
• 2:07
  a
• 2:07
  key
• 2:07
  component
• 2:08
  to
• 2:08
  changing
• 2:09
  how
• 2:09
  we
• 2:09
  search.
• 2:10
  And
• 2:10
  that's
• 2:10
  really
• 2:10
  a
• 2:11
  combination
• 2:11
  of
• 2:11
  both
• 2:12
  using
• 2:12
  visual
• 2:13
  elements
• 2:13
  to
• 2:13
  search
• 2:14
  in
• 2:14
  conjunction
• 2:15
  with
• 2:15
  the
• 2:15
  ability
• 2:16
  to
• 2:16
  use
• 2:17
  text
• 2:18
  search
• 2:20
  in
• 2:20
  that
• 2:20
  whole
• 2:21
  search
• 2:21
  experience
• 2:22
  to
• 2:22
  use
• 2:22
  voice
• 2:23
  to
• 2:23
  help
• 2:23
  you
• 2:23
  search.
• 2:24
  And
• 2:24
  so
• 2:24
  I
• 2:25
  don't
• 2:25
  think
• 2:25
  that
• 2:25
  they're
• 2:25
  mutually
• 2:26
  exclusive.
• 2:26
  I
• 2:26
  think
• 2:27
  this
• 2:27
  is
• 2:27
  probably
• 2:28
  the
• 2:28
  headline,
• 2:29
  but,
• 2:30
  but
• 2:30
  lens
• 2:30
  is
• 2:30
  a
• 2:31
  key
• 2:31
  component
• 2:31
  of
• 2:31
  this
• 2:32
  announcement,
• 2:32
  too,
• 2:33
  because
• 2:33
  this,
• 2:34
  to
• 2:34
  me,
• 2:34
  this
• 2:34
  ultimately
• 2:35
  signals
• 2:35
  like
• 2:36
  we,
• 2:36
  Google
• 2:37
  is
• 2:37
  changing
• 2:38
  where
• 2:38
  we
• 2:38
  go
• 2:39
  to
• 2:39
  search
• 2:39
  when
• 2:40
  we're
• 2:40
  shopping
• 2:40
  for
• 2:40
  things.
• 2:41
  And
• 2:41
  the
• 2:42
  key
• 2:42
  thing
• 2:42
  that's
• 2:43
  differentiated
• 2:43
  between
• 2:44
  Google
• 2:44
  and
• 2:44
  Amazon
• 2:45
  here
• 2:45
  is
• 2:45
  that
• 2:46
  Google
• 2:46
  is
• 2:46
  enabling
• 2:47
  discovery
• 2:48
  and
• 2:48
  like
• 2:49
  your,
• 2:49
  your
• 2:49
  seek
• 2:50
  and
• 2:50
  destroy
• 2:50
  mission,
• 2:51
  as
• 2:51
  you
• 2:51
  would
• 2:51
  say,
• 2:51
  Chris,
• 2:52
  to,
• 2:52
  to
• 2:52
  find
• 2:53
  that
• 2:53
  product
• 2:53
  and
• 2:53
  take
• 2:54
  it
• 2:54
  home
• 2:54
  with
• 2:54
  you.
• 2:54
  And
• 2:54
  so
• 2:55
  I
• 2:55
  think
• 2:55
  that's
• 2:55
  what's
• 2:56
  fundamental
• 2:57
  here
• 2:57
  about
• 2:57
  what
• 2:58
  Google
• 2:58
  is
• 2:58
  doing.
• 2:59
  I
• 3:00
  think
• 3:00
  it's
• 3:00
  just
• 3:00
  going
• 3:01
  to
• 3:01
  keep
• 3:01
  getting
• 3:01
  better
• 3:01
  as
• 3:02
  the
• 3:02
  algorithm
• 3:02
  learns
• 3:03
  more
• 3:03
  and
• 3:03
  the
• 3:03
  product
• 3:04
  descriptions
• 3:04
  get
• 3:04
  better
• 3:05
  and
• 3:05
  companies
• 3:05
  start
• 3:05
  to
• 3:06
  feed
• 3:06
  some
• 3:06
  of
• 3:07
  the
• 3:07
  content
• 3:08
  that's
• 3:08
  in
• 3:08
  these
• 3:08
  algorithms.
• 3:09
  And
• 3:09
  I
• 3:10
  think
• 3:10
  lastly,
• 3:11
  this
• 3:11
  also
• 3:11
  makes
• 3:11
  a
• 3:11
  case
• 3:12
  again
• 3:12
  for
• 3:12
  own
• 3:12
  it
• 3:13
  or
• 3:13
  another
• 3:13
  platform
• 3:14
  that
• 3:14
  we've
• 3:14
  talked
• 3:14
  about
• 3:14
  on
• 3:14
  the
• 3:15
  show
• 3:15
  multiple
• 3:15
  times,
• 3:16
  because
• 3:16
  you,
• 3:17
  as
• 3:18
  the
• 3:18
  owner
• 3:18
  of
• 3:18
  the
• 3:18
  product,
• 3:19
  as
• 3:19
  the
• 3:19
  person
• 3:19
  selling
• 3:20
  this
• 3:20
  product,
• 3:20
  you
• 3:20
  have
• 3:21
  so
• 3:21
  much
• 3:21
  more
• 3:21
  data
• 3:22
  about
• 3:22
  that
• 3:22
  that
• 3:22
  you
• 3:22
  can
• 3:22
  start
• 3:22
  to
• 3:23
  feed
• 3:23
  into
• 3:23
  the
• 3:23
  shopping
• 3:24
  experience
• 3:24
  that
• 3:25
  will
• 3:25
  ultimately
• 3:26
  make
• 3:26
  that
• 3:26
  better
• 3:26
  for
• 3:27
  the
• 3:27
  consumer.
• 3:27
  So
• 3:27
  I
• 3:28
  tell
• 3:28
  go
• 3:29
  to
• 3:29
  Google
• 3:30
  shopping.com,
• 3:31
  like,
• 3:31
  go
• 3:31
  down
• 3:32
  there
• 3:32
  right
• 3:32
  now.
• 3:32
  Check
• 3:32
  it
• 3:33
  out.
• 3:33
  It
• 3:33
  is
• 3:33
  so
• 3:33
  awesome.
• 3:34
  I'm
• 3:34
  so
• 3:34
  excited
• 3:35
  for
• 3:35
  this,
• 3:36
  Chris,
• 3:36
  it's
• 3:36
  a
• 3:36
  long
• 3:37
  answer
• 3:37
  to
• 3:37
  your
• 3:37
  question,
• 3:38
  but
• 3:38
  that's
• 3:38
  how
• 3:38
  I
• 3:39
  feel
• 3:39
  about
• 3:39
  it.
• 3:39
  So,
• 3:39
  so
• 3:40
  if
• 3:40
  I
• 3:40
  sum
• 3:40
  it
• 3:40
  up
• 3:40
  and
• 3:41
  you
• 3:41
  basically
• 3:41
  say
• 3:41
  this
• 3:42
  is
• 3:42
  the
• 3:42
  more
• 3:42
  important
• 3:42
  headline,
• 3:43
  this
• 3:43
  is
• 3:43
  the
• 3:43
  headline.
• 3:44
  My,
• 3:45
  my
• 3:45
  hunch,
• 3:45
  though,
• 3:45
  in
• 3:46
  fairness
• 3:46
  to
• 3:46
  you,
• 3:46
  my
• 3:46
  hunch
• 3:46
  was
• 3:47
  you
• 3:47
  already
• 3:47
  thinking
• 3:48
  about
• 3:48
  this
• 3:48
  in
• 3:49
  terms
• 3:49
  of
• 3:49
  when
• 3:49
  you
• 3:49
  were
• 3:50
  discussing
• 3:50
  last
• 3:50
  week's
• 3:51
  headline
• 3:51
  for
• 3:51
  sure,
• 3:51
  just
• 3:51
  assuming
• 3:52
  this
• 3:52
  was
• 3:52
  going
• 3:52
  to
• 3:53
  come
• 3:53
  too,
• 3:53
  right?
• 3:54
  Yes,
• 3:54
  correct.
• 3:55
  Correct.
• 3:55
  Yes.
• 3:56
  And
• 3:57
  shout
• 3:57
  out
• 3:57
  to
• 3:57
  our
• 3:57
  friends
• 3:58
  at
• 3:58
  Google
• 3:58
  shopping
• 3:58
  who
• 3:59
  are
• 3:59
  putting
• 3:59
  this
• 3:59
  on
• 3:59
  our
• 3:59
  former
• 4:00
  Target
• 4:00
  store,
• 4:00
  the
• 4:00
  future
• 4:01
  team,
• 4:01
  too.
• 4:01
  We
• 4:01
  got
• 4:01
  some
• 4:02
  people
• 4:02
  over
• 4:02
  there
• 4:02
  that
• 4:02
  are
• 4:03
  helping
• 4:03
  make
• 4:03
  this
• 4:03
  happen.
• 4:04
  So
• 4:04
  go
• 4:04
  check
• 4:05
  it
• 4:05
  out.
• 4:05
  Drive
• 4:05
  traffic
• 4:06
  to
• 4:06
  the
• 4:06
  site.
• 4:07
  Yes.
• 4:08
  Well,
• 4:08
  and
• 4:09
  I
• 4:09
  mean,
• 4:09
  I
• 4:09
  100%
• 4:10
  agree
• 4:11
  because
• 4:11
  I
• 4:11
  actually,
• 4:11
  I
• 4:11
  actually
• 4:12
  think
• 4:12
  this
• 4:12
  trumps
• 4:13
  Google
• 4:13
  lens.
• 4:13
  And
• 4:13
  the
• 4:14
  reason
• 4:14
  I
• 4:14
  say
• 4:14
  this,
• 4:14
  because
• 4:15
  Google,
• 4:16
  because
• 4:16
  it
• 4:16
  works
• 4:17
  with
• 4:17
  Google
• 4:17
  Lens,
• 4:18
  right?
• 4:18
  I
• 4:18
  mean,
• 4:18
  Google
• 4:18
  Lens
• 4:19
  is
• 4:19
  a
• 4:19
  part
• 4:19
  of
• 4:20
  it
• 4:20
  in
• 4:20
  the
• 4:20
  broader
• 4:20
  context.
• 4:21
  And
• 4:21
  it,
• 4:21
  like
• 4:22
  you
• 4:22
  said,
• 4:22
  it
• 4:22
  ultimately
• 4:22
  changes
• 4:23
  how
• 4:23
  consumers
• 4:23
  search
• 4:23
  and
• 4:24
  buy
• 4:24
  products
• 4:25
  regardless
• 4:25
  of
• 4:25
  how
• 4:25
  many
• 4:26
  people
• 4:26
  adopt
• 4:26
  Google
• 4:27
  lens
• 4:27
  for
• 4:27
  their
• 4:27
  searches.
• 4:28
  Right.
• 4:28
  So
• 4:28
  the
• 4:29
  macro
• 4:29
  impact
• 4:30
  of
• 4:30
  this
• 4:30
  is
• 4:30
  potentially
• 4:31
  bigger.
• 4:32
  But
• 4:32
  I
• 4:32
  think,
• 4:33
  I
• 4:33
  think
• 4:33
  this
• 4:33
  is,
• 4:34
  this
• 4:34
  headline
• 4:34
  is
• 4:34
  also
• 4:35
  important
• 4:35
  for
• 4:35
  a
• 4:35
  number
• 4:35
  of
• 4:35
  other
• 4:36
  reasons
• 4:36
  because
• 4:36
  I
• 4:36
  think,
• 4:37
  like
• 4:37
  you
• 4:37
  mentioned,
• 4:37
  I
• 4:37
  think
• 4:37
  it
• 4:38
  signals
• 4:38
  and
• 4:39
  tells
• 4:39
  everyone,
• 4:40
  you
• 4:40
  know,
• 4:40
  what's
• 4:41
  coming
• 4:41
  next.
• 4:41
  And
• 4:41
  so,
• 4:42
  first
• 4:42
  of
• 4:42
  all,
• 4:42
  like
• 4:42
  you,
• 4:43
  and
• 4:43
  there's
• 4:43
  four
• 4:43
  points
• 4:43
  I'd
• 4:44
  call
• 4:44
  out.
• 4:44
  So
• 4:44
  first
• 4:44
  you've
• 4:45
  got
• 4:45
  national
• 4:46
  natural
• 4:46
  language
• 4:47
  based
• 4:47
  search,
• 4:47
  which
• 4:48
  is,
• 4:48
  we've
• 4:48
  talked
• 4:48
  about
• 4:49
  a
• 4:49
  lot.
• 4:49
  It's
• 4:49
  coming.
• 4:50
  But
• 4:50
  then
• 4:50
  the
• 4:50
  other
• 4:50
  interesting
• 4:51
  one
• 4:51
  that
• 4:51
  I
• 4:51
  alluded
• 4:51
  to
• 4:51
  when
• 4:52
  I
• 4:52
  was
• 4:52
  reading
• 4:52
  the
• 4:52
  headline,
• 4:53
  filtering
• 4:53
  searches
• 4:54
  down
• 4:54
  based
• 4:54
  on
• 4:55
  language
• 4:55
  versus
• 4:55
  preset
• 4:56
  filters
• 4:56
  divided
• 4:57
  by,
• 4:57
  decided
• 4:57
  by
• 4:58
  some
• 4:58
  random
• 4:58
  taxonomist,
• 5:00
  which
• 5:00
  has
• 5:00
  always
• 5:00
  been
• 5:01
  a
• 5:01
  crutch
• 5:01
  of
• 5:01
  e
• 5:01
  commerce.
• 5:02
  It
• 5:02
  used
• 5:02
  to
• 5:02
  frustrate
• 5:03
  me
• 5:03
  like
• 5:03
  hell
• 5:04
  when
• 5:04
  I
• 5:04
  was
• 5:04
  running
• 5:04
  e
• 5:04
  commerce,
• 5:05
  because
• 5:05
  you
• 5:06
  can't
• 5:06
  keep
• 5:06
  pace
• 5:07
  with
• 5:07
  the
• 5:07
  amount
• 5:07
  of
• 5:07
  change
• 5:08
  that's
• 5:08
  happening
• 5:09
  in
• 5:09
  consumer
• 5:09
  trends
• 5:10
  by
• 5:11
  putting
• 5:11
  that
• 5:11
  on
• 5:11
  a
• 5:11
  taxonomist
• 5:12
  to
• 5:13
  chronicle
• 5:13
  and
• 5:13
  catalog
• 5:14
  and
• 5:14
  update
• 5:15
  your
• 5:15
  website.
• 5:16
  So
• 5:16
  that's
• 5:16
  coming
• 5:16
  to
• 5:17
  you.
• 5:17
  The
• 5:17
  third
• 5:18
  part
• 5:18
  is,
• 5:19
  um,
• 5:19
  which
• 5:19
  I
• 5:19
  think
• 5:20
  this
• 5:20
  part's
• 5:20
  really
• 5:20
  interesting.
• 5:21
  It
• 5:21
  goes
• 5:21
  back
• 5:21
  to
• 5:21
  own
• 5:21
  it
• 5:21
  thing,
• 5:21
  too.
• 5:22
  The
• 5:22
  compliment,
• 5:23
  the
• 5:23
  complimenting
• 5:24
  of
• 5:24
  the
• 5:24
  searches
• 5:24
  with
• 5:25
  credible
• 5:25
  source
• 5:26
  material.
• 5:26
  Yes.
• 5:26
  Which
• 5:27
  is
• 5:27
  something
• 5:27
  that
• 5:27
  Google
• 5:28
  can
• 5:28
  probably
• 5:28
  do
• 5:29
  better
• 5:29
  than
• 5:29
  anyone.
• 5:30
  And
• 5:31
  then,
• 5:31
  of
• 5:31
  course,
• 5:31
  lastly,
• 5:31
  the
• 5:32
  showing
• 5:32
  of
• 5:32
  the
• 5:32
  market
• 5:33
  availability
• 5:33
  of
• 5:34
  the
• 5:34
  products
• 5:34
  broadly,
• 5:35
  like
• 5:35
  where
• 5:35
  can
• 5:36
  you
• 5:36
  get
• 5:36
  them
• 5:36
  across
• 5:36
  all
• 5:36
  of
• 5:37
  retail,
• 5:37
  side
• 5:38
  by
• 5:38
  side
• 5:38
  alongside,
• 5:39
  you
• 5:39
  know,
• 5:39
  with
• 5:39
  price
• 5:40
  comparisons.
• 5:40
  Like,
• 5:41
  that's
• 5:41
  pretty
• 5:41
  powerful
• 5:42
  stuff,
• 5:42
  and
• 5:42
  that's
• 5:42
  why
• 5:43
  Google
• 5:43
  here
• 5:43
  is
• 5:44
  very
• 5:44
  well
• 5:44
  positioned.
• 5:45
  So,
• 5:45
  but
• 5:45
  the
• 5:45
  implications,
• 5:46
  I
• 5:46
  think
• 5:47
  the
• 5:47
  implications
• 5:47
  of
• 5:47
  this
• 5:47
  are
• 5:48
  also
• 5:48
  really
• 5:48
  important
• 5:48
  if
• 5:48
  you're
• 5:49
  a
• 5:49
  retailer
• 5:49
  brand
• 5:49
  listening.
• 5:50
  Yes.
• 5:51
  Because
• 5:51
  if
• 5:52
  you
• 5:52
  don't
• 5:52
  have
• 5:52
  your
• 5:52
  site
• 5:53
  built
• 5:53
  to
• 5:54
  operate
• 5:54
  on
• 5:55
  what
• 5:55
  people
• 5:55
  are
• 5:56
  searching
• 5:56
  Google
• 5:57
  for
• 5:57
  and
• 5:57
  the
• 5:57
  questions
• 5:58
  they
• 5:58
  are
• 5:58
  asking
• 5:58
  Google,
• 5:59
  if
• 5:59
  you
• 5:59
  don't
• 5:59
  have
• 5:59
  your
• 6:00
  product
• 6:00
  information
• 6:00
  synced
• 6:01
  up
• 6:01
  to
• 6:01
  that
• 6:02
  and
• 6:02
  other
• 6:02
  people
• 6:03
  do,
• 6:03
  you
• 6:04
  are
• 6:04
  going
• 6:04
  to
• 6:05
  lose,
• 6:05
  in
• 6:05
  the
• 6:05
  long
• 6:06
  run.
• 6:06
  You
• 6:06
  are
• 6:06
  going
• 6:06
  to
• 6:06
  lose
• 6:07
  ecommerce
• 6:07
  volume
• 6:08
  in
• 6:08
  the
• 6:08
  long
• 6:08
  run.
• 6:08
  So
• 6:09
  that
• 6:09
  is
• 6:09
  something
• 6:09
  you
• 6:09
  really
• 6:10
  have
• 6:10
  to
• 6:10
  think
• 6:10
  about.
• 6:11
  And
• 6:11
  you've
• 6:11
  got
• 6:11
  to
• 6:11
  start
• 6:11
  developing
• 6:12
  a
• 6:12
  strategy
• 6:12
  now
• 6:13
  to
• 6:13
  compensate
• 6:14
  for
• 6:14
  it.
• 6:14
  Yeah,
• 6:15
  100%.
• 6:17
  Chris,
• 6:18
  the
• 6:18
  other
• 6:18
  question
• 6:18
  that
• 6:18
  I
• 6:19
  have
• 6:19
  to
• 6:19
  ask
• 6:19
  you
• 6:19
  is
• 6:19
  that
• 6:20
  I
• 6:20
  think
• 6:20
  bringing
• 6:20
  Google
• 6:21
  lens
• 6:21
  into
• 6:21
  this
• 6:21
  one
• 6:21
  more
• 6:22
  time.
• 6:22
  Yeah.
• 6:23
  What
• 6:23
  do
• 6:23
  you.
• 6:23
  Because
• 6:24
  Amazon,
• 6:25
  they've
• 6:25
  had
• 6:25
  visual
• 6:25
  search,
• 6:26
  right
• 6:26
  on
• 6:26
  the
• 6:27
  Amazon
• 6:27
  platform
• 6:27
  for
• 6:28
  how
• 6:28
  long?
• 6:28
  Like,
• 6:29
  oh
• 6:29
  my
• 6:29
  God.
• 6:30
  Right.
• 6:31
  Yeah,
• 6:31
  I
• 6:31
  think,
• 6:32
  like
• 6:32
  probably
• 6:32
  ten
• 6:33
  years.
• 6:33
  Close
• 6:33
  to
• 6:34
  ten
• 6:34
  years.
• 6:34
  But
• 6:35
  don't
• 6:35
  you
• 6:35
  think
• 6:35
  it's
• 6:35
  interesting
• 6:36
  that
• 6:36
  Google,
• 6:37
  like,
• 6:37
  lens
• 6:38
  was
• 6:38
  kind
• 6:38
  of
• 6:38
  the
• 6:39
  first,
• 6:39
  like,
• 6:40
  that
• 6:40
  was
• 6:40
  something
• 6:40
  that
• 6:41
  they
• 6:41
  launched?
• 6:41
  And
• 6:41
  I
• 6:41
  feel
• 6:42
  like
• 6:42
  Google
• 6:43
  Lens
• 6:43
  is
• 6:43
  so,
• 6:44
  so
• 6:44
  much
• 6:44
  more
• 6:45
  widely
• 6:45
  known
• 6:46
  than
• 6:46
  any
• 6:46
  other,
• 6:47
  like,
• 6:48
  individual
• 6:49
  brands
• 6:50
  visual
• 6:51
  search
• 6:51
  function.
• 6:51
  So,
• 6:52
  like,
• 6:52
  this
• 6:52
  is
• 6:52
  another
• 6:53
  component
• 6:53
  of
• 6:53
  it
• 6:53
  that
• 6:54
  I
• 6:54
  think
• 6:54
  is
• 6:54
  interesting
• 6:54
  to
• 6:54
  kind
• 6:55
  of
• 6:55
  go
• 6:55
  backward
• 6:56
  into
• 6:56
  that
• 6:57
  and
• 6:57
  now,
• 6:57
  like,
• 6:58
  using
• 6:59
  our
• 6:59
  normal
• 6:59
  search
• 7:00
  language,
• 7:00
  like,
• 7:00
  we
• 7:00
  type
• 7:00
  something
• 7:01
  into
• 7:01
  Google
• 7:01
  to
• 7:01
  find
• 7:02
  products.
• 7:02
  I
• 7:02
  just,
• 7:02
  I
• 7:02
  think
• 7:03
  it's
• 7:03
  so
• 7:03
  much
• 7:03
  more
• 7:04
  natural
• 7:04
  to,
• 7:04
  like,
• 7:04
  human
• 7:05
  behavior
• 7:05
  to
• 7:05
  search
• 7:06
  Google
• 7:06
  in
• 7:06
  this
• 7:06
  way.
• 7:06
  And
• 7:07
  the
• 7:07
  results
• 7:07
  are
• 7:07
  so
• 7:07
  much
• 7:08
  better.
• 7:08
  But
• 7:08
  what
• 7:08
  do
• 7:08
  you
• 7:08
  think?
• 7:09
  Yeah,
• 7:10
  I
• 7:10
  mean,
• 7:10
  I
• 7:10
  think
• 7:11
  that's
• 7:11
  your
• 7:11
  point.
• 7:11
  I
• 7:11
  mean,
• 7:11
  the
• 7:12
  statistic
• 7:12
  for
• 7:12
  me
• 7:12
  was,
• 7:12
  like,
• 7:13
  20%
• 7:13
  of.
• 7:14
  What
• 7:14
  was
• 7:14
  it?
• 7:14
  20%
• 7:15
  of
• 7:15
  product
• 7:15
  searches
• 7:15
  are
• 7:15
  using
• 7:16
  Google
• 7:16
  lens
• 7:17
  in
• 7:17
  their
• 7:17
  search,
• 7:18
  like,
• 7:18
  when
• 7:18
  people
• 7:19
  are
• 7:19
  searching
• 7:19
  products
• 7:19
  or
• 7:19
  using
• 7:20
  Google
• 7:20
  lens.
• 7:20
  So
• 7:20
  I
• 7:21
  think
• 7:21
  that's
• 7:21
  really
• 7:21
  powerful.
• 7:22
  But
• 7:22
  the
• 7:22
  other
• 7:22
  thing,
• 7:22
  and
• 7:23
  I
• 7:23
  think
• 7:23
  we
• 7:23
  all
• 7:24
  know
• 7:24
  at
• 7:24
  this
• 7:24
  point
• 7:25
  that
• 7:25
  you
• 7:25
  love
• 7:25
  Google
• 7:26
  lens.
• 7:26
  I
• 7:26
  think
• 7:26
  it's
• 7:27
  like,
• 7:27
  it's
• 7:27
  like
• 7:27
  you
• 7:27
  think
• 7:28
  it's
• 7:28
  the
• 7:28
  greatest
• 7:28
  thing
• 7:29
  since
• 7:29
  sliced
• 7:30
  bread.
• 7:30
  I
• 7:30
  think.
• 7:30
  I
• 7:31
  think
• 7:31
  that
• 7:31
  is
• 7:31
  clearly,
• 7:32
  clearly
• 7:32
  on
• 7:32
  the
• 7:33
  table.
• 7:33
  So
• 7:33
  I
• 7:33
  don't
• 7:33
  know.
• 7:33
  I
• 7:33
  don't
• 7:34
  think,
• 7:34
  I
• 7:34
  don't
• 7:34
  think
• 7:34
  we
• 7:34
  need.
• 7:35
  I
• 7:35
  think
• 7:35
  the
• 7:36
  audience
• 7:36
  and
• 7:36
  I
• 7:36
  are
• 7:37
  very
• 7:37
  comfortable
• 7:37
  with
• 7:38
  your.
• 7:38
  With.
• 7:38
  You
• 7:38
  don't
• 7:39
  want
• 7:39
  to
• 7:39
  hear
• 7:39
  any
• 7:39
  more.
• 7:40
  All
• 7:40
  right.
• 7:40
  All
• 7:41
  right.
• 7:41
  I'm.