Latest / Never Apologize Podcast / Ep. 5 Building Outdoor Brands the American Way | Maluna, DÜHA & Titan | Never Apologize Podcast

Transcript

Ep. 5 Building Outdoor Brands the American Way | Maluna, DÜHA & Titan | Never Apologize Podcast · Never Apologize Podcast

• 0:05
  SPEAKER_05: Yeah everybody thank you for this blessing out here enjoying your creation Thank you for this weather thank you for our friends and family that we're able to enjoy this with let us have fun save hunt and you know we pray amen never ever never ever apologize for you guys get in my car all right mr mark never apologize podcast episode number five can you believe we're already here number five I swore I wasn't gonna do one let alone five we were just joking with uh Bart and Garrett here that um you said you would never do one and then I said all I had to do is get him to do one now we have our own and he said no you have your own and I'm just here it's just it's a technicality but it's the truth it's his and I'm just joining in because they make me and how are you doing on this one?
• 1:01
  SPEAKER_02: I'm doing wonderful so far.
• 1:02
  SPEAKER_02: This is your first one right this is my I don't I just found out what this was all about.
• 1:06
  SPEAKER_02: Yeah Bart says he looked it up before he got here.
• 1:09
  SPEAKER_02: He went to AI and said hey what is a podcast it's gonna be great.
• 1:13
  SPEAKER_05: Well I'm gonna take uh the time to introduce our guest I have Bart Harmer and Garrett Haglin um you guys uh come from a brand that you have been very familiar with your whole life um a family owned and and operate business and Bart I'm not sure how long but I know we'll get there you've been at euphoric now but um we had the opportunity to join hands with you guys it's now been over two years ago I think or right at two years and um what started out as a content partnership evolved into a little bit of a marketing service partnership and has now even jumped another um partnership hurdle I guess you would say in um even the uh changing of hands of a company which um we're all excited about um so it's been pretty cool to see how this relationship has evolved um but if you don't mind um Garrett I may have you go on ahead and just introduce yourself and and give us a little bit of your background.
• 2:07
  SPEAKER_01: Yeah oh boy okay well yeah uh Garrett Haglin here um in my background anyways I'm a hunter I'm a fisherman it's what I do and so um that's kind of one of the reasons for euphoric brands right the whole family is hunters and fishermen so that was one of the reasons for the start in 2019 founding euphoric brands but preceding that uh the family uh has been manufacturers that's what we've been doing where we'll be celebrating I think 33 years here come June as manufacturers here in the Baxter Lakes area.
• 2:42
  SPEAKER_01: Started out with the uh if you're familiar with like the blue Sherwin Williams paint tray liners we've been forming those for years and years I think originally off of like homemade cement molds which is old tech and stuff but uh thankfully technology has kept up and uh we're running those things a lot faster on on uh much faster equipment but um everything from paint tray liners into food packaging we're heavy into like the bakery space some medical components and things to our custom OEM business it's your heavy gauge materials and all kinds of different polymers and things like that uh in thermoforming thermoforming has been our uh bread and butter uh background anyways in manufacturing but just in the last six, seven years or so we have gotten into rotomolding which has just led into one thing or another for us.
• 3:34
  SPEAKER_01: Um one of them being a partnership outside of the euphoric brands uh and uh other brands and things that we've kind of again gotten ourselves into but uh Maluna came to be uh uh to our shores here as a brand that we really liked the product we really liked the the story behind it it was kind of a one guy one shop uh a really cool success story we wanted to be a part of that story um it got to be too much for him uh essentially that was the reason for us to start euphoric brands in 2019 and uh euphoric is spelled E-U-F-O-U-R-I-C as the fourth family business venture uh and euphoria that great sense of feeling of accomplishment and uh and success so you smash the two together and said let's call it euphoric brands and let's build high quality products for outdoorsmen not only for ourselves selfishly because we love our product right whether it's hunting or efficient yeah it's hard not to hard not to enjoy it yourselves but but we wanted to share that sense of passion and um just a much greater experience for the outdoors with our customers.
• 4:49
  SPEAKER_02: Cool cool so that was the start a lot of us that we make a living outside of the outdoor world and then we bring that passion to the outdoor world and we don't make any money on it.
• 5:00
  SPEAKER_05: Sounds about right we've experienced that a few times yeah and that that's where you come in right yeah so let's before we dig in because it you do have a very dynamic organization and and like I said we keep falling in love with you guys and everything that you're doing and um have had the opportunity to partner with you in many ways.
• 5:17
  SPEAKER_05: So I know we're going to talk about the different companies and the different ways in which you guys are are vertically integrating and kind of diversifying your your portfolio but let's talk business.
• 5:26
  SPEAKER_03: Where do you come in Bart?
• 5:27
  SPEAKER_03: So yeah uh I joined the team it was actually just a complete accident you know I knew Garrett a little bit we're from the same town um I have kids that are Garrett and his brother's age okay so I kind of knew them as little kids and then I knew his dad a little bit and then the at that uh at that time they had one of their higher up executives uh Steve that I knew real well and then their HR director was a neighbor of mine and you know just people higher up in the organization were just all around me in a lot of different ways.
• 5:58
  SPEAKER_03: And then um I was actually working on a product of my own okay to design and I was working with Lindar companies which you know Garrett's a little humble about it.
• 6:07
  SPEAKER_03: It's a pretty big operation and uh and they've been at it and been really good at it.
• 6:12
  SPEAKER_03: Very successful not only in business but also they're one of the best companies in town to work for if not the best company in town they just they run a good operation now you're trying it's too late more good stores.
• 6:33
  SPEAKER_03: And you know and I I worked for a couple great organizations in my career and I and I know what they operate like and what the culture's like and and so we talked about this product and we'll probably get into what that product is later but we talked about it and and Steve at one time he said you know this is going to take a while why don't you come to work for us and I'm like you know I've been doing the same thing for 30 years.
• 6:54
  SPEAKER_03: I'm kind of liking it.
• 6:55
  SPEAKER_03: My kids are finally gone I'm kind of an empty nester life's pretty good and uh started exploring a career change got to meet Garrett sat down for a long time and talked started talking about what euphoric is you know where they are today and where we want to take them and how we meet together not only personally but professionally and the outdoor you know I have a passion for the outdoors too.
• 7:17
  SPEAKER_03: I don't hunt and fish as much as I used to because I was raising kids and you know when you're doing that it's all green all day.
• 7:23
  SPEAKER_03: That's all you have to worry about.
• 7:24
  SPEAKER_03: That's right.
• 7:25
  SPEAKER_03: And then you know once that passes now I'm back in and I do a lot more management of land now than I do hunting and fishing but I you know I hunt my fair share and certainly intend to be doing it quite a bit more now.
• 7:36
  SPEAKER_03: Garrett fishes a lot more than I do and I'd love to get to be fishing more.
• 7:40
  SPEAKER_03: So I keep telling you I'm gonna pick you up in front of the it's gonna happen he's out in front of the boat waving at me I better get out of the way on the ice because you guys got I got about three three summer or three months of the year that you can go it goes fast but we cherish the season that's for sure and make the best of it.
• 7:58
  SPEAKER_03: You know ice fishing's a popular topic when people haven't done that before everybody that's not from where we're from always wants to know about ice fishing.
• 8:05
  SPEAKER_05: Yeah we're we're uh kind of experts on that topic so if we have time we'll get into that and yeah a bit fanatic I'd like well I don't I'd question your sanity I guess that's probably a better way of putting it we do too yeah okay good I just I see these guys rolling houses and trucks yeah they do that kind of stuff before when we were young we did it and we were poor people out of Pennsylvania and and every once in a while the the lakes froze over and we did ice fishing but we were just out there on a bucket yeah it was like nothing yeah you got it yeah if we had one right yeah well let's uh let's kind of break this down on the here's what I'm thinking as far as flow and we'll try to keep it there but I know these these conversations always evolve so um let's talk a little bit about the business um like you said I want to know just a little bit more about the history because you know some of our beliefs here that we support from like a core aspect at TGR are um the never apologize mentality about who we are and where we're from and obviously both of you have communicated at this point that you're outdoorsmen and you've made that a part of your career and your life.
• 8:59
  SPEAKER_05: So I think that's important.
• 9:00
  SPEAKER_05: I want to talk about the the patriotism aspect that we talk about um a lot and we look at it in a couple different ways obviously there's the military form of that which we're huge supporters of um but we also think about just the good old you know red white and blue American beliefs and American tradition and and um family um and how you guys operate and service your community you know patriotism comes in a lot a lot more ways than than just the military aspect or extension of it and so um there's a big part of that and what you guys are doing at euphoric brands and Lyndar Corp.
• 9:34
  SPEAKER_05: And then the last part like just bouncing back to family family owned and operated business which we can all relate to every one of us sitting here has had experience there and are currently working in or have been a part of family owned and operated business businesses.
• 9:46
  SPEAKER_05: So we'll talk kind of through that and then we'll come back let's talk about the companies because I think there's you know guys see Maluna coolers or Maluna drinkware um so I think that one's probably pretty visible.
• 9:55
  SPEAKER_05: They see Dooh if they're watching our content you'll see it in the fast top that I have on the back of my truck when I'm traveling down the road or the humpster or the toad or go down the list of products that are there and and some really cool new products that I'd love to talk about one of which we're going to put on uh one of your UTVs by the way I saw it out there immediately picked it up just going it's just staying back Mark okay thank you and then I want to talk about Titan um because that's the the new level of partnership and and changing of hands I guess you'd say and we're just fortunate enough we still get to help you guys there um in in a couple different aspects so I want to talk about that and your vision and you just again brought a new product for us to check out which you also said we're staying here which I want to talk about that because it's a big thing to deer hunters um and uh I'm excited about it.
• 10:43
  SPEAKER_05: So let's dig in first to to really talk about that that aspect of um pillar number one and so we'll set patriotism we'll set family aside and get into just that never apologize mentality um you know you said you guys started with uh paint liners for uh Sherwin Williams out of the gate and that has evolved into now more passionate items and companies within the brand so talk to us a little bit about you know you grew up in that aspect of your family's business what did that transition look like for you it it certainly was a transition um and we're not we haven't necessarily veered away from our roots like I said we still manufacture all of those products and a lot of different things we manufacture our own products for sure but yeah we also manufacture components and products for a lot of other OEMs as well.
• 11:32
  SPEAKER_01: For sure so it's been fun over the years watching the business build up and evolve like I said everything from paint tray liners to food packaging items medical components and things to tractor cabs and hoods and all kinds of commercial equipment and stuff like that or other medical devices.
• 11:54
  SPEAKER_01: And as a as a manufacturer you have to diversify right yeah today's economy will teach you that one way or another the hard way or the good way and uh you know we like to try to stay in front of that with the ebbs and flows of business.
• 12:08
  SPEAKER_01: So um you know everything is built on relationships whether you're selling to OEMs um and uh working with the large OEMs out there or working with customers directly to the consumer right um and it's just evolved over time our uh our equipment has evolved our our people and team has evolved our operations are evolving um and uh certainly the equipment and and capabilities have evolved we've added uh like 3D printing as a huge capability of ours that allows us to prototype get to the market faster it allows our customers to invest in uh new prototypes and various things that well it's still not cheap to do but rather than spending a hundred grand on a mold you're gonna spend you know 10, 15, 20, whatever something significantly different and something that we can produce in-house rather than something that we outsource.
• 13:05
  SPEAKER_01: Right.
• 13:05
  SPEAKER_01: So when we add that capability we're like gosh we can do all of these things.
• 13:10
  SPEAKER_01: All of this stuff is right at the at our fingertips here and we really like to build our own gear.
• 13:17
  SPEAKER_01: So how could we position our resources to essentially develop our own products and that's what we've been doing.
• 13:25
  SPEAKER_02: So can I ask a question at this point?
• 13:27
  SPEAKER_02: Because it's really it when did you start doing this stuff in a factory?
• 13:31
  SPEAKER_02: How old were you?
• 13:33
  SPEAKER_02: You should be playing around anywhere with the business playing around in a factory.
• 13:37
  SPEAKER_01: I'll I'll tell you this so the business was founded in ninety three and I was born in ninety five okay so literally my entire life yeah I guess that's been there if you didn't what you're talking you could tell it's been ingrained in you since little you know I I have I have core memories of getting in trouble and getting yelled at for being in the mud ponds and stuff the holding ponds catching catapults and things while dad was mowing the lawn on the weekends and then eventually I started mowing the lawns and and uh picking weeds and all of those things to hang in pipelines and such in the factory.
• 14:10
  SPEAKER_01: So I I mean myself my brother my sister we've grown up in the businesses right and I've done a lot of different things there but um yeah my whole life I've been involved in it I guess one way or another whether I wanted to or not but yeah uh it it sure is fun.
• 14:26
  SPEAKER_05: I've got one for you because we were we were out here in in Mark's garage and he has a few toys out there as you know but we were looking at the Spartan UTVs and you and Bart both walked up to it I kind of chuckled you guys were doing your thing you kind of walked up to it and you opened up the hatch and you're like yeah we could we could do that.
• 14:39
  SPEAKER_05: We could mold or not mold but we could thermoform that and we could do this and yeah maybe that one too and so for me it was a quick moment I've been you know involved in manufacturing um on on a few different uh occasions throughout my professional career um and I think a lot of times people don't necessarily understand the different processes so at one point we took a look at um a certain e-bike that you have out there we'll call it an e-bike something like that on steroids yeah and um so I started to ask uh Bart and Garrett like hey what about this what what because I was I was watching how you guys were both assessing that product and going uh and you said well this is injection molded this is thermoformed or could be thermoformed if you if you don't mind like give us like the layman's term for uh all of us country boys on what thermoform is versus injection molding okay Bart you want to take that one okay well an injection injection molding is real really fine precision type parts where you you you basically squirt a mold full of and inject it into the mold and make a part a thermal form is a basically a uh draped hard material formed over the top or inside a mold to sometimes end up with close to the same product but a much different manufacturing process.
• 15:54
  SPEAKER_03: And then we do a lot of our a lot of our goods are rotational molded which is a completely different animal.
• 16:00
  SPEAKER_03: So Maluna coolers do hot truck accessories and uh Titan hunting blinds are are all rotational molded and and um we do thermal forming and we do rotational molding.
• 16:11
  SPEAKER_03: We don't do injection molding we often wonder okay well maybe we should but injection molds are very expensive.
• 16:18
  SPEAKER_03: There's a lot of injection molders out there there's very few rotomers and not many good ones and there's a lot of thermoformers out there but not near as many injection molders.
• 16:29
  SPEAKER_03: And um and there you know the tooling's real expensive for injection molding and that is a lot of the stuff you know when the the topic of our conversation is never apologize you know injection molding if you want to compete with China get into injection molding so um and you know we don't apologize for that you know there's there's a lot of people out there that says well you can't do that you can't compete you can't compete with the imports if you guys make that and we repetitively say yes we're gonna you say we can't we're gonna show you we can't we're gonna find a way and we've built some really high quality stuff and found a way to sell it as a good value to the consumer or sometimes our our customer is a you know a wholesale account but we have to compete in that market and we have 200 plus families every day that based that you know feed their family based on what we say we can do that everybody else says we can't do.
• 17:21
  SPEAKER_01: As a as a US manufacturer you know we have to go beyond just being the cheapest we have to prove our value in so many different ways in the quality the product the process selected for it all of those things.
• 17:33
  SPEAKER_05: So it goes well beyond just a price point thing that's important right we uh you know money doesn't just grow on trees these days but um it is important to have the quality aspect there so when you're buying a three hundred dollar cooler you're getting three hundred dollar cooler performance not getting ripped off yeah for sure so and I think it gives it gives people and we've dealt with that on the Expedition Archery side too because we brought a premium product with premium material to market and to to your point Bart of saying never apologize about what you want to do we kind of had to pick our lane and stay in it and stand for it.
• 18:04
  SPEAKER_05: Not just buy it but stand for it and the fact that like you know you're more than just a product.
• 18:10
  SPEAKER_05: And and I really think that we're very fortunate in today's marketplace that I think a lot of a lot of the consumers especially in the outdoor space are looking for a brand or a lifestyle that they can invest into or buy into and so I think it's it's made uh it's allowed an opportunity for people that want to do business right like you guys are talking about doing and making products right to to have a leg to stand on and to build a you know a market for yourself in a lot of ways.
• 18:35
  SPEAKER_05: So that's pretty cool.
• 18:36
  SPEAKER_05: I I know we kind of again there you go we've already kind of gone on a tangent off of off of what I was asking about but that's that's why and I knew that our conversation would go there.
• 18:45
  SPEAKER_03: So as you look at um well actually if you don't mind explain rotational molding or a lot of guys have heard it as roto molding so that you know as we address Maluna coolers or doha accessories people kind of understand the difference if you don't mind Bart yeah so rotational molding roto molding starts in a in a mold and and you put the powder inside the mold and it there's a lot of science involved and believe it or not it's the most scientific procedure you can go through at least in our manufacturing facility.
• 19:13
  SPEAKER_03: And it it heats and cools and rotates and spins and this entire what's called recipe of the number of times it turns the heat cycles and the way the you pull them out and the way you cool the parts the advantage is when you when you thermo form a product if you if you press it into a mold it becomes thinner down in the corners and various different things.
• 19:34
  SPEAKER_03: Rotational molding has become famous for producing a very solid uniform part.
• 19:39
  SPEAKER_03: So every part of that cooler doesn't get thinner as the plastic draws down heats cools all of these different things.
• 19:46
  SPEAKER_03: So when you pull that cooler out the bottom corners are as thick as the top edges that are closest to where it pulls out so that's kind of the big thing is it it produces a stronger part.
• 19:57
  SPEAKER_02: It takes a long time people say it's very sophisticated process once you you've you've watched it and learned how it works it is very sophisticated and it does take time and that's why they're expensive.
• 20:07
  SPEAKER_02: But consumers like believing in the brands that they they pay that good money for and and they get pride out of that believe it or not.
• 20:13
  SPEAKER_02: They really do.
• 20:14
  SPEAKER_05: So how long have you guys you said how long has the rotational molding been in the business?
• 20:20
  SPEAKER_01: I believe about six or seven years now that time has flown by for sure.
• 20:25
  SPEAKER_01: Yeah yeah but and we've learned so much over the those or that time anyways just about roto molding in general again being thermoformers for years and years where you're taking that sheet material and stretching it over a mold versus uh essentially messing with a big old sandbox we call it and messing with powder to get that even wall material distribution.
• 20:47
  SPEAKER_01: It's just it's different different processes.
• 20:50
  SPEAKER_05: So let's let's start to bridge that gap between um we said that patriotism and and uh never apologize.
• 20:56
  SPEAKER_05: I want to you guys have mentioned your employees already on a couple occasions and I I can see and here and and I've had the inside peak a time or two that you take a lot of pride in employing people in the community and Bart before you came on you spoke of all the people that you knew that worked here that were high quality individuals.
• 21:12
  SPEAKER_05: Talk to us a little bit about like your strategy with the euphoric or Lindor Lindar Corp and um what you put into your employees I guess from a standpoint of making sure that the business is whole the products are whole you know what what's your strategy there?
• 21:26
  SPEAKER_01: Yeah well that's a good thing.
• 21:27
  SPEAKER_01: I mean as you know and what hopefully anybody knows is that what you put into your employees is what you get out.
• 21:32
  SPEAKER_05: Right.
• 21:33
  SPEAKER_01: And and you'll see that success reflected in the success of the business.
• 21:37
  SPEAKER_01: So uh we've deployed a a strategy of people first safety quality and then everything else.
• 21:45
  SPEAKER_01: It's important to drive the numbers right uh the efficiencies uh the deliveries on time and in full all of those things driving revenue uh but at the end of the day when you build your people your people will build your company so uh Uh and I get goosebumps every time I talk about it.
• 22:03
  SPEAKER_01: I get super passionate about it because dang it, that's what we believe.
• 22:06
  SPEAKER_01: Yeah.
• 22:07
  SPEAKER_01: Uh and you have to uh in a community like ours, a tight-knit community, you have to put your people first.
• 22:15
  SPEAKER_01: And it's not, you know, it's not just about having the right people in the right seats or the on the bus, as we call it, doing the right things, um, but it's about investing in our people to learn to grow and uh ultimately cover your deficiencies, right, Bart?
• 22:31
  SPEAKER_01: Right.
• 22:32
  SPEAKER_01: Uh by no means should we as leaders walk into the room and expect to be the smartest person there.
• 22:37
  SPEAKER_05: Yeah.
• 22:38
  SPEAKER_01: You know, we need to have the right people, uh a part of our team to bring those strengths to cover our weaknesses as leaders and ultimately help us grow our business.
• 22:48
  SPEAKER_01: So this isn't an I sort of thing, this is a team sort of thing.
• 22:52
  SPEAKER_01: Yeah, for sure.
• 22:52
  SPEAKER_01: And um everything everyone from the owner of the company down to um uh an entry-level position, everyone's got a position to play.
• 23:02
  SPEAKER_01: And I'm sorry, but uh if any one of those breaks, any one of those links in the chain break, it just isn't gonna get out to the customer, and you're not gonna be successful in the end.
• 23:13
  SPEAKER_01: So it's all a crucial position.
• 23:15
  SPEAKER_05: Yeah, no, that's a it's a good theory, and and I know you know Mark's done this time and time again.
• 23:19
  SPEAKER_05: I could see him smiling every day.
• 23:21
  SPEAKER_05: He's like me sitting over there talking.
• 23:23
  SPEAKER_02: I'm just sitting here listening because this is, you know, a lot of people, a lot of companies, manufacturers or whatever it might be, service companies, they miss that point that you shouldn't be the smartest person in the room.
• 23:35
  SPEAKER_02: And you want those people to stay year after year after year.
• 23:39
  SPEAKER_02: That's where proficiency comes in, right?
• 23:41
  SPEAKER_02: You want them to care about the product, you want them to care about the success of your company, and they don't get jealous of you.
• 23:46
  SPEAKER_02: That's when you know you're doing it the right way.
• 23:49
  SPEAKER_02: And it sounds like you got it nailed.
• 23:50
  SPEAKER_04: Yeah.
• 23:51
  SPEAKER_01: It's uh it's always a work in progress.
• 23:53
  SPEAKER_01: We're always learning as as leaders, but uh yeah, we have uh we're fortunate to have a really great team behind us to to build these cool coolers and truck accessories and and hunting blinds now.
• 24:04
  SPEAKER_01: Yeah, absolutely.
• 24:05
  SPEAKER_01: Yeah, man.
• 24:06
  SPEAKER_05: Well, we are one-tenth the size of you here at TGR, but we have we have now almost quadrupled in size since I I came on three years ago.
• 24:14
  SPEAKER_05: And so I I admire your passion, I admire what you guys are doing and what you're investing into your employees and and your your humble nature and approach to understanding like you're only as strong as as your best weakness, right?
• 24:26
  SPEAKER_05: Um and and knowing that like man, you need to bring the team on and build the team in those areas of weakness so that you have a round roster, right?
• 24:34
  SPEAKER_05: And like you said, we've got one position for everybody on the field, uh, whether it's nine men or eleven men or whatever sport you want to make the analogy with.
• 24:42
  SPEAKER_05: But it is so neat to watch a team form.
• 24:44
  SPEAKER_05: We've been pretty fortunate.
• 24:45
  SPEAKER_05: We've we've gained a lot of momentum here, and uh I sure have.
• 24:49
  SPEAKER_05: Yeah, well, I appreciate that.
• 24:50
  SPEAKER_05: And but I look at the guys that are sitting here in the room with us and know the the rest of them that are on the other side of the wall and the rest of them that aren't here with us, and man, it's it's just been so neat to watch our team come together.
• 25:00
  SPEAKER_05: And we were just we were here for our team meeting uh 30 days ago, I think, somewhere around in there, and we had that group, that big group together for the first time, and it was neat to see so many talented people in their own regard come together.
• 25:13
  SPEAKER_05: And I had multiple guys on the team say, I've never seen a group of guys like that, or guys and gals come together to be so so good at what they're doing, yet have such a you know a humble approach and be able to get along in the way this team does.
• 25:25
  SPEAKER_05: And so um I I can't wait until the day that I can call you two and say, hey, we're now at 200.
• 25:32
  SPEAKER_05: That that'll be the day.
• 25:34
  SPEAKER_05: I look forward to that.
• 25:35
  SPEAKER_05: So I I admire what you're doing and and your approach and your strategy that you got into it.
• 25:39
  SPEAKER_05: And I know it gets it gets hard.
• 25:40
  SPEAKER_05: You and I were talking earlier about you know, a company that starts small and grows, and it grows from you know the the little speedboat into the bigger ship, and it's a lot harder to move that bigger ship in a lot of ways and keep it headed down the right direction in a smooth, you know, in a smooth single direction, but it takes all those people working together, which is pretty darn cool.
• 26:00
  SPEAKER_03: Yeah.
• 26:00
  SPEAKER_03: And if we we were Garrett and I were talking on the way here, if you keep the if you keep the team member and the customer as the number one priority, everything else tends to take care of itself.
• 26:10
  SPEAKER_03: Yeah.
• 26:11
  SPEAKER_03: And it you know, we we talk about that because obviously we don't do everything perfect, and we're growing, and all of these things happen.
• 26:18
  SPEAKER_03: I think I mentioned to you as as you guys grew as fast as you did, and we sat around and we're we're involved with you guys on a you know, talking on the phone and in Teams meetings, even though some are in Canada and some are in Iowa.
• 26:30
  SPEAKER_03: We talk a lot, yeah, and you guys have grown, and you can't drive you can't drive a Mac truck the way you drive a fiat.
• 26:37
  SPEAKER_03: It just comes it just goes off the rails if you try to do that.
• 26:40
  SPEAKER_03: So um we try to execute on that on a on a daily basis, and because uh several of our brands have grown pretty substantially, and then with the the uh Titan coming on board, you know, we essentially doubled our business in one day, and that adds a whole different element to it.
• 26:56
  SPEAKER_03: And plus, they're in Glen Rose, Texas.
• 26:58
  SPEAKER_03: Yeah, so you can't really get any geographically further than Brandon.
• 27:01
  SPEAKER_03: You're pretty far apart.
• 27:03
  SPEAKER_03: But wonderful people, and it was um, and that's a testament to what you guys had built before we got involved in that because they just you take a bunch of Texans and stick them in with a bunch of Minnesotans and they're like best friends, almost family, the next day.
• 27:17
  SPEAKER_03: It's just how did that happen?
• 27:18
  SPEAKER_03: How did that happen?
• 27:19
  SPEAKER_03: It didn't happen on accident.
• 27:20
  SPEAKER_03: I think that's it.
• 27:21
  SPEAKER_02: It's the leader, you got Tony down there, he's sold the earth, right?
• 27:24
  SPEAKER_02: He just really is, and he fits in and he just like you guys.
• 27:27
  SPEAKER_02: I mean, you know, so it it does help a lot.
• 27:30
  SPEAKER_03: Yeah, and it is fun, you know.
• 27:31
  SPEAKER_03: Business.
• 27:32
  SPEAKER_03: I heard the other day, I heard somebody say, you know, being an entrepreneur or being in small business, I sleep like a baby.
• 27:38
  SPEAKER_03: I wake up every two hours and cry.
• 27:43
  SPEAKER_03: I love that.
• 27:43
  SPEAKER_03: I don't have to remember that one.
• 27:45
  SPEAKER_03: But you know, that's a new one.
• 27:47
  SPEAKER_03: But it is it is really fun.
• 27:48
  SPEAKER_03: And we've um we've been able to almost re-kind of kickstart some of our passion in the outdoor industry with the hunting blind business, and then obviously seeing how how well everybody's performing down in Texas, too, that's exhilarating in itself.
• 28:03
  SPEAKER_03: So, you know, there's a lot of fun involved in what we do.
• 28:07
  SPEAKER_05: Cool.
• 28:07
  SPEAKER_05: Well, we we're doing something kind of new here.
• 28:08
  SPEAKER_05: I've got a I've got us live with some of our customers.
• 28:11
  SPEAKER_05: We just had Mr.
• 28:12
  SPEAKER_05: Jerry Schoens, which is a big fan of ours, he always uh chimes in on the lives and he said there are not many companies who care about their employees nowadays.
• 28:19
  SPEAKER_05: I I love this.
• 28:19
  SPEAKER_05: And yeah, so I speaking to what the consumer is looking for and and building an alliance with people out in the marketplace, you know, just hearing that motivational talk about you guys and how much you care about your your company as a whole and where we've come.
• 28:32
  SPEAKER_05: I mean, a proofing case right there, people really appreciate that.
• 28:36
  SPEAKER_05: So thanks, Jerry, for that note.
• 28:38
  SPEAKER_05: Um, I I want to go from there to the other side of patriotism, which is you guys have mentioned this, made in America.
• 28:44
  SPEAKER_05: And uh this company was founded in in central Minnesota, right?
• 28:48
  SPEAKER_05: Not northern.
• 28:50
  SPEAKER_05: They wanted to a town called Brainerd.
• 28:53
  SPEAKER_05: So, like you said, a tight-knit community smaller um than most big communities across the U.S.
• 28:59
  SPEAKER_05: And um man, uh it's obvious to me that you take a lot of pride in being there, but now you've added to your point another brand in Glenrose, Texas.
• 29:07
  SPEAKER_05: But I don't know anybody prouder than a Texan.
• 29:10
  SPEAKER_05: So I don't think that it could get much different, you know, there in regards to to mentality and character type.
• 29:15
  SPEAKER_05: Talk to us a little bit about you know what it means for you guys to be made in America and holding that true still.
• 29:21
  SPEAKER_01: Uh it goes back to the people, at least for me, anyway.
• 29:25
  SPEAKER_01: You're you're creating American jobs.
• 29:27
  SPEAKER_01: It's it's not just American made, it's built by an American, right, kind of thing, right?
• 29:32
  SPEAKER_01: Not just made here in America, because there's a lot of companies that kind of get away with assembled in America.
• 29:38
  SPEAKER_01: Yeah.
• 29:38
  SPEAKER_01: You know, just kind of some real shady stuff.
• 29:41
  SPEAKER_01: And you know, um, and there's technologies maybe not necessarily as prevalent here.
• 29:46
  SPEAKER_01: Uh and by here I mean in the states as you know, in uh other countries and things.
• 29:50
  SPEAKER_01: And so you try to leverage those strengths, but for the most part, we do our our best, anyways, to source materials and all of the manufacturing here in the States.
• 30:00
  SPEAKER_01: Uh again, as as uh uh manufacturers here in the States, we're very proud of that.
• 30:06
  SPEAKER_01: And it goes back to creating American jobs.
• 30:08
  SPEAKER_01: It's not just the sheer product that we make, though we're very proud of it, and our people are very proud of the work that they do.
• 30:15
  SPEAKER_01: Um it's uh it's it's building our community and providing jobs and opportunities for our community and fellow Americans.
• 30:23
  SPEAKER_01: You know, that's a a huge part of it for us.
• 30:25
  SPEAKER_05: That's awesome, man.
• 30:26
  SPEAKER_05: That's awesome.
• 30:27
  SPEAKER_05: Yeah, it means a lot to be able to say that you're you are uh I actually like that now that I'm thinking back on it too, the built by Americans and for Americans on that side of it.
• 30:37
  SPEAKER_05: That's that's pretty darn cool.
• 30:38
  SPEAKER_05: And we take a lot of pride in that too, man.
• 30:40
  SPEAKER_05: So much of what we do in a lot of the companies here at Expedition Enterprises, you know, having an Iowa location and everybody being located domestically and running around and producing all kinds of great content across the country.
• 30:53
  SPEAKER_05: Every once in a while we sneak into Canada or somewhere else to build a good hunting show.
• 30:58
  SPEAKER_05: But um, man, people it really means something to it, not just the marketplace or the consumer, but everybody now when you can stand on that foot and and operate and be proud of it and not be again afraid to apologize about the fact that that's the route you're taking, man.
• 31:12
  SPEAKER_05: That's who you are.
• 31:13
  SPEAKER_05: So I commend you guys and and where you're headed with that.
• 31:16
  SPEAKER_01: Yeah, we we certainly don't apologize for that.
• 31:18
  SPEAKER_01: And um, you know, Bard, you can probably speak to just the the customer base that we have that is all about the made in America and and backing us for that reason.
• 31:27
  SPEAKER_01: They may think uh there's another product out there that may might be better, but they'll buy our cooler or our truck accessories or what have you just simply because it's made here in the States.
• 31:38
  SPEAKER_03: Yeah, our uh our hard coolers are made in Baxter, Minnesota.
• 31:42
  SPEAKER_03: Yeah.
• 31:43
  SPEAKER_03: And people are they call in and they'll have a question and they're just amazed.
• 31:46
  SPEAKER_03: And I always tell them if I happen to get on the phone, I'll I'll I'll always say, if I fall down the stairs and roll twice, I'm in the plant.
• 31:53
  SPEAKER_03: But they're these things are made.
• 31:54
  SPEAKER_03: So they are they are you know, you might get end up with a component here and there or some of our ancillary products that aren't made in the United States, but our core product is our hard coolers, and um, you know, we uh there's really just a handful of people that make them.
• 32:10
  SPEAKER_03: Yeah, and a lot of times we have them in stock and ready for you, and sometimes it's like we gotta make three of these because someone in the someone in the on the East Coast needs four 111 black coolers and we don't have them.
• 32:21
  SPEAKER_03: It's like get cracking, we're making coolers today.
• 32:24
  SPEAKER_03: So it it you know that that does mean a lot to us, and we have customers often call us and they want to clarify when we say what product is made in the United States, they want to clarify that because our core product in our Dooha truck accessory is our underseat storage, it's what the company was found on.
• 32:41
  SPEAKER_03: Now it's branched into much more than that.
• 32:43
  SPEAKER_03: But there's um since our patent ran out after 20 years, there's seven knockoffs that basically they took our product and absolutely duplicated everything about it, and then they sell it on Amazon for twenty dollars less.
• 32:56
  SPEAKER_03: And we say yeah, it it looks like the same product, but it isn't the same product, and we don't necessarily tell you you should pay more because it's bought in America, but here's why it's a better product than something that was imported from overseas and knocked off of you know hard, you know, the hard work we've done.
• 33:14
  SPEAKER_01: It it goes back to the power of the brand, right?
• 33:16
  SPEAKER_01: It's an American-based brand.
• 33:18
  SPEAKER_01: Yeah.
• 33:18
  SPEAKER_01: Yeah, and built by Americans.
• 33:20
  SPEAKER_01: You're getting the Chinese knockoffs, and I'm sure it's a good product in different cases, but it wasn't built by an American.
• 33:26
  SPEAKER_01: That's for sure.
• 33:27
  SPEAKER_01: We'll always have that on them.
• 33:28
  SPEAKER_03: So we're and we we are very proud of that because every time someone orders one of those products, we put someone else to work.
• 33:36
  SPEAKER_03: And sometimes that's as immediate as real time.
• 33:39
  SPEAKER_03: Yeah, you know, the phone rings and we're out.
• 33:41
  SPEAKER_03: We're like, hey Spencer, you might have to stay.
• 33:45
  SPEAKER_03: I'm sure he'll be watching.
• 33:46
  SPEAKER_03: He'll love the show.
• 33:48
  SPEAKER_03: He'll get after that.
• 33:49
  SPEAKER_02: That's hard to do to do that, to to almost do customized work and do you know uh big time work when people order, you know, uh hundreds at a time.
• 33:58
  SPEAKER_02: So it's difficult to switch back and forth and be profitable, right?
• 34:01
  SPEAKER_02: Yeah.
• 34:02
  SPEAKER_02: And keep your employees happy.
• 34:04
  SPEAKER_02: Do you guys have a uh and and he'll laugh when I say this?
• 34:09
  SPEAKER_02: A lot of times because I I do a lot of stuff myself, I have a shotgun approach sometimes, and opportunities come all the time, right?
• 34:15
  SPEAKER_02: I'm sure opportunities come to you guys.
• 34:17
  SPEAKER_02: Obviously, your growth has been saying that.
• 34:19
  SPEAKER_02: Is that like targeted growth?
• 34:21
  SPEAKER_02: You say, hey, we're gonna go for these two uh you know arenas of business and go for it, or does opportunity comes by and then all of a sudden, ah, we were gonna go here, but this opportunity is really good.
• 34:32
  SPEAKER_02: Because I do that a lot, and these guys just shake their head at me, right?
• 34:36
  SPEAKER_01: Well, and I've been a part of that head shaking a little bit too, but uh, you know, following our visionary, my dad, yeah, with our businesses.
• 34:43
  SPEAKER_01: Um but you know, again, it comes down to relationships and things.
• 34:47
  SPEAKER_01: Sometimes opportunities just come through relationships, and some of them are a fit, some of them are eh, that didn't work.
• 34:54
  SPEAKER_01: We tried it, didn't work, or no way are we touching that with a 10-foot pole kind of thing.
• 34:59
  SPEAKER_01: It just it just isn't us.
• 35:00
  SPEAKER_01: Um But that's just kind of how the business has evolved.
• 35:04
  SPEAKER_01: Um, not that it's always been targeted per se, like this is our 10-year plan and our strategy.
• 35:11
  SPEAKER_01: We're gonna go, you know, um uh we're gonna jump into these markets or uh overtake this company or whatever it might be.
• 35:19
  SPEAKER_01: Um it's just kind of evolved, and you kind of to in today's day you have to roll with the economy a little bit in what's happening.
• 35:26
  SPEAKER_01: There's products that we've had in development that we've maybe stalled out on just because of the availability of materials, components, and other manufacturing or worldly things happening anyways that that could really, if you get going, really set you back.
• 35:41
  SPEAKER_01: It will.
• 35:42
  SPEAKER_01: Um so uh you know, there we do we are intentional every once in a while to, you know.
• 35:49
  SPEAKER_01: Yeah.
• 35:49
  SPEAKER_01: Uh we we do have our interests and we have our guidelines, at least in euphoric here, that we want to stick to.
• 35:55
  SPEAKER_01: It's that outdoor space, though we feel opportunities for all kinds of different you know, opportunities that could be great ventures and profitable ventures for for someone, um, but maybe not for us.
• 36:09
  SPEAKER_02: And the reason I asked that question is because it does happen.
• 36:11
  SPEAKER_02: And it happens more than people think, where you have a company and and you everybody thinks oh you're you have a direction, it's all nailed out for the like you say, ten years, and it's not.
• 36:21
  SPEAKER_02: It's absolutely not.
• 36:22
  SPEAKER_02: For example, our relationship with Titan and you guys, right?
• 36:24
  SPEAKER_02: I mean, it started off with the marketing and and and work and look at that and how it worked out.
• 36:29
  SPEAKER_02: Right.
• 36:29
  SPEAKER_02: It it switched to company you know completely.
• 36:32
  SPEAKER_03: There's always a plan until it changes we had a we had a discussion about this, and I I think I I think it was Apple that originally said it, and we have to exercise it because we get those calls too.
• 36:45
  SPEAKER_03: And it's so we always say we say no no to good ideas, we say no to great ideas, we only say yes to the best ideas.
• 36:51
  SPEAKER_03: I'm a little more flexible than Garrett is looking at the revenue line.
• 36:58
  SPEAKER_03: And um, and but there's times where you know what I think is a great idea, he may not think is a great idea, and vice versa.
• 37:06
  SPEAKER_03: And we do have a diverse field of expertise in our company where we can bounce it off everybody, but we don't move forward with anything unless everybody is saying, yeah, that's a good one, let's do that.
• 37:17
  SPEAKER_03: And that that is great because we do have some serious bench strength between the executives that that aren't necessarily dealing in the same business as we are every day, but Garrett's dad's involved, and we have a we have a CFO that's involved in those decisions, and usually if it is really is a great idea, we're all saying, Yeah, you know, that does sound good, let's do that.
• 37:37
  SPEAKER_03: And then there's a lot of times someone's like, hey, let's not talk about that.
• 37:41
  SPEAKER_02: It's just more it's more prevalent than most people think in small businesses.
• 37:45
  SPEAKER_02: You know, and I don't want to say you guys are a small business, but you get my point.
• 37:48
  SPEAKER_02: Yeah, relatively, yeah.
• 37:49
  SPEAKER_05: Yeah, so let me ask it it's I'll ask you to be a little vulnerable.
• 37:53
  SPEAKER_05: How many can you think of well, I don't know how I want to frame this question.
• 37:57
  SPEAKER_05: What I what I'd like to hear is how many bad ideas have come along that maybe you acted on and went, oh gosh, man, we shouldn't have done that.
• 38:04
  SPEAKER_05: Probably should have three of them done from Bart already.
• 38:07
  SPEAKER_02: He doesn't ask me that question again.
• 38:08
  SPEAKER_02: I'm gonna take a drink and just shut up.
• 38:11
  SPEAKER_03: I gotta list it.
• 38:12
  SPEAKER_03: Any any scuds that come to mind?
• 38:14
  SPEAKER_03: I can't think of one right off the top of my head, but I don't know.
• 38:19
  SPEAKER_01: I'd I'd have to well, so there was this one time.
• 38:24
  SPEAKER_02: I guess we have a hard time finding one.
• 38:26
  SPEAKER_01: This is impressive.
• 38:27
  SPEAKER_01: No, there there was one that we started uh uh actually investing in and getting down the road to.
• 38:32
  SPEAKER_01: We built tooling for.
• 38:34
  SPEAKER_01: It was a cooler.
• 38:36
  SPEAKER_01: It's what was called a jug head cooler.
• 38:39
  SPEAKER_01: It was meant to be uh marketed and sold to the tailgators and various things.
• 38:44
  SPEAKER_01: It's really a unique product, I'll say that.
• 38:47
  SPEAKER_01: Way too expensive for the market it was going after, super expensive to build.
• 38:52
  SPEAKER_01: Unfortunately, it just uh it didn't pan out, yeah, to say the least.
• 38:57
  SPEAKER_01: And uh, you know, uh you win some, you lose some.
• 39:00
  SPEAKER_01: And uh the the ones you lose some, you certainly learn a heck of a lot more from almost.
• 39:05
  SPEAKER_05: Yeah.
• 39:05
  SPEAKER_01: Just because it's like, okay, how do we avoid those situations and just make those smarter decisions up front of what things do we invest in?
• 39:12
  SPEAKER_01: Because when we have so much time, the the money aside is one thing, but the time and resources dedicated to go and execute on something like that, uh you can't get that time back.
• 39:22
  SPEAKER_05: Yeah.
• 39:23
  SPEAKER_01: So any time spent on a uh lesser idea is um perhaps maybe not as well spent on something that we would classify as the best ideas.
• 39:35
  SPEAKER_02: Yeah.
• 39:36
  SPEAKER_02: Well well said from a young man.
• 39:38
  SPEAKER_02: I I I'm serious, that's uh those are to learn from the things that don't work well and and really learn from them.
• 39:45
  SPEAKER_02: And say next time I'm gonna go slower, and and you know, it may not work out again, but I'm gonna go slower.
• 39:51
  SPEAKER_02: And each time you do that, you become better and better and better, and you're getting better at picking those those items that will be successful.
• 39:57
  SPEAKER_02: Well said.
• 39:58
  SPEAKER_05: I I uh saw a a quote from Michael Jordan like three nights ago.
• 40:03
  SPEAKER_05: My boys uh thank goodness we're raising them to be Michael Jordan fans and not the other number 23.
• 40:08
  SPEAKER_05: But um he he started out and he was talking about basically the the work and effort he put into things and he made a quote that I think it went something along the lines of 23 times the ball was put in my hand to make the game-winning shot.
• 40:22
  SPEAKER_05: And and me being a Jordan fan growing up, I was like, well, that seems little, and he says, and I missed all 23 of those times.
• 40:28
  SPEAKER_05: You know, and he to count him, and I and I think that in a lot of people's eyes, when they see a successful company like a Malunacooler or Doha or a TGR or whatever it might be, they see it and they think, oh man, they always do everything right.
• 40:40
  SPEAKER_05: How is it that they and and as I've uh gotten deeper and deeper into my professional career, I think about all the times we did something wrong, you know, and and getting used to one making a mistake or making the wrong decision, and two, learning from it, but then repositioning and coming back to the table, you know, because I think that's where so many, especially small businesses, because uh resources, whether it's money, time, family, relationships, they are limited.
• 41:09
  SPEAKER_05: And being able to to maintain those and preserve them and then come back to the table and go at it again, you know, and I think it's just it's it's something that a lot of people look over.
• 41:20
  SPEAKER_05: The amount of failure that comes with being successful.
• 41:23
  SPEAKER_01: It is.
• 41:23
  SPEAKER_01: And the worst thing that you can do is not make a decision at all.
• 41:27
  SPEAKER_01: I was waiting for you.
• 41:29
  SPEAKER_01: I can feel it, it was right on the tip of your tongue.
• 41:31
  SPEAKER_01: But you know, you make it you you don't make a decision, then you go nowhere, then you learn nothing, and yeah, then what?
• 41:38
  SPEAKER_01: There's always the what-ifs, the the what-if moments.
• 41:41
  SPEAKER_01: And so you have to be willing to take risks.
• 41:43
  SPEAKER_01: That's just the way that is.
• 41:44
  SPEAKER_02: And that's the difference between owning a company and working for somebody.
• 41:47
  SPEAKER_02: And not and I don't say that in a disrespectful way to people who don't own their own company, because there's people who just don't want to take that risk.
• 41:54
  SPEAKER_02: And entrepreneurs, they're they've made mistakes and they've lost it, but they're willing to take the next step, and it might be a risk, they might lose again.
• 42:01
  SPEAKER_02: But you gotta have to, you're gonna just it's it's in your DNA.
• 42:04
  SPEAKER_02: For sure.
• 42:05
  SPEAKER_02: It really is.
• 42:06
  SPEAKER_05: Yeah, the di the making a decision part.
• 42:08
  SPEAKER_05: I have a tendency to to analyze things just a little bit.
• 42:11
  SPEAKER_05: Analysis paralysis, something like that.
• 42:12
  SPEAKER_05: Come on.
• 42:13
  SPEAKER_05: Come on now.
• 42:14
  SPEAKER_05: Make the decision.
• 42:16
  SPEAKER_05: Spare me the book, Lady.
• 42:18
  SPEAKER_02: Clip notes, please.
• 42:20
  SPEAKER_02: Oh my goodness.
• 42:21
  SPEAKER_02: Can you can you work with him for a little bit on the clip notes, please?
• 42:24
  SPEAKER_03: You know, we we actually talked about a lot of this stuff on the way down here today.
• 42:28
  SPEAKER_03: We had a long drive, and it's about action.
• 42:30
  SPEAKER_03: You know, you find you find your position, and and um I often say, okay, well, you know, we we've we've talked about this, we've deliberated about this, and I've heard everything everybody needs to say.
• 42:41
  SPEAKER_03: Now, what are we gonna do?
• 42:42
  SPEAKER_03: We need to move forward, let's make a decision.
• 42:44
  SPEAKER_03: Just make a decision, it's a snap of a moment, and you just say, let's just go for it, right?
• 42:48
  SPEAKER_03: Yeah, yep.
• 42:49
  SPEAKER_02: And and you I I caught my gut a lot.
• 42:51
  SPEAKER_02: Yeah.
• 42:51
  SPEAKER_02: And my wife goes, Your gut's usually pretty good, but there's been times just like it got really upset and I need some pepto bismall after that one.
• 42:59
  SPEAKER_02: That was a bad judgment call.
• 43:00
  SPEAKER_02: But it happens, right?
• 43:01
  SPEAKER_02: It does.
• 43:02
  SPEAKER_02: There's just no way you can be successful every time.
• 43:04
  SPEAKER_02: Just can't happen.
• 43:05
  SPEAKER_02: You can't make all 23.
• 43:06
  SPEAKER_05: No, you can't.
• 43:07
  SPEAKER_05: You won't.
• 43:07
  SPEAKER_05: And and the reality is you're gonna learn, you learn how to lose, I guess is a good way to put it.
• 43:12
  SPEAKER_05: That's a great way to put it.
• 43:13
  SPEAKER_02: But we can't let that stop you gotta get back to it.
• 43:16
  SPEAKER_02: Or hesitate when it's your shot again.
• 43:18
  SPEAKER_02: You've got to you gotta jump in.
• 43:19
  SPEAKER_03: Shooters are gonna shoot.
• 43:20
  SPEAKER_03: It's like hunting.
• 43:21
  SPEAKER_03: I I told these guys before you got here, Mark.
• 43:24
  SPEAKER_03: I've watched that bear video.
• 43:25
  SPEAKER_03: I can't tell you how many times.
• 43:28
  SPEAKER_03: And I was shaking watching the video, and I don't get buck fever.
• 43:32
  SPEAKER_03: I don't, it does not bother me.
• 43:34
  SPEAKER_03: I've been on both ends of a gun in some pretty bad situations.
• 43:38
  SPEAKER_03: And that was frightening.
• 43:41
  SPEAKER_03: I wrote right in the comments, I said, you know, being scared and saddling up anyway.
• 43:45
  SPEAKER_03: That's just that video was even with the guide there holding the gun.
• 43:50
  SPEAKER_03: I thought, well, you saw me holding the gun like this.
• 43:52
  SPEAKER_02: I'm like, aiming at the comments.
• 43:56
  SPEAKER_02: I won't give me too much credit.
• 43:58
  SPEAKER_02: I'm just not smart enough to realize that.
• 44:00
  SPEAKER_02: I was in big trouble.
• 44:01
  SPEAKER_02: I was in big trouble.
• 44:01
  SPEAKER_02: It was too late.
• 44:02
  SPEAKER_02: It was like I'm not I don't have an option here.
• 44:04
  SPEAKER_02: Yeah, that's good instincts, though.
• 44:06
  SPEAKER_03: That's reaction time.
• 44:07
  SPEAKER_03: That was cool.
• 44:08
  SPEAKER_05: Well, let's let's take this time, and and we've talked enough about that third core pillar, which would be family.
• 44:13
  SPEAKER_05: I probably not enough.
• 44:14
  SPEAKER_05: That's it's very important, but I think it's obvious at this point that people understand that this is a family-owned and operated business, and you both appreciate it from different positions working in it.
• 44:24
  SPEAKER_05: This is your family that has has started this business, has maintained this business, continue.
• 44:28
  SPEAKER_05: Now you're taking on the next generation of it.
• 44:30
  SPEAKER_05: You've come in and you appreciate the business that's been been built, and to be able to work in a business like that.
• 44:36
  SPEAKER_05: And I like same, I feel like you and I can relate in the fact that that's kind of my position here.
• 44:40
  SPEAKER_05: Well, it is my position here at TGR Nutrition Enterprises.
• 44:44
  SPEAKER_05: And man, it's it's amazing when you can buy in and and you may not be by blood or genetically part of the family, but you very quickly become part of the family.
• 44:53
  SPEAKER_03: And it's been it's been positive.
• 44:55
  SPEAKER_03: They're they're good people to be around.
• 44:56
  SPEAKER_03: And when I say be, you're surrounded by Hagelins.
• 44:59
  SPEAKER_03: Oh, yeah.
• 45:00
  SPEAKER_03: It's not just Garrett, there's a few of them.
• 45:02
  SPEAKER_03: There's a few of them up there.
• 45:04
  SPEAKER_03: We have two campuses, we have two sides of the street, and on my side of the street, it's heavily Hagelin.
• 45:10
  SPEAKER_03: So it's and it's been fantastic.
• 45:12
  SPEAKER_03: And I started my career working for my father-in-law, and then um when his business was purchased, I worked for a family business, a very large family business.
• 45:20
  SPEAKER_03: And you know, the dynamics of that can be really fantastic, they can be really complicated, and um and it it works, you work your way through it, and it's been it's been great so far.
• 45:31
  SPEAKER_03: And I I don't expect it's ever gonna be any different because it's culturally they hit they've put together their family business with all the right things in mind, and that that's fantastic for me as an employee of the company, but also when we're building brands, like some of our brands are mature, and they're gonna they're gonna last whether I'm there or not, right?
• 45:50
  SPEAKER_03: But some of them aren't.
• 45:51
  SPEAKER_03: And that takes you know, that takes a lot of work by a lot of people who care at a great deal because you can't build a brand from nothing to into something unless everybody's rolling in the same direction.
• 46:01
  SPEAKER_03: And with Maluna, that's what it, you know, some of our brands were more mature and established.
• 46:06
  SPEAKER_03: And um, I wouldn't say they're on autopilot because they they're on autopilot to maintain, but they're not on autopilot to grow.
• 46:12
  SPEAKER_03: Yeah, and um but Maluna, it's I mean, it's hard paddling.
• 46:16
  SPEAKER_03: Yeah, it's yeah, and it it's a fantastic business to be in, but when you're surrounded by people that all care about your well-being and the you know the the company, the business, and the person working next to them, it sure makes it a lot easier.
• 46:29
  SPEAKER_05: Sure makes it a lot easier.
• 46:30
  SPEAKER_05: Well, let's talk about Maluna.
• 46:31
  SPEAKER_05: Let's make that the first company, and and to warm up, I'm gonna tell you a little story.
• 46:35
  SPEAKER_05: You and I've had a little discussion about this, but um just recently, my uh 12-year-old, we have three sons.
• 46:41
  SPEAKER_05: We have Stone at 14, Wilder at 12, and Z at 8.
• 46:45
  SPEAKER_05: Um, my 12-year-old was doing the sixth grade science fair.
• 46:49
  SPEAKER_05: And so I came home from, we'd been on a trip, it may have been our our trip here with the team, and um he and my wife Jordan were in the the dining room and they were talking about a homework project and this and that, and he said, Well, we've got this bottle and we got that bottle, and I heard him throw some names around.
• 47:05
  SPEAKER_05: I was just kind of like I had a little curiosity as to what was going on here because I heard Stanley and I heard Yeti and then I heard Maluna was the last one, and I thought, hmm, what's going on here?
• 47:14
  SPEAKER_05: And so I kind of yeah, say the last for yeah, best for the last because they were checking off what we had in the in the cooler, or like in the cabinet there, you know, that he could pull from and who he was gonna call his aunt to get one from and all that fun stuff.
• 47:28
  SPEAKER_05: So um so he he said, Dad, guess what we're gonna do?
• 47:32
  SPEAKER_05: My buddy Mace and I, we're gonna we're gonna do our science project on the best water bottle out there.
• 47:37
  SPEAKER_05: And I said, Oh, really?
• 47:38
  SPEAKER_05: And he said, Yep.
• 47:39
  SPEAKER_05: He said, Guess who's in it?
• 47:40
  SPEAKER_05: I said, Who?
• 47:40
  SPEAKER_05: He said, Maluna.
• 47:41
  SPEAKER_05: And you know, they're the boys are involved in everything.
• 47:45
  SPEAKER_05: Absolutely.
• 47:46
  SPEAKER_05: My wife and I do at home, and so they they pay attention, they're always asking questions, and they'll I'll make a comment about somebody doing something at work, and they'll be like, Oh, was that Ben or was that Mr.
• 47:55
  SPEAKER_05: Cobbett?
• 47:56
  SPEAKER_05: Or, you know, like it's amazing how they they pick up on everything, you know.
• 48:00
  SPEAKER_05: So the boys ended up building out this science project, and they went through the test, and we were um on our where what oh we were in at Hornady when we were out there in Nebraska and we were going through the shooting school, and I got a text from Wilder that night.
• 48:14
  SPEAKER_05: Um, it was uh a Friday, we were on our way home, and he said, Dad, we did our m we did our test.
• 48:19
  SPEAKER_05: Guess who won?
• 48:20
  SPEAKER_05: And I could hear Z, my youngest, come in from the background, which had no idea he was even a part of the conversation.
• 48:26
  SPEAKER_05: He's like, Maluna! From the background.
• 48:29
  SPEAKER_05: You know, and so um they turned this in for the science fair.
• 48:32
  SPEAKER_05: Unfortunately, they they got third place, which the science teacher and I need to have a discussion about that one.
• 48:39
  SPEAKER_05: Come on.
• 48:40
  SPEAKER_05: I mean, he said he had to list the materials out.
• 48:42
  SPEAKER_05: Helicopter.
• 48:43
  SPEAKER_05: Yeah, they said I thought let them lose it for him.
• 48:48
  SPEAKER_05: You learn from losing, right?
• 48:49
  SPEAKER_05: We just said it a while ago.
• 48:52
  SPEAKER_05: I'll explain more later.
• 48:53
  SPEAKER_05: Yeah.
• 48:54
  SPEAKER_05: Um, but it uh nonetheless, they still got a great grade, they got an A on it, and Maluna was in fact the uh number one performer.
• 49:02
  SPEAKER_05: It held temperature the most constant for the longest.
• 49:06
  SPEAKER_05: And so I want to use that as a segue into Maluna coolers and what you guys are doing with this brand.
• 49:12
  SPEAKER_05: We've talked a lot about how you're investing in the process and investing in the people and being proud of what you make, but let's talk about kind of just performance so people understand because look, the cooler marketplace is is saturated, and it was led, especially the roto molded or rotational molded cooler marketplace.
• 49:27
  SPEAKER_05: And I'm not gonna ask you to name drop or anything, I'm just gonna say that it was led by an industry giant, and then everybody else just kind of tried to knock them off.
• 49:35
  SPEAKER_05: And I think that you at Maluna have a unique advantage in the fact that you're truly trying to make a good product regardless of what the competition's doing out there.
• 49:45
  SPEAKER_05: Is that fair?
• 49:46
  SPEAKER_01: Yeah, yeah, absolutely.
• 49:47
  SPEAKER_01: And I mean, there is a lot of good products out there, right?
• 49:50
  SPEAKER_01: Um and they've had great success, and and we don't knock them for that.
• 49:54
  SPEAKER_01: That's awesome.
• 49:55
  SPEAKER_01: It's a huge market, yep.
• 49:57
  SPEAKER_01: And one that we certainly like to play in.
• 49:59
  SPEAKER_01: We just built a better mousetrap.
• 50:01
  SPEAKER_01: Okay.
• 50:02
  SPEAKER_01: So you know, like I mentioned before, Maluna came to us uh as a very, very small business um as a Kickstarter program, actually.
• 50:10
  SPEAKER_01: And there's wild success there.
• 50:12
  SPEAKER_01: The guy was uh essentially a one-stop show, um, and it just got to be too much for him.
• 50:19
  SPEAKER_01: So, well, we said, well, let's let's get into this stuff and see what happens here.
• 50:23
  SPEAKER_01: We didn't know exactly what we were getting ourselves into by any means, but we're sure having fun with it.
• 50:28
  SPEAKER_01: So when we got the first cooler sent to us, and we're sitting there looking at it in my dad's office, like, huh.
• 50:38
  SPEAKER_01: This thing's really nice.
• 50:39
  SPEAKER_01: Like it's not just a box.
• 50:41
  SPEAKER_01: It's not just a a rotomolded box here.
• 50:44
  SPEAKER_01: Yes, it's rotomolded, but there's like there's features to it.
• 50:48
  SPEAKER_01: It's distinctively different than what's out there and and offered by the marketplace today.
• 50:54
  SPEAKER_01: And so we start picking it apart, and we're looking at the gaskets, the ribbed gasket, the the lid, and how it it free-floats on top.
• 51:02
  SPEAKER_01: You can wiggle it and how the whole uh free-floating hinge system seats down onto the base.
• 51:10
  SPEAKER_01: We thought, yeah, that's that's pretty different.
• 51:12
  SPEAKER_01: I've never seen that in a cooler before.
• 51:14
  SPEAKER_01: And then if you look at the shape of the cooler itself, we kind of call it a muffin-top shape, I guess, for lack of better terms, but but there's a reason for that.
• 51:22
  SPEAKER_01: There's more insulation in the lid and in the top because typically that's not where your ice is, right?
• 51:29
  SPEAKER_01: Or your ice is down in the base, it doesn't need as much insulation down there.
• 51:33
  SPEAKER_01: It needs it at the top where the air is.
• 51:35
  SPEAKER_01: That's where you lose a lot of that top performance.
• 51:38
  SPEAKER_01: And so um that that insulation or muffin top shape, if you will, just allows for much greater insulation properties there.
• 51:48
  SPEAKER_01: One thing that's uh distinctly different about our coolers too is that the gasket is a uh a molded one-piece gasket, meaning it's like a giant rubber band.
• 51:59
  SPEAKER_01: You can shoot it across the room if you want.
• 52:01
  SPEAKER_01: Done it a few times, but whereas the competitions cooler, it comes on a big old roll and you cut and splice, cut and splice.
• 52:10
  SPEAKER_01: That's number one, a leaking point on any cooler if you tip it in the back.
• 52:14
  SPEAKER_01: And two, it's a point in which those temperatures uh and ice retention can then seep out and uh and let uh warm temperatures in.
• 52:24
  SPEAKER_01: So we've just created a uh a product that has much better insulation properties in a far greater seal that holds the ice retention or holds the temperatures on the inside a lot better.
• 52:37
  SPEAKER_01: So that um, you know, we we go back and forth about different things.
• 52:42
  SPEAKER_01: The molded and handles is awesome for the guys that are strapping these things to UTVs and ATVs or whatever just for riding and such, because those things are rock solid.
• 52:53
  SPEAKER_01: Um and other features like the bottle opener, uh the the nameplate on the front of it.
• 53:00
  SPEAKER_01: Yes, it comes with the Maluna badge, but if you want to, you can personalize it.
• 53:04
  SPEAKER_01: We will personalize it.
• 53:05
  SPEAKER_01: If Bart tripped down the stairs again, you can fall right into that laser that then personalizes the Yes, exactly.
• 53:15
  SPEAKER_01: We do all of that in-house in uh the Brainer Lakes area.
• 53:19
  SPEAKER_01: So um there's just a lot of really cool, unique features about the cooler in itself that differentiates it from the marketplace.
• 53:28
  SPEAKER_01: And for sure.
• 53:29
  SPEAKER_01: You know, we're not any more expensive, actually.
• 53:32
  SPEAKER_01: In fact, we're typically under the competition.
• 53:34
  SPEAKER_01: Um, or or sandwich somewhere right in the middle, if you will.
• 53:37
  SPEAKER_04: Yeah.
• 53:38
  SPEAKER_01: But you're getting your money's worth.
• 53:40
  SPEAKER_01: And one of the studies that we had done, and it's been a year or two ago already, just the cost per court comparison against our coolers versus the competition, that's that uh I'll say white paper is on our website now and available to see.
• 53:56
  SPEAKER_05: Yeah.
• 53:57
  SPEAKER_01: It's not even close.
• 53:58
  SPEAKER_01: You're getting so much better bang for your buck in our cooler than anything else.
• 54:02
  SPEAKER_05: And you're talking about capacity.
• 54:04
  SPEAKER_05: When you say court, like you're talking about the internal capacity of that cooler for the dollar, right?
• 54:08
  SPEAKER_01: One thing that uh that we do at Maluna that is maybe different from competitors as well is and I'm not calling our competitors liars, but they're not telling you all the truth.
• 54:16
  SPEAKER_01: Yeah.
• 54:17
  SPEAKER_01: Okay.
• 54:18
  SPEAKER_02: We're good at the New York world.
• 54:22
  SPEAKER_02: It's shooting how fast?
• 54:23
  SPEAKER_02: Uh oh.
• 54:24
  SPEAKER_02: What grain arrow?
• 54:26
  SPEAKER_01: Yeah.
• 54:26
  SPEAKER_01: So our cooler, our 50 quart cooler actually holds 50 quarts of capacity.
• 54:31
  SPEAKER_01: Okay.
• 54:32
  SPEAKER_01: Whereas a competitor's 65 may not hold 65 quarts, okay?
• 54:40
  SPEAKER_01: Yeah.
• 54:40
  SPEAKER_01: It actually holds like 51.2 quarts or something around that.
• 54:44
  SPEAKER_05: Just around like 51.6.
• 54:47
  SPEAKER_01: Something like that.
• 54:48
  SPEAKER_01: Yeah.
• 54:48
  SPEAKER_01: It's just it's very different.
• 54:50
  SPEAKER_01: So it is misleading.
• 54:52
  SPEAKER_01: It's not a fair comparison when uh, you know, a customer is comparing that 65 quart against maybe our 70.
• 55:00
  SPEAKER_04: Yeah.
• 55:00
  SPEAKER_01: It just isn't.
• 55:02
  SPEAKER_01: So we're pretty honest people.
• 55:05
  SPEAKER_01: Yeah.
• 55:05
  SPEAKER_01: Um, we don't try to, you know, um I'll say jip our customers out of core capacity or anything.
• 55:11
  SPEAKER_01: You're buying a 50-quart cooler.
• 55:13
  SPEAKER_01: That's what you're getting.
• 55:14
  SPEAKER_01: That's what you get.
• 55:14
  SPEAKER_01: Yeah.
• 55:14
  SPEAKER_05: So well, I appreciate honesty, as always.
• 55:17
  SPEAKER_05: I'd love to love to get what I'm paying for.
• 55:19
  SPEAKER_05: Um, and I will tell you, like, man, we have had these things.
• 55:21
  SPEAKER_05: I have literally had it to the furthest most northern part of the United States in Alaska.
• 55:28
  SPEAKER_05: Have taken it and parked it at the drop point where the float plane picked us up, came out with uh four caribou T weave, and I did.
• 55:36
  SPEAKER_05: Well, actually, three caribou.
• 55:38
  SPEAKER_05: Um a grizzly bear took the other one, uh, which was interesting.
• 55:41
  SPEAKER_05: Not my bear.
• 55:42
  SPEAKER_05: I did not his bear.
• 55:43
  SPEAKER_05: But I was sure happy when you shot that bear.
• 55:45
  SPEAKER_05: And Tyler was really happy uh for sure.
• 55:47
  SPEAKER_05: But um, you know, brought home three three caribou in in a 111, um, had it wheeled.
• 55:54
  SPEAKER_05: Like we let uh we put it through the test with the airlines and had multiple connection flights, and and um man, we have been thoroughly impressed with I mean I'm just trying to think, Alaska, Texas, Florida, Maine.
• 56:07
  SPEAKER_05: I mean, we've had them everywhere, and we continue to brag on one their toughness, two, their insulation capabilities.
• 56:16
  SPEAKER_05: Continue to do it.
• 56:17
  SPEAKER_05: And we've seen it in for a hunter or for a fisher, there's no more upsetting thing than to have your your your meat that you have harvested from fish or or animals go bad.
• 56:28
  SPEAKER_05: Yeah, no more upsetting thing, especially when you're traveling long distances or you are uh depending on the airlines to to try you know uh travel that that meat for you in a cooler.
• 56:40
  SPEAKER_05: Yeah.
• 56:40
  SPEAKER_05: So I've just been thoroughly impressed to the point of you were talking about the handles being molded and not being attached.
• 56:45
  SPEAKER_05: Um man, that's a big deal.
• 56:47
  SPEAKER_05: I can't tell you how many times have you had a cooler handle break?
• 56:50
  SPEAKER_05: Gone.
• 56:51
  SPEAKER_05: Yeah.
• 56:52
  SPEAKER_05: And nothing more uh annoying than having to drag because you can't lift a cooler, you have to drag a cooler across the airport, you know, with one handle.
• 57:01
  SPEAKER_05: It happens, we've done it before.
• 57:03
  SPEAKER_05: And so I think that you know, just from personal experience, I can't brag on you enough.
• 57:06
  SPEAKER_05: And you know, disclaimer, yes, we have a paid partnership, no doubt about it.
• 57:10
  SPEAKER_05: But I'm telling you that knowing what I do about Maluna Coolers now, if you were to stack it right up next to the next three competitors, I'd buy it every time.
• 57:19
  SPEAKER_02: And we're pretty hard to work with in a good way, right?
• 57:23
  SPEAKER_02: We only pick partners that we like their products.
• 57:26
  SPEAKER_02: We really don't take money from a partner if we don't like the product.
• 57:29
  SPEAKER_02: Right.
• 57:30
  SPEAKER_02: It's hard on me, buddy.
• 57:34
  SPEAKER_02: It's hard on me, but but it's just I can't sit here and straight face and talk to you and not like your product.
• 57:40
  SPEAKER_02: So to us, we're we're bragging about you in a good way.
• 57:43
  SPEAKER_02: And our relationship is truly a good relationship.
• 57:46
  SPEAKER_02: And it's your product, it's one of the best out there.
• 57:49
  SPEAKER_02: Yeah, we appreciate that.
• 57:50
  SPEAKER_02: And we thank you for paying us too.
• 57:52
  SPEAKER_02: Yes, you're welcome.
• 57:53
  SPEAKER_03: We appreciate your internships don't last long if they go one layer.
• 57:59
  SPEAKER_02: No, a quick kind of it's not a real segue, and I know we're we're probably pushing time nodes here, but a a crowded market.
• 58:06
  SPEAKER_02: Does that always like a lot of people get uh I what do I want to say?
• 58:10
  SPEAKER_02: They get pushed away because they don't want to do something in a crowded market.
• 58:13
  SPEAKER_02: I find sometimes, and I don't know, it sounds like you guys have found a niche too, that that's okay because the that means there's a market there.
• 58:20
  SPEAKER_02: People want this product because there's a lot of people doing it.
• 58:23
  SPEAKER_02: Let's find our place.
• 58:24
  SPEAKER_02: And and you found your place, it's somewhere in the middle.
• 58:26
  SPEAKER_02: We kind of did the same thing with one of our products.
• 58:29
  SPEAKER_02: Find a place in the middle.
• 58:31
  SPEAKER_02: The marketing's already done, everybody wants one.
• 58:33
  SPEAKER_02: Let's just do something different, let's make it better.
• 58:36
  SPEAKER_02: Yeah.
• 58:37
  SPEAKER_02: At a good price.
• 58:38
  SPEAKER_02: It might not be the best price, like you guys talked about the knockoffs that you're getting with Duhawk, you know what I mean?
• 58:42
  SPEAKER_01: But yeah, that I mean, that is always one of those considerations before you jump into something, or should be anyways.
• 58:49
  SPEAKER_01: We didn't know any better getting in the cooler business.
• 58:51
  SPEAKER_01: But we we do that stuff too.
• 58:53
  SPEAKER_01: So it happens, right?
• 58:55
  SPEAKER_01: But you know, it's a big pie.
• 58:57
  SPEAKER_01: Even just a little slice of that pie is still so sweet.
• 59:00
  SPEAKER_01: So to your point, it is a marketed product already.
• 59:03
  SPEAKER_01: You didn't have to go build the market, which boy, is there a lot of barriers to entry with that.
• 59:08
  SPEAKER_01: Oh, yeah, right, when you're building the market yourself.
• 59:11
  SPEAKER_01: But um, you know, you don't always have to be first.
• 59:14
  SPEAKER_01: Is it fun and cool being first?
• 59:16
  SPEAKER_01: Absolutely.
• 59:17
  SPEAKER_01: To pioneer something new, you know.
• 59:19
  SPEAKER_01: Um, I hope that we land on a product someday that we do get to pioneer something totally new.
• 59:25
  SPEAKER_01: Um, but in that cooler space, it is fun.
• 59:28
  SPEAKER_01: It's uh it's an enjoyable product, it's led to so many relationships and um just experiences in general, too.
• 59:35
  SPEAKER_01: So opportunities, right?
• 59:36
  SPEAKER_01: Opportunities, yeah.
• 59:38
  SPEAKER_01: Absolutely key phrase.
• 59:39
  SPEAKER_01: Yep.
• 59:40
  SPEAKER_05: That's an it's an extensive line.
• 59:41
  SPEAKER_05: So if you guys haven't checked out Maluna uh yet, um go to the website, Rotomoto Coolers.
• 59:47
  SPEAKER_05: Uh you've extended into two sizes of soft coolers now at this point in time, a full set of drink wear, and then the accessories too that you're working on that come along with everything.
• 59:56
  SPEAKER_05: Um, the thermostat and and uh everything else that comes along, the wheel kits, like you guys are just doing a good job with all of it.
• 1:00:04
  SPEAKER_05: And you know, that's not always the case with accessories, too.
• 1:00:06
  SPEAKER_05: So go to uh Maluna.com and make sure that you check the coolers out.
• 1:00:10
  SPEAKER_05: Let's segue to uh Dooha.
• 1:00:13
  SPEAKER_05: And I I think that's one again that I was always familiar with Dooha because I've always been a truck guy or a I well, I had a Toyota 4-runner at one point and a Jeep at one point, but otherwise a truck guy in the majority.
• 1:00:24
  SPEAKER_05: Um, so I think if you're familiar with having truck accessories, you've heard the name because you've been in the market, you've looked after market uh for products, but as I started to get more familiar with dooha, I was like, oh, you guys make that?
• 1:00:37
  SPEAKER_05: You know, and now I've got a truck full of dooha accessories, and you heard me brag on the fast top.
• 1:00:42
  SPEAKER_05: We've talked about the tote, we've talked about the humster.
• 1:00:44
  SPEAKER_05: Um, man, there are a lot of products that you are making and some new products that are coming to market.
• 1:00:50
  SPEAKER_05: Um let's talk about kind of like where's the marketplace for an outdoorsman when it comes to doha?
• 1:00:56
  SPEAKER_05: What's your mind or like what's your target consumer look like there?
• 1:01:00
  SPEAKER_01: Yeah, that's uh that's a growing, evolving thing, right?
• 1:01:04
  SPEAKER_01: It's been the brand's been focused on the truck accessory space um with a couple of things dabbling in, like the off-road UTV space and things like that.
• 1:01:13
  SPEAKER_01: And those are kind of those spaces that we're now kind of turning some attention to.
• 1:01:17
  SPEAKER_01: Bart, you could probably speak better to kind of like the the history of the brand and its focus and and the various things that we're working on now.
• 1:01:26
  SPEAKER_03: Yeah, so the the company was created in Fergus Falls, Minnesota, and we manufactured their products later, you know, after they had established this company, we started manufacturing for the guys that invented the product.
• 1:01:38
  SPEAKER_03: And it the product was invented as a uh gun case to hold under the seat of your truck because everybody needs a place to put their guns.
• 1:01:45
  SPEAKER_03: These guys were hunters, they were passionate about it, and that was their idea.
• 1:01:49
  SPEAKER_03: And it was a under the back seat of an extended cab at that time.
• 1:01:53
  SPEAKER_03: Every remember the old extended cab before the fun smile on everybody.
• 1:01:58
  SPEAKER_03: Before the back doors even opened on an extended cab, the back seat lifted up and you had this big void underneath there.
• 1:02:04
  SPEAKER_03: Yep.
• 1:02:05
  SPEAKER_03: And so it started off with guns, but then they quickly found out every truck owner has a trailer hitch, every truck owner has jumper cables, every truck owner has a toe strap.
• 1:02:15
  SPEAKER_03: Yep.
• 1:02:15
  SPEAKER_03: Uh for maybe a first aid kit or whatever else is in your truck, and every time you hit the brakes, they slide out from underneath the back seat, and they all end up in your floorboard.
• 1:02:24
  SPEAKER_05: That old extended bed hard floorboard underneath the yeah, yeah.
• 1:02:27
  SPEAKER_03: So, you know, then the entrance came into the lockbox.
• 1:02:30
  SPEAKER_03: You know, a lot of states say being under your seat isn't good enough.
• 1:02:33
  SPEAKER_03: It has to be a lockable lid to carry a to carry a firearm in.
• 1:02:37
  SPEAKER_03: And uh so then we started making the lockbox.
• 1:02:40
  SPEAKER_03: And um, and then they branched out into other products.
• 1:02:44
  SPEAKER_03: Well, if you look at a pickup, the other most completely underutilized, almost unusable storage space in your truck is above the wheel well, between the bed rail and the wheel well.
• 1:02:54
  SPEAKER_03: It's just this you can't slide, you can slide everything in between the wheel wells and you can stack it up, but you really can't stack anything on a wheel well.
• 1:03:01
  SPEAKER_03: Right.
• 1:03:02
  SPEAKER_03: So they created what they call the humpster.
• 1:03:04
  SPEAKER_03: It rides over the hump.
• 1:03:05
  SPEAKER_03: And I say, we make some of the best products out there with some of the worst names, but it is catching.
• 1:03:10
  SPEAKER_03: So it is.
• 1:03:12
  SPEAKER_03: So anyway, that that started as a gunbox.
• 1:03:14
  SPEAKER_03: Well, we we doubled up that gunbox and we put that uh on the back of a UTV as a gunbox or a toolbox.
• 1:03:20
  SPEAKER_03: I know you guys use them all the time in in your um practical life and when you're filming content, but you use them as real consumers too.
• 1:03:27
  SPEAKER_03: Um we make a tote, which is uh the the best firearm compart, sliding firearm compartment for the for a truck bed.
• 1:03:34
  SPEAKER_03: And a lot of people, it's a great gunbox, but you know what?
• 1:03:37
  SPEAKER_03: I use it for a toolbox.
• 1:03:39
  SPEAKER_03: It slides in and out.
• 1:03:40
  SPEAKER_03: It's basically a you know, you can get up to three of them in the back of the pickup.
• 1:03:43
  SPEAKER_03: It's just there's so many ways to use the tote product.
• 1:03:46
  SPEAKER_03: We make a squad box, which is an AR rifle or a tactical shotgun case that um was designed for police, you know, police use, extreme duty police use, and it comes in different lockable versions.
• 1:03:58
  SPEAKER_03: So we've we've continued to cultivate, and you know, that is that is absolutely our bread and butter.
• 1:04:04
  SPEAKER_03: There's four and a half million trucks sold every year, and every one of them needs a lot of things we sell.
• 1:04:09
  SPEAKER_03: So it it really is a great product.
• 1:04:11
  SPEAKER_03: We ended up purchasing the company from the original owner and continued on, obviously, with the manufacturing and Baxter, which is which has been great for us.
• 1:04:20
  SPEAKER_03: But now we've we've expanded into building more products for ourselves.
• 1:04:24
  SPEAKER_03: We've taken on partnerships with other truck accessory companies that are made in the United States and do some distribution.
• 1:04:30
  SPEAKER_03: Um we distribute RotoCap, which is a Wisconsin manufacturer and a roto molder like us, and that's for the UTV and a wonderful product.
• 1:04:38
  SPEAKER_03: Um the Dooha uh travel pack, which is the the fast top topper.
• 1:04:42
  SPEAKER_03: That's out of Bismarck, Bismarck Canvas Company, wonderful family-owned business, and we've taken on it, and um we've helped them and they've helped us, and it's just a great marriage between two real made in America truck accessory companies, and um, and then we're entering more into the UTV space with with new products that we're we're coming out with, and probably our biggest launch in 20 years is coming soon, and we're pretty excited about that too.
• 1:05:06
  SPEAKER_02: Yeah, that's a big market, obviously.
• 1:05:08
  SPEAKER_03: Yeah, yeah, that UTV that that's just a lot of people are using them instead of trucks these days.
• 1:05:13
  SPEAKER_03: We do it all the time.
• 1:05:14
  SPEAKER_05: Yeah, yeah.
• 1:05:15
  SPEAKER_05: You went right where I was hoping you were, and and uh that's the story about the fact that they built a product that was founded as a gunbox, and so that that little I was trying to point you in the direction of why should outdoorsmen care?
• 1:05:25
  SPEAKER_05: And that's exactly why is that these products were founded for outdoorsmen.
• 1:05:28
  SPEAKER_05: It just so happens that they they also can fit the needs of a lot of other truck owners, you know.
• 1:05:33
  SPEAKER_05: And I uh man, I've got the underseat storage, I've had both the locked and and the the untopped or unlocked version.
• 1:05:40
  SPEAKER_05: They're both are awesome.
• 1:05:41
  SPEAKER_05: They come standard with your gun rack inserts so that you can put firearms inside those.
• 1:05:46
  SPEAKER_05: Um, you talked about the squad box we were talking earlier.
• 1:05:49
  SPEAKER_05: Ben and I I load up a squad box uh on almost every one of my mobile trips that I go on.
• 1:05:55
  SPEAKER_05: I hate having clutter, I hate having like stuff just falling around in the seat, and we have a lot.
• 1:06:00
  SPEAKER_05: clutter as outdoorsmen and so I use that squad box and the tote both to organize my material and like you said you can slide it in slide it out I can walk right into the VRBO or Airbnb or the Lodge or wherever we're hunting and I've got everything in one box and it has wheels on it which is even better makes it easy for me.
• 1:06:17
  SPEAKER_05: The squad box even has a handle that slides out and man things are great you know like it's it's neat how everything's molded uh you've got cup holders on the top you got cell phone holders on the top so if I'm sitting in the back of the truck having a a cold beverage with my buddy I can I've got a place to set it you know and and they're all well made and they're lockable.
• 1:06:35
  SPEAKER_05: That's the other big thing about the tote and the squad box both is that if I want to leave it in the back of my truck good luck getting it out.
• 1:06:42
  SPEAKER_03: Yeah.
• 1:06:42
  SPEAKER_05: You know if I've properly inserted that product and I've got the rail and if it's lockable somebody's gonna have to go to work and I'm gonna tell you I lost the key for a while.
• 1:06:50
  SPEAKER_05: You remember that when I first came on you're not getting in them.
• 1:06:53
  SPEAKER_05: Nope.
• 1:06:54
  SPEAKER_05: So nope luckily I found the key.
• 1:06:56
  SPEAKER_05: That's American built for you.
• 1:06:58
  SPEAKER_05: That's right exactly exactly so they're cool products and we've really learned to use them in a lot of different ways um like you said on the UTVs.
• 1:07:06
  SPEAKER_05: I know Dan and GERPS are running around um with the the boxes and they put everything from fence pliers to you know who knows what in the back of there you know maybe even a stickers all the stuff that usually rolls around on the floors or in the back yeah maybe even a stickers bar or two uh Dan but no it's it's a great company so if you guys haven't checked it out it's just like it sounds D-U-H-A and I can reassure you that they have a product um that you need for your truck I'm not even gonna say can use because you'll use it but you need it for your truck if you don't already have it so it's uh it's pretty neat but the last thing I want to talk about is the the big transition and that's Titan hunting blinds that you can see over my shoulder here.
• 1:07:47
  SPEAKER_05: So we were super familiar you were very familiar with Titan hunting blinds and the process there.
• 1:07:52
  SPEAKER_02: So I'm gonna tee this one up for you big guy going ahead and own the company myself and it just exactly I'm sitting here and all the things that you guys are saying have been through you know not multiple times but almost exactly as you're saying it you know we could get an opportunity we're doing some marketing work for Tony who we both know well now and as we're doing the marketing work we ended up talking a little bit more and he could use a little bit of help growing the company and uh so I went and sat with him and we became partners right and and and in that transition as as we we grew the company I was like I'm better off moving out of here and as we started working with you guys you guys showed interest in it and it's I think it's just a perfect fit for what you guys are doing.
• 1:08:36
  SPEAKER_02: And for me it was an outlier right one rotor modeling company and and it it did really well to the point where I bought a second rotor model right but you guys did that for a living and it was a better fit for everybody.
• 1:08:50
  SPEAKER_02: That way we went on the marketing side and you guys went on what you are experts at.
• 1:08:53
  SPEAKER_02: So and that's kind of how the transition a very generic way to put it but transition and you guys were so easy to work with.
• 1:09:01
  SPEAKER_02: It was actually a really nice easy transaction.
• 1:09:03
  SPEAKER_01: We try not to be difficult but when you're talking a lot of money it's it's it's it can get difficult right oh yeah yeah yeah absolutely and you know and and we've known Tony for a handful of years or so being in the rotor industry being manufacturers um you know Tony since the day we met him he's just been one of those guys that you just have to know you know he's he's such a great down to earth humble person he and the family are just fantastic people.
• 1:09:30
  SPEAKER_01: Yeah and the team there too yeah you know again these are Americans building American made product it's just uh it's a really really great team that he's built down there too and a great product.
• 1:09:41
  SPEAKER_01: Yeah we were a part of kind of the early development and continuous development of the hunting blind and of the windows we owned the uh the tooling company at one point that had built the tooling in various things that actually I think I still have a picture of me standing in that Titan hunting mold.
• 1:10:00
  SPEAKER_01: Really the thing is huge it's a big old mold I remember the day he showed up to come get that mold I think it was uh during a snowstorm of course it was it was a mess.
• 1:10:12
  SPEAKER_01: But um you know Tony's just a great person um and working with you guys throughout the transaction and and stuff too it's just been really really awesome.
• 1:10:22
  SPEAKER_01: So we appreciate everything that you guys have put into it too.
• 1:10:25
  SPEAKER_01: Because it wouldn't be here without you it really would well I appreciate that part but uh you guys are taking it to the next level though.
• 1:10:32
  SPEAKER_03: I mean you guys now doing the accessories um uh updating the windows doors you can go right down the list of things that you guys are doing I'd rather you guys tell that what those things are instead of me so yeah go at it so yeah we've taken a the core product every brand has its core product like we talked about and the core product is the the hard sided rotational molded blind but you know just like uh just like anything you want to accessorize people want more stuff and they love that brand so we we made a deer pond you know everybody knows you want to you want to hold deer on your property you need water and everybody says well I have plenty of water deer like to drink out of ponds whether you dig them yourself or dig them in with our our new deer pond so you can check out that new deer pond that's just freshly released and it's been a real home run so far and we're gonna continue to do well with that but our our Titan customers that own blinds uh they want more stuff for inside the blind so we're creating we're working on three or four different products that'll launch this year that you can just buy for a relatively inexpensive price to just continually upgrade your blind and a lot of it is um if things that's driven by customer requests.
• 1:11:42
  SPEAKER_03: You know the same customers ask us for the same things over and over and over again and um and these take things take time to execute but we hear everybody I don't think we've had too many requests where we aren't working on figuring that out away because nothing's obscure that they're asking for it's like yeah we need that.
• 1:11:59
  SPEAKER_03: Yeah you can see it as a hunter and an outdoor yeah I get that right so it makes sense right yeah we have the blinds like Garrett has two already I had a whole shipment shipped up to our place that we hunt on and we had lots of nice blinds and we've replaced a lot of them and people preferred hunting out of the Titan blind and and we know what they need.
• 1:12:19
  SPEAKER_02: We know we got to bring that stuff to market and we're gonna do we're gonna build quality stuff and we're gonna do it as fast as we possibly can going off on that quality stuff can you can I got some things going on bring back memories right some quality stuff.
• 1:12:31
  SPEAKER_02: We're down there and they want to do a water test.
• 1:12:33
  SPEAKER_02: I I I said can we fill one up or put it halfway full of water if it doesn't leak and people be like nah you try to do that with another brand it's not gonna happen it's gonna leak everywhere and it'll probably break open so we filled it up not all the way but probably two thirds of the way up and I was standing in it in my shorts and a t-shirt with Nate threw some rubber duckies in there for the windows didn't leak.
• 1:12:57
  SPEAKER_02: You went around that thing and the water was two thirds way up the windows and there was no water coming out.
• 1:13:02
  SPEAKER_02: Even to me stand I was like this really worked I wasn't sure right and then we went through that what we call the the toughness test and we took a couple other brand named lawns that I bought or had and we'd take it up one floor and drop them and the Titan would bounce and not a not a thing not a damn thing we would break or bend and we just flip it open the other one you can see oh it's starting to take it up to the second floor and we drop it again both of them and two of the competitors dropped out immediately.
• 1:13:32
  SPEAKER_02: We had one that was close and we took it to the third floor I was like this isn't gonna be good.
• 1:13:36
  SPEAKER_02: Even for us I'm not sure if we should videotape this we should probably do and then videotape it and it took the corner of one of the blinds and I was like ah it did dent it one of the guys goes hold on one of the guys ton of these guys jumps inside hits the corner pops out like we could sell this the other blind with fiberglass just it just blew apart.
• 1:13:55
  SPEAKER_02: There's no way fixing it you'd have to take it to an Autobody shop to get it fixed.
• 1:13:58
  SPEAKER_02: Yeah and the windows were broken.
• 1:14:00
  SPEAKER_01: So the blind is indestructible to the point it's so good you know still I always said it you're gonna buy one and your grandkids are going to hung up yeah you're gonna have to put it in your will it doesn't it doesn't fade it doesn't you know and it's the Titan and Tory uh Tony's got a lot of stories on the website already of of blinds literally being thrown from tornadoes when it's crazy the stories that's the Kansas it floated and then one guy had a trio on it and again really pushed that button right back out.
• 1:14:30
  SPEAKER_05: Wow I always tell everybody it's like hunting out of a Maluna cooler you know like that's pretty much it.
• 1:14:35
  SPEAKER_05: Like you're that's it's that I I know that that's not exactly right or accurate scientifically speaking but it's not far off in the fact that you know it is it is rotational molding and it speaks to that consistency of strength in that process that you were talking about earlier and the story after story that we've had come from customers saying you're not going to believe this.
• 1:14:54
  SPEAKER_05: Like I can't believe this.
• 1:14:55
  SPEAKER_05: I've had other blinds they did not do this.
• 1:14:57
  SPEAKER_05: They didn't withstand this and it's it's an awesome process to see people go through go through that investment level and then understand what it means and to have a product again that they can believe in so I I you know it fits right in for e4 brands.
• 1:15:10
  SPEAKER_05: Like it's a brand you can stand behind.
• 1:15:13
  SPEAKER_05: And um man like the I I what I was going to say to you is I was thinking about all the prototype blinds you have.
• 1:15:19
  SPEAKER_05: We should take them on a prototype tour.
• 1:15:21
  SPEAKER_03: Oh we have some pretty ugly ones he would be his skin would be crawling I always say can we do two windows next to each other on the spray FOMO food you guys you know the nice thing is is you know we get to build these things and we get to distribute and sell and we use them but you guys are I I share with Leiden and his team when we're on the phone, you guys are real hunters.
• 1:15:47
  SPEAKER_03: I mean the real deal not amateurs not people pretending this is what you do for a living and this is what you do for a lifestyle.
• 1:15:58
  SPEAKER_03: I don't I didn't say you make money I didn't say you do it for money Layton makes money because he called me a real hunter my point being though when that we have a lot of people that this is this is what they do.
• 1:16:15
  SPEAKER_03: Yeah they they either do it professionally or they do it if they're not at work they're hunting and they say this is a this is the best blind on the market.
• 1:16:23
  SPEAKER_03: And we're pretty proud to be making that blind and being being part of it is the best blind on the market.
• 1:16:29
  SPEAKER_05: Yeah now I'm gonna come back to that deer pond real quick because I yeah and I this is a big product.
• 1:16:41
  SPEAKER_05: A magazine and a TV show and I had privy to some of the world's foremost deer biologists and um I would say if not the best I personally think he's the best and no disrespect to anybody else out there but Dr.
• 1:16:53
  SPEAKER_05: James Kroll and water supplemental water was one of the biggest things he would preach to us as a staff and he would say man you guys don't understand the benefits of it and I kind of always just set it on a shelf and not that I didn't respect the thought process and what he was telling us but I didn't really put it into use until uh probably about six six ish years ago.
• 1:17:11
  SPEAKER_05: And the first time to your point um I I put it on a farm that has the largest drainage in our area it's called the Salt River.
• 1:17:18
  SPEAKER_05: It comes right through the middle of our property there.
• 1:17:19
  SPEAKER_05: And I thought ah we'll see we also had a a duck impoundment there so we have a 50 acre duck impoundment but water's everywhere and I'm thinking no deer's gonna come to this thing I've got a a river and I've got a duck impoundment that has 50 acres of water in it.
• 1:17:34
  SPEAKER_05: Put it out first night boom mom and a fawn hit it.
• 1:17:36
  SPEAKER_05: Next night a bucket full of velvet.
• 1:17:38
  SPEAKER_05: You know and I went hmm Dr.
• 1:17:40
  SPEAKER_05: Crawl's onto something here and his his point was that when it comes to the dietary needs of a white tailed deer they can go five days without eating but they can't go a day without drinking they have to have water they have to have water and so now in a day and age where as white tailed deer hunters we face a lot of limitations with attracting deer with supplemental feed things that we would like to be able to provide deer and make sure that they are in the best situation to help digest their micronutrients and their macronutrients and everything to make sure that they're healthy.
• 1:18:16
  SPEAKER_05: Number one as a herd and number two that you know we give them the best opportunity to grow good antlers.
• 1:18:22
  SPEAKER_05: But you've got to have water for them.
• 1:18:24
  SPEAKER_05: You have to and in a lot of situations we can't give them everything we're we'd like to give them in the macro and micronutrient world but you can give them water still and that's not limited.
• 1:18:35
  SPEAKER_05: And so a lot of these guys that are fighting maybe CWD regulations in places supplemental water is a huge advantage for you.
• 1:18:41
  SPEAKER_05: Huge advantage of not just in November not just in October during the season I'm talking about year round being a deer manager making sure we were just talking about the plain states and how how drought ridden they are right now.
• 1:18:53
  SPEAKER_05: I mean they're water we were in Nebraska they just had a million acre fire out there you know I like it's an issue out west for guys that are out west man I'd look into supplemental water right now.
• 1:19:03
  SPEAKER_02: Right I really would you know and in and the way you guys built this thing and I'll let you explain it a little bit because it is it's very unique in the way you build it.
• 1:19:11
  SPEAKER_02: But to to take water once a week out west it can make the difference in in your animal you know it really can.
• 1:19:18
  SPEAKER_03: Yeah.
• 1:19:19
  SPEAKER_03: Well and managing habitat year round as you guys do all year round big big deer are killed in January they are killed in November.
• 1:19:26
  SPEAKER_03: So uh it's how it's how you manage that and water as you probably said better than I can explain I've also been told and and witnessed myself many different times is they want water near the bedding.
• 1:19:38
  SPEAKER_03: They want water near their food.
• 1:19:40
  SPEAKER_03: And um and there's also a certain amount of science to it you know most white tail will never put their eyes down below the surface of a of the rim so a lot of people put a water trough out.
• 1:19:50
  SPEAKER_03: So we had a lot of people I can buy a water trough at you know whatever big box store and I said yeah well you don't use a metal one don't use one made out of rubber and don't use one that has water down any certain amount of level because they have to put their head down they won't put their eyes below and if the water's low they they aren't going to be able to get a drink out of it.
• 1:20:08
  SPEAKER_03: So there is a lot of science into uh water and deer and I think we've accomplished most of it.
• 1:20:12
  SPEAKER_03: Otherwise uh other people will say I can bury a kiddie pool in the ground well yeah until it gets cold and they step in it and it punches a hole so all of these things are true.
• 1:20:23
  SPEAKER_03: So when we designed this pool we wanted to make a really good high quality pond yeah that wouldn't disintegrate, wouldn't come apart.
• 1:20:32
  SPEAKER_03: If it has a little water in it at the end of the year you're going to be able to pick it out of the hole and dump it out and it's not going to fall apart on you.
• 1:20:39
  SPEAKER_03: And we made it 11 inches deep and we made it hold 100 gallons.
• 1:20:42
  SPEAKER_03: The average white tail drinks roughly three cups of water a day.
• 1:20:45
  SPEAKER_03: Yep.
• 1:20:46
  SPEAKER_03: 100 gallons goes a long way in your normal deer foot herd.
• 1:20:50
  SPEAKER_03: Everybody's found dead squirrels and dead mice and dead rodents in their water.
• 1:20:54
  SPEAKER_03: Obviously a deer's not going to drink out of something that has a dead dead rodent in it.
• 1:20:58
  SPEAKER_03: So we put step steps on it.
• 1:21:00
  SPEAKER_02: So very unique I set that one up for you because that that is cool.
• 1:21:05
  SPEAKER_03: I wanted to say it will go we could have put you can put a stick in there and they can climb out on a stick but they don't look as cool as those stairs they just don't and that adds structure to the part that part is really strong because of those stairs and we're gonna we're gonna push those we we um we try to push everything we can through our dealers.
• 1:21:24
  SPEAKER_03: We truly have the best dealer body out there of any blind company and we they want more product to sell so you know someone can go and and find their local Titan dealer and be able to buy buy deer ponds.
• 1:21:34
  SPEAKER_02: Yeah so we we want to add those products and continue to add those things but uh water for deer is uh I don't know if it's as important as food but during the rut we know you know bucks will bucks will go a long time without eating but they won't go without water now we're gonna hit that wall one of the first questions I asked you was how big was it and that was very specific because it doesn't look like it holds a hundred gallons you guys whatever design and how you guys did it and laid it out it it it was it's very unique in that fashion that it doesn't look like it holds 100 gallons.
• 1:22:05
  SPEAKER_01: I'd have said 30 or 40 gallons but yeah I'm the guy gets suckered into that cooler that doesn't have as big as it says it is yeah no it was it was designed intentionally anyways we're trying to not just make a rectangle in the earth right it's meant to have some natural curvature and look to it and it can be a little bit deceiving.
• 1:22:23
  SPEAKER_01: Yeah if you want to go put one in your backyard and use that as a kiddie pool go for it.
• 1:22:28
  SPEAKER_01: It'll hold you to it.
• 1:22:30
  SPEAKER_05: Well you guys love your cameras yeah you want a good camera spot put it next to your water hole oh yeah it's it's unbelievable how much action and you're right it's one or two then it's three and then it's twenty once they find it it's there and it's a it's a social it's a social gathering for deer yeah you should name it that because you're not real good at deer things the humpster instead of what come on the deer the deer bar hey I inherited that name we didn't have anything to do with that name the deer bar the deer bar instead of the deer pond the deer bar yes I like that the water and hole funny I will tell you and the great thing about water is that um it has a tendency to fill itself back up on its own you don't you don't always have to go and and throw another 50 pound bag or or eight in there so you know it's it's something that if you're not using as a tactic you definitely should and you can start with uh a new Titan deer pond so we're we're looking forward to to putting those out we've got a couple here and you didn't bring enough I can tell I need more well fortunately or unfortunately we brought you what we had we sold we sold everyone right we sold we sent two to Tony yeah we brought two here we sold every other one that we made and we're going into production with a pretty massive quantity starting next week and so the response from our and it's the dealers that they bought them all from us because they know we make good stuff and uh they know the importance of that for their customers.
• 1:23:52
  SPEAKER_03: So yeah it's been a winner that's awesome.
• 1:23:54
  SPEAKER_05: Well if you haven't seen it you will see it make sure you go to the Titan website and check them out and we'll we'll be using them here.
• 1:23:59
  SPEAKER_05: So I I know we're already planning shooting content here this week with those so that you guys have got good material going out on on your social feeds and on the website so that people understand what it is, what it looks like what benefit it provides.
• 1:24:11
  SPEAKER_05: But you'll see more content from us for sure.
• 1:24:14
  SPEAKER_05: I just don't know how we're gonna you're gonna shoot any because I'm taking those two out there with me.
• 1:24:19
  SPEAKER_05: Just can't know better than that we'll make more yeah no it's it's good man and and we really appreciate you guys taking the time to come spend time with us here at uh you know what we call TGR headquarters or HQ.
• 1:24:31
  SPEAKER_01: It's kind of a tough place to hang out you know what I mean you know it's it's just been terrible and this whole experience has been terrible I I did want to comment to just back on the people side of things you know and and Bart Bart I'll speak for the both of us maybe that just being here and the team and the camaraderie and everyone filling in and and having the laughs and eating some pizza and stuff together you guys have built an awesome team.
• 1:24:55
  SPEAKER_01: Like you can see it you can feel it.
• 1:24:57
  SPEAKER_01: It's been a pleasure being a part of it today I appreciate you saying that it means a lot it really does.
• 1:25:02
  SPEAKER_03: Yeah thanks for having us this is this is great.
• 1:25:05
  SPEAKER_03: This is quite a place yeah you know not only the environment that we're sitting in and doing this but just walking outside and looking around special it's a beautiful not only your property here is special but this part of Iowa I've never been here before I couldn't believe it.
• 1:25:20
  SPEAKER_05: You rended I was going to say yeah who would have ever thought Northeast Darkens the cat's out of the bag no we thank you guys we thank you for the partnership and and I think it you know it it's not to be silly about it but it's a match made in heaven and and we're looking forward to everything we get to help you guys with and everything you continue to help us with.
• 1:25:38
  SPEAKER_05: And uh it's pretty easy when you have good people and great products that you can stand behind and and go out and talk to people about so thanks guys we appreciate it.
• 1:25:46
  SPEAKER_05: Thanks guys yeah