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Introducing EMMC - made to measure
Launched in March, the Experiential Marketing Measurement Coalition (EMMC) is out to standardise core metrics and assessment methodologies and promote them, alongside aggregating and sharing anonymous benchmarks.
In this episode, EMMC founders Dax Callner, strategy director at Smyle, Katie Streten, head of experiential strategy for VMLY&R Commerce and Matt Sincaglia, VP of strategy & analytics at RedPeg Marketing, talk about the inspiration they drew from the lack of certified approaches to measurement in “our space” and the subsequent thinking and planning behind the coalition.
They discuss…
The skinny
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