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Brokers Demand Control Over Their Data | Real Estate News
Real estate CEO Smokey Garrett is sounding the alarm over brokers unknowingly signing away control of their listing data—often in perpetual, irrevocable agreements that leave them liable forever. He’s pushing for brokers to have a seat at the table when decisions about data use, including AI training, are made, demanding transparency on who controls, profits from, and governs this valuable content. While some initiatives like NTREIS Rewards recognize broker value, Garrett insists it’s just the beginning. He’s calling for clearer contracts, advance notice of changes, and balanced…
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