Latest / Kids Media Club Podcast / Safe Social Media for Kids: How Zigazoo Is Building the Alternative to TikTok for Gen Alpha — with Ashley Mady

Transcript

Safe Social Media for Kids: How Zigazoo Is Building the Alternative to TikTok for Gen Alpha — with Ashley Mady · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  Podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship.
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  If
• 0:04
  you'd
• 0:04
  like
• 0:04
  to
• 0:05
  strategically
• 0:06
  put
• 0:06
  a
• 0:06
  conversation
• 0:07
  into
• 0:07
  the
• 0:07
  ears
• 0:08
  of
• 0:08
  your
• 0:08
  stakeholders
• 0:09
  before
• 0:09
  big
• 0:10
  events
• 0:10
  like
• 0:10
  BLE,
• 0:11
  Annecy
• 0:12
  or
• 0:12
  Mipcom,
• 0:13
  then
• 0:13
  drop
• 0:14
  us
• 0:14
  a
• 0:14
  line
• 0:15
  on
• 0:15
  LinkedIn
• 0:16
  or
• 0:17
  via
• 0:17
  our
• 0:17
  website,
• 0:18
  kidsmediaclubpodcast.com.
• 0:31
  Hello
• 0:31
  and
• 0:31
  welcome
• 0:31
  to
• 0:32
  another
• 0:32
  episode
• 0:32
  of
• 0:32
  the
• 0:33
  Kids
• 0:33
  Media
• 0:33
  Club
• 0:34
  Podcast.
• 0:34
  I'm
• 0:34
  Jo
• 0:35
  Redfern.
• 0:36
  Over
• 0:36
  to
• 0:36
  the
• 0:36
  island
• 0:37
  contingent.
• 0:39
  I'm
• 0:39
  Emily
• 0:39
  Horgan.
• 0:40
  Great
• 0:40
  to
• 0:40
  be
• 0:41
  speaking
• 0:41
  to
• 0:41
  everyone
• 0:41
  today.
• 0:42
  We
• 0:42
  are
• 0:43
  here
• 0:43
  with
• 0:43
  Andy,
• 0:43
  who
• 0:43
  has
• 0:44
  a
• 0:44
  guest.
• 0:45
  We
• 0:45
  do
• 0:45
  indeed.
• 0:46
  So
• 0:47
  we're
• 0:47
  delighted
• 0:47
  to
• 0:47
  be
• 0:47
  joined
• 0:48
  by
• 0:48
  Ashley
• 0:48
  Maddy,
• 0:49
  who's
• 0:49
  president
• 0:50
  of
• 0:50
  Zigazoo,
• 0:51
  which
• 0:51
  is
• 0:51
  a
• 0:51
  social
• 0:52
  media
• 0:52
  platform
• 0:52
  for
• 0:53
  kids.
• 0:53
  And
• 0:54
  safe
• 0:55
  social
• 0:55
  has
• 0:55
  been
• 0:55
  very
• 0:55
  much
• 0:56
  in
• 0:56
  the
• 0:56
  news
• 0:56
  lately.
• 0:57
  So
• 0:58
  we
• 0:58
  are
• 0:58
  delighted
• 0:59
  you
• 0:59
  could
• 0:59
  join
• 0:59
  us.
• 1:00
  Welcome
• 1:00
  to
• 1:00
  the
• 1:01
  podcast,
• 1:01
  Ashley.
• 1:02
  Thank
• 1:03
  you
• 1:03
  all
• 1:03
  for
• 1:03
  having
• 1:03
  me
• 1:03
  on.
• 1:04
  Really
• 1:04
  excited
• 1:05
  for
• 1:05
  an
• 1:06
  important
• 1:06
  and
• 1:06
  relevant
• 1:07
  conversation.
• 1:08
  Absolutely.
• 1:09
  And
• 1:09
  before
• 1:09
  we
• 1:10
  get
• 1:10
  into
• 1:11
  some
• 1:11
  of
• 1:11
  the
• 1:12
  talking
• 1:13
  points,
• 1:13
  could
• 1:13
  you
• 1:13
  just
• 1:14
  give
• 1:14
  us
• 1:14
  kind
• 1:14
  of
• 1:14
  a,
• 1:15
  just
• 1:15
  a
• 1:15
  general
• 1:15
  overview
• 1:16
  of
• 1:16
  Ziggazoo
• 1:17
  and
• 1:17
  what
• 1:17
  you
• 1:18
  do
• 1:18
  there?
• 1:19
  Yeah.
• 1:20
  Ziggazoo
• 1:20
  is
• 1:21
  really
• 1:21
  safe
• 1:22
  social
• 1:22
  media
• 1:23
  for
• 1:23
  kids.
• 1:24
  It
• 1:24
  was
• 1:25
  created
• 1:25
  by
• 1:26
  two
• 1:26
  parents
• 1:27
  and
• 1:27
  former
• 1:27
  educators
• 1:29
  really
• 1:29
  out
• 1:29
  of
• 1:29
  need
• 1:30
  for
• 1:30
  their
• 1:30
  own
• 1:30
  kids
• 1:31
  to
• 1:31
  have
• 1:31
  safe,
• 1:32
  safe
• 1:32
  spaces
• 1:33
  online.
• 1:34
  And
• 1:34
  in
• 1:34
  today's
• 1:35
  world,
• 1:35
  kids
• 1:36
  are
• 1:37
  living
• 1:37
  in
• 1:38
  this
• 1:38
  half
• 1:38
  digital,
• 1:39
  half
• 1:39
  physical
• 1:40
  world
• 1:40
  and
• 1:40
  there
• 1:41
  really
• 1:41
  needs
• 1:41
  to
• 1:41
  be
• 1:42
  a
• 1:42
  safe
• 1:42
  space
• 1:43
  for
• 1:43
  them.
• 1:43
  So
• 1:44
  that's
• 1:44
  why
• 1:44
  we
• 1:45
  exist
• 1:46
  and
• 1:46
  we
• 1:47
  really
• 1:47
  are
• 1:47
  pioneering
• 1:49
  what
• 1:50
  social
• 1:50
  media
• 1:51
  can
• 1:51
  look
• 1:51
  like
• 1:51
  for
• 1:52
  kids.
• 1:52
  And
• 1:53
  we've
• 1:54
  been
• 1:54
  ahead
• 1:55
  of
• 1:55
  all
• 1:56
  the
• 1:56
  trends
• 1:56
  that
• 1:57
  have
• 1:57
  been
• 1:57
  happening
• 1:58
  in
• 1:58
  our
• 1:58
  world
• 1:59
  and
• 1:59
  it's
• 1:59
  something
• 1:59
  that
• 2:00
  we're
• 2:00
  really
• 2:00
  proud
• 2:00
  of.
• 2:01
  Awesome.
• 2:02
  Can
• 2:02
  you
• 2:02
  explain?
• 2:03
  I'd
• 2:03
  love
• 2:04
  to
• 2:04
  understand
• 2:04
  a
• 2:04
  bit
• 2:04
  more.
• 2:05
  Like
• 2:05
  how
• 2:05
  does
• 2:05
  the
• 2:05
  platform
• 2:05
  work?
• 2:06
  What
• 2:07
  does
• 2:07
  the
• 2:07
  platform
• 2:07
  look
• 2:07
  like?
• 2:08
  How
• 2:08
  do
• 2:08
  kids
• 2:08
  interact
• 2:09
  on
• 2:09
  it?
• 2:09
  Give
• 2:10
  us
• 2:10
  the
• 2:10
  nuts
• 2:10
  and
• 2:10
  bolts.
• 2:11
  Yeah.
• 2:12
  So
• 2:12
  the
• 2:12
  center
• 2:13
  of
• 2:13
  Ziggazoo
• 2:14
  is
• 2:14
  all
• 2:14
  actually
• 2:15
  based
• 2:15
  around
• 2:15
  project
• 2:16
  based
• 2:16
  learning.
• 2:17
  And,
• 2:17
  and
• 2:17
  so
• 2:18
  we
• 2:18
  designed
• 2:18
  the
• 2:19
  app
• 2:19
  to
• 2:19
  be
• 2:19
  fully
• 2:20
  interactive.
• 2:21
  Do
• 2:21
  the
• 2:21
  kids
• 2:21
  know
• 2:22
  that,
• 2:23
  like
• 2:23
  a
• 2:23
  gummy
• 2:24
  vitamin,
• 2:24
  we
• 2:24
  don't
• 2:25
  tell
• 2:25
  them
• 2:25
  about
• 2:25
  all
• 2:26
  the
• 2:26
  stuff
• 2:26
  underneath
• 2:27
  the
• 2:27
  hood.
• 2:28
  That's
• 2:28
  the
• 2:28
  really
• 2:28
  special
• 2:29
  part
• 2:29
  of
• 2:29
  it.
• 2:29
  Given
• 2:29
  that
• 2:30
  we
• 2:30
  were
• 2:30
  founded
• 2:31
  by
• 2:31
  educators,
• 2:32
  we
• 2:33
  can
• 2:33
  bake
• 2:33
  in
• 2:34
  all
• 2:34
  of
• 2:34
  the
• 2:34
  good
• 2:34
  stuff
• 2:35
  and
• 2:35
  still
• 2:35
  give
• 2:36
  kids
• 2:37
  that
• 2:38
  social
• 2:38
  digital
• 2:38
  experience
• 2:39
  that
• 2:39
  they're
• 2:39
  looking
• 2:40
  for.
• 2:40
  So
• 2:40
  everything's
• 2:41
  challenge
• 2:41
  based.
• 2:42
  We
• 2:43
  take
• 2:43
  a
• 2:43
  short
• 2:43
  form
• 2:44
  video,
• 2:45
  pair
• 2:45
  it
• 2:45
  with
• 2:45
  a
• 2:45
  challenge
• 2:46
  question,
• 2:46
  and
• 2:47
  then
• 2:47
  kids
• 2:47
  actually
• 2:48
  get
• 2:48
  to
• 2:48
  respond
• 2:49
  by
• 2:49
  commenting
• 2:50
  or
• 2:51
  making
• 2:51
  their
• 2:51
  own
• 2:52
  video.
• 2:52
  So
• 2:52
  unlike
• 2:53
  all
• 2:53
  the
• 2:54
  other
• 2:54
  COPA
• 2:55
  platforms,
• 2:56
  most
• 2:56
  of
• 2:56
  them,
• 2:58
  kids
• 2:59
  don't
• 2:59
  get
• 2:59
  to
• 2:59
  engage
• 3:00
  at
• 3:00
  all.
• 3:00
  Like,
• 3:01
  the
• 3:01
  solution
• 3:02
  is
• 3:02
  just
• 3:02
  turn
• 3:02
  off
• 3:03
  all
• 3:03
  engagement
• 3:03
  and
• 3:04
  then
• 3:04
  it
• 3:04
  could
• 3:04
  be
• 3:04
  view
• 3:04
  only
• 3:05
  and
• 3:05
  safe
• 3:05
  for
• 3:05
  kids.
• 3:06
  Ziggs
• 3:06
  is
• 3:06
  the
• 3:07
  opposite
• 3:07
  of
• 3:07
  that.
• 3:07
  We
• 3:07
  moderate
• 3:08
  all
• 3:08
  the
• 3:08
  content.
• 3:09
  We're
• 3:09
  moderating
• 3:10
  out,
• 3:10
  you
• 3:10
  know,
• 3:11
  everything
• 3:11
  where
• 3:12
  kids
• 3:12
  can't
• 3:13
  share
• 3:13
  personally
• 3:13
  identifiable
• 3:14
  information.
• 3:14
  There's
• 3:15
  no
• 3:15
  cursing,
• 3:16
  there's
• 3:16
  no
• 3:16
  bullying.
• 3:17
  Like,
• 3:17
  it's,
• 3:18
  it's
• 3:18
  really
• 3:18
  all
• 3:19
  positive
• 3:19
  interactions.
• 3:20
  So
• 3:21
  they
• 3:21
  get
• 3:21
  to
• 3:21
  actually
• 3:21
  create
• 3:22
  videos,
• 3:23
  share
• 3:23
  them
• 3:23
  with,
• 3:24
  with
• 3:24
  their
• 3:24
  friends,
• 3:25
  and
• 3:26
  also
• 3:26
  respond
• 3:27
  and
• 3:27
  engage
• 3:28
  with
• 3:28
  polls.
• 3:29
  So
• 3:29
  they're
• 3:29
  really
• 3:29
  building
• 3:30
  a
• 3:30
  community.
• 3:31
  And
• 3:31
  brands
• 3:32
  are
• 3:32
  getting
• 3:32
  to
• 3:32
  build
• 3:32
  communities
• 3:33
  within
• 3:33
  the
• 3:33
  ecosystem,
• 3:34
  celebrities
• 3:35
  are
• 3:35
  getting
• 3:35
  to
• 3:35
  interact
• 3:36
  with
• 3:36
  kids,
• 3:37
  and
• 3:37
  kids
• 3:37
  get
• 3:37
  to
• 3:38
  be
• 3:38
  creators,
• 3:38
  which
• 3:38
  is
• 3:39
  ultimately
• 3:40
  what
• 3:40
  they're.
• 3:41
  What
• 3:41
  they're
• 3:41
  looking
• 3:42
  to
• 3:42
  do.
• 3:43
  Tell
• 3:43
  us
• 3:43
  about
• 3:44
  the
• 3:44
  moderation,
• 3:44
  because
• 3:45
  we
• 3:45
  were
• 3:45
  speaking
• 3:46
  with
• 3:46
  Chris
• 3:46
  Heatherly
• 3:47
  on
• 3:47
  the
• 3:47
  podcast
• 3:47
  a
• 3:47
  few
• 3:48
  weeks
• 3:48
  ago
• 3:49
  recently,
• 3:50
  who
• 3:51
  was
• 3:51
  there
• 3:51
  for
• 3:51
  the
• 3:51
  early
• 3:51
  Club
• 3:52
  Penguin.
• 3:52
  Club
• 3:53
  Penguin
• 3:53
  days.
• 3:55
  Because,
• 3:55
  you
• 3:55
  know,
• 3:56
  both
• 3:56
  from
• 3:56
  a
• 3:57
  creator
• 3:57
  point
• 3:57
  of
• 3:57
  view
• 3:57
  and
• 3:57
  from
• 3:58
  a
• 3:58
  swearing
• 3:58
  point
• 3:58
  of
• 3:58
  view,
• 3:59
  kids
• 3:59
  can
• 3:59
  be
• 4:00
  very
• 4:01
  innovative,
• 4:02
  right?
• 4:02
  Or
• 4:02
  like
• 4:03
  in
• 4:03
  the
• 4:03
  ways
• 4:04
  that
• 4:04
  they
• 4:04
  speak
• 4:04
  and
• 4:04
  in
• 4:04
  the
• 4:05
  ways
• 4:05
  that
• 4:05
  they,
• 4:06
  you
• 4:06
  know,
• 4:07
  they
• 4:07
  learn
• 4:07
  the
• 4:07
  game
• 4:07
  and
• 4:08
  they
• 4:08
  try
• 4:08
  to
• 4:08
  circumvent
• 4:09
  the
• 4:09
  game.
• 4:09
  So,
• 4:10
  like,
• 4:10
  how
• 4:11
  do
• 4:11
  you
• 4:11
  guys
• 4:11
  manage
• 4:12
  that?
• 4:12
  Because
• 4:12
  that's
• 4:13
  like
• 4:13
  an
• 4:13
  ever
• 4:13
  changing
• 4:14
  code,
• 4:14
  right?
• 4:15
  It's
• 4:15
  a
• 4:15
  great
• 4:15
  question.
• 4:16
  When
• 4:16
  we
• 4:16
  first
• 4:16
  started,
• 4:17
  we
• 4:17
  were
• 4:17
  all
• 4:18
  human
• 4:19
  moderated,
• 4:19
  and
• 4:20
  we
• 4:20
  moderated
• 4:21
  247
• 4:22
  around
• 4:23
  the
• 4:23
  clock.
• 4:23
  And
• 4:24
  that
• 4:24
  worked
• 4:24
  great
• 4:25
  in
• 4:25
  the
• 4:25
  beginning.
• 4:26
  And
• 4:26
  I
• 4:26
  think
• 4:27
  as
• 4:27
  we're
• 4:27
  growing
• 4:28
  and
• 4:29
  as
• 4:29
  we
• 4:29
  look
• 4:29
  to
• 4:29
  what
• 4:30
  we
• 4:30
  can
• 4:30
  become,
• 4:31
  humans
• 4:32
  alone
• 4:32
  are
• 4:33
  not
• 4:33
  the
• 4:33
  perfect
• 4:33
  solution.
• 4:34
  And
• 4:35
  fortunately,
• 4:36
  AI
• 4:36
  has
• 4:37
  really
• 4:37
  helped
• 4:38
  us
• 4:38
  create
• 4:39
  what
• 4:39
  we
• 4:39
  call
• 4:39
  human
• 4:40
  in
• 4:40
  the
• 4:40
  loop
• 4:40
  moderation.
• 4:41
  So
• 4:42
  I
• 4:42
  can
• 4:43
  quickly
• 4:43
  recognize,
• 4:44
  is
• 4:44
  this
• 4:44
  a
• 4:44
  kid
• 4:45
  or
• 4:45
  an
• 4:45
  adult?
• 4:45
  Did
• 4:46
  they
• 4:46
  use
• 4:46
  a
• 4:46
  swear
• 4:46
  word?
• 4:47
  And
• 4:47
  we
• 4:47
  have
• 4:47
  a
• 4:49
  really
• 4:49
  complex
• 4:50
  matrix
• 4:51
  that
• 4:51
  it
• 4:51
  moderates
• 4:52
  through
• 4:52
  and
• 4:52
  it's
• 4:53
  able
• 4:53
  to
• 4:53
  keep
• 4:53
  kids
• 4:54
  safe.
• 4:54
  And
• 4:55
  one
• 4:56
  thing
• 4:56
  that
• 4:56
  we've
• 4:56
  been
• 4:56
  able
• 4:57
  to
• 4:57
  add
• 4:57
  more
• 4:58
  recently
• 4:58
  is
• 4:58
  comments.
• 4:59
  And
• 5:00
  AI
• 5:00
  has
• 5:00
  helped
• 5:01
  us
• 5:01
  be
• 5:01
  able
• 5:01
  to
• 5:02
  do
• 5:02
  that.
• 5:02
  We
• 5:03
  were
• 5:03
  really
• 5:04
  worried
• 5:05
  to
• 5:05
  be
• 5:05
  able
• 5:05
  to
• 5:05
  do
• 5:05
  that
• 5:06
  in
• 5:06
  the
• 5:06
  beginning
• 5:06
  because
• 5:06
  it's
• 5:07
  hard
• 5:07
  to
• 5:08
  fully
• 5:09
  understand
• 5:09
  intent
• 5:10
  in
• 5:11
  written,
• 5:11
  written
• 5:12
  word.
• 5:12
  And
• 5:13
  it's
• 5:13
  something
• 5:14
  we've
• 5:14
  been
• 5:14
  able
• 5:14
  to
• 5:14
  release
• 5:15
  in
• 5:15
  the
• 5:16
  app
• 5:16
  fully
• 5:16
  moderated.
• 5:17
  And
• 5:18
  a
• 5:18
  lot
• 5:18
  of
• 5:18
  that
• 5:19
  is
• 5:19
  of
• 5:19
  course,
• 5:19
  thanks
• 5:20
  to
• 5:20
  our
• 5:20
  humans,
• 5:20
  who
• 5:21
  are
• 5:21
  always
• 5:21
  part
• 5:21
  of
• 5:21
  the
• 5:21
  process,
• 5:22
  but
• 5:22
  also
• 5:23
  thanks
• 5:23
  to
• 5:24
  AI
• 5:24
  that
• 5:25
  just
• 5:25
  continues
• 5:26
  to
• 5:26
  get
• 5:27
  better
• 5:27
  and
• 5:27
  better
• 5:27
  every
• 5:27
  day.
• 5:29
  And
• 5:29
  how
• 5:30
  do
• 5:30
  you
• 5:31
  mentioned.
• 5:31
  So
• 5:31
  now
• 5:31
  they're
• 5:32
  able
• 5:32
  to
• 5:32
  comment
• 5:32
  because
• 5:33
  what's
• 5:34
  interesting
• 5:35
  in,
• 5:35
  in
• 5:35
  that
• 5:35
  you
• 5:36
  said
• 5:36
  in
• 5:36
  the
• 5:36
  prep
• 5:36
  for
• 5:37
  this,
• 5:37
  which
• 5:38
  we
• 5:38
  completely
• 5:39
  agree
• 5:39
  with
• 5:39
  here,
• 5:39
  is
• 5:39
  kids
• 5:40
  are
• 5:40
  inherently
• 5:41
  social.
• 5:41
  I
• 5:41
  mean,
• 5:41
  we
• 5:42
  know
• 5:42
  that
• 5:42
  they
• 5:42
  are.
• 5:43
  They're
• 5:43
  inherently
• 5:43
  social
• 5:44
  in
• 5:44
  real
• 5:44
  life,
• 5:44
  but
• 5:45
  also
• 5:45
  they're
• 5:45
  growing
• 5:46
  up
• 5:46
  in
• 5:46
  a
• 5:46
  world
• 5:46
  where
• 5:46
  they
• 5:46
  want
• 5:47
  to
• 5:47
  be
• 5:47
  social
• 5:47
  online
• 5:48
  and
• 5:49
  normally
• 5:50
  they're
• 5:51
  getting
• 5:51
  the
• 5:52
  access
• 5:52
  and,
• 5:53
  you
• 5:53
  know,
• 5:53
  the
• 5:53
  phone
• 5:54
  handed
• 5:54
  down
• 5:54
  from
• 5:56
  mom
• 5:56
  when
• 5:56
  they've
• 5:56
  upgraded
• 5:57
  and
• 5:57
  they've
• 5:57
  got
• 5:58
  kind
• 5:58
  of,
• 5:58
  they're
• 5:58
  getting
• 5:58
  their
• 5:59
  phones
• 5:59
  earlier.
• 6:00
  So
• 6:00
  what,
• 6:01
  what's
• 6:01
  the
• 6:02
  thinking
• 6:02
  behind
• 6:02
  it
• 6:02
  in
• 6:03
  terms
• 6:03
  of
• 6:03
  promoting
• 6:04
  that
• 6:04
  kind
• 6:04
  of
• 6:05
  first
• 6:05
  toe
• 6:06
  dip
• 6:06
  into
• 6:06
  being
• 6:07
  social
• 6:07
  online
• 6:08
  but
• 6:08
  in
• 6:08
  that
• 6:08
  safe
• 6:09
  way?
• 6:09
  What
• 6:09
  kind
• 6:09
  of
• 6:09
  thinking?
• 6:10
  How
• 6:10
  do
• 6:10
  you
• 6:10
  make
• 6:10
  it
• 6:10
  fun
• 6:11
  and
• 6:11
  constructive
• 6:11
  and
• 6:12
  a
• 6:12
  positive
• 6:12
  experience
• 6:13
  aside
• 6:13
  from
• 6:13
  the
• 6:14
  moderation?
• 6:15
  Yeah,
• 6:15
  I
• 6:15
  think
• 6:15
  on
• 6:16
  the
• 6:16
  positive
• 6:16
  experience
• 6:17
  side,
• 6:17
  we
• 6:18
  aim
• 6:18
  to
• 6:18
  teach
• 6:19
  digital
• 6:19
  citizenship.
• 6:20
  All
• 6:20
  that
• 6:21
  stuff
• 6:21
  that
• 6:21
  we
• 6:21
  didn't
• 6:22
  get,
• 6:22
  we
• 6:22
  were
• 6:22
  just
• 6:22
  thrust
• 6:23
  into
• 6:23
  the
• 6:23
  world
• 6:23
  of
• 6:24
  social
• 6:24
  media
• 6:25
  and
• 6:25
  then
• 6:25
  we
• 6:26
  created
• 6:26
  our
• 6:26
  own
• 6:27
  rules
• 6:27
  on
• 6:27
  how
• 6:28
  to
• 6:28
  behave.
• 6:28
  And
• 6:28
  now
• 6:29
  we're
• 6:29
  looking
• 6:29
  back
• 6:29
  like,
• 6:30
  oh,
• 6:30
  we,
• 6:30
  we
• 6:31
  know,
• 6:31
  we
• 6:31
  know
• 6:31
  we
• 6:32
  definitely
• 6:32
  got
• 6:32
  it
• 6:32
  wrong.
• 6:33
  So
• 6:33
  we're
• 6:34
  making
• 6:34
  sure
• 6:34
  that
• 6:34
  there's
• 6:35
  the
• 6:35
  proper
• 6:35
  guardrails
• 6:36
  and
• 6:36
  teachings.
• 6:37
  You
• 6:37
  know,
• 6:37
  kids
• 6:38
  are,
• 6:38
  if
• 6:39
  they
• 6:39
  upload
• 6:39
  a
• 6:40
  video
• 6:40
  that
• 6:40
  they've
• 6:41
  created
• 6:41
  that's
• 6:41
  all
• 6:42
  positive,
• 6:43
  they're
• 6:43
  going
• 6:43
  to
• 6:44
  like
• 6:44
  maybe
• 6:45
  end
• 6:45
  up
• 6:45
  in
• 6:45
  the
• 6:45
  main
• 6:46
  feed
• 6:46
  and
• 6:46
  that
• 6:47
  that
• 6:47
  video
• 6:47
  is
• 6:48
  going
• 6:48
  to
• 6:48
  get
• 6:48
  a
• 6:48
  lot
• 6:48
  of
• 6:48
  interactions.
• 6:50
  If
• 6:51
  they
• 6:51
  upload
• 6:52
  something
• 6:53
  that
• 6:53
  is
• 6:54
  just
• 6:54
  not
• 6:54
  right
• 6:55
  for
• 6:56
  a
• 6:57
  public
• 6:57
  forum,
• 6:58
  it's
• 6:58
  not
• 6:58
  going
• 6:58
  to
• 6:59
  make
• 6:59
  it
• 6:59
  into
• 6:59
  the
• 6:59
  feed.
• 7:00
  They're
• 7:01
  not
• 7:01
  going
• 7:01
  to
• 7:01
  know,
• 7:01
  but
• 7:01
  they're
• 7:01
  going
• 7:02
  to
• 7:02
  see
• 7:02
  that
• 7:02
  it
• 7:02
  gets
• 7:02
  just
• 7:03
  zero
• 7:04
  everything
• 7:05
  and
• 7:07
  they
• 7:07
  start
• 7:07
  to
• 7:07
  learn
• 7:09
  how
• 7:09
  they
• 7:09
  should
• 7:10
  show
• 7:10
  up
• 7:10
  online.
• 7:10
  And
• 7:11
  we
• 7:11
  give
• 7:11
  them
• 7:11
  a
• 7:11
  lot
• 7:12
  of
• 7:12
  tools
• 7:12
  from
• 7:12
  our
• 7:13
  creator
• 7:13
  community
• 7:14
  that
• 7:14
  act
• 7:14
  as
• 7:15
  role
• 7:15
  models.
• 7:15
  So
• 7:16
  we
• 7:16
  have
• 7:16
  over
• 7:16
  1000
• 7:17
  kid
• 7:18
  creators
• 7:18
  that
• 7:19
  are
• 7:19
  on
• 7:19
  Zigazoo.
• 7:20
  They
• 7:20
  get
• 7:20
  to
• 7:20
  host
• 7:21
  their
• 7:21
  own
• 7:21
  channels
• 7:22
  and
• 7:22
  our
• 7:22
  general
• 7:23
  users
• 7:23
  get
• 7:23
  to
• 7:24
  respond
• 7:24
  to
• 7:24
  their
• 7:24
  challenges.
• 7:25
  They
• 7:26
  all
• 7:26
  view
• 7:26
  themselves
• 7:26
  as
• 7:27
  role
• 7:27
  models
• 7:27
  in
• 7:27
  the
• 7:27
  app.
• 7:28
  They
• 7:28
  care
• 7:28
  about
• 7:28
  how
• 7:28
  they're
• 7:29
  showing
• 7:29
  up.
• 7:29
  They
• 7:30
  want
• 7:30
  to
• 7:30
  make
• 7:30
  it
• 7:30
  a
• 7:31
  positive
• 7:31
  only
• 7:32
  space.
• 7:32
  And
• 7:33
  even
• 7:33
  our
• 7:33
  general
• 7:34
  users
• 7:34
  do
• 7:34
  a
• 7:35
  pledge
• 7:35
  that
• 7:37
  helps
• 7:37
  make
• 7:37
  our
• 7:38
  app
• 7:38
  more
• 7:38
  positive.
• 7:39
  And
• 7:39
  it's
• 7:39
  something
• 7:40
  they're
• 7:40
  really
• 7:40
  proud
• 7:40
  of.
• 7:41
  Actually.
• 7:42
  Last
• 7:42
  year
• 7:43
  when
• 7:43
  the
• 7:43
  TikTok
• 7:44
  band
• 7:44
  happened,
• 7:45
  we
• 7:45
  had
• 7:45
  a
• 7:45
  lot
• 7:45
  of
• 7:46
  new
• 7:46
  users
• 7:46
  come
• 7:46
  to
• 7:47
  the
• 7:47
  app
• 7:47
  and
• 7:47
  kids
• 7:47
  were
• 7:48
  telling
• 7:48
  their
• 7:48
  friends.
• 7:49
  And
• 7:49
  then
• 7:50
  a
• 7:50
  lot
• 7:50
  of
• 7:51
  the
• 7:51
  kids
• 7:51
  within
• 7:51
  the
• 7:51
  walls
• 7:52
  of
• 7:52
  Zigazoo
• 7:52
  are
• 7:52
  like,
• 7:53
  this
• 7:53
  is
• 7:53
  not
• 7:53
  like
• 7:54
  TikTok.
• 7:54
  It's
• 7:55
  positive
• 7:55
  only
• 7:56
  this
• 7:56
  is
• 7:56
  our
• 7:56
  space
• 7:57
  and
• 7:57
  really
• 7:58
  kind
• 7:58
  of
• 7:58
  telling
• 7:58
  the
• 7:59
  outside
• 7:59
  world
• 8:00
  how
• 8:00
  to
• 8:00
  behave.
• 8:01
  So
• 8:01
  it's
• 8:01
  something
• 8:02
  our
• 8:02
  users
• 8:03
  are
• 8:03
  extremely
• 8:04
  proud
• 8:04
  of
• 8:04
  and
• 8:04
  it's
• 8:05
  fun.
• 8:05
  They're
• 8:05
  getting
• 8:05
  to
• 8:06
  do
• 8:06
  the
• 8:06
  get
• 8:06
  ready
• 8:07
  with
• 8:07
  me
• 8:07
  and
• 8:07
  the
• 8:07
  dance
• 8:08
  trends
• 8:08
  and
• 8:08
  the
• 8:08
  toy
• 8:09
  unboxings
• 8:09
  and
• 8:10
  all
• 8:10
  the
• 8:10
  things
• 8:10
  that
• 8:11
  they
• 8:11
  want
• 8:12
  to
• 8:12
  be
• 8:12
  doing.
• 8:12
  And
• 8:12
  for
• 8:12
  a
• 8:13
  lot
• 8:13
  of
• 8:13
  kids,
• 8:14
  they're
• 8:14
  not
• 8:14
  on
• 8:15
  mainstream
• 8:15
  social
• 8:16
  media,
• 8:16
  so
• 8:17
  it's
• 8:17
  their
• 8:17
  first
• 8:18
  interaction
• 8:19
  with
• 8:19
  it,
• 8:19
  maybe
• 8:19
  they
• 8:19
  get
• 8:19
  to
• 8:20
  see
• 8:20
  it
• 8:20
  through
• 8:20
  some
• 8:21
  of
• 8:21
  their
• 8:21
  friends
• 8:21
  or
• 8:22
  older
• 8:22
  siblings.
• 8:23
  They
• 8:23
  know
• 8:23
  they
• 8:23
  want
• 8:23
  to
• 8:23
  be
• 8:24
  part
• 8:24
  of
• 8:24
  it,
• 8:25
  but
• 8:25
  they
• 8:25
  don't
• 8:25
  want
• 8:25
  to,
• 8:26
  you
• 8:26
  know,
• 8:26
  we
• 8:26
  don't
• 8:26
  want
• 8:26
  to
• 8:27
  send
• 8:28
  them
• 8:28
  down
• 8:28
  the
• 8:28
  path
• 8:29
  that
• 8:29
  they
• 8:29
  end
• 8:29
  up
• 8:29
  going
• 8:30
  down.
• 8:30
  If
• 8:30
  they're
• 8:30
  on
• 8:31
  some
• 8:31
  of
• 8:31
  these
• 8:31
  other
• 8:32
  adult
• 8:33
  platforms.
• 8:35
  For
• 8:36
  the
• 8:36
  children
• 8:36
  on
• 8:36
  the
• 8:36
  platform,
• 8:37
  if
• 8:37
  they
• 8:37
  do
• 8:38
  post
• 8:38
  something
• 8:38
  that
• 8:39
  doesn't
• 8:40
  fit
• 8:40
  within
• 8:41
  those
• 8:41
  guidelines,
• 8:42
  is
• 8:42
  it
• 8:42
  clear
• 8:42
  to
• 8:42
  them
• 8:42
  why,
• 8:44
  why,
• 8:44
  why
• 8:45
  it's
• 8:45
  failed
• 8:45
  to
• 8:45
  kind
• 8:45
  of
• 8:46
  get
• 8:47
  on
• 8:47
  the
• 8:47
  maid
• 8:47
  feed?
• 8:48
  Is
• 8:48
  there
• 8:49
  kind
• 8:49
  of
• 8:49
  two
• 8:49
  way
• 8:49
  instruction?
• 8:51
  the
• 8:52
  beginning
• 8:52
  it
• 8:52
  was
• 8:53
  a
• 8:53
  lot
• 8:53
  more
• 8:53
  like,
• 8:54
  no,
• 8:54
  you
• 8:55
  did
• 8:55
  this
• 8:55
  wrong.
• 8:55
  And
• 8:56
  really
• 8:56
  notifying
• 8:57
  the
• 8:57
  kid,
• 8:57
  which
• 8:58
  it
• 8:58
  makes
• 8:59
  for
• 8:59
  actually
• 8:59
  interestingly
• 9:00
  not
• 9:00
  a
• 9:01
  positive
• 9:02
  experience.
• 9:03
  And
• 9:03
  so
• 9:03
  we
• 9:04
  found
• 9:04
  the
• 9:04
  better
• 9:05
  way
• 9:05
  to
• 9:05
  educate
• 9:05
  them
• 9:06
  is
• 9:06
  to
• 9:06
  reward
• 9:07
  really
• 9:07
  good
• 9:08
  behavior
• 9:08
  and
• 9:08
  celebrate
• 9:09
  that.
• 9:10
  Start
• 9:10
  to
• 9:11
  learn
• 9:11
  what
• 9:12
  works
• 9:12
  and,
• 9:13
  and
• 9:13
  doesn't
• 9:13
  work
• 9:14
  in
• 9:14
  the
• 9:14
  app.
• 9:14
  And
• 9:14
  that's,
• 9:16
  that's
• 9:17
  something
• 9:18
  that
• 9:18
  was
• 9:18
  an
• 9:18
  evolution.
• 9:20
  It's
• 9:20
  almost
• 9:20
  kind
• 9:21
  of
• 9:21
  part
• 9:21
  of
• 9:21
  the
• 9:21
  education
• 9:22
  as
• 9:22
  well,
• 9:22
  isn't
• 9:22
  it?
• 9:23
  I
• 9:23
  like
• 9:23
  the
• 9:23
  point
• 9:23
  about
• 9:24
  learning
• 9:25
  how
• 9:25
  to
• 9:25
  be
• 9:25
  a,
• 9:26
  a
• 9:26
  good
• 9:26
  digital
• 9:27
  citizen,
• 9:28
  but
• 9:28
  you,
• 9:28
  but
• 9:29
  you
• 9:29
  also
• 9:30
  have
• 9:30
  to
• 9:30
  learn
• 9:30
  how
• 9:31
  this
• 9:31
  digital
• 9:32
  world
• 9:32
  works,
• 9:33
  right?
• 9:33
  And
• 9:33
  normally
• 9:34
  it's
• 9:34
  something
• 9:34
  you
• 9:35
  do
• 9:35
  pick
• 9:35
  up
• 9:35
  from
• 9:35
  your
• 9:35
  peers
• 9:36
  and
• 9:36
  your
• 9:36
  friends
• 9:36
  that
• 9:37
  certainly
• 9:37
  in
• 9:37
  the
• 9:37
  uk,
• 9:38
  digital
• 9:39
  literacy
• 9:39
  is
• 9:39
  not
• 9:40
  something
• 9:40
  that
• 9:40
  is
• 9:41
  really
• 9:41
  taught,
• 9:42
  certainly
• 9:43
  not
• 9:43
  to
• 9:43
  the
• 9:44
  younger
• 9:44
  ones.
• 9:44
  And
• 9:45
  again,
• 9:45
  I
• 9:46
  don't
• 9:46
  even
• 9:46
  know
• 9:46
  if
• 9:47
  it's
• 9:47
  on
• 9:47
  the
• 9:47
  curriculum
• 9:48
  in
• 9:48
  any
• 9:49
  kind
• 9:49
  of
• 9:49
  meaningful
• 9:50
  way,
• 9:51
  but
• 9:51
  modeling
• 9:52
  it
• 9:52
  early
• 9:52
  is
• 9:53
  really
• 9:53
  important.
• 9:54
  Do
• 9:54
  you
• 9:54
  think
• 9:54
  that
• 9:56
  it's
• 9:56
  something
• 9:57
  that
• 9:57
  actually
• 9:57
  a
• 9:58
  founder
• 9:58
  that
• 9:58
  is
• 9:58
  an
• 9:58
  educator
• 10:00
  has
• 10:00
  baked
• 10:00
  into
• 10:01
  it
• 10:01
  rather
• 10:01
  than
• 10:01
  just
• 10:01
  a
• 10:01
  tech
• 10:02
  entrepreneur?
• 10:03
  I
• 10:03
  think
• 10:03
  that's
• 10:03
  the
• 10:04
  biggest
• 10:04
  difference.
• 10:04
  We're
• 10:05
  founded
• 10:05
  by
• 10:05
  a
• 10:05
  husband
• 10:06
  and
• 10:06
  wife
• 10:06
  team.
• 10:07
  Zach
• 10:09
  is
• 10:09
  our
• 10:09
  CEO
• 10:10
  and
• 10:10
  he
• 10:11
  leads
• 10:11
  all
• 10:12
  of
• 10:12
  our
• 10:12
  work
• 10:12
  with
• 10:13
  our
• 10:13
  engineers
• 10:14
  and
• 10:14
  really
• 10:15
  drives
• 10:16
  where
• 10:16
  the
• 10:17
  business
• 10:17
  is
• 10:17
  going
• 10:18
  from
• 10:18
  legislation
• 10:19
  and
• 10:19
  making
• 10:20
  sure
• 10:20
  we
• 10:20
  are
• 10:20
  ahead
• 10:21
  of
• 10:21
  every
• 10:22
  single
• 10:22
  trend.
• 10:23
  And
• 10:23
  then
• 10:23
  Leah
• 10:25
  is
• 10:25
  our
• 10:26
  director
• 10:26
  of
• 10:26
  digital
• 10:27
  wellness
• 10:28
  and
• 10:28
  so
• 10:28
  she,
• 10:29
  I
• 10:30
  call
• 10:30
  the
• 10:30
  heart
• 10:30
  of
• 10:30
  our
• 10:31
  organization.
• 10:32
  She's
• 10:32
  the
• 10:32
  one
• 10:32
  that's
• 10:33
  baking
• 10:33
  in
• 10:33
  all
• 10:33
  the
• 10:33
  good
• 10:34
  stuff.
• 10:35
  Even
• 10:35
  as
• 10:36
  we
• 10:36
  as
• 10:36
  a
• 10:36
  team
• 10:36
  set
• 10:37
  out
• 10:37
  to
• 10:37
  do
• 10:38
  more
• 10:38
  commercial
• 10:38
  things
• 10:39
  in
• 10:39
  nature,
• 10:40
  she's
• 10:40
  always
• 10:40
  the
• 10:41
  one
• 10:41
  pulling
• 10:42
  us
• 10:42
  in
• 10:42
  other
• 10:43
  directions
• 10:43
  and
• 10:44
  challenging
• 10:44
  us
• 10:44
  to
• 10:45
  make
• 10:45
  sure
• 10:45
  we're
• 10:46
  doing
• 10:46
  what's
• 10:46
  right
• 10:47
  for
• 10:47
  kids.
• 10:48
  Even
• 10:49
  at
• 10:49
  every
• 10:49
  single
• 10:50
  team
• 10:50
  meeting
• 10:51
  that
• 10:51
  we
• 10:51
  have,
• 10:52
  we
• 10:52
  read
• 10:52
  out
• 10:52
  our
• 10:53
  mission
• 10:53
  because
• 10:54
  we
• 10:54
  want
• 10:54
  to
• 10:54
  make
• 10:54
  sure
• 10:55
  we
• 10:55
  keep
• 10:55
  center
• 10:56
  in
• 10:56
  what
• 10:57
  we're
• 10:57
  building.
• 10:58
  And
• 10:59
  that's
• 10:59
  something
• 11:00
  that
• 11:02
  we're
• 11:02
  most
• 11:02
  proud
• 11:02
  of.
• 11:03
  And
• 11:03
  we
• 11:03
  want
• 11:03
  to
• 11:03
  make
• 11:04
  sure
• 11:04
  that
• 11:04
  as
• 11:05
  we
• 11:05
  continue
• 11:05
  to
• 11:06
  grow
• 11:07
  that
• 11:07
  that
• 11:07
  always,
• 11:08
  always
• 11:09
  stays.
• 11:11
  Yeah,
• 11:11
  it
• 11:11
  makes
• 11:12
  sense.
• 11:12
  So
• 11:13
  how
• 11:13
  are
• 11:13
  kids.
• 11:13
  So
• 11:13
  how
• 11:14
  are
• 11:14
  kids
• 11:14
  like
• 11:14
  finding,
• 11:16
  finding
• 11:16
  their
• 11:16
  people
• 11:16
  on
• 11:17
  Zigga
• 11:17
  Zoo?
• 11:17
  Is
• 11:17
  it
• 11:18
  that
• 11:18
  they'll
• 11:19
  have
• 11:19
  friends?
• 11:19
  Because
• 11:20
  it's
• 11:20
  kind
• 11:20
  of.
• 11:20
  There's
• 11:20
  been
• 11:21
  two
• 11:21
  way,
• 11:21
  two
• 11:22
  kind
• 11:22
  of
• 11:22
  modes
• 11:22
  of
• 11:22
  social
• 11:23
  media.
• 11:23
  Right.
• 11:23
  There's
• 11:23
  been
• 11:24
  the
• 11:25
  connection
• 11:25
  LED
• 11:25
  mode,
• 11:26
  which
• 11:26
  is
• 11:26
  kind
• 11:26
  of
• 11:26
  the
• 11:26
  Facebook
• 11:27
  mode
• 11:27
  that
• 11:27
  you
• 11:28
  know,
• 11:28
  you'd
• 11:28
  be
• 11:28
  friends
• 11:28
  with
• 11:29
  your
• 11:29
  friends
• 11:29
  and
• 11:29
  then
• 11:29
  you'd
• 11:29
  find
• 11:30
  their
• 11:30
  friends
• 11:30
  and
• 11:30
  they'd
• 11:31
  find
• 11:31
  friends
• 11:31
  of
• 11:31
  yours.
• 11:33
  And
• 11:33
  then
• 11:33
  the
• 11:33
  TikTok
• 11:33
  mode
• 11:34
  is
• 11:34
  more
• 11:34
  like
• 11:34
  an
• 11:34
  interest
• 11:34
  based
• 11:35
  mode.
• 11:35
  Right.
• 11:35
  Like
• 11:35
  if
• 11:35
  you're
• 11:36
  into
• 11:36
  something
• 11:37
  niche
• 11:38
  like
• 11:38
  full
• 11:38
  videos
• 11:39
  of
• 11:40
  baby
• 11:41
  horses.
• 11:42
  Yeah,
• 11:43
  you
• 11:43
  were
• 11:43
  into
• 11:43
  that.
• 11:44
  You
• 11:44
  would
• 11:44
  find
• 11:44
  yourself
• 11:45
  on
• 11:45
  full
• 11:45
  talk,
• 11:46
  you
• 11:46
  know.
• 11:47
  Yeah.
• 11:47
  And
• 11:48
  it's
• 11:48
  that
• 11:48
  kind
• 11:48
  of
• 11:49
  interest
• 11:50
  LED
• 11:51
  curation.
• 11:52
  How
• 11:52
  does
• 11:52
  Zigazoo
• 11:53
  manage
• 11:53
  it?
• 11:54
  It's
• 11:54
  a
• 11:54
  mix
• 11:54
  of
• 11:55
  both.
• 11:55
  So
• 11:55
  it
• 11:56
  depends
• 11:56
  on
• 11:56
  how
• 11:56
  a
• 11:56
  child
• 11:57
  comes
• 11:57
  on.
• 11:57
  Oftentimes
• 11:58
  we
• 11:59
  are
• 11:59
  something
• 11:59
  that
• 12:00
  a
• 12:00
  parent
• 12:00
  is
• 12:00
  searching
• 12:01
  for
• 12:01
  because
• 12:01
  their
• 12:02
  kid
• 12:02
  is
• 12:02
  asking
• 12:03
  to
• 12:03
  be
• 12:03
  on
• 12:03
  social
• 12:04
  media
• 12:04
  and
• 12:04
  then
• 12:05
  they,
• 12:05
  they
• 12:05
  discover
• 12:06
  us
• 12:07
  and
• 12:07
  decide
• 12:08
  that
• 12:08
  Zigazoo
• 12:09
  is
• 12:09
  better
• 12:09
  for
• 12:09
  their
• 12:09
  child.
• 12:10
  In
• 12:11
  those
• 12:11
  instances,
• 12:13
  the
• 12:13
  kid
• 12:13
  is
• 12:14
  getting
• 12:14
  to
• 12:14
  discover
• 12:15
  content
• 12:16
  based
• 12:16
  on
• 12:16
  their
• 12:16
  interests
• 12:17
  and
• 12:17
  they're
• 12:17
  participating
• 12:18
  in
• 12:18
  what
• 12:18
  they
• 12:19
  enjoy
• 12:19
  most.
• 12:19
  I
• 12:20
  mean
• 12:20
  it
• 12:20
  really
• 12:20
  is
• 12:21
  Zigazoo.
• 12:22
  You
• 12:22
  can
• 12:22
  see
• 12:22
  things
• 12:23
  that
• 12:23
  you
• 12:23
  maybe
• 12:23
  aren't
• 12:24
  exposed
• 12:24
  to
• 12:24
  in
• 12:24
  your
• 12:25
  daily
• 12:25
  life.
• 12:25
  Like
• 12:25
  we,
• 12:26
  we
• 12:26
  have
• 12:26
  a
• 12:26
  horse
• 12:27
  club
• 12:27
  channel
• 12:27
  that's
• 12:28
  sponsored
• 12:28
  by
• 12:28
  Schlage
• 12:29
  and
• 12:30
  kids
• 12:30
  are
• 12:31
  discovering,
• 12:31
  you
• 12:32
  know,
• 12:34
  that
• 12:34
  whole
• 12:35
  genre
• 12:35
  and
• 12:36
  you
• 12:37
  know,
• 12:37
  it's
• 12:37
  maybe
• 12:37
  a
• 12:37
  kid
• 12:38
  that's
• 12:38
  never
• 12:38
  been
• 12:38
  on
• 12:39
  a
• 12:39
  horse
• 12:39
  and
• 12:39
  doesn't
• 12:40
  get
• 12:40
  to
• 12:40
  live
• 12:41
  that
• 12:41
  lifestyle.
• 12:42
  So
• 12:42
  we
• 12:43
  are
• 12:43
  making
• 12:43
  sure
• 12:44
  just
• 12:44
  kids
• 12:44
  are
• 12:44
  exposed
• 12:45
  to
• 12:45
  all
• 12:45
  different
• 12:45
  kind
• 12:46
  of
• 12:46
  kids,
• 12:46
  kids
• 12:46
  around
• 12:46
  the
• 12:47
  globe,
• 12:48
  all
• 12:48
  different
• 12:48
  kinds
• 12:49
  of
• 12:49
  interests
• 12:49
  that
• 12:50
  they
• 12:50
  can
• 12:50
  share
• 12:50
  their
• 12:51
  own
• 12:51
  and
• 12:51
  find
• 12:52
  their
• 12:52
  community.
• 12:53
  And
• 12:53
  on
• 12:54
  Ziggazoo
• 12:54
  we
• 12:55
  have
• 12:55
  our
• 12:55
  creators
• 12:56
  that
• 12:56
  are
• 12:56
  able
• 12:56
  to
• 12:56
  host
• 12:56
  challenges.
• 12:58
  Brands
• 12:58
  that
• 12:59
  come
• 12:59
  on
• 12:59
  and
• 13:00
  stand
• 13:00
  up
• 13:01
  their
• 13:01
  channels
• 13:02
  and
• 13:02
  then
• 13:02
  celebrities
• 13:03
  also
• 13:03
  come
• 13:03
  on
• 13:04
  as
• 13:04
  guests
• 13:05
  to
• 13:05
  have
• 13:05
  this
• 13:05
  two
• 13:05
  way
• 13:05
  conversation
• 13:06
  with
• 13:06
  kids.
• 13:07
  And
• 13:07
  it's
• 13:07
  all
• 13:07
  in
• 13:08
  a
• 13:08
  public
• 13:08
  forum
• 13:09
  so
• 13:09
  kids
• 13:09
  can
• 13:09
  shout
• 13:10
  out
• 13:10
  each
• 13:10
  other
• 13:11
  and
• 13:11
  they
• 13:11
  can
• 13:11
  also
• 13:12
  have
• 13:12
  their
• 13:12
  friends
• 13:12
  come
• 13:13
  on
• 13:13
  the
• 13:13
  app
• 13:13
  too,
• 13:14
  follow
• 13:14
  their
• 13:14
  friends,
• 13:15
  you
• 13:16
  know,
• 13:16
  chat.
• 13:16
  We
• 13:16
  see
• 13:16
  a
• 13:17
  lot
• 13:17
  of
• 13:17
  ripple
• 13:17
  effects
• 13:18
  in
• 13:18
  the
• 13:18
  challenges
• 13:19
  where
• 13:19
  they
• 13:20
  want
• 13:20
  their
• 13:20
  friends
• 13:21
  to
• 13:21
  participate
• 13:22
  too.
• 13:23
  And
• 13:23
  everything
• 13:23
  being
• 13:24
  challenge
• 13:24
  based.
• 13:24
  You
• 13:25
  see
• 13:25
  a
• 13:25
  challenge
• 13:25
  and
• 13:26
  then
• 13:26
  you
• 13:26
  can
• 13:26
  always
• 13:26
  click
• 13:27
  into
• 13:27
  the
• 13:27
  feed
• 13:27
  and
• 13:28
  that
• 13:28
  is
• 13:29
  where
• 13:29
  all
• 13:29
  the
• 13:29
  user
• 13:30
  generated
• 13:30
  content
• 13:32
  in
• 13:32
  responses
• 13:33
  to
• 13:33
  that
• 13:33
  challenge
• 13:33
  live.
• 13:34
  So
• 13:34
  kids
• 13:35
  check
• 13:35
  out
• 13:35
  all
• 13:35
  the
• 13:35
  other
• 13:36
  responses
• 13:36
  and
• 13:37
  then
• 13:37
  go
• 13:37
  and
• 13:37
  create
• 13:37
  their
• 13:38
  own.
• 13:38
  Part
• 13:38
  of
• 13:39
  what
• 13:39
  we're
• 13:39
  trying
• 13:39
  to
• 13:39
  make
• 13:39
  sure
• 13:40
  kids
• 13:40
  are
• 13:40
  doing
• 13:40
  is
• 13:41
  creating
• 13:41
  and
• 13:41
  they're
• 13:41
  learning
• 13:42
  how
• 13:42
  to
• 13:42
  present,
• 13:42
  they're
• 13:43
  learning
• 13:43
  how
• 13:43
  to
• 13:43
  edit,
• 13:44
  they're
• 13:44
  learning,
• 13:45
  you
• 13:45
  know,
• 13:45
  a
• 13:45
  lot
• 13:45
  of
• 13:46
  different
• 13:46
  skills
• 13:47
  while
• 13:47
  they're
• 13:48
  using
• 13:48
  social
• 13:49
  media.
• 13:50
  And
• 13:51
  is
• 13:51
  all
• 13:51
  of
• 13:51
  that
• 13:51
  functionality
• 13:52
  built
• 13:52
  in,
• 13:53
  the
• 13:53
  ability
• 13:53
  to
• 13:54
  create
• 13:54
  and
• 13:54
  edit
• 13:55
  within
• 13:55
  the
• 13:55
  app?
• 13:56
  Yeah,
• 13:56
  it's
• 13:56
  all
• 13:57
  built
• 13:57
  in.
• 13:57
  And
• 13:58
  importantly,
• 13:59
  kids
• 14:00
  and
• 14:00
  teens
• 14:01
  go
• 14:01
  through
• 14:01
  a
• 14:01
  consent
• 14:02
  process
• 14:03
  alongside
• 14:03
  their
• 14:04
  parents.
• 14:04
  So
• 14:04
  it's
• 14:05
  actually
• 14:05
  the
• 14:05
  parent
• 14:05
  that's
• 14:06
  giving
• 14:06
  their
• 14:07
  the
• 14:07
  permission
• 14:09
  that
• 14:09
  they
• 14:09
  can
• 14:09
  create
• 14:10
  content.
• 14:11
  And
• 14:11
  so
• 14:11
  that's
• 14:13
  part
• 14:13
  of
• 14:13
  the
• 14:13
  flow
• 14:15
  when
• 14:15
  they
• 14:15
  go
• 14:16
  through
• 14:16
  the
• 14:16
  signup
• 14:16
  process.
• 14:17
  And
• 14:17
  then
• 14:17
  as
• 14:18
  long
• 14:18
  as
• 14:19
  the
• 14:19
  user
• 14:20
  is
• 14:20
  consented,
• 14:21
  they're
• 14:21
  able
• 14:21
  to
• 14:22
  respond
• 14:22
  to
• 14:22
  challenges
• 14:23
  which
• 14:23
  all
• 14:23
  go
• 14:24
  through
• 14:24
  moderation
• 14:25
  and
• 14:25
  then
• 14:26
  would
• 14:26
  hit
• 14:26
  the
• 14:27
  main
• 14:27
  feed.
• 14:28
  And
• 14:28
  then
• 14:28
  the
• 14:28
  really
• 14:28
  cool
• 14:28
  thing
• 14:29
  is
• 14:29
  we
• 14:30
  have
• 14:30
  ethical
• 14:30
  algorithms.
• 14:31
  So
• 14:32
  we're
• 14:32
  spotlighting
• 14:33
  kids
• 14:34
  that
• 14:34
  are
• 14:34
  doing
• 14:35
  really
• 14:35
  special
• 14:36
  things
• 14:36
  and
• 14:36
  making
• 14:37
  sure
• 14:37
  that
• 14:38
  they
• 14:38
  show
• 14:39
  up
• 14:39
  within
• 14:40
  the
• 14:40
  app
• 14:40
  and
• 14:40
  get
• 14:41
  featured,
• 14:41
  which
• 14:41
  they
• 14:41
  love.
• 14:44
  Talk
• 14:44
  to
• 14:44
  me
• 14:45
  about
• 14:45
  the
• 14:45
  audience
• 14:45
  makeup.
• 14:46
  Is
• 14:46
  it
• 14:46
  English
• 14:47
  language
• 14:47
  led
• 14:47
  or
• 14:48
  is
• 14:48
  it
• 14:48
  very.
• 14:48
  Is
• 14:49
  it.
• 14:49
  At
• 14:49
  the
• 14:49
  moment
• 14:51
  we
• 14:51
  are
• 14:51
  available
• 14:52
  to
• 14:52
  download
• 14:52
  around
• 14:53
  the
• 14:53
  globe.
• 14:53
  We're
• 14:54
  English
• 14:54
  language
• 14:54
  led.
• 14:55
  We
• 14:55
  also
• 14:55
  can
• 14:56
  moderate
• 14:57
  in
• 14:57
  Spanish.
• 14:58
  90%
• 14:59
  of
• 14:59
  our
• 14:59
  users
• 15:00
  are
• 15:00
  based
• 15:01
  in
• 15:01
  the
• 15:01
  US
• 15:02
  because
• 15:02
  that's
• 15:03
  where
• 15:03
  we
• 15:03
  do
• 15:04
  the
• 15:04
  majority
• 15:05
  of
• 15:05
  our
• 15:05
  marketing
• 15:06
  at
• 15:06
  this
• 15:07
  point.
• 15:07
  There
• 15:08
  are
• 15:08
  plans
• 15:08
  for
• 15:09
  further
• 15:10
  global
• 15:10
  expansion
• 15:11
  in
• 15:12
  other
• 15:12
  markets
• 15:13
  like
• 15:13
  the
• 15:13
  uk,
• 15:15
  Ireland,
• 15:15
  even
• 15:16
  Australia.
• 15:17
  We're
• 15:17
  being
• 15:18
  found
• 15:19
  organically
• 15:20
  and
• 15:20
  interestingly
• 15:21
  have
• 15:21
  also
• 15:21
  seen
• 15:22
  a
• 15:22
  lot
• 15:22
  of
• 15:22
  growth
• 15:22
  in
• 15:22
  Australia
• 15:23
  with
• 15:24
  the
• 15:24
  ban
• 15:24
  and
• 15:24
  have
• 15:25
  been,
• 15:25
  you
• 15:25
  know,
• 15:26
  really
• 15:26
  proud
• 15:27
  to
• 15:27
  say
• 15:27
  that
• 15:27
  we
• 15:27
  were
• 15:28
  not
• 15:28
  part
• 15:28
  of
• 15:28
  that,
• 15:29
  part
• 15:29
  of
• 15:29
  that
• 15:29
  ban.
• 15:30
  And
• 15:31
  that's
• 15:31
  because
• 15:32
  we're
• 15:32
  doing
• 15:33
  things
• 15:33
  different,
• 15:34
  differently
• 15:35
  and
• 15:37
  we
• 15:37
  expect
• 15:37
  to
• 15:38
  stay
• 15:38
  ahead
• 15:38
  in
• 15:39
  every
• 15:39
  single
• 15:39
  market.
• 15:40
  And
• 15:41
  like,
• 15:41
  what's
• 15:41
  the,
• 15:42
  what's
• 15:42
  the
• 15:42
  uptake?
• 15:43
  Like
• 15:43
  what,
• 15:43
  like,
• 15:44
  you
• 15:44
  know,
• 15:44
  when
• 15:45
  a
• 15:45
  user
• 15:45
  comes
• 15:45
  on
• 15:45
  board,
• 15:46
  like,
• 15:46
  are
• 15:46
  you
• 15:46
  seeing
• 15:47
  like
• 15:47
  a
• 15:47
  long
• 15:47
  life
• 15:47
  cycle
• 15:48
  for
• 15:48
  them?
• 15:48
  Are
• 15:48
  they
• 15:48
  using
• 15:48
  the
• 15:49
  app
• 15:49
  daily?
• 15:49
  Like,
• 15:50
  what
• 15:50
  are
• 15:50
  you,
• 15:51
  what
• 15:51
  do
• 15:51
  you
• 15:51
  think?
• 15:52
  Well,
• 15:52
  we're
• 15:53
  dealing
• 15:53
  with
• 15:53
  kids,
• 15:54
  so
• 15:54
  some
• 15:54
  of
• 15:55
  them
• 15:55
  are
• 15:55
  coming
• 15:55
  on
• 15:56
  daily
• 15:56
  after
• 15:57
  school.
• 15:57
  Depends
• 15:58
  on
• 15:58
  their
• 15:58
  screen
• 15:58
  time,
• 15:59
  rules
• 15:59
  at
• 15:59
  home.
• 16:00
  Some
• 16:00
  can
• 16:00
  just
• 16:01
  use
• 16:01
  it
• 16:01
  on
• 16:02
  the
• 16:02
  weekend.
• 16:02
  And
• 16:03
  also
• 16:03
  our
• 16:04
  app,
• 16:04
  by
• 16:04
  design,
• 16:05
  you're
• 16:05
  supposed
• 16:05
  to
• 16:05
  be
• 16:06
  coming
• 16:06
  on
• 16:06
  the
• 16:06
  app,
• 16:07
  getting
• 16:07
  your
• 16:08
  challenges
• 16:08
  and
• 16:09
  then
• 16:09
  going
• 16:10
  to
• 16:10
  create.
• 16:11
  And
• 16:11
  so
• 16:13
  some
• 16:13
  of
• 16:13
  these
• 16:14
  users
• 16:14
  may
• 16:14
  be
• 16:15
  taking
• 16:16
  three
• 16:16
  hours
• 16:16
  to
• 16:17
  go
• 16:17
  and
• 16:18
  make
• 16:18
  their
• 16:18
  really
• 16:19
  special
• 16:20
  video
• 16:20
  or
• 16:20
  memorize
• 16:21
  the
• 16:21
  choreography
• 16:22
  so
• 16:22
  they
• 16:22
  could
• 16:22
  then
• 16:23
  do
• 16:23
  this
• 16:23
  dance.
• 16:24
  So
• 16:25
  it's
• 16:25
  not
• 16:26
  all
• 16:26
  perfectly
• 16:27
  measured
• 16:28
  within
• 16:29
  the
• 16:29
  app.
• 16:29
  And,
• 16:30
  you
• 16:30
  know,
• 16:30
  our
• 16:30
  goal
• 16:31
  is
• 16:31
  to
• 16:31
  make
• 16:31
  sure
• 16:32
  they're,
• 16:32
  they're
• 16:32
  finding
• 16:33
  that
• 16:33
  interactivity
• 16:33
  and
• 16:34
  balance.
• 16:35
  What's,
• 16:36
  what's
• 16:36
  the
• 16:36
  age?
• 16:36
  Sweet,
• 16:37
  sweet
• 16:38
  spot,
• 16:38
  Ashley.
• 16:38
  I
• 16:39
  mean,
• 16:39
  what.
• 16:39
  I'm
• 16:39
  assuming
• 16:40
  you've
• 16:40
  got
• 16:40
  a
• 16:40
  range,
• 16:40
  but
• 16:41
  where
• 16:41
  does
• 16:41
  it
• 16:41
  kind
• 16:41
  of
• 16:42
  settle
• 16:42
  naturally?
• 16:43
  It's
• 16:43
  A
• 16:43
  great
• 16:44
  question.
• 16:44
  Really
• 16:45
  interesting
• 16:46
  to
• 16:46
  know
• 16:46
  that
• 16:46
  Zigazoo
• 16:47
  was
• 16:48
  founded
• 16:48
  as
• 16:48
  more
• 16:49
  of
• 16:49
  a
• 16:49
  preschool
• 16:50
  app
• 16:50
  and
• 16:51
  we're
• 16:51
  one,
• 16:51
  we're,
• 16:52
  we're
• 16:52
  an
• 16:52
  app
• 16:53
  that
• 16:53
  keeps
• 16:53
  getting
• 16:53
  cooler
• 16:54
  and
• 16:54
  cooler
• 16:54
  and
• 16:55
  cooler
• 16:55
  and
• 16:55
  cooler
• 16:56
  to
• 16:56
  the
• 16:56
  point
• 16:56
  that
• 16:57
  as,
• 16:58
  as
• 16:59
  friends
• 16:59
  are
• 17:00
  getting
• 17:00
  on
• 17:00
  the
• 17:00
  app
• 17:00
  and
• 17:01
  they're
• 17:01
  creating
• 17:02
  their,
• 17:03
  their,
• 17:04
  I
• 17:04
  guess
• 17:05
  digital
• 17:05
  map
• 17:05
  on
• 17:06
  Ziggazoo,
• 17:07
  they're
• 17:07
  not
• 17:07
  leaving.
• 17:07
  We
• 17:08
  have
• 17:08
  15
• 17:08
  year
• 17:08
  olds
• 17:09
  now
• 17:09
  that
• 17:09
  we've
• 17:09
  been
• 17:09
  around
• 17:10
  over
• 17:10
  five
• 17:10
  years
• 17:11
  that
• 17:11
  are
• 17:11
  on
• 17:11
  Zigazoo
• 17:12
  and
• 17:12
  they're
• 17:12
  still
• 17:13
  creating
• 17:13
  and
• 17:13
  much
• 17:13
  like
• 17:14
  us,
• 17:15
  just
• 17:15
  because
• 17:15
  you
• 17:16
  have
• 17:16
  Facebook
• 17:16
  and
• 17:16
  then
• 17:17
  went
• 17:17
  to
• 17:17
  Instagram
• 17:17
  and
• 17:17
  then
• 17:18
  went
• 17:18
  to
• 17:18
  TikTok
• 17:18
  and
• 17:18
  you're
• 17:19
  on
• 17:19
  LinkedIn,
• 17:19
  you
• 17:20
  don't
• 17:20
  delete
• 17:20
  your
• 17:20
  other
• 17:21
  accounts,
• 17:21
  you
• 17:21
  just
• 17:22
  use
• 17:22
  them
• 17:23
  differently.
• 17:24
  So
• 17:24
  we
• 17:24
  age
• 17:25
  gate
• 17:25
  all
• 17:25
  the
• 17:25
  content
• 17:26
  within
• 17:26
  Zigazoo
• 17:27
  because
• 17:27
  we
• 17:27
  recognize,
• 17:28
  you
• 17:28
  know,
• 17:28
  a
• 17:28
  13
• 17:29
  to
• 17:29
  15
• 17:29
  year
• 17:30
  old
• 17:30
  experience
• 17:30
  looks
• 17:31
  very
• 17:31
  different
• 17:32
  than
• 17:33
  a
• 17:33
  6
• 17:33
  to
• 17:33
  9.
• 17:35
  We
• 17:35
  were
• 17:36
  really,
• 17:37
  I
• 17:37
  would
• 17:38
  say
• 17:38
  we
• 17:38
  have,
• 17:38
  we
• 17:38
  have
• 17:38
  some
• 17:39
  younger
• 17:39
  kids
• 17:39
  who
• 17:39
  are
• 17:40
  on
• 17:40
  the
• 17:40
  platform
• 17:40
  using
• 17:40
  it
• 17:41
  alongside
• 17:41
  older
• 17:42
  siblings
• 17:42
  and
• 17:42
  their
• 17:42
  parents.
• 17:43
  Core
• 17:44
  would
• 17:44
  be
• 17:45
  that
• 17:46
  6
• 17:46
  to
• 17:46
  13
• 17:47
  age
• 17:47
  group
• 17:48
  that
• 17:48
  are,
• 17:49
  you
• 17:49
  know,
• 17:51
  finding
• 17:51
  social
• 17:52
  for
• 17:52
  the
• 17:52
  first
• 17:52
  time
• 17:53
  are
• 17:54
  9
• 17:54
  to
• 17:55
  12
• 17:55
  year
• 17:55
  olds
• 17:56
  are
• 17:56
  just
• 17:57
  creating
• 17:58
  the
• 17:58
  most
• 17:58
  content.
• 17:59
  They
• 17:59
  also
• 17:59
  have
• 18:00
  more
• 18:00
  screen
• 18:00
  time.
• 18:01
  So
• 18:01
  we
• 18:01
  see
• 18:01
  a
• 18:01
  lot
• 18:02
  of
• 18:02
  trends.
• 18:02
  But
• 18:02
  the
• 18:03
  most
• 18:03
  interesting,
• 18:03
  I,
• 18:04
  I
• 18:04
  think
• 18:04
  the
• 18:04
  thing
• 18:04
  that
• 18:05
  shocked
• 18:05
  us
• 18:05
  as
• 18:05
  an
• 18:06
  organization
• 18:06
  is
• 18:07
  that
• 18:07
  they're
• 18:07
  not
• 18:08
  leaving
• 18:08
  and
• 18:09
  we
• 18:10
  keep,
• 18:10
  we
• 18:10
  keep
• 18:10
  having
• 18:11
  to
• 18:11
  make
• 18:11
  ourselves
• 18:12
  cooler
• 18:12
  and
• 18:13
  cooler
• 18:13
  and
• 18:13
  cooler
• 18:13
  and
• 18:14
  that's
• 18:14
  an
• 18:15
  incredible
• 18:15
  challenge.
• 18:16
  And
• 18:16
  now
• 18:16
  we're
• 18:16
  at
• 18:16
  a
• 18:17
  point
• 18:17
  where
• 18:17
  we
• 18:17
  really
• 18:18
  are
• 18:18
  the
• 18:18
  collective
• 18:19
  tastemaker
• 18:20
  for
• 18:21
  Gen
• 18:21
  Alpha
• 18:21
  because
• 18:22
  we
• 18:22
  have
• 18:22
  over
• 18:23
  10
• 18:23
  million
• 18:23
  users
• 18:24
  and
• 18:24
  they
• 18:24
  are,
• 18:25
  you
• 18:25
  know,
• 18:26
  shaping
• 18:26
  the
• 18:26
  trends,
• 18:27
  they're
• 18:27
  sharing
• 18:27
  the
• 18:27
  trends.
• 18:28
  We
• 18:28
  can
• 18:28
  see
• 18:28
  there,
• 18:29
  we
• 18:29
  can,
• 18:30
  we
• 18:30
  can
• 18:30
  see
• 18:30
  what
• 18:30
  they're
• 18:31
  talking
• 18:32
  about,
• 18:32
  what
• 18:32
  they
• 18:32
  care
• 18:32
  about,
• 18:33
  their
• 18:33
  view
• 18:33
  of
• 18:34
  the
• 18:34
  world.
• 18:34
  We
• 18:34
  want
• 18:34
  to
• 18:35
  lift
• 18:35
  their
• 18:35
  voices.
• 18:35
  And
• 18:36
  also
• 18:36
  we
• 18:36
  added
• 18:36
  a
• 18:37
  polling
• 18:37
  feature
• 18:38
  which
• 18:39
  we
• 18:39
  created
• 18:39
  as
• 18:40
  a
• 18:40
  just
• 18:40
  for
• 18:40
  fun
• 18:40
  engagement
• 18:41
  feature
• 18:41
  for
• 18:42
  the
• 18:42
  kids.
• 18:43
  And
• 18:43
  now
• 18:44
  there's
• 18:44
  so
• 18:44
  much
• 18:44
  that
• 18:45
  we're
• 18:45
  able
• 18:45
  to
• 18:45
  learn.
• 18:46
  Like
• 18:46
  we
• 18:46
  asked
• 18:46
  them
• 18:46
  questions
• 18:47
  about
• 18:47
  our
• 18:47
  own
• 18:47
  app
• 18:48
  to
• 18:48
  guide
• 18:49
  us
• 18:49
  on
• 18:50
  features
• 18:50
  and
• 18:51
  things
• 18:51
  that
• 18:51
  we
• 18:51
  should
• 18:51
  do
• 18:52
  and
• 18:52
  create.
• 18:52
  And
• 18:53
  now
• 18:53
  the
• 18:53
  industry
• 18:54
  is
• 18:54
  tapping
• 18:54
  into
• 18:55
  that
• 18:55
  in
• 18:55
  really
• 18:55
  interesting
• 18:56
  ways
• 18:56
  as
• 18:57
  well
• 18:57
  because
• 18:57
  we
• 18:57
  have
• 18:58
  a
• 18:58
  lot
• 18:58
  to
• 18:59
  learn
• 18:59
  if
• 18:59
  we
• 18:59
  can
• 18:59
  listen
• 19:00
  to
• 19:00
  the
• 19:00
  voices.
• 19:01
  That's
• 19:02
  really
• 19:02
  fascinating
• 19:02
  because
• 19:03
  one
• 19:03
  of
• 19:03
  the
• 19:03
  things
• 19:03
  we've
• 19:04
  ended
• 19:04
  up
• 19:04
  discussing
• 19:04
  a
• 19:05
  lot
• 19:05
  about
• 19:05
  the
• 19:06
  proposed
• 19:07
  social
• 19:08
  media
• 19:08
  ban
• 19:08
  for
• 19:08
  under
• 19:09
  16s
• 19:09
  and
• 19:10
  one
• 19:10
  of
• 19:10
  the
• 19:11
  things
• 19:11
  that
• 19:11
  we've
• 19:11
  often
• 19:12
  talked
• 19:12
  about
• 19:13
  is
• 19:13
  how
• 19:14
  sometimes
• 19:15
  there
• 19:15
  can
• 19:15
  be
• 19:15
  quite
• 19:15
  a
• 19:15
  crude
• 19:16
  filter
• 19:16
  in
• 19:17
  which
• 19:17
  people
• 19:18
  just
• 19:18
  talk
• 19:18
  about
• 19:19
  everyone
• 19:19
  under
• 19:20
  16
• 19:20
  is
• 19:20
  treated
• 19:21
  the
• 19:21
  same,
• 19:22
  whereas
• 19:23
  it's
• 19:24
  Always
• 19:24
  seemed
• 19:24
  kind
• 19:25
  of
• 19:25
  crazy
• 19:25
  to
• 19:25
  us
• 19:26
  that
• 19:26
  you'd
• 19:26
  treat
• 19:27
  somebody
• 19:27
  that
• 19:27
  was
• 19:28
  5
• 19:28
  year
• 19:29
  old
• 19:29
  the
• 19:29
  same
• 19:29
  as
• 19:29
  you
• 19:30
  might
• 19:30
  treat
• 19:30
  a
• 19:30
  13
• 19:31
  year
• 19:31
  old.
• 19:32
  Yeah.
• 19:33
  So
• 19:33
  it's
• 19:34
  interesting
• 19:34
  that
• 19:34
  you're
• 19:35
  already
• 19:35
  looking
• 19:35
  at
• 19:35
  age
• 19:36
  gating
• 19:36
  and
• 19:36
  kind
• 19:36
  of
• 19:37
  aging
• 19:37
  up
• 19:37
  with
• 19:37
  your
• 19:37
  audience.
• 19:38
  Are
• 19:38
  you
• 19:39
  finding
• 19:39
  the
• 19:40
  other
• 19:41
  kids,
• 19:41
  brands
• 19:42
  or
• 19:42
  other
• 19:43
  parents
• 19:44
  are
• 19:44
  kind
• 19:44
  of
• 19:45
  receptive
• 19:45
  to,
• 19:46
  to
• 19:46
  that
• 19:47
  that
• 19:47
  might
• 19:47
  be
• 19:48
  concerned
• 19:48
  about
• 19:50
  having
• 19:50
  their
• 19:51
  children
• 19:51
  on
• 19:51
  social
• 19:51
  media,
• 19:52
  but
• 19:53
  do
• 19:53
  you
• 19:53
  find
• 19:54
  that
• 19:54
  there's
• 19:54
  kind
• 19:54
  of
• 19:54
  an
• 19:54
  understanding
• 19:55
  that
• 19:55
  actually
• 19:55
  you
• 19:56
  can
• 19:56
  treat
• 19:56
  those
• 19:57
  age
• 19:57
  groups
• 19:58
  very
• 19:58
  differently
• 19:58
  on
• 19:59
  social
• 19:59
  media?
• 20:00
  Yeah,
• 20:00
  Eileen,
• 20:01
  I
• 20:01
  think
• 20:01
  it's
• 20:01
  something
• 20:02
  special
• 20:02
  that
• 20:02
  we
• 20:03
  do
• 20:03
  and
• 20:03
  offer
• 20:04
  and
• 20:05
  we
• 20:05
  want
• 20:05
  to
• 20:05
  make
• 20:05
  sure
• 20:06
  that
• 20:06
  a
• 20:06
  kid
• 20:07
  that
• 20:07
  comes
• 20:08
  on
• 20:08
  Zigzoo
• 20:08
  isn't
• 20:09
  seeing
• 20:09
  something
• 20:09
  on
• 20:09
  Zigzoo
• 20:10
  for
• 20:10
  the
• 20:10
  first
• 20:10
  time.
• 20:10
  Like,
• 20:11
  we
• 20:11
  want,
• 20:11
  we
• 20:11
  want
• 20:11
  to
• 20:12
  make
• 20:12
  sure
• 20:12
  that,
• 20:12
  you
• 20:13
  know,
• 20:13
  their
• 20:13
  lunch
• 20:13
  table
• 20:14
  conversations
• 20:15
  are
• 20:15
  different
• 20:16
  at
• 20:17
  every
• 20:17
  age
• 20:17
  and
• 20:18
  stage
• 20:18
  and
• 20:18
  they
• 20:18
  can
• 20:19
  still
• 20:19
  follow
• 20:20
  creators
• 20:20
  based
• 20:21
  on
• 20:21
  interest.
• 20:23
  And
• 20:23
  we're
• 20:23
  also
• 20:23
  making
• 20:24
  sure
• 20:24
  the
• 20:24
  content
• 20:24
  that
• 20:24
  ends
• 20:25
  up
• 20:25
  on
• 20:25
  the
• 20:25
  app
• 20:25
  is
• 20:26
  positive
• 20:26
  and
• 20:26
  good.
• 20:27
  So
• 20:27
  like
• 20:27
  the
• 20:28
  stuff
• 20:28
  of
• 20:29
  I
• 20:29
  wouldn't
• 20:30
  want
• 20:30
  them
• 20:30
  exposed
• 20:30
  to
• 20:31
  that
• 20:31
  song
• 20:31
  or
• 20:32
  those
• 20:32
  words
• 20:32
  or
• 20:33
  this
• 20:33
  kind
• 20:33
  of
• 20:33
  behavior
• 20:34
  that's
• 20:35
  not
• 20:35
  going
• 20:35
  to
• 20:35
  make
• 20:35
  it
• 20:35
  up
• 20:35
  on
• 20:36
  the
• 20:36
  app
• 20:36
  anyways.
• 20:37
  So
• 20:38
  we
• 20:38
  want
• 20:38
  to
• 20:38
  keep,
• 20:39
  we
• 20:39
  want
• 20:39
  to
• 20:39
  keep
• 20:39
  kids
• 20:40
  innocence
• 20:40
  and
• 20:41
  you
• 20:41
  don't
• 20:42
  have
• 20:42
  that
• 20:42
  on,
• 20:44
  on
• 20:44
  other
• 20:44
  platforms
• 20:45
  that
• 20:45
  kids
• 20:46
  are
• 20:46
  on.
• 20:46
  They
• 20:46
  can
• 20:46
  stumble
• 20:47
  into
• 20:47
  the
• 20:47
  wrong,
• 20:48
  wrong
• 20:48
  space
• 20:48
  very
• 20:49
  quickly.
• 20:51
  I'd
• 20:52
  love
• 20:52
  to
• 20:52
  hear
• 20:52
  more
• 20:52
  about
• 20:52
  you
• 20:52
  because
• 20:53
  you
• 20:53
  said
• 20:53
  like,
• 20:53
  you're,
• 20:53
  like
• 20:54
  you're
• 20:54
  on
• 20:54
  the
• 20:54
  phone
• 20:54
  with
• 20:55
  Gen
• 20:55
  Alpha
• 20:55
  and
• 20:55
  like
• 20:56
  here
• 20:56
  and
• 20:57
  the
• 20:57
  trends
• 20:57
  happen
• 20:57
  on
• 20:58
  Zigazoo
• 20:58
  first.
• 20:59
  Give
• 20:59
  us
• 20:59
  some
• 20:59
  example.
• 20:59
  I'd
• 21:00
  love
• 21:00
  to
• 21:00
  hear
• 21:00
  some
• 21:00
  examples
• 21:01
  of
• 21:01
  those.
• 21:01
  Yeah.
• 21:02
  So
• 21:02
  six,
• 21:02
  seven
• 21:03
  as
• 21:03
  an
• 21:03
  example,
• 21:04
  we
• 21:04
  started
• 21:04
  hearing
• 21:05
  on
• 21:05
  Sigazoo
• 21:06
  very
• 21:06
  early.
• 21:07
  Seeing
• 21:07
  it
• 21:07
  in
• 21:08
  all
• 21:08
  the
• 21:08
  comments,
• 21:09
  like,
• 21:09
  oh
• 21:09
  my
• 21:09
  God,
• 21:09
  that's
• 21:10
  so
• 21:10
  old.
• 21:11
  Yeah.
• 21:12
  So
• 21:12
  we
• 21:12
  know,
• 21:12
  you
• 21:12
  know,
• 21:13
  we
• 21:13
  see
• 21:13
  their
• 21:13
  language
• 21:14
  that,
• 21:15
  you
• 21:15
  know,
• 21:15
  just
• 21:15
  based
• 21:16
  on,
• 21:16
  you
• 21:16
  know,
• 21:17
  what
• 21:17
  they're,
• 21:17
  what
• 21:17
  they're
• 21:18
  saying
• 21:18
  in
• 21:19
  the
• 21:19
  comments.
• 21:19
  We
• 21:19
  also
• 21:20
  see
• 21:20
  what
• 21:21
  products
• 21:21
  they
• 21:22
  care
• 21:22
  about.
• 21:22
  So
• 21:23
  these
• 21:23
  glitter
• 21:24
  squishy
• 21:25
  dumplings
• 21:25
  that
• 21:26
  kids
• 21:26
  are
• 21:26
  going
• 21:26
  crazy
• 21:27
  for,
• 21:27
  it's
• 21:27
  like
• 21:27
  we
• 21:28
  knew
• 21:28
  the
• 21:29
  second
• 21:29
  that
• 21:30
  it
• 21:30
  was
• 21:30
  popping.
• 21:31
  In
• 21:31
  culture,
• 21:31
  things
• 21:32
  like
• 21:32
  Labubu,
• 21:33
  we,
• 21:33
  we
• 21:33
  know
• 21:34
  that
• 21:34
  they're
• 21:34
  happening
• 21:35
  really,
• 21:36
  really
• 21:36
  early
• 21:37
  and
• 21:37
  we
• 21:37
  have
• 21:37
  our,
• 21:38
  our
• 21:38
  ears
• 21:38
  to
• 21:39
  the
• 21:39
  ground.
• 21:39
  We
• 21:39
  actually
• 21:39
  have
• 21:39
  an
• 21:40
  internal
• 21:40
  team
• 21:41
  meeting
• 21:42
  every
• 21:42
  week
• 21:42
  and
• 21:42
  we
• 21:42
  talk
• 21:43
  about
• 21:43
  all
• 21:43
  the
• 21:43
  trends
• 21:44
  that
• 21:44
  we're
• 21:44
  seeing
• 21:45
  within
• 21:45
  the
• 21:46
  app
• 21:46
  and
• 21:46
  also
• 21:46
  in
• 21:47
  culture
• 21:47
  at
• 21:48
  large.
• 21:48
  And
• 21:48
  there's,
• 21:49
  there's
• 21:49
  so
• 21:49
  much
• 21:50
  crossover
• 21:50
  and
• 21:51
  there's
• 21:51
  so
• 21:51
  many
• 21:51
  instances
• 21:52
  where
• 21:53
  Gen
• 21:53
  Alpha
• 21:54
  is,
• 21:55
  is
• 21:55
  shaping
• 21:55
  them.
• 21:56
  Also
• 21:56
  our
• 21:56
  creator
• 21:57
  community,
• 21:58
  a
• 21:58
  lot
• 21:58
  of
• 21:58
  them
• 21:59
  have
• 21:59
  social
• 21:59
  channels
• 22:00
  on
• 22:00
  the
• 22:00
  outside
• 22:00
  as
• 22:01
  well.
• 22:01
  They're
• 22:01
  famous
• 22:03
  kids
• 22:03
  and
• 22:03
  teens
• 22:03
  in
• 22:04
  their
• 22:04
  own
• 22:04
  right,
• 22:04
  whether
• 22:05
  they're
• 22:05
  Disney
• 22:05
  or
• 22:05
  Nickelodeon
• 22:06
  stars
• 22:07
  or
• 22:07
  a
• 22:08
  massive
• 22:09
  influencer.
• 22:11
  So
• 22:11
  we
• 22:11
  have
• 22:11
  also
• 22:11
  these
• 22:12
  really
• 22:12
  powerful
• 22:13
  voices
• 22:14
  outside
• 22:15
  of
• 22:15
  the
• 22:15
  walls
• 22:16
  of
• 22:16
  Zigazoo
• 22:17
  who
• 22:18
  can
• 22:18
  bring
• 22:19
  a
• 22:19
  lot
• 22:19
  of
• 22:19
  what's
• 22:19
  happening
• 22:20
  to
• 22:21
  the
• 22:21
  greater
• 22:22
  social
• 22:22
  ecosystem.
• 22:23
  What's,
• 22:24
  what's,
• 22:24
  what's
• 22:24
  trending
• 22:25
  right
• 22:25
  now?
• 22:25
  What's
• 22:25
  trending
• 22:26
  right
• 22:26
  now?
• 22:27
  Six,
• 22:27
  seven
• 22:27
  is
• 22:28
  over.
• 22:28
  What
• 22:28
  is
• 22:28
  next?
• 22:29
  Six,
• 22:30
  seven
• 22:30
  is
• 22:30
  over.
• 22:31
  Oh,
• 22:31
  I'm
• 22:31
  gonna
• 22:31
  have
• 22:31
  to,
• 22:32
  I
• 22:32
  think
• 22:32
  we
• 22:32
  should
• 22:32
  do
• 22:33
  a
• 22:33
  separate
• 22:33
  call
• 22:33
  just
• 22:34
  on
• 22:34
  this
• 22:34
  and
• 22:35
  I
• 22:35
  will
• 22:35
  have
• 22:36
  our,
• 22:36
  our
• 22:37
  head
• 22:37
  of
• 22:37
  content
• 22:38
  bring
• 22:38
  all
• 22:39
  the,
• 22:39
  all
• 22:39
  the
• 22:39
  hottest
• 22:40
  things
• 22:40
  in
• 22:40
  the
• 22:41
  app
• 22:41
  or
• 22:41
  we
• 22:41
  can
• 22:41
  run
• 22:42
  it,
• 22:42
  we
• 22:42
  could
• 22:42
  run
• 22:42
  a,
• 22:43
  we
• 22:43
  should
• 22:43
  run
• 22:43
  a
• 22:44
  poll
• 22:44
  after
• 22:44
  this
• 22:45
  together
• 22:45
  and
• 22:45
  I'll
• 22:46
  share
• 22:46
  it
• 22:46
  with
• 22:46
  you
• 22:46
  guys.
• 22:47
  That
• 22:47
  is
• 22:48
  a
• 22:48
  great
• 22:48
  idea
• 22:49
  I'm
• 22:49
  interested
• 22:50
  in.
• 22:51
  I
• 22:51
  mean
• 22:52
  it
• 22:52
  makes
• 22:52
  complete
• 22:53
  sense
• 22:53
  that
• 22:54
  you
• 22:54
  get
• 22:54
  the
• 22:54
  heads
• 22:55
  up
• 22:55
  on
• 22:55
  what
• 22:55
  is
• 22:55
  starting
• 22:56
  to
• 22:56
  trend
• 22:56
  and
• 22:57
  what's
• 22:57
  popping.
• 22:58
  And
• 22:58
  your
• 22:58
  own
• 22:58
  background
• 22:59
  is
• 22:59
  in
• 23:00
  toy.
• 23:01
  So
• 23:01
  you
• 23:01
  know,
• 23:02
  we
• 23:02
  know
• 23:03
  that
• 23:04
  getting
• 23:05
  ahead
• 23:05
  of
• 23:06
  trends,
• 23:06
  getting
• 23:07
  an
• 23:07
  advanced
• 23:07
  peak
• 23:08
  on
• 23:08
  what
• 23:08
  potentially
• 23:09
  is
• 23:09
  coming
• 23:09
  down
• 23:09
  the
• 23:09
  line,
• 23:11
  particularly
• 23:11
  in
• 23:11
  toy,
• 23:12
  but
• 23:12
  in
• 23:12
  the
• 23:12
  wider
• 23:12
  kids
• 23:13
  media
• 23:13
  business
• 23:14
  is
• 23:14
  so
• 23:14
  important.
• 23:15
  Right.
• 23:15
  So
• 23:16
  how
• 23:16
  are
• 23:16
  you,
• 23:16
  how
• 23:17
  are
• 23:17
  you
• 23:17
  helping
• 23:18
  that
• 23:18
  to
• 23:19
  help
• 23:19
  Zigazoo
• 23:19
  bring,
• 23:20
  you
• 23:20
  know,
• 23:20
  on
• 23:21
  board
• 23:21
  brands,
• 23:21
  for
• 23:22
  example?
• 23:23
  That's
• 23:23
  key,
• 23:24
  that's
• 23:24
  key
• 23:24
  intelligence
• 23:25
  that
• 23:25
  you
• 23:25
  can
• 23:25
  leverage,
• 23:26
  right?
• 23:27
  It
• 23:27
  really
• 23:27
  is.
• 23:28
  And
• 23:28
  we're
• 23:28
  doing
• 23:28
  a
• 23:29
  lot
• 23:29
  for
• 23:29
  brands
• 23:30
  even
• 23:30
  when
• 23:31
  they're,
• 23:31
  when
• 23:31
  they
• 23:32
  haven't
• 23:32
  extended
• 23:33
  into
• 23:33
  consumer
• 23:33
  products
• 23:34
  yet
• 23:34
  and
• 23:34
  they
• 23:34
  want
• 23:34
  to
• 23:34
  understand
• 23:35
  their
• 23:35
  character
• 23:35
  base
• 23:36
  or
• 23:36
  they,
• 23:36
  you
• 23:37
  know,
• 23:37
  which
• 23:37
  character
• 23:37
  is
• 23:38
  your
• 23:38
  favorite
• 23:38
  or
• 23:39
  why
• 23:39
  do
• 23:39
  you
• 23:39
  love
• 23:39
  this
• 23:40
  brand?
• 23:40
  Would
• 23:41
  you,
• 23:42
  would
• 23:42
  you
• 23:42
  like
• 23:42
  to
• 23:42
  have
• 23:43
  T
• 23:43
  shirts,
• 23:43
  toys
• 23:44
  or
• 23:45
  some
• 23:46
  kind
• 23:46
  of
• 23:46
  merchandise?
• 23:47
  We
• 23:47
  can
• 23:48
  get
• 23:48
  all
• 23:48
  of
• 23:48
  these
• 23:49
  insights
• 23:49
  from
• 23:50
  kids
• 23:51
  directly
• 23:52
  to
• 23:52
  brands
• 23:53
  so
• 23:53
  they
• 23:53
  can
• 23:54
  make
• 23:54
  decisions.
• 23:55
  We
• 23:55
  can
• 23:56
  also
• 23:56
  find
• 23:56
  out
• 23:56
  how
• 23:57
  brands
• 23:57
  stack
• 23:58
  up
• 23:58
  side
• 23:58
  by
• 23:58
  side,
• 23:59
  what
• 23:59
  creators
• 23:59
  care
• 24:00
  about
• 24:00
  and
• 24:00
  not
• 24:01
  just
• 24:02
  backwards
• 24:02
  looking
• 24:02
  of
• 24:03
  what
• 24:03
  is
• 24:03
  selling
• 24:04
  and
• 24:04
  what
• 24:04
  are
• 24:04
  kids
• 24:05
  watching
• 24:05
  but
• 24:05
  what
• 24:06
  are
• 24:06
  they
• 24:06
  looking
• 24:07
  towards
• 24:07
  in
• 24:08
  the
• 24:08
  future?
• 24:08
  What's
• 24:08
  the
• 24:08
  next
• 24:09
  trending
• 24:09
  animal
• 24:10
  where,
• 24:11
  what
• 24:11
  kind
• 24:11
  of
• 24:11
  content
• 24:12
  do
• 24:12
  they
• 24:12
  want
• 24:12
  to
• 24:13
  be
• 24:13
  watching?
• 24:13
  So
• 24:14
  we
• 24:14
  can
• 24:14
  be
• 24:15
  very
• 24:15
  far
• 24:15
  ahead
• 24:16
  in
• 24:16
  our
• 24:16
  research.
• 24:17
  And
• 24:17
  then
• 24:17
  brands
• 24:17
  are
• 24:18
  coming
• 24:18
  on
• 24:18
  Zigazoo
• 24:18
  for
• 24:19
  a
• 24:19
  few
• 24:19
  different
• 24:19
  reasons.
• 24:20
  One,
• 24:21
  in
• 24:21
  today's
• 24:21
  age,
• 24:21
  brands
• 24:22
  are
• 24:22
  communities.
• 24:22
  Right?
• 24:23
  Like
• 24:23
  you
• 24:24
  could
• 24:24
  have,
• 24:26
  speaking
• 24:26
  from
• 24:26
  an
• 24:26
  entertainment
• 24:27
  perspective,
• 24:28
  you
• 24:28
  could
• 24:28
  have
• 24:28
  the
• 24:29
  best
• 24:29
  content
• 24:29
  in
• 24:29
  the
• 24:29
  world.
• 24:30
  If
• 24:30
  you
• 24:30
  lose,
• 24:30
  lose
• 24:31
  your
• 24:31
  placement
• 24:31
  on
• 24:32
  your
• 24:32
  platform,
• 24:32
  your
• 24:32
  stuff
• 24:33
  going
• 24:33
  to
• 24:33
  social
• 24:34
  and
• 24:35
  in
• 24:36
  Kinsafe
• 24:37
  platforms
• 24:38
  you
• 24:38
  don't
• 24:38
  get
• 24:38
  to
• 24:38
  build
• 24:39
  a
• 24:39
  community.
• 24:40
  Yeah,
• 24:40
  maybe
• 24:40
  they
• 24:40
  get
• 24:41
  to
• 24:41
  subscribe,
• 24:41
  but
• 24:41
  you're
• 24:41
  not
• 24:42
  having
• 24:42
  a
• 24:42
  two
• 24:42
  way
• 24:42
  conversation.
• 24:43
  So
• 24:43
  a
• 24:43
  lot
• 24:44
  of
• 24:44
  brands
• 24:44
  are
• 24:44
  looking
• 24:44
  at
• 24:44
  Zigazoo
• 24:45
  for
• 24:45
  that
• 24:46
  participation,
• 24:47
  for
• 24:47
  that
• 24:48
  feedback
• 24:48
  loop
• 24:49
  for
• 24:49
  community.
• 24:50
  And
• 24:51
  then
• 24:51
  also
• 24:51
  our
• 24:52
  creator
• 24:52
  network,
• 24:53
  we're
• 24:53
  able
• 24:53
  to
• 24:54
  have
• 24:54
  them
• 24:54
  partner
• 24:55
  with
• 24:55
  brands
• 24:55
  so
• 24:56
  we
• 24:56
  can
• 24:56
  have.
• 24:56
  We've
• 24:57
  many
• 24:57
  brands
• 24:57
  that
• 24:57
  use
• 24:58
  creators
• 24:58
  as
• 24:59
  official
• 24:59
  ambassadors
• 25:00
  that
• 25:00
  are
• 25:00
  running
• 25:00
  or
• 25:01
  participating
• 25:01
  in
• 25:02
  their
• 25:02
  channels
• 25:02
  or
• 25:03
  going
• 25:03
  to
• 25:03
  premieres
• 25:04
  or
• 25:04
  doing
• 25:05
  those
• 25:05
  unboxing
• 25:06
  videos.
• 25:07
  We
• 25:07
  have
• 25:07
  ways
• 25:07
  to
• 25:08
  mass
• 25:08
  gift
• 25:08
  to
• 25:09
  our
• 25:10
  creator
• 25:11
  community
• 25:11
  and
• 25:11
  then
• 25:12
  also
• 25:12
  get
• 25:12
  the
• 25:12
  general
• 25:12
  users
• 25:13
  involved.
• 25:13
  So
• 25:14
  we're
• 25:14
  able
• 25:14
  to
• 25:14
  run
• 25:14
  contests
• 25:15
  and
• 25:15
  giveaways
• 25:16
  and
• 25:16
  do
• 25:16
  all
• 25:16
  this
• 25:17
  stuff
• 25:17
  in
• 25:18
  a
• 25:19
  totally
• 25:19
  COPPA
• 25:20
  compliant
• 25:21
  way
• 25:22
  that
• 25:24
  makes
• 25:24
  it
• 25:24
  something
• 25:25
  special
• 25:25
  for
• 25:25
  a
• 25:25
  brand
• 25:25
  because
• 25:26
  they
• 25:26
  can't
• 25:26
  do
• 25:26
  that.
• 25:27
  To
• 25:27
  run
• 25:28
  a
• 25:28
  contest
• 25:28
  for
• 25:29
  kids
• 25:29
  to
• 25:29
  actually
• 25:30
  make
• 25:30
  videos
• 25:30
  to
• 25:30
  enter
• 25:31
  is.
• 25:32
  It
• 25:32
  feels
• 25:33
  impossible.
• 25:33
  Maybe
• 25:34
  you
• 25:34
  get
• 25:34
  five
• 25:34
  entries.
• 25:35
  You
• 25:36
  know,
• 25:36
  on
• 25:37
  zigazoo
• 25:37
  it's.
• 25:38
  It's
• 25:38
  easy
• 25:38
  for
• 25:39
  us
• 25:39
  to
• 25:39
  turn
• 25:39
  on.
• 25:40
  Tell
• 25:41
  us
• 25:41
  about
• 25:41
  the
• 25:41
  creators
• 25:42
  that
• 25:42
  are
• 25:42
  big
• 25:42
  there.
• 25:42
  So
• 25:43
  you're
• 25:43
  saying
• 25:43
  there's
• 25:43
  some.
• 25:44
  There's
• 25:44
  some
• 25:44
  like
• 25:44
  younger
• 25:45
  skewing
• 25:45
  talent,
• 25:45
  but
• 25:46
  also
• 25:46
  other
• 25:46
  influencers.
• 25:48
  Yeah,
• 25:49
  we
• 25:49
  have
• 25:49
  a
• 25:49
  mix
• 25:50
  of
• 25:50
  creators.
• 25:50
  We
• 25:51
  have
• 25:51
  everyone
• 25:51
  from
• 25:52
  like
• 25:52
  Nastia
• 25:53
  and
• 25:53
  I
• 25:53
  think
• 25:53
  across
• 25:54
  all
• 25:54
  of
• 25:54
  her
• 25:54
  socials
• 25:55
  she
• 25:55
  has
• 25:55
  over
• 25:56
  400
• 25:56
  million
• 25:57
  subscribers
• 25:58
  and
• 25:58
  the
• 25:59
  Rock
• 25:59
  Squads
• 25:59
  on
• 26:00
  Zigzu.
• 26:00
  So
• 26:00
  all
• 26:00
  of
• 26:01
  these,
• 26:01
  you
• 26:01
  know,
• 26:02
  big
• 26:02
  platform,
• 26:03
  big
• 26:04
  social
• 26:04
  channels
• 26:05
  from
• 26:06
  other,
• 26:07
  other
• 26:07
  platforms
• 26:08
  are
• 26:08
  on
• 26:08
  Zigazoo.
• 26:09
  Then
• 26:09
  also
• 26:10
  we
• 26:10
  have
• 26:10
  kids
• 26:10
  that
• 26:11
  have
• 26:11
  become
• 26:11
  Zigazoo
• 26:12
  famous.
• 26:13
  We
• 26:13
  have
• 26:14
  one,
• 26:14
  Michaela
• 26:15
  dances
• 26:16
  and
• 26:17
  she's
• 26:17
  on
• 26:17
  Zigazoo
• 26:18
  and
• 26:18
  she
• 26:19
  tops
• 26:19
  the
• 26:20
  leaderboard
• 26:20
  on
• 26:20
  a
• 26:21
  frequent
• 26:21
  basis.
• 26:22
  She's
• 26:22
  amassed
• 26:23
  a
• 26:23
  really
• 26:24
  amazing
• 26:25
  following
• 26:26
  and
• 26:26
  now
• 26:26
  we've
• 26:26
  given
• 26:26
  her
• 26:27
  for
• 26:27
  the
• 26:27
  first
• 26:27
  time
• 26:28
  opportunities
• 26:29
  to
• 26:29
  do
• 26:29
  brand
• 26:29
  partnerships.
• 26:30
  So
• 26:31
  it's
• 26:31
  been
• 26:31
  really
• 26:32
  exciting
• 26:32
  to
• 26:32
  see
• 26:33
  are
• 26:33
  homegrown
• 26:34
  craters
• 26:35
  as
• 26:35
  well.
• 26:37
  It's
• 26:38
  fascinating
• 26:39
  because
• 26:40
  we
• 26:40
  say
• 26:41
  a
• 26:41
  lot
• 26:42
  you
• 26:42
  patronize
• 26:43
  kids
• 26:43
  at
• 26:43
  your
• 26:43
  peril.
• 26:45
  But
• 26:45
  very
• 26:46
  often
• 26:46
  that
• 26:46
  is
• 26:46
  the
• 26:47
  default
• 26:47
  if
• 26:47
  you're
• 26:47
  trying
• 26:48
  to
• 26:48
  create
• 26:48
  something
• 26:49
  that
• 26:49
  is
• 26:49
  inherently
• 26:50
  safe
• 26:50
  and
• 26:51
  or
• 26:51
  education,
• 26:52
  it
• 26:52
  kind
• 26:53
  of
• 26:53
  just
• 26:53
  tends
• 26:54
  to
• 26:54
  happen.
• 26:55
  Yet
• 26:55
  the
• 26:55
  reality
• 26:56
  is
• 26:56
  they're
• 26:56
  growing
• 26:56
  up
• 26:56
  in
• 26:57
  a.
• 26:58
  They're
• 26:58
  aware
• 26:58
  of
• 26:59
  commercials.
• 26:59
  They
• 27:00
  know
• 27:00
  what
• 27:01
  when
• 27:01
  they're
• 27:01
  being
• 27:01
  sold
• 27:02
  something,
• 27:02
  you
• 27:02
  know,
• 27:03
  they
• 27:03
  know
• 27:03
  that
• 27:04
  toy
• 27:04
  unboxing
• 27:04
  happens
• 27:05
  and
• 27:05
  they
• 27:05
  know
• 27:05
  that
• 27:05
  Labubu
• 27:06
  is
• 27:06
  huge
• 27:06
  and
• 27:07
  they're
• 27:07
  going
• 27:07
  to
• 27:07
  be
• 27:07
  pestering
• 27:08
  for
• 27:08
  one
• 27:08
  pretty
• 27:09
  soon.
• 27:09
  So
• 27:10
  to
• 27:10
  try
• 27:10
  and
• 27:11
  take
• 27:11
  them
• 27:11
  out
• 27:11
  of
• 27:11
  that
• 27:11
  and
• 27:12
  into
• 27:12
  a.
• 27:12
  Into
• 27:12
  a
• 27:12
  bubble
• 27:13
  almost
• 27:13
  doesn't
• 27:14
  do.
• 27:14
  Do
• 27:15
  you
• 27:15
  know
• 27:15
  them
• 27:16
  any
• 27:16
  favors?
• 27:17
  Right.
• 27:17
  But
• 27:17
  what,
• 27:18
  what
• 27:18
  is.
• 27:18
  Is
• 27:19
  great
• 27:19
  is
• 27:19
  that
• 27:19
  you've
• 27:20
  got
• 27:20
  like
• 27:20
  nastier
• 27:20
  and
• 27:21
  you've
• 27:21
  got
• 27:21
  brands
• 27:21
  on
• 27:21
  here,
• 27:22
  but
• 27:22
  you're
• 27:22
  doing
• 27:22
  it
• 27:22
  in
• 27:22
  that
• 27:23
  copper
• 27:23
  compliant
• 27:24
  way.
• 27:24
  And
• 27:24
  I
• 27:24
  can
• 27:24
  see
• 27:25
  that
• 27:25
  becoming
• 27:25
  ever
• 27:25
  more
• 27:26
  important.
• 27:27
  Particularly
• 27:27
  because,
• 27:28
  you
• 27:28
  know,
• 27:29
  we've
• 27:30
  seen
• 27:30
  how
• 27:30
  brands
• 27:30
  are
• 27:31
  getting
• 27:31
  away
• 27:32
  from
• 27:32
  just
• 27:33
  throwing
• 27:33
  tons
• 27:33
  of
• 27:33
  money
• 27:34
  at
• 27:34
  ads
• 27:34
  that
• 27:34
  aren't
• 27:35
  really
• 27:35
  effective
• 27:35
  or
• 27:35
  are
• 27:36
  being
• 27:36
  served
• 27:36
  to
• 27:37
  bots
• 27:37
  and
• 27:37
  not
• 27:37
  humanized.
• 27:38
  So
• 27:38
  they're
• 27:39
  getting
• 27:39
  into
• 27:39
  telling
• 27:39
  stories
• 27:40
  and
• 27:40
  actually
• 27:40
  you've
• 27:41
  got
• 27:41
  a
• 27:41
  turnkey
• 27:41
  solution
• 27:42
  for
• 27:42
  that.
• 27:43
  Yes,
• 27:43
  we
• 27:44
  actually,
• 27:44
  we
• 27:44
  have
• 27:45
  no
• 27:45
  bots
• 27:45
  on
• 27:45
  our
• 27:46
  platform.
• 27:46
  That's
• 27:46
  one
• 27:46
  of,
• 27:47
  you
• 27:47
  know,
• 27:47
  our
• 27:47
  roles
• 27:48
  and
• 27:48
  we,
• 27:48
  we
• 27:48
  can
• 27:48
  guarantee
• 27:49
  that
• 27:49
  you're
• 27:49
  reaching
• 27:50
  an
• 27:50
  actual
• 27:51
  Kid.
• 27:51
  So
• 27:52
  over
• 27:52
  100
• 27:53
  brands
• 27:54
  partner
• 27:54
  with
• 27:54
  Zigazoo.
• 27:55
  And
• 27:55
  I'm
• 27:56
  talking
• 27:56
  everyone
• 27:57
  from
• 27:58
  Paramount
• 27:58
  to
• 27:59
  Amazon.
• 27:59
  I
• 27:59
  think
• 28:00
  every
• 28:00
  major
• 28:01
  publishing
• 28:02
  company
• 28:02
  is
• 28:02
  on
• 28:03
  Zigga
• 28:03
  Zoo.
• 28:03
  Most
• 28:04
  of
• 28:04
  the
• 28:04
  toy
• 28:04
  companies,
• 28:05
  U.S.
• 28:05
  soccer,
• 28:06
  the
• 28:06
  NBA,
• 28:07
  Urban
• 28:08
  Air,
• 28:08
  the
• 28:09
  list
• 28:09
  goes
• 28:09
  on
• 28:09
  and
• 28:09
  on.
• 28:10
  So
• 28:10
  it,
• 28:11
  it's
• 28:12
  really
• 28:12
  become
• 28:12
  the
• 28:13
  destination
• 28:13
  that
• 28:14
  if
• 28:14
  you
• 28:14
  are
• 28:15
  talking
• 28:15
  to
• 28:16
  kids
• 28:16
  that
• 28:17
  you
• 28:17
  need
• 28:17
  to
• 28:17
  be
• 28:17
  on
• 28:17
  Zigga
• 28:17
  Zoo.
• 28:18
  Like
• 28:18
  Kids
• 28:18
  Bop
• 28:18
  is
• 28:18
  on
• 28:18
  Zigga
• 28:19
  Zoo.
• 28:19
  Not
• 28:19
  only
• 28:19
  is
• 28:20
  Kids
• 28:20
  Bop
• 28:20
  on,
• 28:20
  but
• 28:20
  all
• 28:21
  the
• 28:21
  individual
• 28:21
  Kids
• 28:22
  Bop
• 28:22
  stars
• 28:23
  also
• 28:23
  have
• 28:23
  channels
• 28:24
  on
• 28:24
  Ziggas.
• 28:24
  So
• 28:25
  we're
• 28:25
  able
• 28:25
  to
• 28:26
  allow
• 28:26
  them
• 28:26
  to
• 28:27
  all
• 28:27
  show
• 28:27
  up
• 28:28
  in
• 28:28
  special
• 28:28
  ways.
• 28:29
  So
• 28:29
  the
• 28:29
  business
• 28:30
  model
• 28:30
  works
• 28:30
  in
• 28:30
  a
• 28:30
  similar
• 28:31
  way
• 28:31
  to
• 28:31
  another
• 28:31
  social
• 28:31
  platform
• 28:32
  in
• 28:32
  that,
• 28:32
  you
• 28:32
  know,
• 28:33
  it's
• 28:33
  brands
• 28:33
  turning
• 28:34
  up
• 28:34
  with
• 28:34
  advertising
• 28:35
  and
• 28:35
  partnerships
• 28:36
  and
• 28:36
  stuff
• 28:36
  like
• 28:36
  that.
• 28:36
  That's,
• 28:37
  you
• 28:37
  know,
• 28:37
  what
• 28:38
  the,
• 28:38
  what's,
• 28:38
  what
• 28:38
  the
• 28:39
  revenue
• 28:39
  driver
• 28:39
  for
• 28:39
  the
• 28:39
  platform
• 28:40
  is.
• 28:41
  Yeah,
• 28:41
  we
• 28:42
  function
• 28:42
  a
• 28:42
  little
• 28:42
  bit
• 28:43
  different
• 28:43
  than
• 28:43
  most
• 28:44
  social
• 28:44
  platforms
• 28:45
  in
• 28:45
  the
• 28:45
  sense
• 28:45
  that
• 28:46
  a
• 28:46
  brand
• 28:47
  can't
• 28:47
  just
• 28:47
  come
• 28:48
  on
• 28:48
  and
• 28:49
  set
• 28:49
  up
• 28:49
  a
• 28:49
  channel
• 28:49
  on
• 28:50
  Zigasoo.
• 28:50
  The
• 28:50
  only
• 28:51
  way
• 28:51
  to
• 28:51
  do
• 28:51
  that
• 28:52
  is
• 28:52
  going
• 28:52
  through
• 28:52
  our
• 28:52
  team.
• 28:53
  And
• 28:53
  that
• 28:53
  is
• 28:53
  because
• 28:55
  we
• 28:55
  need
• 28:55
  to
• 28:55
  make
• 28:56
  sure
• 28:56
  that
• 28:56
  any
• 28:56
  brand
• 28:57
  that
• 28:57
  comes
• 28:57
  on
• 28:57
  Zigazoo
• 28:58
  is
• 28:58
  mission
• 28:59
  aligned.
• 29:00
  We
• 29:00
  also
• 29:00
  white
• 29:00
  glove
• 29:01
  manage
• 29:02
  all
• 29:02
  of
• 29:02
  those
• 29:02
  channels
• 29:03
  because
• 29:03
  it's
• 29:04
  about
• 29:04
  this
• 29:04
  engagement
• 29:05
  factor
• 29:05
  and
• 29:05
  getting
• 29:05
  the
• 29:06
  right
• 29:06
  challenge
• 29:06
  questions
• 29:07
  and
• 29:07
  poll
• 29:07
  participations.
• 29:09
  So
• 29:09
  we
• 29:09
  make
• 29:10
  sure
• 29:10
  that
• 29:10
  they're
• 29:11
  getting
• 29:11
  the
• 29:12
  consults
• 29:12
  of
• 29:12
  our
• 29:13
  team
• 29:13
  and
• 29:13
  the
• 29:13
  educators
• 29:14
  and
• 29:14
  we're
• 29:14
  making
• 29:15
  sure
• 29:15
  all
• 29:15
  the
• 29:16
  right
• 29:17
  disclosures
• 29:18
  are
• 29:18
  put
• 29:18
  on
• 29:19
  everything
• 29:19
  and
• 29:20
  how
• 29:20
  it
• 29:20
  shows
• 29:20
  up
• 29:21
  within
• 29:21
  the
• 29:21
  app.
• 29:21
  Brands
• 29:22
  can
• 29:22
  also
• 29:23
  run
• 29:24
  campaigns
• 29:25
  for
• 29:25
  moments
• 29:25
  in
• 29:25
  time.
• 29:25
  And
• 29:26
  generally
• 29:26
  that's
• 29:26
  a
• 29:26
  mix
• 29:27
  of
• 29:27
  challenges
• 29:27
  and
• 29:27
  polls
• 29:28
  and
• 29:28
  contests.
• 29:29
  And
• 29:29
  we
• 29:29
  have,
• 29:30
  we
• 29:30
  have
• 29:30
  parent
• 29:31
  emails
• 29:31
  as
• 29:31
  well.
• 29:31
  So
• 29:32
  we're
• 29:32
  able
• 29:32
  to
• 29:32
  talk
• 29:32
  to
• 29:33
  that
• 29:33
  parent
• 29:33
  community
• 29:34
  and
• 29:34
  thread
• 29:35
  everything
• 29:36
  together.
• 29:36
  And
• 29:37
  I
• 29:37
  would
• 29:38
  say
• 29:38
  every
• 29:38
  brand
• 29:39
  is
• 29:39
  using
• 29:40
  Zigazoo
• 29:41
  differently
• 29:42
  depending
• 29:42
  on
• 29:43
  what
• 29:43
  their
• 29:43
  goals
• 29:43
  are.
• 29:43
  Some
• 29:44
  are
• 29:44
  watch
• 29:44
  me,
• 29:44
  some
• 29:45
  are
• 29:45
  go
• 29:45
  to
• 29:45
  theater.
• 29:48
  And
• 29:48
  of
• 29:48
  course
• 29:49
  there's
• 29:50
  a
• 29:50
  creation
• 29:51
  of
• 29:51
  the
• 29:52
  nag
• 29:52
  factor,
• 29:52
  which
• 29:53
  we
• 29:53
  have
• 29:53
  something
• 29:53
  really
• 29:54
  special
• 29:54
  that
• 29:54
  we
• 29:54
  developed.
• 29:55
  We
• 29:55
  have
• 29:55
  a
• 29:55
  wish
• 29:55
  listing
• 29:56
  feature
• 29:56
  where
• 29:57
  kids
• 29:57
  can
• 29:57
  see
• 29:57
  the
• 29:58
  product
• 29:58
  that
• 29:59
  they
• 29:59
  love,
• 29:59
  wish
• 30:00
  for
• 30:00
  it,
• 30:00
  and
• 30:00
  then
• 30:01
  it
• 30:01
  sends
• 30:01
  a
• 30:01
  personalized
• 30:02
  email
• 30:02
  to
• 30:03
  the
• 30:03
  parent
• 30:04
  and
• 30:04
  there's
• 30:04
  no
• 30:04
  other
• 30:05
  platform
• 30:06
  that
• 30:06
  can
• 30:06
  do
• 30:07
  anything
• 30:07
  like
• 30:07
  that.
• 30:07
  Usually
• 30:08
  you're
• 30:08
  either
• 30:08
  targeting
• 30:09
  the
• 30:09
  kid
• 30:09
  or
• 30:09
  parent
• 30:10
  separately
• 30:10
  or
• 30:11
  it's
• 30:11
  some
• 30:11
  kind
• 30:12
  of
• 30:12
  co
• 30:12
  viewing.
• 30:13
  We
• 30:13
  have
• 30:13
  this
• 30:13
  co
• 30:14
  creation
• 30:14
  with
• 30:14
  the
• 30:14
  whole
• 30:15
  family
• 30:15
  because
• 30:16
  kids
• 30:16
  are
• 30:16
  often
• 30:17
  involving
• 30:18
  their,
• 30:18
  their
• 30:18
  parents,
• 30:19
  their
• 30:19
  pets,
• 30:19
  their
• 30:20
  siblings
• 30:20
  to,
• 30:21
  to
• 30:21
  co
• 30:21
  star.
• 30:22
  And
• 30:22
  then
• 30:22
  we
• 30:23
  also
• 30:23
  have
• 30:23
  this
• 30:23
  other
• 30:24
  other
• 30:24
  piece
• 30:25
  that
• 30:26
  can
• 30:26
  be
• 30:26
  more
• 30:26
  commercial
• 30:27
  in
• 30:27
  nature
• 30:27
  where
• 30:27
  we're
• 30:28
  making
• 30:28
  sure
• 30:28
  that
• 30:28
  that
• 30:28
  threads
• 30:29
  over
• 30:29
  to
• 30:29
  their
• 30:30
  parent
• 30:31
  and
• 30:32
  we
• 30:32
  know
• 30:32
  how
• 30:32
  important
• 30:33
  that
• 30:33
  that
• 30:34
  pester
• 30:34
  power
• 30:35
  which
• 30:35
  used
• 30:35
  to
• 30:36
  be
• 30:36
  just,
• 30:36
  you
• 30:36
  know,
• 30:37
  running
• 30:37
  into
• 30:37
  your
• 30:38
  mom
• 30:38
  or
• 30:38
  your
• 30:38
  dad
• 30:38
  kind
• 30:38
  of
• 30:39
  I
• 30:39
  want
• 30:39
  this,
• 30:39
  I
• 30:39
  want
• 30:39
  this.
• 30:40
  I
• 30:40
  love
• 30:40
  now
• 30:40
  that
• 30:41
  they
• 30:41
  get
• 30:41
  an
• 30:41
  email.
• 30:41
  You
• 30:42
  can
• 30:42
  pester
• 30:42
  your
• 30:42
  parents
• 30:43
  via
• 30:43
  email.
• 30:43
  That's.
• 30:46
  But
• 30:46
  joking
• 30:47
  aside,
• 30:47
  I
• 30:47
  mean
• 30:49
  there's
• 30:49
  ample
• 30:50
  evidence
• 30:50
  and
• 30:50
  research
• 30:51
  to
• 30:51
  back
• 30:51
  up
• 30:52
  the
• 30:52
  power
• 30:52
  of
• 30:53
  kids
• 30:54
  as
• 30:54
  decision
• 30:55
  makers
• 30:55
  within
• 30:55
  families.
• 30:56
  And
• 30:56
  very
• 30:57
  often
• 30:57
  again
• 30:57
  that's
• 30:58
  kind
• 30:58
  of
• 30:58
  missed
• 30:59
  but
• 30:59
  you
• 30:59
  look
• 31:00
  at
• 31:00
  a
• 31:00
  lot
• 31:00
  of
• 31:00
  research
• 31:00
  and
• 31:01
  they're
• 31:01
  saying
• 31:01
  kids
• 31:02
  are
• 31:02
  influencing
• 31:03
  not
• 31:03
  just
• 31:04
  which
• 31:04
  media
• 31:04
  subscriptions
• 31:05
  the
• 31:05
  family
• 31:06
  have,
• 31:07
  it's
• 31:07
  the
• 31:07
  next
• 31:08
  holiday
• 31:09
  destination,
• 31:10
  it's
• 31:10
  even
• 31:10
  the
• 31:11
  brand
• 31:11
  and
• 31:11
  size
• 31:12
  of
• 31:12
  car
• 31:12
  that
• 31:12
  is
• 31:13
  being
• 31:13
  bought.
• 31:14
  But
• 31:15
  actually
• 31:16
  tracking
• 31:16
  that
• 31:16
  is
• 31:17
  quite,
• 31:17
  is
• 31:17
  quite
• 31:18
  difficult.
• 31:18
  But
• 31:19
  actually
• 31:19
  it's
• 31:19
  great
• 31:20
  that
• 31:20
  it's
• 31:20
  kind
• 31:20
  of
• 31:20
  built
• 31:21
  in
• 31:21
  here
• 31:21
  and
• 31:21
  the
• 31:22
  brands
• 31:22
  that
• 31:22
  do
• 31:22
  want
• 31:23
  to
• 31:23
  access
• 31:23
  it
• 31:23
  have
• 31:24
  to
• 31:24
  commit
• 31:24
  to
• 31:25
  showing
• 31:25
  up
• 31:25
  in
• 31:26
  the
• 31:26
  right
• 31:27
  way
• 31:27
  and
• 31:27
  in
• 31:27
  a
• 31:27
  consistent
• 31:28
  way.
• 31:28
  But
• 31:28
  in
• 31:28
  a
• 31:29
  way
• 31:29
  they're
• 31:29
  getting
• 31:29
  better
• 31:29
  data
• 31:30
  because
• 31:30
  of
• 31:30
  it.
• 31:31
  Yeah,
• 31:31
  yeah.
• 31:32
  We
• 31:32
  actually
• 31:32
  have
• 31:32
  a
• 31:32
  new
• 31:33
  partnership
• 31:33
  on
• 31:33
  Zigazoo.
• 31:34
  We
• 31:35
  partner
• 31:35
  with
• 31:36
  mom.com
• 31:36
  and
• 31:37
  we
• 31:37
  created
• 31:37
  a
• 31:37
  new
• 31:37
  channel
• 31:38
  called
• 31:38
  the
• 31:38
  Family
• 31:39
  Room.
• 31:39
  And
• 31:39
  so
• 31:39
  we're
• 31:40
  doing
• 31:40
  more
• 31:40
  family
• 31:41
  oriented
• 31:42
  challenges
• 31:43
  and
• 31:43
  bringing
• 31:43
  brands
• 31:44
  in
• 31:44
  in
• 31:44
  a
• 31:44
  special
• 31:44
  way.
• 31:45
  Also
• 31:45
  running
• 31:46
  polls,
• 31:46
  we
• 31:46
  just
• 31:46
  ran
• 31:47
  one
• 31:47
  on,
• 31:47
  on
• 31:48
  spring
• 31:48
  break
• 31:49
  and
• 31:49
  travel
• 31:49
  of
• 31:50
  you
• 31:50
  know
• 31:50
  who.
• 31:51
  How
• 31:51
  do
• 31:51
  you
• 31:51
  get
• 31:51
  to
• 31:52
  influence
• 31:53
  your
• 31:53
  family's
• 31:54
  travel?
• 31:54
  And
• 31:55
  kids
• 31:55
  have
• 31:56
  a
• 31:56
  say
• 31:56
  in
• 31:57
  all
• 31:57
  of
• 31:57
  this.
• 31:58
  So
• 31:58
  I
• 31:58
  think
• 31:59
  what
• 31:59
  we're
• 31:59
  doing
• 31:59
  in
• 31:59
  app
• 32:00
  is
• 32:00
  reminding
• 32:00
  the
• 32:01
  world
• 32:01
  that
• 32:01
  kids
• 32:02
  voices
• 32:02
  matter
• 32:03
  and
• 32:03
  inviting
• 32:04
  them
• 32:04
  into
• 32:05
  the
• 32:05
  conversation.
• 32:07
  And
• 32:07
  do
• 32:07
  you
• 32:08
  think
• 32:08
  having
• 32:08
  the
• 32:08
  parents
• 32:09
  as
• 32:09
  part
• 32:09
  of
• 32:09
  that
• 32:10
  conversation
• 32:10
  is
• 32:10
  kind
• 32:11
  of
• 32:11
  key
• 32:11
  to
• 32:12
  the
• 32:12
  whole
• 32:12
  moderation
• 32:13
  for
• 32:13
  Ziggur
• 32:14
  Zoo?
• 32:14
  It
• 32:14
  feels
• 32:14
  like
• 32:15
  that's
• 32:15
  something
• 32:15
  that's
• 32:16
  coming
• 32:16
  across
• 32:16
  to
• 32:16
  me
• 32:17
  in
• 32:17
  our
• 32:17
  conversation
• 32:18
  that
• 32:18
  I
• 32:18
  don't
• 32:18
  feel
• 32:18
  is
• 32:19
  necessarily
• 32:20
  as
• 32:20
  apparent
• 32:21
  in
• 32:21
  other
• 32:22
  platforms
• 32:22
  that
• 32:23
  cater
• 32:23
  for
• 32:23
  kids.
• 32:25
  Yeah,
• 32:25
  yeah.
• 32:25
  I
• 32:25
  just
• 32:26
  wondered
• 32:26
  if
• 32:26
  you
• 32:26
  felt
• 32:26
  that
• 32:26
  was
• 32:27
  kind
• 32:27
  of
• 32:27
  a
• 32:27
  key
• 32:27
  part
• 32:28
  of
• 32:29
  is
• 32:30
  a
• 32:30
  key
• 32:30
  part
• 32:30
  of
• 32:30
  it
• 32:30
  because
• 32:31
  you
• 32:31
  need
• 32:31
  to
• 32:33
  if
• 32:33
  you
• 32:34
  have
• 32:34
  the
• 32:34
  parents
• 32:35
  permission
• 32:36
  that
• 32:36
  a
• 32:36
  child
• 32:36
  can
• 32:37
  spend
• 32:37
  time
• 32:38
  on
• 32:38
  the
• 32:38
  platform
• 32:39
  and
• 32:40
  use
• 32:41
  it.
• 32:41
  It's
• 32:42
  something
• 32:42
  that
• 32:43
  a
• 32:43
  parent
• 32:43
  will
• 32:43
  support
• 32:44
  I
• 32:44
  think
• 32:44
  for
• 32:44
  longer
• 32:45
  than
• 32:45
  if
• 32:45
  a
• 32:45
  kid
• 32:46
  just
• 32:46
  finds
• 32:46
  their
• 32:46
  way
• 32:47
  onto
• 32:47
  a
• 32:48
  platform
• 32:48
  that
• 32:48
  they
• 32:48
  shouldn't
• 32:49
  be
• 32:49
  on.
• 32:49
  And
• 32:50
  maybe
• 32:50
  they
• 32:50
  love
• 32:51
  it,
• 32:51
  but
• 32:52
  they
• 32:52
  could
• 32:52
  get
• 32:52
  pulled
• 32:52
  off
• 32:53
  of
• 32:53
  it
• 32:53
  if
• 32:54
  the
• 32:54
  parent
• 32:55
  learns
• 32:55
  that
• 32:55
  that's
• 32:56
  not
• 32:56
  safe
• 32:56
  for
• 32:56
  them.
• 32:58
  What
• 32:59
  are
• 32:59
  the
• 32:59
  challenge?
• 32:59
  What
• 32:59
  are
• 33:00
  the
• 33:00
  challenges?
• 33:00
  It
• 33:00
  sounds,
• 33:00
  it
• 33:00
  sounds
• 33:01
  wonderful,
• 33:01
  right?
• 33:01
  Like
• 33:01
  it
• 33:01
  sounds
• 33:02
  ideal.
• 33:02
  Yeah.
• 33:02
  What
• 33:02
  are
• 33:02
  the
• 33:03
  challenge
• 33:03
  challenge
• 33:04
  challenges
• 33:04
  that
• 33:05
  you
• 33:05
  guys
• 33:05
  are
• 33:05
  up
• 33:05
  against?
• 33:05
  Like,
• 33:06
  is
• 33:06
  it
• 33:06
  scaling
• 33:07
  the
• 33:07
  volume
• 33:07
  of
• 33:07
  kids
• 33:08
  that
• 33:08
  are
• 33:08
  on
• 33:08
  there?
• 33:08
  Is
• 33:09
  it
• 33:09
  like
• 33:09
  the
• 33:10
  ongoing,
• 33:11
  you
• 33:11
  know,
• 33:11
  moderation
• 33:13
  AI
• 33:13
  is
• 33:14
  helping
• 33:14
  and
• 33:14
  taking
• 33:14
  it
• 33:15
  to
• 33:15
  the
• 33:15
  next
• 33:15
  level,
• 33:15
  but
• 33:16
  always
• 33:16
  that
• 33:16
  responsibility
• 33:17
  is
• 33:17
  always
• 33:18
  hard
• 33:18
  and
• 33:19
  cold
• 33:19
  and
• 33:20
  pointy
• 33:20
  y.
• 33:21
  Right.
• 33:21
  What
• 33:21
  are
• 33:22
  the
• 33:22
  things
• 33:22
  that
• 33:22
  are
• 33:22
  challenging
• 33:23
  you
• 33:23
  guys?
• 33:24
  I
• 33:24
  think
• 33:25
  the
• 33:25
  most
• 33:25
  challenging
• 33:26
  is
• 33:28
  we've
• 33:29
  amassed
• 33:29
  a
• 33:29
  great
• 33:29
  amount
• 33:30
  of
• 33:30
  users
• 33:30
  and
• 33:31
  we're
• 33:31
  really
• 33:31
  proud
• 33:32
  of
• 33:33
  our
• 33:33
  growth
• 33:34
  and
• 33:34
  we
• 33:34
  also
• 33:34
  recognize
• 33:35
  that
• 33:35
  there's
• 33:36
  still
• 33:36
  more
• 33:36
  work
• 33:36
  to
• 33:37
  do
• 33:37
  to
• 33:37
  make
• 33:37
  sure
• 33:38
  every
• 33:38
  parent,
• 33:39
  every
• 33:39
  family
• 33:39
  and
• 33:40
  every
• 33:40
  brand
• 33:41
  knows
• 33:41
  about
• 33:41
  Zigasoo
• 33:42
  and
• 33:42
  they're
• 33:42
  turning
• 33:43
  to
• 33:43
  us
• 33:43
  as
• 33:43
  a
• 33:43
  solution.
• 33:44
  So
• 33:44
  I
• 33:45
  think
• 33:45
  there's
• 33:46
  a
• 33:46
  whole
• 33:46
  education
• 33:47
  of
• 33:48
  our
• 33:48
  world
• 33:49
  that,
• 33:49
  that
• 33:50
  needs
• 33:50
  to
• 33:50
  be
• 33:50
  done
• 33:50
  because
• 33:51
  there's
• 33:51
  a
• 33:51
  whole
• 33:51
  slew
• 33:51
  of
• 33:52
  parents
• 33:52
  that
• 33:52
  are
• 33:52
  just
• 33:52
  letting
• 33:53
  their
• 33:53
  kids
• 33:53
  on
• 33:53
  social.
• 33:54
  They're.
• 33:55
  It's
• 33:55
  not
• 33:55
  the
• 33:55
  kid
• 33:55
  is
• 33:55
  picking
• 33:56
  the
• 33:56
  parent
• 33:56
  is
• 33:56
  also
• 33:57
  letting
• 33:57
  their
• 33:57
  child
• 33:58
  go.
• 33:59
  Go
• 33:59
  onto
• 34:00
  certain
• 34:00
  social
• 34:00
  platforms.
• 34:01
  So
• 34:01
  it's,
• 34:01
  it's.
• 34:02
  I
• 34:02
  think
• 34:03
  the
• 34:03
  biggest
• 34:03
  challenge
• 34:04
  is
• 34:04
  the
• 34:04
  re
• 34:04
  education
• 34:05
  of
• 34:06
  the
• 34:06
  world
• 34:06
  and
• 34:07
  legislation
• 34:08
  meeting
• 34:08
  us
• 34:08
  where
• 34:09
  we
• 34:09
  are
• 34:09
  is
• 34:09
  I
• 34:10
  think
• 34:10
  helping
• 34:11
  to,
• 34:11
  to
• 34:12
  educate
• 34:12
  the
• 34:12
  world.
• 34:12
  But
• 34:13
  that
• 34:13
  is
• 34:13
  a
• 34:14
  big,
• 34:14
  a
• 34:14
  big
• 34:15
  piece
• 34:15
  of
• 34:15
  it.
• 34:16
  You
• 34:16
  know,
• 34:16
  how
• 34:17
  loud,
• 34:18
  how
• 34:18
  loud
• 34:18
  can
• 34:19
  we.
• 34:19
  We
• 34:19
  get
• 34:20
  to
• 34:20
  make
• 34:20
  sure
• 34:21
  everyone
• 34:21
  knows
• 34:21
  that
• 34:22
  this
• 34:22
  is
• 34:22
  a
• 34:22
  social
• 34:23
  comedy
• 34:24
  work.
• 34:24
  It.
• 34:24
  Yeah,
• 34:25
  yeah,
• 34:25
  it's.
• 34:26
  It
• 34:26
  seems
• 34:26
  like
• 34:26
  a,
• 34:27
  like
• 34:27
  a
• 34:27
  contradiction,
• 34:28
  but
• 34:28
  it
• 34:29
  is
• 34:29
  possible
• 34:29
  with
• 34:30
  the
• 34:30
  right
• 34:30
  design,
• 34:31
  I
• 34:31
  think.
• 34:32
  Yeah,
• 34:32
  I
• 34:32
  think
• 34:32
  it
• 34:32
  is
• 34:33
  and
• 34:33
  I
• 34:33
  think
• 34:33
  because
• 34:34
  we,
• 34:34
  we
• 34:35
  apply
• 34:35
  our
• 34:35
  own
• 34:35
  misconceptions
• 34:36
  to
• 34:36
  it
• 34:37
  because
• 34:37
  we
• 34:37
  were
• 34:37
  the
• 34:37
  generation
• 34:38
  that
• 34:38
  got
• 34:39
  phones
• 34:39
  as
• 34:39
  teenagers
• 34:40
  and
• 34:40
  we
• 34:41
  went
• 34:41
  in
• 34:41
  hard
• 34:41
  and
• 34:41
  we
• 34:42
  did
• 34:42
  as
• 34:42
  you
• 34:42
  said
• 34:42
  before,
• 34:43
  my
• 34:43
  space
• 34:43
  trauma.
• 34:44
  Yeah,
• 34:45
  we
• 34:45
  did
• 34:45
  all
• 34:45
  the
• 34:45
  wrong
• 34:45
  things.
• 34:46
  We
• 34:46
  didn't
• 34:46
  have
• 34:46
  any
• 34:47
  knowledge.
• 34:47
  The
• 34:47
  guardrails
• 34:48
  weren't.
• 34:49
  Weren'.
• 34:50
  We
• 34:50
  made
• 34:50
  all
• 34:50
  the
• 34:50
  mistakes.
• 34:50
  But
• 34:51
  I
• 34:51
  know
• 34:52
  certainly
• 34:52
  as
• 34:52
  the
• 34:53
  parent
• 34:53
  of
• 34:53
  two
• 34:54
  teenage
• 34:54
  boys,
• 34:55
  they're
• 34:56
  far
• 34:56
  more
• 34:56
  pragmatic
• 34:57
  included.
• 34:58
  And
• 34:59
  I
• 34:59
  can
• 34:59
  see
• 34:59
  actually
• 35:00
  why
• 35:01
  there
• 35:01
  might
• 35:01
  be
• 35:01
  a
• 35:02
  swing
• 35:02
  away
• 35:02
  from
• 35:03
  the
• 35:03
  big
• 35:04
  mass
• 35:04
  open
• 35:05
  platforms
• 35:05
  where,
• 35:06
  yes,
• 35:06
  you
• 35:07
  know,
• 35:07
  that's
• 35:07
  where
• 35:08
  everybody
• 35:08
  is.
• 35:08
  But
• 35:09
  actually
• 35:09
  there
• 35:09
  are
• 35:10
  a
• 35:10
  lot
• 35:10
  of
• 35:10
  downsides
• 35:11
  to
• 35:11
  it
• 35:11
  back
• 35:12
  to
• 35:12
  somewhere
• 35:12
  where
• 35:12
  it's
• 35:13
  like,
• 35:13
  actually
• 35:14
  there
• 35:15
  are
• 35:16
  kids.
• 35:17
  Kids
• 35:17
  want
• 35:17
  a
• 35:17
  positive
• 35:18
  experience
• 35:18
  online.
• 35:19
  They
• 35:19
  don't
• 35:20
  actually
• 35:20
  go
• 35:20
  online
• 35:21
  with
• 35:21
  the
• 35:21
  intention
• 35:22
  of
• 35:22
  being
• 35:22
  toxic
• 35:22
  and
• 35:23
  horrible
• 35:23
  and
• 35:23
  then
• 35:24
  feeling
• 35:24
  sad
• 35:24
  themselves.
• 35:25
  So
• 35:26
  actually
• 35:26
  I
• 35:26
  can
• 35:26
  see
• 35:27
  now
• 35:27
  it
• 35:27
  feels
• 35:28
  like
• 35:30
  we've
• 35:30
  got
• 35:30
  a
• 35:30
  generation
• 35:31
  who
• 35:31
  are
• 35:31
  so
• 35:31
  media
• 35:32
  literate
• 35:32
  and
• 35:32
  they've
• 35:32
  also
• 35:33
  seen
• 35:33
  how
• 35:33
  their
• 35:33
  parents
• 35:34
  made
• 35:35
  all
• 35:35
  the
• 35:35
  mistakes.
• 35:35
  Well,
• 35:35
  they're
• 35:36
  not
• 35:36
  going
• 35:36
  to
• 35:36
  make
• 35:36
  them.
• 35:37
  Yeah.
• 35:38
  This
• 35:38
  generation's
• 35:39
  so
• 35:39
  different.
• 35:39
  We
• 35:39
  see
• 35:39
  it
• 35:39
  in
• 35:40
  all
• 35:40
  their
• 35:40
  behaviors
• 35:41
  and
• 35:41
  healthy
• 35:42
  eating
• 35:42
  and
• 35:43
  how
• 35:43
  they
• 35:43
  take
• 35:43
  care
• 35:43
  of
• 35:44
  their
• 35:44
  skin
• 35:44
  and
• 35:45
  how
• 35:45
  they
• 35:46
  want
• 35:46
  to
• 35:46
  show
• 35:46
  up
• 35:46
  on
• 35:47
  social
• 35:47
  and
• 35:48
  really
• 35:48
  understanding
• 35:49
  screen
• 35:49
  time
• 35:49
  more.
• 35:50
  We
• 35:50
  actually
• 35:51
  are
• 35:51
  in
• 35:52
  deep
• 35:52
  in
• 35:52
  the
• 35:52
  planning
• 35:53
  right
• 35:53
  now
• 35:53
  for
• 35:53
  our
• 35:54
  Youth
• 35:54
  Digital
• 35:54
  Wellness
• 35:55
  Month,
• 35:55
  which
• 35:55
  happens
• 35:56
  all
• 35:56
  May
• 35:56
  and
• 35:57
  it
• 35:57
  coincides
• 35:58
  with
• 35:58
  Mental
• 35:59
  Health
• 35:59
  Awareness
• 35:59
  Month.
• 36:00
  And
• 36:00
  our
• 36:00
  creators
• 36:01
  participate,
• 36:02
  brands
• 36:02
  participate,
• 36:03
  we
• 36:03
  have
• 36:03
  a
• 36:03
  whole
• 36:04
  literacy
• 36:04
  curriculum.
• 36:06
  We
• 36:06
  do
• 36:06
  roundtables
• 36:07
  in
• 36:07
  the
• 36:07
  industry.
• 36:08
  We,
• 36:09
  we
• 36:09
  put
• 36:10
  together
• 36:10
  toolkits
• 36:11
  for
• 36:11
  parents
• 36:12
  and
• 36:13
  so
• 36:13
  that's
• 36:14
  coming
• 36:14
  up
• 36:14
  and
• 36:14
  it's
• 36:15
  something
• 36:15
  that
• 36:16
  the
• 36:17
  whole
• 36:17
  Zigazoo
• 36:18
  ecosystem
• 36:19
  leans
• 36:19
  into
• 36:20
  and
• 36:21
  it's
• 36:21
  unusual
• 36:22
  because
• 36:22
  nothing
• 36:23
  like
• 36:23
  that
• 36:23
  happens
• 36:25
  on
• 36:25
  most
• 36:25
  social
• 36:26
  platforms.
• 36:29
  Amazing.
• 36:30
  I
• 36:30
  love
• 36:31
  it.
• 36:31
  Yeah.
• 36:33
  Emily?
• 36:34
  I'm
• 36:34
  good.
• 36:34
  Oh,
• 36:34
  I'm
• 36:35
  good.
• 36:35
  I
• 36:35
  was
• 36:35
  going
• 36:35
  to
• 36:35
  say
• 36:35
  that.
• 36:35
  I
• 36:36
  feel
• 36:36
  like
• 36:36
  that's
• 36:37
  been
• 36:37
  really,
• 36:37
  really
• 36:37
  great.
• 36:38
  It's
• 36:38
  been
• 36:38
  such
• 36:38
  an
• 36:39
  education.
• 36:39
  For
• 36:39
  sure.
• 36:39
  Yeah.
• 36:41
  Yeah,
• 36:41
  genuinely.
• 36:42
  And
• 36:42
  I
• 36:42
  mean,
• 36:42
  I
• 36:43
  remember
• 36:44
  Ziggazoo
• 36:45
  launching
• 36:45
  kind
• 36:45
  of
• 36:46
  five
• 36:46
  years
• 36:46
  or
• 36:47
  so
• 36:47
  ago.
• 36:47
  Yeah.
• 36:48
  And
• 36:48
  it
• 36:48
  feels
• 36:49
  like
• 36:50
  maybe
• 36:50
  with
• 36:50
  the
• 36:50
  best
• 36:51
  will
• 36:51
  in
• 36:51
  the
• 36:51
  world,
• 36:51
  the
• 36:51
  cards
• 36:52
  were
• 36:52
  stacked
• 36:52
  against
• 36:52
  you.
• 36:54
  In
• 36:54
  those
• 36:54
  early
• 36:54
  days,
• 36:55
  it
• 36:55
  felt
• 36:55
  like
• 36:56
  how
• 36:57
  was
• 36:57
  Safe
• 36:57
  social
• 36:58
  ever
• 36:58
  going
• 36:58
  to
• 36:59
  find
• 36:59
  a
• 36:59
  spot
• 37:00
  amongst
• 37:00
  these
• 37:00
  behemoths
• 37:01
  that
• 37:01
  were
• 37:01
  very
• 37:02
  aggressively
• 37:04
  going
• 37:04
  for
• 37:04
  kids
• 37:05
  and
• 37:05
  teens?
• 37:06
  And
• 37:06
  Fast
• 37:06
  forward
• 37:07
  to
• 37:07
  2026
• 37:08
  and
• 37:08
  now
• 37:08
  we're
• 37:08
  talking
• 37:08
  about,
• 37:09
  if
• 37:10
  not
• 37:10
  social
• 37:10
  media
• 37:11
  bans,
• 37:11
  much
• 37:11
  more
• 37:11
  strict
• 37:12
  regulation
• 37:13
  age
• 37:13
  gating.
• 37:15
  And
• 37:16
  here
• 37:16
  you
• 37:17
  are.
• 37:17
  And
• 37:17
  yeah,
• 37:18
  it's
• 37:18
  really
• 37:19
  quite
• 37:19
  heartening
• 37:20
  to
• 37:20
  hear
• 37:20
  how
• 37:20
  the
• 37:20
  platform
• 37:21
  has
• 37:21
  evolved
• 37:22
  actually
• 37:22
  in
• 37:22
  that
• 37:22
  intervening
• 37:23
  period
• 37:23
  to
• 37:24
  be
• 37:24
  much
• 37:24
  more
• 37:24
  reflective
• 37:25
  of
• 37:25
  what
• 37:27
  grown
• 37:27
  up
• 37:27
  social
• 37:28
  media
• 37:28
  is,
• 37:28
  but
• 37:29
  actually
• 37:30
  consciously
• 37:31
  constructed
• 37:31
  to
• 37:32
  not
• 37:32
  bring
• 37:32
  through
• 37:32
  those
• 37:33
  kind
• 37:33
  of
• 37:33
  negative
• 37:34
  parts
• 37:34
  of
• 37:34
  it.
• 37:35
  And
• 37:35
  it's
• 37:35
  great
• 37:35
  to,
• 37:36
  to
• 37:36
  hear
• 37:36
  how
• 37:36
  it's
• 37:37
  succeeding.
• 37:37
  So,
• 37:37
  yeah,
• 37:38
  congrats.
• 37:38
  Yeah,
• 37:39
  absolutely.
• 37:40
  But
• 37:40
  a
• 37:40
  journey.
• 37:41
  Yeah.
• 37:42
  I
• 37:42
  mean
• 37:42
  it
• 37:42
  really,
• 37:42
  as
• 37:43
  you're
• 37:43
  saying,
• 37:43
  Joe,
• 37:43
  it
• 37:43
  really,
• 37:44
  it
• 37:44
  kind
• 37:44
  of
• 37:45
  answers
• 37:45
  something
• 37:45
  that
• 37:46
  a
• 37:46
  question
• 37:47
  that
• 37:47
  kind
• 37:47
  of
• 37:47
  is
• 37:47
  around
• 37:48
  at
• 37:48
  the
• 37:48
  moment
• 37:48
  and
• 37:49
  it
• 37:49
  feels
• 37:50
  like
• 37:50
  some
• 37:50
  people
• 37:51
  are
• 37:51
  just
• 37:52
  jumping
• 37:52
  for
• 37:52
  the,
• 37:53
  just
• 37:53
  an
• 37:53
  outright
• 37:53
  ban
• 37:54
  and,
• 37:54
  and
• 37:55
  just
• 37:55
  keeping
• 37:55
  people
• 37:55
  off
• 37:56
  of
• 37:56
  digital
• 37:56
  spaces.
• 37:57
  But
• 37:57
  so
• 37:57
  much
• 37:57
  of
• 37:57
  the
• 37:57
  world
• 37:58
  takes
• 37:58
  place
• 37:59
  online
• 38:00
  that
• 38:00
  it
• 38:01
  always
• 38:01
  felt
• 38:01
  unfair
• 38:02
  to
• 38:02
  us
• 38:03
  to
• 38:03
  just
• 38:03
  deny
• 38:03
  kids
• 38:04
  that
• 38:04
  opportunity
• 38:04
  to
• 38:05
  have
• 38:05
  a
• 38:05
  voice
• 38:05
  and
• 38:06
  to
• 38:06
  be
• 38:06
  able
• 38:06
  to,
• 38:07
  you
• 38:07
  know,
• 38:07
  play
• 38:08
  within
• 38:08
  that
• 38:08
  space.
• 38:09
  So,
• 38:09
  yeah,
• 38:09
  really
• 38:10
  interesting.
• 38:10
  Like
• 38:11
  lots
• 38:11
  of
• 38:11
  bad
• 38:11
  stuff
• 38:11
  happens
• 38:12
  online,
• 38:12
  but
• 38:12
  lots
• 38:13
  of
• 38:13
  positive
• 38:13
  stuff
• 38:13
  happens
• 38:14
  online
• 38:14
  too.
• 38:14
  Right.
• 38:15
  Like
• 38:16
  that's
• 38:16
  the
• 38:17
  part
• 38:17
  you
• 38:17
  want
• 38:17
  to
• 38:17
  bring
• 38:17
  them
• 38:17
  into.
• 38:19
  Exactly.
• 38:19
  For
• 38:19
  sure,
• 38:20
  it's
• 38:20
  all.
• 38:20
  Not
• 38:20
  all
• 38:20
  scrolling
• 38:21
  is
• 38:21
  doom
• 38:21
  scrolling
• 38:22
  100%.
• 38:24
  And
• 38:24
  it's
• 38:24
  better
• 38:25
  for
• 38:25
  you.
• 38:25
  Right?
• 38:25
  Like
• 38:26
  we
• 38:27
  compare
• 38:27
  ourselves
• 38:28
  to
• 38:28
  the
• 38:28
  Whole
• 38:28
  Foods
• 38:29
  movement.
• 38:29
  You
• 38:29
  know,
• 38:30
  it's
• 38:30
  better
• 38:30
  for
• 38:31
  you.
• 38:31
  There's.
• 38:31
  There's
• 38:32
  better
• 38:32
  choices
• 38:33
  that
• 38:33
  we.
• 38:34
  And
• 38:34
  it
• 38:34
  still
• 38:35
  tastes
• 38:35
  good
• 38:35
  and
• 38:36
  it's
• 38:36
  a.
• 38:36
  Yeah,
• 38:36
  it
• 38:37
  can
• 38:37
  still
• 38:37
  taste
• 38:37
  really,
• 38:38
  really
• 38:38
  good.
• 38:39
  Yeah.
• 38:39
  Yeah,
• 38:39
  yeah.
• 38:40
  Awesome.
• 38:41
  Well,
• 38:41
  thank
• 38:41
  you
• 38:42
  for
• 38:42
  joining
• 38:42
  us.
• 38:42
  That's
• 38:42
  been
• 38:43
  really,
• 38:43
  really
• 38:44
  good
• 38:44
  and
• 38:44
  very
• 38:44
  positive.
• 38:45
  Yes.
• 38:46
  Thank
• 38:46
  you
• 38:47
  for
• 38:47
  having
• 38:47
  me
• 38:47
  on
• 38:48
  and
• 38:48
  looking
• 38:48
  forward
• 38:48
  to
• 38:49
  hopefully
• 38:49
  a
• 38:49
  part
• 38:49
  two.
• 38:49
  Would
• 38:50
  love
• 38:50
  to
• 38:50
  have
• 38:50
  our
• 38:50
  founders.
• 38:51
  We've
• 38:51
  got
• 38:51
  part
• 38:52
  two,
• 38:52
  three
• 38:52
  and
• 38:52
  four
• 38:52
  all
• 38:52
  lined
• 38:53
  up.
• 38:53
  We've
• 38:53
  got.
• 38:54
  Excellent.
• 38:54
  Let's
• 38:55
  do
• 38:55
  it.
• 38:56
  It's
• 38:56
  good.
• 38:56
  We've
• 38:57
  got
• 38:57
  it.
• 38:57
  We've
• 38:57
  got
• 38:57
  it.
• 38:58
  Awesome.
• 38:58
  Do
• 38:58
  you
• 38:58
  want
• 38:58
  to
• 38:58
  do
• 38:59
  the
• 38:59
  sign
• 38:59
  off?
• 38:59
  Yeah,
• 38:59
  happily
• 39:00
  so
• 39:00
  that
• 39:01
  was
• 39:01
  a
• 39:01
  great
• 39:01
  conversation.
• 39:01
  Thanks
• 39:02
  so
• 39:02
  much
• 39:02
  for
• 39:02
  that,
• 39:02
  Ashley.
• 39:03
  And
• 39:03
  thanks
• 39:03
  to
• 39:04
  you
• 39:04
  guys
• 39:04
  for
• 39:04
  listening.
• 39:05
  Please
• 39:06
  like
• 39:06
  and
• 39:06
  subscribe
• 39:07
  and
• 39:07
  find
• 39:07
  us
• 39:08
  wherever
• 39:08
  you
• 39:08
  get
• 39:08
  your
• 39:08
  podcasts
• 39:09
  and
• 39:09
  we
• 39:09
  will
• 39:10
  see
• 39:10
  you
• 39:10
  guys
• 39:10
  next
• 39:11
  week.
• 39:21
  But.