Accenture Lands Coles, Courts Qantas
Accenture finds itself at a crossroads as two Australian giants—Qantas and Coles—shift swathes of back-office work to its teams in India and overseas. The deals could move up to 2,000 roles, and while both companies promise redeployment and AI-driven transformation, the real play may be classic cost-cutting dressed up with automation buzzwords. What’s at stake? Accenture’s ability to deepen its grip on managed services, stretch its profit margins by relying on India, and cement its relevance as clients chase efficiency. But if these transitions stumble or the promised AI-led savings don’t…
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