Why Your Favourite Band's Fans Might Not Be Real
There's a marketing agency that will build your band a small army of fan accounts for about a dollar per thousand views. They post the clips, they seed the captions, sometimes they write the comments underneath too. Until a Substack essay by the musician Eliza McLamb and a run of stories in Wired, New York Magazine and The Verge this May, most of us assumed - unlike MAGA and Reform supporters - the people posting about our favourite artists actually liked them.
In this week's episode, recorded at the Shure Experience Centre in London, Sean is joined by returning guest Hanna Kahlert for a…
The skinny
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