Latest / Smart Business Growth with Nicky Miklós
So What? The Question Behind Every Successful Cold Call
🎙️ Episode 29: So What? The Question Behind Every Successful Cold Call
"If it ain't coming in, we're going out to get it." That's been Nicky's mantra for cold outreach for 20 years, and in this episode she's unpacking exactly how to do it with confidence, not cringe.
Because here's the truth: cold calling isn't dead. It's just often done badly. In this solo episode, Nicky breaks down her Cold Call Formula, a dead simple structure built around one question that changes everything: so what?
You'll learn:
The "so what" factor, and why every reach out, warm or cold, needs to answer it in the…
The skinny
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