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How To Make Money Podcasting: Monetization Secrets from Pour Minds & Earn Your Leisure · Earn Your Leisure

• 0:01
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  Speaker 2: How do podcasts make money? Like you guys have a
• 1:54
  Speaker 2: successful podcast? How did they always wanted that? I never
• 1:57
  Speaker 2: really knew how?
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  Speaker 3: Oh you know.
• 2:05
  Speaker 4: Kind of podcast newcomings? This is?
• 2:08
  Speaker 3: This is so, you know, we gotta.
• 2:10
  Speaker 4: Let the people now.
• 2:11
  Speaker 3: So, I mean, we make money a few different ways.
• 2:14
  Speaker 3: We make money obviously from ad revenue. We make money
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  Speaker 3: from streams on YouTube. We also have a Patreon. We
• 2:21
  Speaker 3: make money with Patreon. We used to sell merch, but
• 2:23
  Speaker 3: we don't really sell merch as much anymore. But they
• 2:25
  Speaker 3: used to be a stream of income that we had
• 2:27
  Speaker 3: and I'm trying to think of my live shows.
• 2:29
  Speaker 4: Live shows, but we haven't toured in like two years.
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  Speaker 3: Yeah, like hosting events, like do you have products? I
• 2:36
  Speaker 3: have a cosmetics business, but we don't have anything with
• 2:38
  Speaker 3: Poor Mindes together currently.
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  Speaker 4: But we used to sell hoodies and rap tea.
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  Speaker 3: We have like the little wine stoppers and stuff like that,
• 2:45
  Speaker 3: Like we really like ramp up, like the merch stuff
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  Speaker 3: whenever we're touring and things like that. But like she said,
• 2:51
  Speaker 3: those like our main sources of income. And we did
• 2:55
  Speaker 3: an e book as well, ye cause I mean we
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  Speaker 3: get so many questions of like, oh, how do I
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  Speaker 3: star the podcasts? What do I need? But it wasn't
• 3:02
  Speaker 3: just like the typical even like okay, get a camera.
• 3:05
  Speaker 3: It was like I was legit giving actual websites that
• 3:08
  Speaker 3: we used. I want to make some ad revenue. You
• 3:10
  Speaker 3: can sign your podcast up with this audio this source.
• 3:13
  Speaker 3: So I did the course too, so you can actually
• 3:17
  Speaker 3: get the bundle. Like if you're somebody who's more of
• 3:19
  Speaker 3: a visual learner, you can watch the course, or if
• 3:21
  Speaker 3: you know somebody that need to look at a book,
• 3:24
  Speaker 3: we have the Yeah, and then we stepped, like I said,
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  Speaker 3: we stepped into the hosting space. We did, you know,
• 3:29
  Speaker 3: we did the Festivalence Festival, we did so, yeah, BT Awards,
• 3:40
  Speaker 3: ET Awards. Yeah, we did the Media House last year.
• 3:43
  Speaker 3: So I think, like I said, when you're getting into podcasting,
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  Speaker 3: the actual show you can make a lot of revenue from.
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  Speaker 3: But the outside things that you do outside of just
• 3:52
  Speaker 3: sitting on the couch and being in front of the
• 3:53
  Speaker 3: mic is like so.
• 3:54
  Speaker 2: It's using your influence to get money from absolutely.
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  Speaker 3: I mean even now we get money from faith book, Tiktie.
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  Speaker 3: It's like a lot of stuff.
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  Speaker 4: That's what I was forgetting social media plays.
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  Speaker 1: There's a ticket going on on the streams, y'all just
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  Speaker 1: name it's about We're about eleven. Yeah, it's moltiple. Streams
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  Speaker 1: is important in the ad space, I know, like when
• 4:13
  Speaker 1: people are starting the podcast, that's very important, right. It's
• 4:15
  Speaker 1: probably one of the first sources of income you're going
• 4:17
  Speaker 1: to have based on your topic. Do you guys ever
• 4:20
  Speaker 1: feel limited, right, because there's only sometimes there's only a
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  Speaker 1: certain level or a certain category of ad client that's
• 4:27
  Speaker 1: looking to put things on your show, right, Whereas if
• 4:31
  Speaker 1: you have more of a broad based topic, it leaves
• 4:34
  Speaker 1: it open for a lot more categories. Have you guys
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  Speaker 1: ever felt that way when it comes to the ad spends.
• 4:38
  Speaker 3: You know what? No, not really to be honest, like,
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  Speaker 3: I feel like a lot of different companies want to
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  Speaker 3: work with us, Like we never really had that issue,
• 4:46
  Speaker 3: but we do know some people in the podcast in
• 4:49
  Speaker 3: space that have told us that they've had that issue
• 4:51
  Speaker 3: because they may have like a six base podcast.
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  Speaker 4: But we've never really had that.
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  Speaker 3: I mean sometimes we get as I'm like, they want.
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  Speaker 4: To work with up, you don't be the mouse and
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  Speaker 4: random so.
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  Speaker 3: Yeah, like manscaping like all that stuff, like it'll be
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  Speaker 3: like but it works, Like if they renew the contract,
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  Speaker 3: I'm like, oh, y'all must be clicking blue Choo and
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  Speaker 3: I'm like, do men really watch the show? Women are
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  Speaker 3: buying it for their men?
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  Speaker 2: Yeah, I don't think y'all will be limited because you're not,
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  Speaker 2: like you said, you're not a sex based podcast.
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  Speaker 3: Like we have a segment, but it's not the whole
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  Speaker 3: entire show, you know. I think people think that sometimes
• 5:24
  Speaker 3: just because of the clips that are cut from the
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  Speaker 3: show be like the six topic. So then before people
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  Speaker 3: actually come and watch the show, I think they assume
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  Speaker 3: that it's a six man.
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  Speaker 1: Yeah, or it's a female based show men not be
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  Speaker 1: big watching, but that could actually be the opposite, right,
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  Speaker 1: And I.
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  Speaker 3: Think it's really crazy with these ad companies as well, because,
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  Speaker 3: like you said, you just never know what we're gonna
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  Speaker 3: get or what people want to work with us, because honestly,
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  Speaker 3: being that we're so heavily with the women crowd, we
• 5:48
  Speaker 3: don't get a lot of beauty as like a lot
• 5:51
  Speaker 3: like makeup stuff like hair stuff. We really don't get
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  Speaker 3: a lot of stuff like that. We have one fashion
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  Speaker 3: company where like you could you know, have like a
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  Speaker 3: subscription service to get closed like one time, but most
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  Speaker 3: of the stuff is really.
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  Speaker 4: Like food, food stuff, mental health.
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  Speaker 3: Mental health stuff, stuff like that, you know what I mean.
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  Speaker 2: So, how have you guys been able to build your
• 6:12
  Speaker 2: community because you got like a loyal fan base, supporters,
• 6:17
  Speaker 2: you have a name for them, right, poor crew, poor
• 6:19
  Speaker 2: oh you are So how a lot of people create content,
• 6:23
  Speaker 2: but then everybody doesn't have like a community. So like,
• 6:26
  Speaker 2: what's some of the ways that you've actually been able
• 6:28
  Speaker 2: to cultivate and keep that community together.
• 6:31
  Speaker 3: I feel like one of the major ways, and we
• 6:33
  Speaker 3: always say these one of the major ways that we've
• 6:35
  Speaker 3: been able to build such a large community. Is that
• 6:38
  Speaker 3: for the first few years that we started doing Poor Minds,
• 6:40
  Speaker 3: we never had guests on the show because we always
• 6:43
  Speaker 3: wanted to make sure we were building a fan base
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  Speaker 3: of people who wanted to see us every week. I
• 6:48
  Speaker 3: feel like a lot of the time, when people start
• 6:50
  Speaker 3: off having huge guests on their show weekly, when you
• 6:53
  Speaker 3: don't the week that you don't have a guess, the
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  Speaker 3: viewership falls off. So we wanted to make sure we
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  Speaker 3: were cultivating a space in a community of people that
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  Speaker 3: no matter who we had on the show, they're still
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  Speaker 3: gonna watch.
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  Speaker 4: So I feel like that was a major key.
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  Speaker 3: And another major one is we talk to our listeners
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  Speaker 3: like everybody acts like they too good to take twenty
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  Speaker 3: thirty minutes and just respond to comment, you know, talk
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  Speaker 3: back to people like I still do that. I engage
• 7:18
  Speaker 3: with my listeners because I just started a new channel
• 7:20
  Speaker 3: YouTube channel called love lex P, so I do like
• 7:23
  Speaker 3: hot topics on there, and I'm like, y'all hashtag love
• 7:25
  Speaker 3: lex P so we can talk about it together, you
• 7:27
  Speaker 3: know what I'm saying. I think the engagement of feeling like,
• 7:29
  Speaker 3: you know what lex Andrea cool. I can talk to
• 7:32
  Speaker 3: them if I tweet four minds they gonna tweet me back.
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  Speaker 3: So I think it's like not feeling like you are
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  Speaker 3: a celebrity, you know what I'm saying, and really engaging
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  Speaker 3: with your audience helps a lot.
• 7:42
  Speaker 4: We do that with.
• 7:43
  Speaker 3: Travele Queens too. We live tweet every week. Yeah, Twitter,
• 7:45
  Speaker 3: and when Trouble Queens is on.
• 7:47
  Speaker 1: Yeah. I was wondering right that that community that you built,
• 7:51
  Speaker 1: it obviously helps when Travel Queens is about the debut
• 7:54
  Speaker 1: and people are supporting it. But when you guys at
• 7:57
  Speaker 1: the debut for it, there was just like an overwhelming
• 7:59
  Speaker 1: set and some emotion that I watched for y'all, I
• 8:01
  Speaker 1: was like, this is interesting, talk about what that felt
• 8:05
  Speaker 1: like in that moment to watch yourself on a big
• 8:07
  Speaker 1: screen in your fancy and family there with you.
• 8:11
  Speaker 3: That was the first time we watched the episode, and
• 8:13
  Speaker 3: I think like in that moment, it really just kind
• 8:16
  Speaker 3: of like hit me and I'm like, looking at her,
• 8:18
  Speaker 3: I'm like, we really did that, because even while we
• 8:21
  Speaker 3: were filming, it was like we were working and it did.
• 8:24
  Speaker 3: I think in that moment it hit us because honestly,
• 8:26
  Speaker 3: getting the party to the premiere party together, getting ready
• 8:29
  Speaker 3: for everything, finding outfits and just hair and makeup all
• 8:32
  Speaker 3: this stuff. We didn't really get to sit. So in
• 8:34
  Speaker 3: that moment, I was like, Oh my gosh, like we
• 8:37
  Speaker 3: really have a TV show.
• 8:39
  Speaker 1: You was bo yeah together.
• 8:42
  Speaker 4: I was trying.
• 8:44
  Speaker 3: But honestly, I feel like it hit me at that
• 8:46
  Speaker 3: moment as well, because when we were filming the show,
• 8:49
  Speaker 3: I definitely felt like, oh my god, We're about to
• 8:51
  Speaker 3: have a TV show. But that day, all of our
• 8:54
  Speaker 3: friends being present, all of our family being present, seeing
• 8:56
  Speaker 3: it on the big screen at the menu, I was
• 8:59
  Speaker 3: just like wow, because we didn't know how it was
• 9:01
  Speaker 3: gonna look. Idn't know it was gonna look like a
• 9:02
  Speaker 3: little toob boot league. We didn't know what it was
• 9:05
  Speaker 3: going to look like. And I'm like, oh, they got
• 9:06
  Speaker 3: us looking really now, you know what I'm saying, Looking
• 9:11
  Speaker 3: like nor yeah.
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