Playbook: How to innovate in an organisation steeped in tradition with Goodwood's Tracey Greaves
SportsPro senior contributor Matt Rogan returns to talk to Tracey Greaves, chief commercial officer and chief executive of Kinrara at the Goodwood Group.
They discuss the unique challenges of leading the commercial fortunes of a wide array of businesses within the historic organisation, balancing tradition with innovation for an iconic brand and building a premium experience that delivers on customer expectations.
They also look at launching new ventures in a post-pandemic world, while Tracey explains how the Kinrara consulting arm will extend the Goodwood success story.
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