Latest / The Matt J Hanham Show
Story vs Scoreboard: Are You Fudging The Numbers For or Against You?
A bad meeting, a couple of setbacks, and suddenly you've decided the whole thing is failing. Before you spiral, check which scoreboard you're reading. This one is about business numbers, KPIs, financial reporting and marketing metrics, and why a number on its own tells you nothing without the story wrapped around it.
100 leads this month. Good or bad? You can't answer that. A million dollars profit. Best month of your life, or a quarter of last month's? The number can't tell you alone. Only the story can. But flip it, because this is the part most people miss: a story with no scoreboard…
The skinny
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