Real-Time Loyalty: A Conversation with Evan Gaetano, Membership Strategy & Innovation at Sam's Club
Walmart sources produce from 10,000 American farms. Many shoppers who relied on Walmart for cereal and coffee had no idea, and crossed the street to buy fruit and vegetables from grocers they saw as more local. Evan Gaetano, helped close that gap at Walmart and now works on membership strategy at Sam’s Club. He joins Lavina Suthenthiran on this week’s Global Lens to discuss how retailers can prove they deserve trust, keep earning it, and carry that approach into markets where “local” means something different. INSIDE THE EPISODE: Start with what’s already true Retailers often hold the proof…
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