B2B Branding Was Never Supposed to Be Boring with Wesley Bancroft of Lunour
Your logo hasn't changed in three years and your brand still feels broken. That's not a design problem, it's everywhere else you stopped paying attention.
Wesley Bancroft co-founded Lunour, a small B2B creative agency, and he's watched AI compress a year of brand production into a season without compressing anyone's hours, he's busier now, not less. His argument cuts against how most companies actually treat brand: not a guidelines deck someone polices, but every touchpoint the company has. A buddy of his at a Fortune 500 company diagnosed his org's broken cross-department communication as a…
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